Content Marketing | Advertising Is Simple Delaware

What New Digital Marketing Trends Should We Expect in 2019?

December 13, 2018 by Advertising

Can you believe it’s almost time to say goodbye to 2018? As we close in the fourth quarter, we can’t help but reflect on this part year. There was surely a lot going on in the digital marketing world! From Google Chrome security updates, Facebook and Instagram algorithm changes to rise of new smart technology, we can’t wait to see what new digital marketing trends 2019 brings!

Speaking of the new year, do you have your new marketing strategy in place? If you still haven’t thought of new digital marketing trends that 2019 might bring, here are our predictions:

2019 digital marketing trends to watch out for:

Optimize Content for Voice Search – Now is the time to brainstorm new keyword strategies that will cater to all those customers who love using the latest smart technologies (Alexa, Siri) in their search queries.
Diversify Your Content Strategy – In the past year, digital creators and marketers focused more on long-form content (+2,000 words) to rank higher in search. However, it’s been proven that blogs or articles don’t have to be long to be considered valuable. That’s why it’s good to focus on both short and long-form pieces in the new year, so you can cater to those with shorter attention spans as well.
Consider Influencer Marketing – This form of marketing/ advertising will only continue to grow in the next year. Partnering with influencers and content creators to promote your products or build brand awareness is an excellent and effective way to organically reach more valuable customers.
Produce More Video Content – Video is already getting a boost in search from all voice queries, so don’t neglect it in 2019. Producing video content is a great way to liven up your marketing strategy!
Invest in Chatbots – According to Forbes, research “predicts that the chatbot industry will grow significantly as enterprises are enabled to substantially reduce operating costs”. Needless to say, consider investing in this kind of a 24/7 customer service representative to take your business to the next level in 2019.

For more on the future of marketing, please read this WSI article.

Can you see these digital marketing trends to grow in popularity in 2019? What are your predictions? We would love to hear your thoughts!

Do you want to take 2019 by storm?

Contact Advertising Is Simple! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in internet, television, and radio advertising, and are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com

8 Holiday Marketing Strategies for this Season

October 16, 2018 by Advertising

With Thanksgiving only about a month away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Think of ways to connect with your customers emotionally and tap into the spirit of giving back.

If your goal is to increase conversion this busy holiday shopping season, we got you covered. Here are 8 holiday marketing strategies that will maximize your advertising efforts.

8 holiday marketing strategies:

Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gift based on their purchase history.
Create Holiday Landing Pages – Create holiday landing pages that you can send customers to from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages.
Start a Social Media Campaign – Use holiday specific images, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping.
Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well.
Focus on High Sales Days – Take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday.
Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate.
Send out Holiday Cards – Let your customers know how much you appreciate their business by sending out a holiday card with a personalized special offer just for them. For example, if Customer A repeatedly purchases a certain product or service, provide them with a coupon for that particular item. Continue to send out cards that may invite them to a special event, sale, discounts or free gift promotion.
Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!

If you’re looking to up your sales this holiday season, contact Advertising Is Simple. We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your digital marketing plan this holiday season, so

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com

How to Choose the Right Facebook Templates for Your Business

August 30, 2018 by Denise Bernstein

Managing a Facebook business page can be intimidating, but thankfully there are certain features that can guide you through this process. We’re talking about Facebook Templates! Choosing the right one for your business can be detrimental to capturing leads, so make sure you give it some thought before you start setting up your business page.

If you’re a Facebook Business Page admin or manager, you probably received one of these messages from Facebook recently:

The primary benefit of updating your current template to the one that suits your business the most, is the fact your customer will have a better understanding of what you have to offer as soon as they land on your page.

If right now you’re not sure what Facebook templates are best for your business, here’s a breakdown of each option.

Facebook Templates

Standard Template

Good for all Page types, with buttons and tabs to help showcase what’s important to you.

Services Template

Designed to help people find your services and get in touch. Recommended for most businesses.

Business Template

Designed to help you manage your business, including ways to post jobs and special offers.

Shopping Template

Designed to showcase products and make it easy for people to shop online.

Video Page Template

Designed to showcase video content on your page.

