Timing is an important factor when considering how to market your business. While COVID-19 and the national lockdown forced a lot of small businesses to close down, we can’t help but think how the traditional advertising is still a force to be reckoned with. Here’s why.
Radio Advertising
If you’re looking to reach a local audience at a more affordable cost, nothing beats radio advertising. It connects with the right people at the right time. It is easy to build a strong presence on the radio because people actually listen to radio ads and they don’t do the channel surfing the same way TV viewers do during program breaks.
According to the Nielsen’s 2019 Audio Today Report, which was recently made available, 272 million Americans listen to traditional radio every week, an increase of 7 million or about 2.5 percent, from 2016’s figures.
It’s been proven that radio provides a friendly environment for advertisers and the consumers respond positively to ads they hear on the radio. Believe it or not, Radio continues to be the number one mass reach medium, topping both TV and internet.
Businesses with a local target market really have no need to advertise on the national level. They should consider taking their radio advertising to regional and local stations.
Local radio stations tend to be an important way for the surrounding community to stay informed on events and news. Businesses can more easily connect to the community and their target customers by advertising on these stations. Most local radio station listeners are loyal and engage with their favorite station by calling in for contests, making comments or music requests. That means that if you advertise regularly, you’ll be better able to brand your business and create brand awareness.
Here’s an example of a radio ad we converted into a video promoting some of our local businesses:
TV Advertising
For decades now, TV advertising has been a very effective way to reach and engage with potential customers. Not to mention, local cable ads are very affordable. With the use of both audio and visual effects, TV ads create a mixture of motion and emotion. TV creates a more powerful impact than either of the two by themselves. That’s why television commercials can transmit more information to the viewer.
But that’s not it. When done right, video advertising enables you to display your product, demonstrate its use and the advantages of buying it. It can also help businesses connect emotionally with potential customers, which is so important in today’s climate.
Here’s an example of a local TV ad for one of our clients:
Multi-Screen Advertising
Did you know that the average US adult spends 78 thousand hours of the life watching TV? Knowing that statistic, it’s hard not to think that businesses should still be investing their marketing budgets in TV advertising. There’s a great opportunity out there to reach target audiences by being where the intended audience is hanging out. Not to mention that when you combine Television and Digital Advertising, you’re more likely to increase your ads impact.
Internet advertising will not replace traditional media, it will compliment them. – Jeff I. Richards
This type of advertising allows for more specifically targeting geographic and demographic areas, meaning you’re spending your advertising dollars on reaching your most likely customers.
Ready to invest in Traditional Advertising?
Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in traditional advertising as well as digital marketing with a strong focus on Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management.
AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com
Kamran Malik is a Franchise Business Manager and a Digital Marketing Strategist at WSI. Kamran has mentored/advised 364 entrepreneurs across 60 cities, 18 countries and spanning 5 continents around the world. During his presentation, Kamran spoke about the past, present and future of Digital Marketing. Kamran touched on every aspect of Digital Marketing throughout his presentation, explaining what purpose each element of a company’s Digital Marketing Strategy serves to make it come together as a success. Kamran ended his presentation discussing what is to come in the future. TAKEAWAY: Technology continues to grow everyday around the world and the opportunities to come are infinite.
Beth Heller is one of Google’s Partner Enablement Managers in NYC. Before Google, Beth spent 10+ years in marketing – leading communications teams at PR agencies and serving as a media trainer for her clients. She also spent two years at a live video streaming start up where she ran the influencer marketing department’s operations and sales trainings. Beth’s presentation started with the word nomophobia – the fear of being without your mobile device. She focused on the importance of mobile marketing, as well as touching on information about Google AdWords. TAKEAWAY: “Be There, Be Useful and Be Quick.” In today’s world, consumers want information to be easily found, relevant and quick to access. It’s important to ensure that your online campaigns, website and such are all optimized and ready for your potential customers to utilize.
Michael Fanaro is the Co-Founder of Aardvark Video Works. He’s an experience owner with a demonstrated history of working in the broadcast media industry. Michael is skilled in Search Engine Optimization (SEO), Copy Writing, Video Production and Integrated Marketing. During Michael’s presentation, he focused on the importance of video in a company’s Digital Marketing Strategy. A video is easier to consume than reading an article or deciphering what a picture means. One third of all time people spend online is dedicated to watching video. Michael also spoke about what elements make a good video. TAKEAWAY: One of the most important elements in a video is making sure that potential customers get what the whole point of the video is about. Entertainment is great, but if no one remembers what the purpose of the actual video was, you’re missing your opportunity to spread your message. 
