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marketing tips

Get Marketing Tips for your Delaware business that can help it grow. Contact the marketing experts in Delaware for help, 302-407-0430 | Advertising Is Simple in Delaware

AI vs. Human Creativity Striking the Perfect Marketing Balance

AI vs. Human Creativity: Striking the Perfect Marketing Balance

January 7, 2025 by Advertising

Artificial Intelligence (AI) is transforming how brands engage with their audiences and drive results. From automating email campaigns to analyzing vast datasets for actionable insights, AI has become an indispensable tool. But can it truly replace human creativity? Spoiler alert: It can’t—and it shouldn’t. Instead, the most effective marketing strategies strike a balance between AI’s …

Read moreAI vs. Human Creativity: Striking the Perfect Marketing Balance

Why Every Business Needs a Website Audit

June 27, 2022 by Advertising

There are many reasons a business should get a periodic audit of their website, but the main purpose is to give a complete view of the health and wellbeing of your website. Just as all of us should go in for a yearly medical exam, your website should have its annual exam too. This will let you know the health of the website and show you any problems or issues that have arisen since the last time your website had been tested. There are a few different audits you can do your website, but the types of audits we are going to focus on is the technical, SEO and social media.

Read moreWhy Every Business Needs a Website Audit

Manage Your Directory Listings Before They Manage You

October 19, 2021 by Advertising

Using directory websites to effectively develop a 5-star digital reputation is one of the most important things you can do to digitally market your business. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will …

Read moreManage Your Directory Listings Before They Manage You

YouTube Shorts Are Your Business’s Next Social Opportunity

September 9, 2021 by Advertising

YouTube Shorts are the newest way for you to market and create content for your business. This social media platform is already connected to YouTube, so it’s that much easier for existing businesses to integrate Shorts into their social media marketing strategy if they are already YouTube users. Here’s why YouTube Shorts are the newest …

Read moreYouTube Shorts Are Your Business’s Next Social Opportunity
Google... (aka the Electronic Yellow Pages)

Google… (aka the Electronic Yellow Pages)

August 12, 2021 by Advertising

The Yellow Pages were once the fat book of solutions to many people’s problems. Whether it was a locksmith, a contractor, a seamstress, or a dog sitter you needed – The Yellow Pages were the primary business directory you depended on for finding help when you needed it, but not anymore. Nowadays, you’ll probably only …

Read moreGoogle… (aka the Electronic Yellow Pages)
email marketing best practices

Best Practices for Email Marketing Success

March 25, 2019 by Advertising

Do you ever feel like your email marketing efforts don’t lead to much success? Is the low open rate or no one downloading your content a regular occurrence for your sales campaigns?  We’ve all been there. Email marketing often may feel like shooting in the dark, but what if we told you it doesn’t have …

Read moreBest Practices for Email Marketing Success
competitive analysis

Does Your Business Need to Invest in Competitive Analysis? Here’s the answer.

January 15, 2019 by Advertising

Imagine this. It’s a new year and you are a small business owner. You are committed to taking your business to the next level and trying new marketing tools to achieve your goals. However, you are unsure of how much you should be spending. Should you run the risk of spending too little, causing yourself to be overpowered by your competitors with …

Read moreDoes Your Business Need to Invest in Competitive Analysis? Here’s the answer.
How to Get Client Testimonials to Up Your Marketing Game

How to Get Client Testimonials to Up Your Marketing Game

September 27, 2018 by Denise Bernstein

One of the most powerful and cost-effective marketing tools for your business are client testimonials. Why? Because they deliver value from the people that know your services or products best. If you’re wondering how to ask your clients to provide feedback about your work, we have great ideas that bring quick results. Check them out …

Read moreHow to Get Client Testimonials to Up Your Marketing Game
5 Google Analytics Tools to Measure Your Marketing Efforts

5 Google Analytics Tools to Measure Your Marketing Efforts

May 31, 2018 by Advertising

Tracking conversion is one of the most important tasks we have as digital marketers. Thankfully, there are many free services like Google Analytics tools that we can use to quickly and efficiently measure any inbound marketing efforts. Moreover, we can also see if the website that we’re monitoring is actually helping the business or doing the opposite.  Are …

Read more5 Google Analytics Tools to Measure Your Marketing Efforts
Online Reputation Management

How to Take Charge of Your Company’s Online Reputation Management

March 20, 2018 by Advertising

Many businesses never even think about their online reputation management. This is a costly mistake because one negative review, if not addressed, can have a huge impact on a company’s revenue. Let’s be real, every brand comes across a disgruntled customer at some point. In the old days before the Internet and social media, it …

Read moreHow to Take Charge of Your Company’s Online Reputation Management
Pinterest for Business Advertising Is Simple

Best Practices when Using Pinterest For Business

March 13, 2018 by Advertising

If you’re an online creator, we hope you already recognize the big potential and opportunities that Pinterest for Business can bring to your brand. Using this platform as part of your social media strategy is a huge advantage! Why? Because besides the obvious – traffic and website clicks, Pinterest is also a great platform to upsell your products!   Want to know how to get …

Read moreBest Practices when Using Pinterest For Business
4 Tips for Getting Your Videos Ranked on YouTube 

4 Tips for Getting Your Videos Ranked on YouTube 

January 4, 2018 by Advertising

Every video content creator or marketer at some point dreams of one thing – to get videos ranked on YouTube. But did you know 60% of YouTube views come from Google searches? Since Google is the world’s largest search engine plus it owns YouTube, successfully getting your videos ranked on Google will ultimately get it …

Read more4 Tips for Getting Your Videos Ranked on YouTube 
Keys to Video Marketing and Why It Is Important to Your Business

Keys to Video Marketing and Why It Is Important to Your Business

November 30, 2017 by Advertising

Video Marketing should be considered a necessity for any business these days. Did you know that people remember only 20% of what they hear, 30% of what they see, but 70% with text and visuals? According to Google, videos are as effective as TV in bringing results and building awareness around your business. That is why Video Marketing …

Read moreKeys to Video Marketing and Why It Is Important to Your Business
How to Qualify Existing Leads with Video Data

How to Qualify Existing Leads with Video Data

August 22, 2017 by Advertising

As marketers, we know video is an important marketing tactic to engage with your visitors and spark purchase intent. If you read our last post on the 3 different stages of the potential client’s journey, then you also know about the pivotal role that video can play in your marketing automation. Are you looking for …

Read moreHow to Qualify Existing Leads with Video Data
Using Video with Marketing Automation

Using Video with Marketing Automation

July 25, 2017 by Advertising

Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses. You probably have some questions. If you’re reading this article, chances are you already know how important video is to your marketing strategy. By combining video and marketing automation, …

Read moreUsing Video with Marketing Automation
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