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marketing plan

Top 7 SEO Tips for Local Business

Top 7 SEO Tips for Local Business

April 19, 2021 by Advertising

Have you heard of SEO (Search Engine Optimization), and know that it can be beneficial for your business, but just don’t know where to start? Here is a checklist of our top 7 SEO tips to show you what areas you should focus on, what needs to be optimized, and what you need to do …

Read moreTop 7 SEO Tips for Local Business
8 Social Media Marketing Trends that Are Worth Adapting in 2021

8 Social Media Marketing Trends that Are Worth Adapting in 2021

January 14, 2021 by Advertising

Social media is always evolving and shifting. Your challenge as a business owner is to adapt to these changes, so your brand messaging continues to resonate and drive meaningful results.   In order to make the most of social media marketing, first you need to understand which emerging (or already existing trends) are worth adapting this …

Read more8 Social Media Marketing Trends that Are Worth Adapting in 2021
Benefits-of-CRM-and-Marketing-Automation-for-Your-Business

Benefits of CRM and Marketing Automation for Your Business

October 6, 2020 by Advertising

Managing databases and nurturing your leads are important components of running a successful business. If you want to save time and money, the best way to do it is to invest in a software that handles both CRM (Customer Relationship Management) and marketing automation. Want to learn about all of the benefits of CRM and …

Read moreBenefits of CRM and Marketing Automation for Your Business
5 Design Elements Your Business Website Can't Do Without

5 Design Elements Your Business Website Can’t Do Without [Video]

September 15, 2020 by Advertising

Your business website is your most valuable online resource. A well-designed website with quality content is a must these days as it’s a necessary base to any digital marketing plan. Since it is your most valuable asset, it’s essential to create a well rounded marketing strategy that points any traffic back to your main domain, whether …

Read more5 Design Elements Your Business Website Can’t Do Without [Video]
Why Traditional Advertising Is So Important Amid the National Lockdown

Here’s Why Traditional Advertising Is So Important Amid the National Lockdown

May 4, 2020 by Advertising

Timing is an important factor when considering how to market your business. While COVID-19 and the national lockdown forced a lot of small businesses to close down, we can’t help but think how the traditional advertising is still a force to be reckoned with. Here’s why.  Radio Advertising  If you’re looking to reach a local audience …

Read moreHere’s Why Traditional Advertising Is So Important Amid the National Lockdown
How to Generate Demand for Your Products or Services

How to Generate Demand for Your Products or Services 

April 14, 2020 by Advertising

Successful marketing is all about three things: the right message, your target audience and good timing. When those essential elements meet, you are in a better position to generate demand for your products and services.  Since there are many digital marketing strategies you can tap into these days, it’s crucial to know your buyer persona first. …

Read moreHow to Generate Demand for Your Products or Services 
Things You Can Do for Your Business Without Leaving Your House

What You Can Do to Help Your Business Without Leaving Your House

March 26, 2020 by Advertising

In just a few short weeks, social distancing and flattening the curve appeared in our daily vocabulary and Covid-19 forced us to adjust to a new normal. While those surely unprecedented times seem to bring a lot of unknowns across the board, there are certain things you can do now to help your business and …

Read moreWhat You Can Do to Help Your Business Without Leaving Your House
Here’s Your Must-Have Digital Strategy Checklist 

Here’s Your Must-Have Digital Strategy Checklist 

March 9, 2020 by Advertising

When discussing your digital marketing strategy, we can’t forget about all the other basic business elements that will contribute to your plan of action. Understanding your “why”, having a polished elevator pitch, defining your buyer persona and knowing your competitive advantage are crucial concepts to take into consideration before implementing your digital strategy.  According to …

Read moreHere’s Your Must-Have Digital Strategy Checklist 
Buyer Persona

How to Identify Your Ideal Customer Using a Buyer Persona

February 11, 2020 by Advertising

While digital marketing is a multi-faceted job, one of the most important responsibilities for us digital marketers is to know who we’re talking to. Without defining that perfect buyer persona in the beginning, it’s rather challenging to turn leads into loyal customers later on… That being said, you can’t execute a successful digital marketing campaign …

Read moreHow to Identify Your Ideal Customer Using a Buyer Persona
Digital Marketing Strategy in 2020

What to Do Before Implementing Your New Digital Marketing Strategy in 2020

January 14, 2020 by Advertising

New year, new digital marketing strategy! Now that we’re halfway through the first month of 2020, it’s time to talk about your business. Analyzing your business is the first step to understanding your plan of action.  Are you wondering where to start? Here’s what you need to take into consideration before you figure out the …

Read moreWhat to Do Before Implementing Your New Digital Marketing Strategy in 2020
2020 Digital Marketing Strategy

Time to Get Your 2020 Digital Marketing Strategy in Order  

December 10, 2019 by Advertising

As we get closer to welcoming a new year, now is a perfect opportunity to start working on your 2020 digital marketing strategy. We know how hard it is for small to mid-sized companies to compete with larger competitors in the industry. This is why getting you marketing strategy in order before the new year comes is …

Read moreTime to Get Your 2020 Digital Marketing Strategy in Order  
A Recipe for a Successful Content Marketing Plan

A Recipe for a Successful Content Marketing Plan

November 19, 2019 by Advertising

Spending more money on advertising doesn’t necessarily make for winning more customers. However, a well-designed content marketing plan can level the playing field. Here’s how. Content Marketing Getting all employees on board for a cohesive action plan can make a small business’ marketing efforts successful. A unified front on all aspects of a marketing campaign can …

Read moreA Recipe for a Successful Content Marketing Plan
online business directories

Here’s How Claiming Online Business Directories Can Help Your Company 

October 16, 2019 by Advertising

Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive …

Read moreHere’s How Claiming Online Business Directories Can Help Your Company 
5 Tips for Successful Content Marketing Strategy 

5 Tips for Successful Content Marketing Strategy  

June 18, 2019 by Advertising

Content marketing gives small businesses a chance to become publishers of valuable information and allows them a better success rate when competing with larger competitors.  While any business can publish and curate content, many brands have a hard time developing the mindset to create a consistent flow of new, interesting information.  Content Marketing Mix  According to …

Read more5 Tips for Successful Content Marketing Strategy  
Search Engine Optimization Tips

Search Engine Optimization Tips for a Small Business [Video]

June 5, 2019 by Advertising

There is no denying that SEO (Search Engine Optimization) is one of the most cost-effective methods of advertising. Why? Because it not only allows your small business to target a certain market niche, but it also gives you greater control over the advertising budget. Let’s be honest, word of mouth advertising can only take your business …

Read moreSearch Engine Optimization Tips for a Small Business [Video]
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