Politicians Template

Designed to help politicians reach their supporters and communicate their message.

Restaurants & Cafes Template

Designed to highlight photos and important info about your menu, hours and location.

Venues Template

Designed so you can highlight useful info like your venue’s hours, location and upcoming events.

Nonprofit Template

Designed to highlight your cause and encourage people to fundraise and donate to your nonprofit.

Movies Template

Designed to highlight show times for your audience.

Want to help people connect with your business faster and more easily?

If you haven’t updated your Facebook templates before August 23rd, 2018, don’t wait any longer with making any necessary changes. The process is easier than you might think! Once applied, you will not only enhance the user’s experience but also make sure your business mission is loud and clear.

Need help? Contact our social media experts at Advertising Is Simple!

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Recent Facebook API changes You Need to Know About

April 26, 2018 by Advertising

Social media never stays the way it is for too long. In fact, as soon as we get used to some apps, features and functionalities, API changes once again. For those of you who don’t know, API is an application program interface, which in other words means a set of routines, protocols, and tools for building software applications.

Speaking of changes, just this past February we shared an article on the new Facebook algorithm and what we should expect from those updates. Today, we’d like to discuss yet another announcement made by Facebook on April 4, 2018.

Interested to know what Facebook API changes have been announced recently and how they may affect your social media marketing? Please keep reading!

Recent Facebook API changes You Need to Know About

Enhanced security and safety measures – At the base of the API changes lies the fact Facebook wants to limit third party applications access to your Facebook and Instagram account. To protect your personal information and content usage, a lot of those apps (e.g. Hootsuite, Buffer) need to adjust their functionalities to the new policy.
Third Party Apps cannot use the Instagram API Platform to crawl or store users’ media without their express consent. In other words, Instagram users own their media and that right needs to be respected. So far, a lot of affiliate platform functionalities that used like-based shopping (e.g. LikeToKnow.It) have been greatly affected by this update.
Facebook Login – if you don’t log in to your app in 90 days, the app will be blocked and you won’t be able to access your personal data until you re-authorize it.

For more information on API changes, please check out this article on Facebook for Developers and Facebook Business.

FACEBOOK’s COMMITMENT TO YOU:

“Innovation demands iteration; it requires constant change. And, while change is never easy, we believe the immediate platform updates we are announcing today will build stronger connections for people, developers and businesses in the future, while maintaining their privacy and security on Facebook.” source

Are you a social media marketer? What are your thoughts on these recent Facebook API changes?

Let us know in the comments how these updates affected your work.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Best Practices when Using Pinterest For Business

March 13, 2018 by Advertising

If you’re an online creator, we hope you already recognize the big potential and opportunities that Pinterest for Business can bring to your brand. Using this platform as part of your social media strategy is a huge advantage! Why? Because besides the obvious – traffic and website clicks, Pinterest is also a great platform to upsell your products!

Want to know how to get your products or services in front of the right eyes? Keep reading for 6 best practices on using Pinterest for business.

6 Tips for Using Pinterest For Business

Set up a Business Account. This is where the magic happens! Once you convert your regular account to a business one, you will get the access to all the analytics you’ll need.

Include a call to action in your bio. Any time you get the opportunity to share an opt-in or a link to a special deal you’re currently running, take it!

Use Boards to target your audience. If you didn’t know that before, it’s time to cleanup your boards a bit. Your Pinterest page should resemble exactly what your business can do for the people that end up pinning your content.

Design shareable pins. It’s always worth taking a bit of time designing pins that are shareable! What does that mean? Good design elements (not too crowded), catchy titles and most importantly – a vertical shape – the longer the better.

Utilize appropriate keywords and hashtags. You should know that Pinterest is a search engine and should be treated as such. Take time looking up what phrases in your niche people search for to determine which ones will work best for your business.

Keep an eye on your analytics page. Once again, this is where you’ll find out what your dream audience looks like, what content they pin the most and what areas you should focus on!

There you go! 6 easy yet oh so rewarding steps for taking your Pinterest for Business to the next level. If you need help managing your business account, don’t hesitate to contact Advertising Is Simple.

FOLLOW US ON PINTEREST for more digital marketing tips!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

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