Google Brand Accounts

What You Need to Know about Google My Business Service Area Feature

September 24, 2019 by Advertising

Looking to find more customers for your service-area business? Google is making it easier now for businesses that service a particular area to get discovered by consumers searching for services like theirs online in Google Maps and Search.

Does your business serve customers within a specific service area? If the answer is yes, you should go ahead and update your Google My Business listing asap. Listing your service area helps let customers know where you’ll go to visit or deliver to them.

Here’s who should be using the Google My Business Service Area feature:

A business that visits or delivers to customers, but doesn’t serve customers at its business address (e.g. a cleaning service).
A business that serves customers at its business address, but also visits or delivers to customers (e.g. a restaurant that also delivers food).

How it works?

You can set your service area based on a specific city, postal code, or other areas that you serve. However, it’s important to note that you can no longer set your service area as a distance (mile radius) around your business. If you previously did so, you won’t be able to edit it now. Instead, you’ll need to specify your service area by city, postal code, or other areas.

In other words, if you set up your service area as a radius from your business, Google My Business won’t recognize that any longer and will populate your business area as states instead of cities. This change is especially important to note if your business is located in the Tri-State area where states are so close to each other that it might tell your potential customers that you do business in parts of the state you don’t really service.

Keep in mind the following when updating your Google My Business Listing:

If you don’t serve customers at your business address, leave the address field blank and only enter your service area.
If you serve customers at your business address but also have a service area, enter both your address and service area.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Here’s Why Your Company Needs a Google My Business Page

July 22, 2019 by Advertising

One of the greatest things about marketing these days is that you can start promoting your business using free tools. You surely already know of the power of Google, but have you reaped the benefits of using Google My Business yet?

If you’re looking to bring more exposure to your local business, one way to do this is by claiming your Google My Business (GMB) page for your company. That’s the first step to local optimization. Here’s what else you can do.

Google My Business

Having a Google My Business page allows you to manage your brand’s online presence across Google’s powerful search engine. Posting through GMB lets you publish your events, products, services and special deals directly to Google Search and Maps. By creating new posts each week, you can place your timely text, video, or photo content in front of customers when they find your business listing on Google. What’s a better way to build brand awareness?

Besides using your Google My Business listing to bring more exposure to your brand, you also get the access to Google’s Insights.

Did you know businesses with recent photos typically receive more clicks to their websites? Or the fact that posting more photos to your page will help you stay ahead of a competition and rank higher?

Google’s insights let you find out where customers view your business on Google, the most common actions that people take on your listing and whether they used directions to find your business on the map. It’s basically a free guide that ensures your business is set up for success!

As you can see, Google offers a variety of ways to optimize and make the most of your Google My Business profile. If your business needs help managing the online presence, contact Advertising Is Simple today! We are your local Delaware digital marketing experts!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

How Google Brand Accounts Differ from Regular Google Accounts?

February 20, 2018 by Advertising

There’s no denying that Google likes to constantly improve its formula in order to stay relevant and bring its users the best search results possible.

While that kind of commitment to excellence surely is applaudable, it also means we need to keep abreast of every change Google suggests. That is if we want to get the most out of this platform.

So, what’s new with Google lately? If you haven’t heard about the new feature called Google Brand Accounts, we’re here to tell you all about it.

What Is a Google Brand Account?

First of all, a Google Brand Account is NOT to be confused with Google+ pages or Google My Business.

With this new special kind of account for your business or brand, you can publish posts in Google My Business, which appear immediately under your Google Listing in the right-hand corner.

You can use certain Google services (e.g. Google+, Google My Business, YouTube) with your Brand Account to create an online presence. If you ask us, that’s really an excellent tool for building SEO and promoting brand specials!

These services can help your business or brand communicate, connect, and share important information with customers and fans.

How Brand Accounts differ from regular Google Accounts?

A Google Brand Account can have multiple owners and people who manage it. You and others can jointly manage a Brand Account after you create a Google Brand Account through your own Google Accounts. You don’t need a separate username or password for it. It is also important to create a Youtube Brand Account.

In addition, to manage who can see and interact with your content, it’s important to make sure you adjust each service’s settings.

Needless to say, if you still haven’t taken advantage of what Google Brand Accounts have to offer, don’t wait any longer! If you need more information regarding the set up and maintenance, please visit this link or call us for help!

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

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