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Does Your Business Need to Invest in Competitive Analysis? Here’s the answer.

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competitive analysis

Imagine this. It’s a new year and you are a small business owner. You are committed to taking your business to the next level and trying new marketing tools to achieve your goals. However, you are unsure of how much you should be spending. Should you run the risk of spending too little, causing yourself to be overpowered by your competitors with larger marketing budgets? Or what about the risk of overspending and a possibility of losing your leads to those who are quicker than you? This is where competitive analysis comes to play. 

There is no exact science to what your business should be spending on marketing/ advertising, but through a thorough competitive analysis, you’ll have a good starting point. 

COMPETITIVE ANALYSIS 

You may be wondering what exactly is a competitive analysis? In short, it is a report that is a compilation of what your competitors are doing online. Such research outlines their strengths and weaknesses, but most importantly, the opportunities and potential your business has to be successful in the digital realm. 

If you’re still wondering whether your business needs to invest in a competitive analysis in 2019, here’s another good reason. Unless your competitors employ a dark web wizard who is able to hide all of their online actions (which I guarantee they do not), they are leaving a small digital footprint from which we are able to draw and interpret data from. We are also able to compile estimated search volume and bid prices for specific keywords on major search engines. Not to mention, generate an intelligent estimate as to what your competitors are spending on a monthly basis for certain keywords. 

Are you wondering how this helps you? 

Well, with this data we are able to guide your marketing investment decision based upon what available marketing dollars you have. More simply put, we consider your available budget and suggest the route that is most beneficial for your business. This saves your business from failures such as getting caught in the middle of an unwinnable pay-per-click war with a competitor with a substantially larger marketing budget than you.   

Ready to invest in your future? 

Advertising Is Simple is proud to offer a competitive analysis from now until 1/31/18 at half the cost! For $495, we will put forth our proven and tested practices towards giving your business the competitive edge it needs to take the next step in 2019.   

Advertising Is Simple | 302.407.0431| info@AdvertisingIsSimple.com   

How to Get Client Testimonials to Up Your Marketing Game

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How to Get Client Testimonials to Up Your Marketing Game

One of the most powerful and cost-effective marketing tools for your business are client testimonials. Why? Because they deliver value from the people that know your services or products best.

If you’re wondering how to ask your clients to provide feedback about your work, we have great ideas that bring quick results. Check them out below!

 

8 Ways to Get Client Testimonials

  1. Ask Immediately – Timing is everything! You should reach out right after completing a project for your client. If they’re happy with your service, they will surely want to share feedback with you right away.
  2. Create a Review Sheet – Create your own document to solicit review on your Google My Business, Facebook and Yelp business listing to encourage your clients to leave reviews. Have the links go directly to your reviews page.
  3. Make it Easy – It’s important to provide simple ways for your clients to leave a testimonial. Whether it’s linking a specific page you want your reviews on in the initial email request or bringing a camera to the meeting for a video testimonial, make sure it’s all clear to follow!
  4. Ask the Right Questions – This is especially important if you’re asking your clients to provide a video testimonial. Having a set of questions to answer by your clients will help you get the information you need fast and efficiently. Not to mention, it will be much easier for your clients to provide specific feedback!
  5. Offer Different Ways to Provide Testimonials – If your clients are not comfortable with providing a review in front of a camera, ask them for a written testimonial. Also, determine whether you need more feedback left on your Business Facebook Page, Google Listing or any other local directory. Make sure your clients know how to leave a review on each platform!
  6. Look Out for Testimonials – Sometimes you don’t even have to ask for reviews. If you received a complimentary email from your clients or they left a great comment about your work/ products on social media, ask them if you can share it on your website. Just remember to put all screenshots in a separate folder to keep it organized before sharing.
  7. Create a Testimonials Page – Encourage your clients to provide a video testimonial so you can share it on your website. It will help your business with ranking higher in search, which equals to capturing more leads in the future.
  8. Use an Automated Service – There are certain platforms that will do the work for you. Just set up an account and customize your review request to start gathering those reviews. Customer Lobby is a great place to start.

 

See examples of our client testimonials below:

https://www.youtube.com/watch?v=KKf1XegdbGw

https://youtu.be/KKf1XegdbGw

 

Related article: 10 Steps to a Stellar Online Reputation

 

What’s your most effective way for getting client testimonials?

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

 

5 Google Analytics Tools to Measure Your Marketing Efforts

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5 Google Analytics Tools to Measure Your Marketing Efforts

Tracking conversion is one of the most important tasks we have as digital marketers. Thankfully, there are many free services like Google Analytics tools that we can use to quickly and efficiently measure any inbound marketing efforts. Moreover, we can also see if the website that we’re monitoring is actually helping the business or doing the opposite. 

Are you using Google Analytics to its full potential as a business owner or marketer? If you’re not sure, try incorporating these 5 Google Analytics tools into your marketing strategy now. 

