Content Marketing

YouTube Shorts Are Your Business’s Next Social Opportunity

September 9, 2021 by Advertising

Young female blogger and vlogger and online influencer live streaming a cooking show on social media using a smartphone

YouTube Shorts are the newest way for you to market and create content for your business. This social media platform is already connected to YouTube, so it’s that much easier for existing businesses to integrate Shorts into their social media marketing strategy if they are already YouTube users. Here’s why YouTube Shorts are the newest social opportunity for your business.

What are YouTube Shorts?

YouTube Shorts are YouTube’s effort towards short-form video. Similar to platforms like TikTok, short-form video has gained popularity in recent years due to it’s lightweight and catchy nature. Users also prefer this type of experience since it provides instant satisfaction and doesn’t require as much commitment when compared to longer video content. Shorts videos are 60 seconds or less, vertical (mobile 9:16 ratio), and show up in the designated YouTube Shorts app or on the “Short Shelf” within the existing YouTube app.

In the Shorts environment, YouTube shows an endless loop of videos to you that YouTube thinks you would like. YouTube bases this loop on your interests, searches, and watch history. The appeal of this short-form video loop is its “stickiness”. Each 60-second clip is immediate gratification after the next, which keeps users swiping.

How to Create Shorts

You can create a YouTube Short by uploading a video, filming the video within the App, or sampling available content from other YouTube creators, then using the Shorts editor to add music, text, and more. Keep in mind, if you sample content or music from another creator and that creator deletes that video, any Shorts that sampled the deleted video will automatically be set to “unlisted” and scheduled for deletion in 30 days.

You can add Shorts as another content hub on your existing YouTube page or create an entirely new YouTube dedicated to Shorts. The ladder is what is recommended if you believe adding Shorts will disrupt your current audience. For example, if your existing audience enjoys the way your content is already set up on YouTube, they may be turned off by Shorts, and that is when you would want to create a new YouTube page for your Shorts. On the other hand, keeping your Shorts connected to your existing YouTube page creates a home base for all of your content for watchers to enjoy.

YouTube Shorts for Businesses

Businesses have already begun using Shorts in creative ways to market them and their businesses, and it’s time for you to start now! The earlier you start adding content to Shorts, the more likely you are to show up on someone’s loop. This is because YouTube is doing everything they can to promote the new short-form video platform, and will reward creators who are attempting to share their content through it.

Another great thing about Shorts is that users don’t actually search for you to find you. YouTube puts your content right in front of people they think would like it, which adds viewers to your page organically and increases your potential for leads and new customers. Once they see your Short, they have the option to subscribe.

Shorts Best Practices

With Shorts, you only have 60 seconds (sometimes less) to grab the attention of your audience. The great thing about Shorts is that users can decide within a few seconds if they want to keep watching, but this is vital for creators to keep in mind. To combat this, creators must make the first few seconds of their Short captivating and keep the rest of the content shared in the video snappy. To add, Shorts loop if the user doesn’t swipe next, so when creating Shorts, pace the video accordingly and optimize it for replayability.

Another best practice is to keep your content relevant. Make sure to keep up with trends on the App. Whether it’s a popular song, moment, event, or practice, keeping up with the times is extremely important on a platform like this. Lastly, make sure your videos are rewarding. This could mean that your Short provides a solution, teaches the user something new, or simply entertains them.

All in all, the Shorts you create for your business on YouTube need to execute a promise to be successful. Viewers need to be shown a reason to keep watching within the first few seconds of a video, and then by the end of the video, they need to feel that reason was fulfilled. Start using YouTube Shorts for your business today to stay socially relevant and attract more leads to your business. Need some help with YouTube Optimization and setting up Shorts? Call Us Now! (302) 407-0431

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Why Should You Outsource Digital Marketing Services?

If you need help, get in touch with Advertising Is Simple. We have quality solutions and products that can help improve your brand’s SEO and make a notable increase in your number of leads.

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Google Trends as a Powerful Digital Marketing Tool

September 1, 2020 by Advertising

Your digital marketing is only as effective as your efforts to find the right target audience who’s interested in what you have to say. While there are many marketing tools available to do just that, figuring out which ones can bring you the most value and return on investment is crucial. Today, let’s take a closer look at a free Google data explorer called Google Trends.

Google Trends

With Google Trends, you can not only explore what the world is searching in real time, but you can also use your findings to later target specific keywords in your marketing efforts. Such database is priceless nowadays if you take into the consideration the fact Google handles over 3.5 billion searches per day across the globe.

Having access to such a vast database (for free) can be a very powerful digital marketing tool. Knowing what’s the most popular search term is relevant to marketers finding the map to a pot of gold. While they’re not exactly digging for gold yet, at least they have a very good idea on where to start.

How to Use Google Trends

You can use Google Trends to see search interest in a topic or search term over time, where it’s being most-searched and what else people search for in connection with it. You can also compare trends against each other and look at data regionally vs all other searches. In addition, a new Google Trends update allows now filtering the trends in a real or non-real time, meaning you can access data going back as far as 2004.

Google Trends can be especially useful if your marketing focuses on content storytelling. Seeing trends in what people are searching for and how they’re responding to different moments can easily explain the magnitude of each event over time.

For more industry tips and updates on different Google tools and features, click here.

Need Help with Your Digital Marketing Efforts?

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in digital marketing with a strong focus on adaptive search engine optimization, website design, video marketing, pay-per-click campaigns, and original content management.

