Video Marketing should be considered a necessity for any business these days. Did you know that people remember only 20% of what they hear, 30% of what they see, but 70% with text and visuals? According to Google, videos are as effective as TV in bringing results and building awareness around your business. That is why Video Marketing is one of the most important avenues to include in your business strategy.
However, not just any video will do. Your video campaign has to actually be relevant to your field of business. It is important to recognize the difference between a commercial and a video. A commercial is meant to sell a product and this is not what your video should be trying to do. A good video is meant to gain exposure for your business that will then generate traffic for your website. Result? More sales!
3 Key Ingredients to a Successful Video Marketing Campaign
1. Keyword Congruency – Your video’s content must actually cover what the video’s title promises.
2. Value Driven Content – Your video is about your viewers, not about you!
3. Call to Action. – This is you telling your viewers to like and subscribe to your page. More importantly, this is telling your viewers to go to your website! Remember, your videos purpose is to generate traffic for your website, so make sure you tell your viewers to come check out your website!
Remember, when using video marketing, viewers are able to remember nearly 95% of your message! In fact, if your website contains a video, it has a 53% greater chance at appearing on the front page of Google! This is why video marketing is so important. Still need convincing? Well, video marketing can help your business grow 49% faster!
Ready to create a successful Video Marketing Campaign? Contact us!
Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.