 

5 Google Analytics Tools to Measure Your Marketing Efforts 

 

  1. Measure Your Website’s Speed. As you may already know, SEO plays a huge role in helping your site rank higher in Google Search. Unfortunately, there’s many things than can badly affect your SEO and one of them is your site’s loading time. Moreover, depending on the download speed of your site, you can either gain more website visitors or lose them. To check out your site speed metrics and diagnose any problems, go to Behavior > Site Speed > Overview, or Behavior > Site Speed > Page Timings (for individual pages of your site).
  2. Analyze Site Searches. Want to know how to deliver content your website visitors came for? Enable a search option on your site and then use Behavior > Site Search in Google Analytics to get the data.
  3. Set Up Goals. Often overlooked, Goals are a feature that’s simple to use and quite effective at measuring conversion. To create goals, make sure you have admin rights to your Google Analytics page and then go to Admin > Goals > New Goal. From there, you choose a Goal Type you wish to start monitoring (URL Destination, Visit Duration, Page/Visit, Event).
  4. Look into Reporting. Whether you want to check your own results or report to your clients, you can do so manually or get weekly/ monthly reports straight to your email. To get the most out of your data collection, we recommend covering 7 areas in your Google Analytics report – Audience Overview, Acquisition Overview, Channels, Social Network Referrals, Mobile Overview and Goals Overview.
  5. Stop Tracking Yourself. Assuming you’re the #1 of your website, you probably visit it every single day. To ensure the traffic you bring is not being registered in your Google Analytics reports, you can use a tool to exclude yourself from any future data collection. First, set up a filter under the “Admin” panel. If you have a static IP address, go to All Filters > Add New Filter, and then set a Predefined Filter to Exclude traffic from your given IP address. 

 

There you have it! Starting with just these 5 Google Analytics tools should give you a great deal of information about your marketing efforts. If you want to learn more on how to get the most out of your Google Analytics, stay tuned for more tips! 

 

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.  

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com    

Advertising Is Simple full service advertising agency in Delaware

How to Take Charge of Your Company’s Online Reputation Management

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Online Reputation Management

Many businesses never even think about their online reputation management. This is a costly mistake because one negative review, if not addressed, can have a huge impact on a company’s revenue.

Let’s be real, every brand comes across a disgruntled customer at some point. In the old days before the Internet and social media, it was easier to contain bad service or faulty product complaints. The conversations were usually held privately and as long as both parties came to an agreement and felt that the solution was fair, that was the end of it. However, nowadays your company’s online reputation is of intrinsic value to your business and should be nurtured.

Dealing with negative reviews online is just one way to proactively manage your online reputation. Below are all the steps equally important when trying to influence customers feedback:

Online Reputation Management Delaware

So how can we make a difference working with your business? Watch this video of one of the WSI’s client success stories to better understand how we can help you!

 

Online Reputation Management (Client Success Story)

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.   

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com    

 

Best Practices when Using Pinterest For Business

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Pinterest for Business Advertising Is Simple
If you’re an online creator, we hope you already recognize the big potential and opportunities that Pinterest for Business can bring to your brand. Using this platform as part of your social media strategy is a huge advantage! Why? Because besides the obvious – traffic and website clicks, Pinterest is also a great platform to upsell your products!  

Want to know how to get your products or services in front of the right eyes? Keep reading for 6 best practices on using Pinterest for business. 

 

6 Tips for Using Pinterest For Business 

 

  1. Set up a Business Account. This is where the magic happens! Once you convert your regular account to a business one, you will get the access to all the analytics you’ll need. 
  1. Include a call to action in your bio. Any time you get the opportunity to share an opt-in or a link to a special deal you’re currently running, take it!  
  1. Use Boards to target your audience. If you didn’t know that before, it’s time to cleanup your boards a bit. Your Pinterest page should resemble exactly what your business can do for the people that end up pinning your content. 
  1. Design shareable pins. It’s always worth taking a bit of time designing pins that are shareable! What does that mean? Good design elements (not too crowded), catchy titles and most importantly – a vertical shape – the longer the better. 
  1. Utilize appropriate keywords and hashtags. You should know that Pinterest is a search engine and should be treated as such. Take time looking up what phrases in your niche people search for to determine which ones will work best for your business. 
  1. Keep an eye on your analytics page. Once again, this is where you’ll find out what your dream audience looks like, what content they pin the most and what areas you should focus on! 

 

There you go! 6 easy yet oh so rewarding steps for taking your Pinterest for Business to the next level. If you need help managing your business account, don’t hesitate to contact Advertising Is Simple. 

 

 FOLLOW US ON PINTEREST for more digital marketing tips!

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.   

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com    

 

Advertising Is Simple full service advertising agency in Delaware

Full-service Advertising Agency in Delaware

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Wilmington, DE 19804
Phone: (302)407-0431

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