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digital marketing tips

Digital marketing tips to get your business more targeted customers. Contact the marketing experts in Delaware for help, 302-407-0430 | Advertising Is Simple in Delaware

Spring Cleaning Your Marketing Strategy What to Keep, Cut, and Optimize

Spring Cleaning Your Marketing Strategy: What to Keep, Cut, and Optimize

March 4, 2025 by Advertising

As the flowers bloom and the days get longer, it’s the perfect time to refresh not only your home but also your marketing strategy. Just like clutter can accumulate in your living space, outdated tactics, inefficient processes, and underperforming campaigns can bog down your marketing efforts. Here’s how to give your marketing strategy a much-needed …

Read moreSpring Cleaning Your Marketing Strategy: What to Keep, Cut, and Optimize
AI vs. Human Creativity Striking the Perfect Marketing Balance

AI vs. Human Creativity: Striking the Perfect Marketing Balance

January 7, 2025 by Advertising

Artificial Intelligence (AI) is transforming how brands engage with their audiences and drive results. From automating email campaigns to analyzing vast datasets for actionable insights, AI has become an indispensable tool. But can it truly replace human creativity? Spoiler alert: It can’t—and it shouldn’t. Instead, the most effective marketing strategies strike a balance between AI’s …

Read moreAI vs. Human Creativity: Striking the Perfect Marketing Balance

Why Every Business Needs a Website Audit

June 27, 2022 by Advertising

There are many reasons a business should get a periodic audit of their website, but the main purpose is to give a complete view of the health and wellbeing of your website. Just as all of us should go in for a yearly medical exam, your website should have its annual exam too. This will let you know the health of the website and show you any problems or issues that have arisen since the last time your website had been tested. There are a few different audits you can do your website, but the types of audits we are going to focus on is the technical, SEO and social media.

Read moreWhy Every Business Needs a Website Audit
Top 7 SEO Tips for Local Business

Top 7 SEO Tips for Local Business

April 19, 2021 by Advertising

Have you heard of SEO (Search Engine Optimization), and know that it can be beneficial for your business, but just don’t know where to start? Here is a checklist of our top 7 SEO tips to show you what areas you should focus on, what needs to be optimized, and what you need to do …

Read moreTop 7 SEO Tips for Local Business
8 Social Media Marketing Trends that Are Worth Adapting in 2021

8 Social Media Marketing Trends that Are Worth Adapting in 2021

January 14, 2021 by Advertising

Social media is always evolving and shifting. Your challenge as a business owner is to adapt to these changes, so your brand messaging continues to resonate and drive meaningful results.   In order to make the most of social media marketing, first you need to understand which emerging (or already existing trends) are worth adapting this …

Read more8 Social Media Marketing Trends that Are Worth Adapting in 2021
Google Trends as a Powerful Digital Marketing Tool

Google Trends as a Powerful Digital Marketing Tool

September 1, 2020 by Advertising

Your digital marketing is only as effective as your efforts to find the right target audience who’s interested in what you have to say. While there are many marketing tools available to do just that, figuring out which ones can bring you the most value and return on investment is crucial. Today, let’s take a …

Read moreGoogle Trends as a Powerful Digital Marketing Tool
Things You Can Do for Your Business Without Leaving Your House

What You Can Do to Help Your Business Without Leaving Your House

March 26, 2020 by Advertising

In just a few short weeks, social distancing and flattening the curve appeared in our daily vocabulary and Covid-19 forced us to adjust to a new normal. While those surely unprecedented times seem to bring a lot of unknowns across the board, there are certain things you can do now to help your business and …

Read moreWhat You Can Do to Help Your Business Without Leaving Your House
Here’s Your Must-Have Digital Strategy Checklist 

Here’s Your Must-Have Digital Strategy Checklist 

March 9, 2020 by Advertising

When discussing your digital marketing strategy, we can’t forget about all the other basic business elements that will contribute to your plan of action. Understanding your “why”, having a polished elevator pitch, defining your buyer persona and knowing your competitive advantage are crucial concepts to take into consideration before implementing your digital strategy.  According to …

Read moreHere’s Your Must-Have Digital Strategy Checklist 
Digital Marketing Strategy in 2020

What to Do Before Implementing Your New Digital Marketing Strategy in 2020

January 14, 2020 by Advertising

New year, new digital marketing strategy! Now that we’re halfway through the first month of 2020, it’s time to talk about your business. Analyzing your business is the first step to understanding your plan of action.  Are you wondering where to start? Here’s what you need to take into consideration before you figure out the …

Read moreWhat to Do Before Implementing Your New Digital Marketing Strategy in 2020
2020 Digital Marketing Strategy

Time to Get Your 2020 Digital Marketing Strategy in Order  

December 10, 2019 by Advertising

As we get closer to welcoming a new year, now is a perfect opportunity to start working on your 2020 digital marketing strategy. We know how hard it is for small to mid-sized companies to compete with larger competitors in the industry. This is why getting you marketing strategy in order before the new year comes is …

Read moreTime to Get Your 2020 Digital Marketing Strategy in Order  
6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

November 6, 2019 by Advertising

With Thanksgiving only a few weeks away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Best way to do this is to connect with your customers on an emotional level and tap into the spirit of giving back before your competitors. If your goal is to …

Read more6 Holiday Marketing Strategies to Maximize Your Advertising Efforts
Google My Business Page

Here’s Why Your Company Needs a Google My Business Page

July 22, 2019 by Advertising

One of the greatest things about marketing these days is that you can start promoting your business using free tools. You surely already know of the power of Google, but have you reaped the benefits of using Google My Business yet?  If you’re looking to bring more exposure to your local business, one way to …

Read moreHere’s Why Your Company Needs a Google My Business Page
Small Biz Owner's Guide to Using Pinterest for Business

Small Biz Owner’s Guide to Using Pinterest for Business

May 14, 2019 by Advertising

Digital marketing can sometimes be a bit overwhelming for a small business owner and we get it. With the pressure to be active on Facebook, Twitter, Instagram, YouTube, Snapchat and Pinterest, it’s really a full time job to maintain all your social media accounts… However, what if we told you your business doesn’t have to be …

Read moreSmall Biz Owner’s Guide to Using Pinterest for Business
How to Improve Your Digital Marketing Strategy to Reach New Customers

How to Improve Your Digital Marketing Strategy to Reach New Customers

April 22, 2019 by Advertising

Did you know that every day Google notes about 40,000 search queries per second? According to another statistic, active shoppers do at least one search a day. This means customers these days are curious and research driven. The questions you should be asking yourself now is whether your business digital marketing strategy helps you reach …

Read moreHow to Improve Your Digital Marketing Strategy to Reach New Customers
competitive analysis

Does Your Business Need to Invest in Competitive Analysis? Here’s the answer.

January 15, 2019 by Advertising

Imagine this. It’s a new year and you are a small business owner. You are committed to taking your business to the next level and trying new marketing tools to achieve your goals. However, you are unsure of how much you should be spending. Should you run the risk of spending too little, causing yourself to be overpowered by your competitors with …

Read moreDoes Your Business Need to Invest in Competitive Analysis? Here’s the answer.
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