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Branding your business

How Website Accessibility Can Label Your Brand as Inclusive

How Website Accessibility Can Label Your Brand as Inclusive

July 13, 2021 by Denise Bernstein

How Website Accessibility Can Label Your Brand as Inclusive

Read moreHow Website Accessibility Can Label Your Brand as Inclusive
Cultivating-Customer-Loyalty

Let’s Talk about Cultivating Customer Loyalty 

November 3, 2020 by Advertising

In today’s increasingly over-crowded online marketplace, the key to cultivating customer loyalty is to consistently follow an effective digital marketing plan – something most companies still fail to do.  Customer satisfaction should be front and center for every business. However, for a small business, it is crucial. Making customer service a top priority can make you …

Read moreLet’s Talk about Cultivating Customer Loyalty 
5 Design Elements Your Business Website Can't Do Without

5 Design Elements Your Business Website Can’t Do Without [Video]

September 15, 2020 by Advertising

Your business website is your most valuable online resource. A well-designed website with quality content is a must these days as it’s a necessary base to any digital marketing plan. Since it is your most valuable asset, it’s essential to create a well rounded marketing strategy that points any traffic back to your main domain, whether …

Read more5 Design Elements Your Business Website Can’t Do Without [Video]
Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

August 4, 2020 by Advertising

Back in April 2019, Google tested a subscription-based service for a monthly fee known as Google Guarantee. Such certification means your Google My Business profile gets an upgrade, which is supposed to make it easier for customers to choose your company over others when they’re conducting an online search. The Google Guaranteed badge is available …

Read moreMake Your Business Stand Out with Google Guarantee & Upgraded GMB Profile
Phase 2 Delaware business guidelines

Delaware and Phase 2 of Economic Reopening

June 16, 2020 by Advertising

As of June 15th, state of Delaware officially entered the Phase 2 of the economic reopening. As the gradual recovery from COVID-19 continues, it doesn’t mean that our job stops right there. While our local businesses can operate now at greater capacity, child care centers can reopen and summer camps can resume, we are still required …

Read moreDelaware and Phase 2 of Economic Reopening
Why Traditional Advertising Is So Important Amid the National Lockdown

Here’s Why Traditional Advertising Is So Important Amid the National Lockdown

May 4, 2020 by Advertising

Timing is an important factor when considering how to market your business. While COVID-19 and the national lockdown forced a lot of small businesses to close down, we can’t help but think how the traditional advertising is still a force to be reckoned with. Here’s why.  Radio Advertising  If you’re looking to reach a local audience …

Read moreHere’s Why Traditional Advertising Is So Important Amid the National Lockdown
How to Generate Demand for Your Products or Services

How to Generate Demand for Your Products or Services 

April 14, 2020 by Advertising

Successful marketing is all about three things: the right message, your target audience and good timing. When those essential elements meet, you are in a better position to generate demand for your products and services.  Since there are many digital marketing strategies you can tap into these days, it’s crucial to know your buyer persona first. …

Read moreHow to Generate Demand for Your Products or Services 
A Guide to Small Business Loans Available Through The Cares Act

A Guide to Small Business Loans Available Through The Cares Act

April 8, 2020 by Advertising

If you’re a business owner who is currently trying to figure out how to survive amid the spread of COVID-19, we’re here for you. As you probably already know, the U.S. Government put together the Cares Act that is offering solutions and small business loans to help navigate these difficult times. To help you better …

Read moreA Guide to Small Business Loans Available Through The Cares Act
Things You Can Do for Your Business Without Leaving Your House

What You Can Do to Help Your Business Without Leaving Your House

March 26, 2020 by Advertising

In just a few short weeks, social distancing and flattening the curve appeared in our daily vocabulary and Covid-19 forced us to adjust to a new normal. While those surely unprecedented times seem to bring a lot of unknowns across the board, there are certain things you can do now to help your business and …

Read moreWhat You Can Do to Help Your Business Without Leaving Your House
Here’s Your Must-Have Digital Strategy Checklist 

Here’s Your Must-Have Digital Strategy Checklist 

March 9, 2020 by Advertising

When discussing your digital marketing strategy, we can’t forget about all the other basic business elements that will contribute to your plan of action. Understanding your “why”, having a polished elevator pitch, defining your buyer persona and knowing your competitive advantage are crucial concepts to take into consideration before implementing your digital strategy.  According to …

Read moreHere’s Your Must-Have Digital Strategy Checklist 
Google My Business Service Area feature

What You Need to Know about Google My Business Service Area Feature 

September 24, 2019 by Advertising

Looking to find more customers for your service-area business? Google is making it easier now for businesses that service a particular area to get discovered by consumers searching for services like theirs online in Google Maps and Search.  Does your business serve customers within a specific service area? If the answer is yes, you should …

Read moreWhat You Need to Know about Google My Business Service Area Feature 
5 LinkedIn Business Tips to Claim Your Share of the Marketplace 

5 LinkedIn Business Tips to Claim Your Share of the Marketplace 

August 20, 2019 by Advertising

Over the years, LinkedIn has become a resourceful platform not only for individuals looking for work but also for businesses trying to market their brand. Since this specific medium has always been rooted in networking, its marketing potential turns out to be so valuable these days.  Is your company actively present on LinkedIn?  There are …

Read more5 LinkedIn Business Tips to Claim Your Share of the Marketplace 
Pinterest Advertising

Everything You Need to Know About Pinterest Advertising 

August 7, 2019 by Advertising

If you own a business, you probably already understand how an established online presence can benefit your brand. Social media is not only a free tool for marketers and business owners that can be utilized to bring more brand awareness, but it can also be a vital element of any advertising efforts.  Do you want …

Read moreEverything You Need to Know About Pinterest Advertising 
Google My Business Page

Here’s Why Your Company Needs a Google My Business Page

July 22, 2019 by Advertising

One of the greatest things about marketing these days is that you can start promoting your business using free tools. You surely already know of the power of Google, but have you reaped the benefits of using Google My Business yet?  If you’re looking to bring more exposure to your local business, one way to …

Read moreHere’s Why Your Company Needs a Google My Business Page
How to Improve Your Digital Marketing Strategy to Reach New Customers

How to Improve Your Digital Marketing Strategy to Reach New Customers

April 22, 2019 by Advertising

Did you know that every day Google notes about 40,000 search queries per second? According to another statistic, active shoppers do at least one search a day. This means customers these days are curious and research driven. The questions you should be asking yourself now is whether your business digital marketing strategy helps you reach …

Read moreHow to Improve Your Digital Marketing Strategy to Reach New Customers
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