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Here’s Why Your Company Needs a Google My Business Page

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Google My Business Page

One of the greatest things about marketing these days is that you can start promoting your business using free tools. You surely already know of the power of Google, but have you reaped the benefits of using Google My Business yet? 

If you’re looking to bring more exposure to your local business, one way to do this is by claiming your Google My Business (GMB) page for your company. That’s the first step to local optimization. Here’s what else you can do. 

Google My Business 

Having a Google My Business page allows you to manage your brand’s online presence across Google’s powerful search engine. Posting through GMB let’s you publish your events, products, services and special deals directly to Google Search and Maps. By creating new posts each week, you can place your timely text, video, or photo content in front of customers when they find your business listing on Google. What’s a better way to build brand awareness? 

Google My Business page listing

Besides using your Google My Business listing to bring more exposure to your brand, you also get the access to Google’s Insights.  

Google My Business insights

Did you know businesses with recent photos typically receive more clicks to their websites? Or the fact that posting more photos to your page will help you stay ahead of a competition and rank higher? 

GMB insights

Google’s insights let you find out where customers view your business on Google, the most common actions that people take on your listing and whether they used directions to find your business on the map. It’s basically a free guide that ensures your business is set up for success! 

As you can see, Google offers a variety of ways to optimize and make the most of your Google My Business profile. If your business needs help managing the online presence, contact Advertising Is Simple today! We are your local Delaware digital marketing experts! 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

5 Ways to Master Voice Search Optimization in 2019

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5 Ways to Master Voice Search Optimization in 2019

Voice search has been making strides in the recent years and we’re not surprised. After all, it is a more convenient way for customers to find what they’re looking for online. Not to mention, it’s way quicker to ask your phone for an answer than it is to type it out. The more important question now is: have you incorporated voice search optimization into your SEO strategy yet? 

If the answer is no, don’t wait any longer. According to ComScore, by 2020 50% of all queries are expected to be voice searches. More interestingly, 30% of searches will take place without a screen.  

As a business owner or marketer, you probably wonder now what are the best ways to master voice search optimization this year? We have the answer. 

5 Ways to Master Voice Search Optimization in 2019 

  1. Focus on Question Phrases – Surely, voice queries contain conversational words and are longer but that doesn’t mean you need to use long-tail keywords in your content. Instead, think how your audience speaks about your business, products, and services to come up with the best keyword strategy. 
  2. Answer the Public – Not sure what questions people are asking regarding your industry? Answer the Public is a great resource to use when working on your copy. Just make sure you’re including the question and the answer in your blog posts or company listings. 
  3. Claim your Google My Business Listing – If you’re trying to target local customers, you need to make sure they can find you first. For example, when someone uses voice search to find an “ad agency in Delaware”, hopefully your business will come up thanks to the keyword strategy you have in place. However, if a potential customer wants to find ”ad agency near me”, this is where your claimed Google My Business listing can help. Make sure your business is up to date with correct address, contact info, open hours and website link to get the most out of local SEO benefits. 
  4. Be Mobile-Friendly – Let’s be honest, attention spans are only getting shorter these days. Time to make sure your website is up to speed! Being mobile-friendly also includes easy navigation and clear web design. To check how your website is performing on mobile devices, you can use Google’s Mobile-Friendly Test Tool. 
  5. Focus on Featured Snippets – You know those highlighted points on top of your search page? This is where you should aim to appear! This so-called “position zero” is a prime real estate for voice search. While there’s no definite answer on how to get there, you can certainly help it with your conversational tone and relevance of copy. This is why it’s so important to know what people are looking for! Remember to utilize Answer the Public platform when creating your content or working on your Google listing bio. 
voice search tips

Need help with voice search optimization?  

Contact Advertising Is Simple! Our mission is to increase our clientele’s brand online exposure through the use of proven SEO techniques and unparalleled customer service in order to create a greater ROI. 

We are particularly vested in search engine optimization, mobile website design, and original content management in order to help our clientele claim their share of the marketplace. 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

7 Key Elements for Pay-Per-Click Advertising

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If you’re looking for immediate results, implementing Pay-Per-Click (PPC) advertising is a great Internet marketing tool to utilize to bring traffic to your website. It’s also important to realize that these campaigns need to be properly setup and closely monitored to confirm that they are working effectively. There are 7 Key Elements to keep in mind when setting up and managing your PPC campaign.

7 Key Elements for Pay-Per-Click Advertising

7-key-elements-ppc

1.      Begin with Keyword Research

Keyword research forms the foundation of your campaign. Taking the time to do the proper research for the keywords that are relevant to your campaign will ensure that your campaign is going in the right direction from the start. You can use tools such as the Keyword Planner tool provided by Google to do research on the keywords you have in mind for you campaign, and to find suggested keywords that you may have not considered.

