Advertising Is Simple Delaware
A Full-Service Advertising Agency in Delaware | Digital Marketing | Seo
Have you heard of SEO (Search Engine Optimization), and know that it can be beneficial for your business, but just don’t know where to start? Here is a checklist of our top 7 SEO tips to show you what areas you should focus on, what needs to be optimized, and what you need to do …
Social media is always evolving and shifting. Your challenge as a business owner is to adapt to these changes, so your brand messaging continues to resonate and drive meaningful results. In order to make the most of social media marketing, first you need to understand which emerging (or already existing trends) are worth adapting this …
Managing databases and nurturing your leads are important components of running a successful business. If you want to save time and money, the best way to do it is to invest in a software that handles both CRM (Customer Relationship Management) and marketing automation. Want to learn about all of the benefits of CRM and …
Your business website is your most valuable online resource. A well-designed website with quality content is a must these days as it’s a necessary base to any digital marketing plan. Since it is your most valuable asset, it’s essential to create a well rounded marketing strategy that points any traffic back to your main domain, whether …
Timing is an important factor when considering how to market your business. While COVID-19 and the national lockdown forced a lot of small businesses to close down, we can’t help but think how the traditional advertising is still a force to be reckoned with. Here’s why. Radio Advertising If you’re looking to reach a local audience …
Successful marketing is all about three things: the right message, your target audience and good timing. When those essential elements meet, you are in a better position to generate demand for your products and services. Since there are many digital marketing strategies you can tap into these days, it’s crucial to know your buyer persona first. …
In just a few short weeks, social distancing and flattening the curve appeared in our daily vocabulary and Covid-19 forced us to adjust to a new normal. While those surely unprecedented times seem to bring a lot of unknowns across the board, there are certain things you can do now to help your business and …
When discussing your digital marketing strategy, we can’t forget about all the other basic business elements that will contribute to your plan of action. Understanding your “why”, having a polished elevator pitch, defining your buyer persona and knowing your competitive advantage are crucial concepts to take into consideration before implementing your digital strategy. According to …
While digital marketing is a multi-faceted job, one of the most important responsibilities for us digital marketers is to know who we’re talking to. Without defining that perfect buyer persona in the beginning, it’s rather challenging to turn leads into loyal customers later on… That being said, you can’t execute a successful digital marketing campaign …
New year, new digital marketing strategy! Now that we’re halfway through the first month of 2020, it’s time to talk about your business. Analyzing your business is the first step to understanding your plan of action. Are you wondering where to start? Here’s what you need to take into consideration before you figure out the …
As we get closer to welcoming a new year, now is a perfect opportunity to start working on your 2020 digital marketing strategy. We know how hard it is for small to mid-sized companies to compete with larger competitors in the industry. This is why getting you marketing strategy in order before the new year comes is …
Spending more money on advertising doesn’t necessarily make for winning more customers. However, a well-designed content marketing plan can level the playing field. Here’s how. Content Marketing Getting all employees on board for a cohesive action plan can make a small business’ marketing efforts successful. A unified front on all aspects of a marketing campaign can …
Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive …
Content marketing gives small businesses a chance to become publishers of valuable information and allows them a better success rate when competing with larger competitors. While any business can publish and curate content, many brands have a hard time developing the mindset to create a consistent flow of new, interesting information. Content Marketing Mix According to …
There is no denying that SEO (Search Engine Optimization) is one of the most cost-effective methods of advertising. Why? Because it not only allows your small business to target a certain market niche, but it also gives you greater control over the advertising budget. Let’s be honest, word of mouth advertising can only take your business …
