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Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

August 4, 2020 by Paulina Cruz

Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

Back in April 2019, Google tested a subscription-based service for a monthly fee known as Google Guarantee. Such certification means your Google My Business profile gets an upgrade, which is supposed to make it easier for customers to choose your company over others when they’re conducting an online search.

Google-Guaranteed-GMB upgrade

The Google Guaranteed badge is available for businesses that pass a Google screening and qualification process through Google Local Services.

If your business is backed by Google Guarantee, and your customers (who found you through Google) aren’t satisfied with work quality, Google may refund the amount paid for the service. The upper limit of lifetime coverage for claims in the United States is $2,000.

Your business can be a part of Google Guarantee if you meet these eligibility requirements including a background check. The cost of the program is $50 per month or $600 per year.

What does Google Guarantee cover?

This new Google badge covers claims up to the amount on the job invoice up to the lifetime cap for coverage. Services, however, must be booked through Google Local Services. The Google Guarantee doesn’t cover add-on or future projects, damages to property, dissatisfaction with price or provider responsiveness, or cancellations.

 

Whether Google Guarantee becomes successful and available to all business is still to be determined, but it’s definitely something to look out for when updating your Google My Business profile in the future. The competitive advantage may be worth this upgrade!

 

Advertising is Simple is in the business of making advertising simple and we begin by creating you a great website to show off your brand. We make sure that your site has all the necessary features so that you can create a lasting impression and take pride in your web presence. To view our website portfolio, click here. 

  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

Filed Under: Advertising Delaware, Branding your business, competitive edge, Customer Acquisition, digital advertising, digital marketing, Mobile Optimization, online marketing, Search Engine Optimization, SEO, Small Business Tips Tagged With: competitive advantage, competitive edge, Google Guarantee, Google Guaranteed, Google My Business, Google My Business listing

Does Your Business Need to Invest in Competitive Analysis? Here’s the answer.

January 15, 2019 by Paulina Cruz

competitive analysis

Imagine this. It’s a new year and you are a small business owner. You are committed to taking your business to the next level and trying new marketing tools to achieve your goals. However, you are unsure of how much you should be spending. Should you run the risk of spending too little, causing yourself to be overpowered by your competitors with larger marketing budgets? Or what about the risk of overspending and a possibility of losing your leads to those who are quicker than you? This is where competitive analysis comes to play. 

There is no exact science to what your business should be spending on marketing/ advertising, but through a thorough competitive analysis, you’ll have a good starting point. 

COMPETITIVE ANALYSIS 

You may be wondering what exactly is a competitive analysis? In short, it is a report that is a compilation of what your competitors are doing online. Such research outlines their strengths and weaknesses, but most importantly, the opportunities and potential your business has to be successful in the digital realm. 

If you’re still wondering whether your business needs to invest in a competitive analysis in 2019, here’s another good reason. Unless your competitors employ a dark web wizard who is able to hide all of their online actions (which I guarantee they do not), they are leaving a small digital footprint from which we are able to draw and interpret data from. We are also able to compile estimated search volume and bid prices for specific keywords on major search engines. Not to mention, generate an intelligent estimate as to what your competitors are spending on a monthly basis for certain keywords. 

Are you wondering how this helps you? 

Well, with this data we are able to guide your marketing investment decision based upon what available marketing dollars you have. More simply put, we consider your available budget and suggest the route that is most beneficial for your business. This saves your business from failures such as getting caught in the middle of an unwinnable pay-per-click war with a competitor with a substantially larger marketing budget than you.   

Ready to invest in your future? 

Advertising Is Simple is proud to offer a competitive analysis from now until 1/31/18 at half the cost! For $495, we will put forth our proven and tested practices towards giving your business the competitive edge it needs to take the next step in 2019.   

Advertising Is Simple | 302.407.0431| info@AdvertisingIsSimple.com   

Filed Under: Advertising Delaware, Analytics, Branding your business, competitive edge, Competitor Analysis, Customer Acquisition, Internet Marketing Delaware, Lead Generation, marketing Delaware, marketing plan, Search Engine Optimization, SEO Tagged With: 2019 marketing goals, competitive advantage, competitive analysis, competitive edge, competitor analysis, Delaware Digital Advertising, Delaware marketer, delaware seo experts, digital marketing tips, marketing spending, marketing tips, SEO competitive analysis

The Secret Steps to Gaining a Competitive Edge for Your Business

February 9, 2016 by Paulina Cruz

Who doesn’t love a little friendly competition, right? It’s what our society thrives on and what Darwin designated as ‘The Survival of the Fittest’. The business world is full of saturated markets where competition is not only a way of life, it is imperative to a company’s survival.

One effective way for businesses to improve their products and services is to do a comparison of their competitors marketing strategy in order to gain some insight on what it can do to improve and create a clearer path to success.

If you’re looking to benefit from a comparison analysis of your industry, check out these 5 Steps you should take to make your company more competitive and better focused on success.

The Secret Steps to Gaining an Edge on Your Competitors - Jan 2016 infographic


 

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace, get in touch …

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

Filed Under: Advertising Delaware, Competitor Analysis, Internet Marketing Delaware, website design Tagged With: competitive analysis, competitive edge, marketing strategies

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