2.      Well Crafted Ad Copy

Your ad copy should be well thought out and relevant to the message of your campaign. The ad copy should be short, direct, and include a clear call-to-action so that users know exactly what action it is that they will be taking once they click on your ad. Using ad extensions is another great approach to stand out amongst your competitors. Ad extensions tend to drive the efficiency of your ad by allowing users to choose from multiple options on how to learn more or contact your business. Phone calls, site links and structure snippets are just a few of the ad extensions that you can utilize.

3.      Practice A/B Testing

By creating multiple ads and testing them against each other, you will be able to analyze and improve your copy to generate better campaign results. Some copy resonates with your target audience better than others, and A/B testing is a great way to find out which ads could be more beneficial to your campaign.

4.      Bid Management

Monitoring your bid activity will help you deliver reliable a Cost-Per-Acquisition (CPA). CPA is the amount of money it costs for a customer to make the desired conversion that is set for the campaign. This could be filling out a form, making a purchase or whichever valuable action you have set up your campaign for.

5.      Landing Page Relevancy

The landing page for your campaign needs to be relevant to the ad that you are promoting. Not only does this create a consistent transition for users when moving from your ad to the landing page, it also has a positive impact on your ad’s ranking when it appears in search listings. Google wants to make sure that its users are getting the best experience possible when entering a query on their search engine, so they give more favorable rankings to those that use landing pages that directly reflect the ad that they are connected to.

6.      Hone Your Call-to-Action

Include a visible call-to-action on your landing page. It needs to be obvious to customers what their next step should be in their path to purchase. Whether you want users to sign up for a newsletter, fill out a contact form or make a purchase that action needs to be front and center on your landing page along with applicable details to explain why engaging in this conversion will benefit them.

7.      Measure, Tweak, Improve

It is imperative that you consistently measure the success of your campaign. By monitoring your campaign on a regular basis, you can determine which parts of your campaign are working and which parts are not. Once you identify these success and failures, you can adjust your campaign accordingly to improve your results in the future.

If you are interested in adding a Pay-Per-Click campaign to your Digital Marketing Plan, contact us at Advertising Is Simple to learn more. AIS can help you build and manage your PPC campaign to ensure that you are getting the best ROI.

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Advertising Is Simple full service advertising agency in Delaware

How to Make Your Advertising Dollars Work Harder

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Check out our latest video on 5 Ways to Make Your Advertising Dollars Work Harder For Your Delaware Business:

 

Whether you are looking to come up for a certain keyword in a certain location or age group, advertising platforms have become more sophisticated in helping you reach your target market. But many business owners fail to utilize the latest technologies in marketing, either because they are running PPC campaigns themselves and don’t know how. Or their marketing partner is not up-to-date with the latest marketing trends.

Don’t toss those advertising dollars out the window. Get better results by using the right search criteria and advertising on the right platform. Be sure to track and test your campaigns. And finally, measure, improve and repeat.

If your marketing partner is not doing any of the above, then it might be time to contact us. We stay current with the latest trends and help our clientele get the most bang for their advertising dollars.

Get in Touch Now!

If you have any questions or would like to find out more about how Advertising Is Simple can help you manage your marketing campaign, get in touch …

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

Why Local Businesses Should Use Geo-Targeted Advertising

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Who are the people in your neighborhood?

Newsflash to all the business owners of brick and mortar stores out there — It is extremely important to get to know your community and geo-target ads towards those consumers within a certain radius of your shop. After all, they are the ones most likely to be repeat customers.

Convenience is a must nowadays. I make it a point to find the closest stores to my commute home from the office. It’s so much easier to make a quick stop along that route than to travel miles off course to pick up everyday items I need. That is pretty much every busy working’s shopping persona … convenience and instant gratification.

By targeting those consumers in your neighborhood, you are more likely to create a repeat customer base. Over sixty percent of consumers take action on location-based ads. Half of mobile users will visit a store within twenty-four hours of conducting a local search. These are real numbers that could add up to some real increase in revenue.

People want to shop local. Not only because it’s convenient, but because they realize it’s in their best interest to support their local economy. Supporting local businesses makes for a more vibrant community and keeps property values high.

No one wants to live in a community with a bunch of boarded up vacant buildings. It’s not only an eye-sore, it’s a safety issue. Geo-targeted advertising works. So give your neighborhood the opportunity to support your business by giving them a shout out that you’re there and ready to supply them with the convenience of shopping local.

Check Out Our Infographic : Be a Good Neighbor and Target Customers Right in Your ‘Hood

Why Local Businesses Should Use Geo-Targeted Advertising

If you’d like help with geo-targeting your customers, get in touch with your Delaware’s premier full-service advertising agency today. We make advertising simple.

Matthew J. Doyle | 302-407-0431 | mdoyle@advertisingissimple.com

Full-service Advertising Agency in Delaware

14 Ashley Place
Wilmington, DE 19804
Phone: (302)407-0431

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