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info@AdvertisingIsSimple.com

5 Must-Have WordPress Plugins That Enhance Website Functionality

July 21, 2020 by Advertising

Building a website without SEO is like building a road without direction. It could be costing you more than you imagine. Your website is the home base for all your marketing efforts. That’s why your page loading time should be up to speed and design clean and user friendly and all content fully optimized for search. One way to achieve it? By installing some WordPress Plugins that enhance the performance of your website.

According to this research, a visitor can form an opinion about your online presence in about .05 seconds once the page loads. That means what they see online can either make or break your business! If a well-designed website is not one of your most utilized tools at the moment, we’re here to tell you it’s time to use these must-have WordPress Plugins.

5 Must-Have WordPress Plugins That Enhance Website Functionality

Yoast SEO– This WordPress plugin is one of the most popular ones as it helps you with your search engine optimization. Since we all know how important it is to feature optimized content on your website, it’s worth considering this plugin for its readability and SEO analysis.
Google XML Sitemaps– Once you install and activate this plugin on your website, a sitemap will be generated automatically. This way it’s easier for search engines to index your blog. The plugin does everything for you, updating your sitemap after each new piece of content that you publish.
W3 Total Cache– As Neil Patel once mentioned, many people overlook just how important it is to provide a lightning quick experience with each website visit. Even Google has made it clear that site speed is an important ranking factor. Thankfully with this plugin, you can improve site speed, as well as the overall user experience.
Jetpack – We cannot stress enough how important it is to invest in your website’s security! This plugin provides just that, plus it offers performance and site management. Jetpack is your site’s security detail, guarding you against brute-force attacks and unauthorized logins.
Akismet Anti-Spam– Quite possibly the best way in the world to protect your blog from spam. Akismet checks your comments and contact form submissions against our global database of spam to prevent your site from publishing malicious content.

As they say, your website is a window to your business, so make sure it’s fully optimized and set up for success! If you still don’t know where to start, we can help!

Advertising is Simple is in the business of making advertising simple and we begin by creating you a great website to show off your brand. We make sure that your site has all the necessary features so that you can create a lasting impression and take pride in your web presence. To view our website portfolio, click here.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

How to Generate Demand for Your Products or Services

April 14, 2020 by Advertising

Successful marketing is all about three things: the right message, your target audience and good timing. When those essential elements meet, you are in a better position to generate demand for your products and services.

Since there are many digital marketing strategies you can tap into these days, it’s crucial to know your buyer persona first. Why? Because that way you can instantly determine which channel might be the most beneficial to promote your business along with the products and services you offer.

Targeting

What you already know about your potential prospects will determine how you can effectively target them. Knowing your prospects’ intent is a key to turning them into paying customers. One way to achieve this is through Pay-Per-Click (PPC).

Pay-Per-Click

PPC ads are a great way to determine someone’s intent, because they appear on Google search results whenever someone types the keyword or phrase you linked in your ad campaign. This type of digital marketing is excellent for getting your products and services in front of those who are already looking for it.

Another benefit of using PPC ads is the fact you can target ads by location once you specify your campaign to one region. However, the main benefit of targeting your potential audience with PPC is working with a fixed budget and an ability to cost-control your ad campaign according to the demand.

Geolocation & Geotargeting

This tactic is not only great for reaching potential customers in the location that you service, but it’s also effective because it’s based on user’s behavior data and preferences.

The best way to attract people with the right intent is to create content that answers the questions they’re asking. You can do so by writing articles highlighting not only relevant information potential customers wants to know, but also your products and services.

The idea of investing time in content marketing is to educate your potential customers so they can process the information they need to later make a confident purchasing decision.

Need Help with Generating Demand for Your Business?

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

A Recipe for a Successful Content Marketing Plan

November 19, 2019 by Advertising

Spending more money on advertising doesn’t necessarily make for winning more customers. However, a well-designed content marketing plan can level the playing field. Here’s how.

Content Marketing

Getting all employees on board for a cohesive action plan can make a small business’ marketing efforts successful. A unified front on all aspects of a marketing campaign can help to better brand and make your business an authority in its industry.

Before you dive into creating content, take the time to identify your ideal customers and find out what they need help with so you can work on topics that will interest and capture their attention. Focusing in on their concerns and problems and offering solutions will make you stand out as an authority and help develop a trusting relationship with your customers.

Why should customers buy from us instead of our competitors?

If you haven’t taken the time to answer this question, then you haven’t identified what makes your company stand out from its’ competition. Maybe you provide a better personal service or a better made product. Whatever it is that makes you stand out, it should be a focus point of your content.

Creating fresh and engaging content that is then optimized by social media posts and emails is very effective in getting visitors to your website. As a business, you need to keep adding fresh relevant content to your website and social media platforms to educate and engage your audience about your product or service. The more content you post, the more of an authority you will become in your industry. So yes, a popular saying among marketers – Content is King – is still relevant!

Finally, content marketing is a slow and steady process. It most likely won’t lead to a sudden spike in sales. Creating a consistent and quality content marketing plan will give your business a better chance of becoming a known authority in your industry, which ultimately will lead to a gradual increase in sales.

A Recipe for a Successful Content Marketing Plan

If you would like help with your content marketing plan, get in touch with Advertising is Simple of Delaware. We help small to mid-sized businesses with all their digital marketing needs.

Call 302-407-0431