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Beginner’s Guide to YouTube Optimization

October 7, 2019 by Advertising

Did you know 70% of marketing professionals report that video converts better than any other medium? That is if you got the YouTube optimization part done right! Long gone are days when you could just upload a video to YouTube and see the numbers go up without any extra effort…

Today there are keywords and hashtags to worry about, closed captions and video covers to edit and even more of engagement to oversee. However, once optimized – that’s when the magic happens!

Ready to learn how to claim your space in the YouTube sphere? Here’s your guide to YouTube optimization:

Beginner’s Guide to YouTube Optimization

Keyword Relevancy – In simple words, your video has to be about what the viewers want to see. Use only one keyword per title – any more may dilute your chances of getting found and ranked by Google. If you want to add more keywords, add relevant hashtags in the description box below your video! See the example below:
Building Authority – If you’re generating enough videos in a specific field, you become a go to source of knowledge in that matter. How to establish yourself as authority? Try waking up early and making 5+ videos in your related field.  Then release one video each week one the same day and at the same time to generate traffic and followers.  
Creating Engagement – Google likes to see engagement with your video within the first hour of publishing your content. This mean receiving views, likes, dislikes, comments and shares all count toward your engagement rates. Even a bad comment can sometimes increase your engagement more than a good comment! This is due to the amount of additional comments that tend to follow either agreeing with a bad review or defending your recently published content.
Uploading – The way you upload your video to YouTube is also important to your video getting ranked. You want your primary keyword, which is your video’s title, listed at the top of the description. Beneath it, include your website’s full URL, making it as easy as possible for viewers to get to your website. Then create a description, 200-400 words stating what your video is about. Following your description is a great place to add a call to action. You then want to list your name, your company’s name, website, and social media links. Don’t forgot about relevant hashtags too since now they show up right above your video title!
Optimizing – After you wrote your description filled with relevant keywords and links, it’s time to add closed captions! Doing so, will help you stand out from competition and ensure all of the viewers can watch your video with or without the sound on!

Are you investing in video as part of your digital marketing strategy? If not, you are missing a great opportunity to engage your target audience, expand your brand and boost sales!

If you would like help with ranking your videos on YouTube, get in touch!

Don’t forget to subscribe to our YouTube channel for more digital marketing tips!

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

5 Reasons You Need to Start Creating Video Blogs

February 27, 2019 by Advertising

Today’s customers are hungry for information and we know it. In the past, blogging and short form content has been one of the best ways to deliver useful and digestible information to many online users all at once. It not only gave your business a competitive edge but it also just simply helped with marketing. Do you know how to take it a step further these days? Consider sharing video blogs in your online articles.

It’s a fact that online consumers prefer fast information and it’s best if they can get it in a form of a visual content over text. 70% of marketing professionals report that video converts better than any other medium. Internet users spend 88% more time on a website that has video than one that doesn’t. So why not include video blogs in your articles? Here’s a few more reasons.

5 Reasons You Need to Start Creating Video Blogs

Video Marketing is a powerful tool for reaching customers. The best way to capitalize on video content is to integrate it with your other marketing efforts. When done strategically, videos can be used to help increase engagement with your blog posts.
Videos increase the time spent on your content. It’s important to note how your readers are interacting with your content. Is your bounce rate high? By sharing video blogs in your online articles and marketing campaigns, you may keep your customers online much longer.
Videos help break up the text in your blog posts. As a marketer, you need to understand how your consumers or audience absorb your content. It’s been proven that breaking up the text in bullet points or sharing photos and videos every few paragraphs enhance the online experience. Digestible and interactive content is key!
Videos attract Millennials. Videos are a major driving factor of Millennials’ consumer behavior, and much of their buying decisions result from watching video content.
Video Blogs can be used in Cross Promotion and/or be Repurposed. Once you create a video, always upload it to your YouTube account first. When it’s live, you can then share your website URL under the video, post the video on social media or use it in blog posts and email marketing campaigns. There are so many opportunities for cross promotion and repurposing!

Here’s a few more articles explaining the power of video content in marketing:

Think Your Business Doesn’t Need Videos? You’re Wrong

Keys to Video Marketing and Why It Is Important to Your Business

How to Improve Engagement with Video Marketing

Needless to say, if you are not including video blogs in your content strategy, you are missing a great opportunity to engage your target audience, expand your brand and boost sales.

If you would like help with creating video blogs, get in touch!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

10 Tips for Using Facebook Live For Your Business

February 27, 2018 by Advertising

In light of all the Facebook algorithm changes that were recently announced, there’s one thing you can do now as a business to better market yourself on this social media platform. Get on Facebook Live.

While we understand doing Facebook Live videos/ chats may be intimidating at first, we cannot stress enough how important it is to use this feature to your advantage. By doing so, not only will your business get ahead of the others, but you will also be able to connect with your audience/ customers in a way you’ve never done before.

So where do you start? We’ve compiled the best 10 tips for using Facebook Live, so you can get on it as soon as possible!

