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8 Social Media Marketing Trends that Are Worth Adapting in 2021

January 14, 2021 by Paulina Cruz

Social media is always evolving and shifting. Your challenge as a business owner is to adapt to these changes, so your brand messaging continues to resonate and drive meaningful results.

In order to make the most of social media marketing, first you need to understand which emerging (or already existing trends) are worth adapting this year.

While there’s no one-size-fits-all approach to having success across social media, it’s still worth implementing techniques that lead to building stronger relationships with your customers, while improving their impact on your bottom line.

8 Social Media Marketing Trends that Are Worth Adapting in 2021

1. Integrate Social Media Across Your Departments

If you want your brand to solve problems for people, then social media is going to tell you exactly what problems people have. By integrating social media across your departments, it ensures that important messages reach the most relevant people in the company. This will help you to build a business your customers and audience will care about.

2. Embrace Short- and Long-Form Video

Video usually works best for companies when it conveys a personalized message to their target audience with an educational, entertaining, or value-based perspective.

The ability to produce a video and then adapt it into different versions to promote your messaging across social media channels is one of the most effective ways to earn more viewership. Lengthier video isn’t necessarily better, but certain subjects, especially those with complexity, are more accurately communicated in depth. And after you’ve created longer video resources, think about the ways it can be broken down into shorter videos for sharing elsewhere later.

3. Invest in Dynamic Ads

Dynamic social ads feature products personalized to a person based on their shopping behaviors and other data points. They’re often more successful because they’re aligned to each specific shopper’s preferences by showing each individual items and messaging catered to them. Each is an opportunity to upsell and cross-sell customers, as well as reaching potential customers for the very first time.

4. Provide Social Shopping Opportunities

The ability to make a purchase directly from social media is becoming more widely available. If you limit the number of steps a person has to go through to make a purchase, you can increase conversions because the process is simpler and created to match the network’s design.

Begin by identifying what social shopping options are available (check out Facebook Shops, Instagram Shopping or Pinterest Shop), and understand the associated costs. Once you’ve set up an integration, it’s important to promote that you’re using the feature so your followers know it’s an option.

5. Use Stories to Engage with Your Audience

Businesses that use stories successfully are able to send a highly effective series of messages that are relatively affordable to create, and easy for audiences to view. Plus, they present an opportunity to showcase the people behind their brand, as well as a less produced, more authentic perspective of an organization.

Before you dive into stories, remember to begin where you’re already active, showcase both produced and impromptu content, and use the unique story features to your advantage.

6. Use YouTube to Build Deeper Connections

YouTube visitors spend over 11 minutes per day on average on the platform, since it’s the second most preferred platform for TV viewers 18 to 34 years old. Plus, YouTube is accessible for brands of all sizes as survey respondents shared that choosing a video based on their interest is more important than video’s production value.

Start by determining who exactly your audience is, and identify what their interests, challenges, and passions are. The goal here isn’t to convert customers with every video, but instead to build a positive association with your organization that lasts for the long term.

7. Create Series to Build Audience

Consider using social media to help your company build an audience for your series that lives on your own properties as well. To make a lasting impression with your social media, commit to a series to regularly reach your audience on an important theme they’ll associate with your organization for the future.

8. Feature Your Employees

People connect most with other people. Therefore, featuring the people behind your brand will help humanize your organization and form deeper connections with customers. Showcasing employees prominently on social media is important as it’s one of the best ways to build trust with consumers and familiarity with the purpose behind your organization.

If you have any questions or would like to find out more about how Advertising Is Simple can help with social media marketing, get in touch!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Benefits of CRM and Marketing Automation for Your Business

October 6, 2020 by Paulina Cruz

Managing databases and nurturing your leads are important components of running a successful business. If you want to save time and money, the best way to do it is to invest in a software that handles both CRM (Customer Relationship Management) and marketing automation.

Want to learn about all of the benefits of CRM and marketing automation? Keep reading!

Benefits of CRM

1. Improves Sales Performance – Collecting accurate data on your leads and customers will give your sales staff a better understanding of where each lead is in the sales process.

2. Improves Customer Satisfaction and Retention – Consumers tend to spend more money with a company of a positive customer experience. Make sure all of your customer data is stored in one place so all of your team members can access it to better serve your clients.

3. Increased Efficiency – Thanks to a CRM platform, you can automate many everyday tasks such as creating forms, tracking every domain and its renewal time, and generating reports.

4. Better Internal Communication – When all of your team members are on the same page while interacting with customer data in one system, employee satisfaction increases. It’s all about clear communication between your departments!

5. Stronger Data Security – Housing your data in one system (instead of your employee’s desktop) means greater security.

Benefits of Marketing Automation

1. Time Savings – Marketing automation manages many of the repetitive, daily tasks that take up time from your marketing team.

2. Better Data – The right marketing automation platform will help your business with collecting and using data to make good business decisions. Not only will you be able to better understand your stored data, but you could also predict some customer behavior in the future.

3. Enables Segmentation and Personalization – With improved knowledge of your prospective customers, you can create targeted messages and automatically segment your data based on the profile, interests, and demographics.

4. Creates Brand Consistency – It’s important to create consistent, creative and well-branded messages to support strong branding in every touch point of the customer journey.

5. Increases Revenue and Average Deal Size – Improvement to your customer data leads to more targeted and effective marketing. In result, you can expect an increase in average customer lifetime value due to delivering a positive and consistent communication.

Trust us, one of the best decisions you will ever make as a business owner is by implementing a CRM and Marketing Automation system early on. If you want to learn more about lead management, we’re here to help!