10 Tips for Using Facebook Live

Make people aware of when you’re going live ahead of time. Teasers are proved to bring higher engagement, so make sure your audience knows exactly when you’re going to broadcast. Don’t forget to check your Facebook insights to determine what’s the best time to reach your people or better yet, do a poll and ask them directly!
Promote, promote, promote. Don’t let people forget about the upcoming live session! Make sure you boost some posts or run a Facebook ad about the event. Don’t want to spend money on promotion? Change the Facebook cover on your business page for the one with all the FB Live details and cross promote on other channels/ website/ newsletter.
Write a compelling description before going live. Let people know why you’re going live and what you’ll be covering ahead of time.
Go live with a strong WIFI connection. There’s nothing worse than losing touch during a live session or breaking up and
not getting your point across. ALWAYS make sure you have a great Internet connection before you’re going live.
Ask your viewers to follow you to receive notifications when you go live.
Once you’re live, acknowledge your viewers frequently. Say hello to commenters by name and to respond to their comments.
Be authentic. Going live is a great opportunity to see the face behind the brand, so make sure you live a great impression! The more comfortable you feel in front of the camera, the better your connection will be. That’s why it’s important to practice your talking points before the live session.
Broadcast for longer periods of time to reach more people. The longer you’re live, the more likely people are to discover and share your video with their friends on Facebook. Also, don’t get straight to the point once you’re live because your audience might be tuning in late. The minimum time you should be live is 10 minutes, but you can go up to 4 hours at a time.
Be creative and go live often. That’s the best way to keep your audience engaged.
Optimize Your Live Recording. You’re worried not enough people tuned in to your live stream? Facebook Live videos are immediately archived, so you’ll most likely get more views later on. To keep the interest, add a comment after the live event thanking everyone for watching. Make sure you encourage further comments and follow -up questions to get more news feed activity and engagement. Ask your audience to share the archived copy of the video that will be in the timeline.

The bottom line is, using Facebook Live should be fun for both you and your audience! It’s really the best way to show your audience behind the scenes and to give them a chance to connect with your business on a more personal level. There’s really nothing better you can do to better market your business in this space!

Have you ever used Facebook live before? Tell us about your experience!

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

5 Powerful Ways to Increase Your Lead Conversions

January 30, 2018 by Advertising

Did you know lead conversions are marketer’s single most important objective, yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective?

If you want to stay informed and turn your business into a lead generation machine, make sure you optimize each of your sales funnel stages for maximum lead conversions. Don’t know where to start? In today’s post, we’re sharing 5 powerful Ways to start Increasing Your Lead Conversions as soon as possible!

5 Powerful Ways to Increase Your Lead Conversions

Create Quality Landing Page – A great landing page means high conversion rates and more leads who essentially become customers. Making sure that your web page is designed to engage visually and convey all the information the visitor is looking for is crucial.
Use Opt-in Forms on your Site – Opt-in forms ask web users for consent acknowledging their interest in a product or service. They’re required by law and can be presented in a number of ways (e.g. pop-up forms, landing pages or widgets).
Use Opt-in Content Offers – Another great and effective way to convert web visitors. Opt-in offers can be anything your leads could regard as valuable (eBook, webinar, downloadable content).
Consider Using Customer Reviews – 63% of customers are more likely to make a purchase from a site which has user reviews. Side note – Make sure your site landing pages are optimized for mobile!
Create Videos for all Channels – Using video on your website and landing pages can increase traffic and boost conversion rates by up to 80%.

Ready to make more sales? Make sure to Download this helpful infographic from WSI for more details on Increasing Lead Conversions.

DOWNLOAD

If you want to learn what makes the best lead-generating content or how to create offers that are impossible to ignore, watch the video below!

***Advertising Is Simple* | 302.407.0431 | *info@AdvertisingIsSimple.com***

4 Tips for Getting Your Videos Ranked on YouTube

January 4, 2018 by Advertising

Every video content creator or marketer at some point dreams of one thing – to get videos ranked on YouTube. But did you know 60% of YouTube views come from Google searches? Since Google is the world’s largest search engine plus it owns YouTube, successfully getting your videos ranked on Google will ultimately get it ranked on YouTube as well.

Ready to learn how to get there? Here are some tips of getting your videos ranked on YouTube.

4 Tips for Getting Your Videos Ranked on YouTube

Keyword relevancy – This may sound almost too obvious but your video has to be about what the viewers want to see. Use only one keyword per title – any more may dilute your chances of getting found and ranked by Google.

Authority – It means you’re generating enough videos in a certain field for you to become a go to source of knowledge in that matter. How to establish yourself as authority? Try waking up early and making 5+ videos in your related field.  Then release one video each week one the same day and at the same time to generate traffic and followers.

Engagement – Google wants to see engagement with your video preferably within the first hour of publishing your content. This mean receiving likes, dislikes, comments and shares counts toward your engagement rates.  Don’t worry about a bad comment, they can sometimes increase your engagement more than a good comment! This is due to the amount of additional comments that tend to follow a bad comment, by other viewers either agreeing with them or defending your recently published content. Makes sense?

Uploading – The way you upload your video to YouTube is also important to your video getting ranked. You want your primary keyword, which is your video’s title, listed at the top of the description. Beneath it, include your website’s full URL, making it as easy as possible for viewers to get to your website. Then create a description, 200-400 words stating what your video is about. Following your description is a great place to add a call to action. You then want to list your name, your company’s name, website, and social media links.

If you are not investing in video as part of your digital marketing strategy, you are missing a great opportunity to engage your target audience, expand your brand and boost sales.

If you would like help with ranking your videos on YouTube, get in touch!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

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5 Reasons You Need to Start Creating Video Blogs

5 Reasons You Need to Start Creating Video Blogs

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