Advertising Is Simple helps small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

AdvertisingIsSimple.com | 302.407.0431| info@AdvertisingIsSimple.com

5 Design Elements Your Business Website Can’t Do Without [Video]

September 15, 2020 by Paulina Cruz

Your business website is your most valuable online resource. A well-designed website with quality content is a must these days as it’s a necessary base to any digital marketing plan. Since it is your most valuable asset, it’s essential to create a well rounded marketing strategy that points any traffic back to your main domain, whether it’s on social media or in directory listings.

Look at it this way. Your website is typically the first and foremost digital marketing tool your business has. It is not only your way of informing your customers who you are and what you do, but also how you do it better than your competition. More and more customers are doing thorough online research on companies before they make a buying decision and they let website design impressions form their opinion about your brand. That is why your website needs to look professional.

When was the last time you updated your website? If your site is at least a few years old, here are 5 must have website design elements you need to invest time in now:

5 Design Elements Your Business Website Can’t Do Without

Here’s Why Traditional Advertising Is So Important Amid the National Lockdown

May 4, 2020 by Paulina Cruz

Timing is an important factor when considering how to market your business. While COVID-19 and the national lockdown forced a lot of small businesses to close down, we can’t help but think how the traditional advertising is still a force to be reckoned with. Here’s why.

Radio Advertising

If you’re looking to reach a local audience at a more affordable cost, nothing beats radio advertising. It connects with the right people at the right time. It is easy to build a strong presence on the radio because people actually listen to radio ads and they don’t do the channel surfing the same way TV viewers do during program breaks.

According to the Nielsen’s 2019 Audio Today Report, which was recently made available, 272 million Americans listen to traditional radio every week, an increase of 7 million or about 2.5 percent, from 2016’s figures.

It’s been proven that radio provides a friendly environment for advertisers and the consumers respond positively to ads they hear on the radio. Believe it or not, Radio continues to be the number one mass reach medium, topping both TV and internet.

Businesses with a local target market really have no need to advertise on the national level. They should consider taking their radio advertising to regional and local stations.

Local radio stations tend to be an important way for the surrounding community to stay informed on events and news. Businesses can more easily connect to the community and their target customers by advertising on these stations. Most local radio station listeners are loyal and engage with their favorite station by calling in for contests, making comments or music requests. That means that if you advertise regularly, you’ll be better able to brand your business and create brand awareness.

Here’s an example of a radio ad we converted into a video promoting some of our local businesses:

TV Advertising

For decades now, TV advertising has been a very effective way to reach and engage with potential customers. Not to mention, local cable ads are very affordable. With the use of both audio and visual effects, TV ads create a mixture of motion and emotion. TV creates a more powerful impact than either of the two by themselves. That’s why television commercials can transmit more information to the viewer.

But that’s not it. When done right, video advertising enables you to display your product, demonstrate its use and the advantages of buying it. It can also help businesses connect emotionally with potential customers, which is so important in today’s climate.

Here’s an example of a local TV ad for one of our clients:

Multi-Screen Advertising

Did you know that the average US adult spends 78 thousand hours of the life watching TV? Knowing that statistic, it’s hard not to think that businesses should still be investing their marketing budgets in TV advertising. There’s a great opportunity out there to reach target audiences by being where the intended audience is hanging out. Not to mention that when you combine Television and Digital Advertising, you’re more likely to increase your ads impact.

Internet advertising will not replace traditional media, it will compliment them. – Jeff I. Richards

This type of advertising allows for more specifically targeting geographic and demographic areas, meaning you’re spending your advertising dollars on reaching your most likely customers.

Ready to invest in Traditional Advertising?

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in traditional advertising as well as digital marketing with a strong focus on Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management.

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

How to Generate Demand for Your Products or Services

April 14, 2020 by Paulina Cruz

Successful marketing is all about three things: the right message, your target audience and good timing. When those essential elements meet, you are in a better position to generate demand for your products and services.

Since there are many digital marketing strategies you can tap into these days, it’s crucial to know your buyer persona first. Why? Because that way you can instantly determine which channel might be the most beneficial to promote your business along with the products and services you offer.

Targeting

What you already know about your potential prospects will determine how you can effectively target them. Knowing your prospects’ intent is a key to turning them into paying customers. One way to achieve this is through Pay-Per-Click (PPC).

Pay-Per-Click

PPC ads are a great way to determine someone’s intent, because they appear on Google search results whenever someone types the keyword or phrase you linked in your ad campaign. This type of digital marketing is excellent for getting your products and services in front of those who are already looking for it.

Another benefit of using PPC ads is the fact you can target ads by location once you specify your campaign to one region. However, the main benefit of targeting your potential audience with PPC is working with a fixed budget and an ability to cost-control your ad campaign according to the demand.

Geolocation & Geotargeting

This tactic is not only great for reaching potential customers in the location that you service, but it’s also effective because it’s based on user’s behavior data and preferences.

Content Marketing

The best way to attract people with the right intent is to create content that answers the questions they’re asking. You can do so by writing articles highlighting not only relevant information potential customers wants to know, but also your products and services.

The idea of investing time in content marketing is to educate your potential customers so they can process the information they need to later make a confident purchasing decision.

Need Help with Generating Demand for Your Business?

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

Call 302-407-0431

5 Design Elements Your Business Website Can’t Do Without [Video]

5 Design Elements Your Business Website Can’t Do Without

Read more here: 5 Must Have Website Design Elements that Enhance User Experience

AdvertisingIsSimple | 302.407.0431|

info@AdvertisingIsSimple.com