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Why Every Business Needs a Website Audit

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photo of hourglass with text "site audit"

There are many reasons a business should get a periodic audit of their website, but the main purpose is to give a complete view of the health and wellbeing of your website. Just as all of us should go in for a yearly medical exam, your website should have its annual exam too. This will let you know the health of the website and show you any problems or issues that have arisen since the last time your website had been tested.

There are a few different audits you can do your website, but the types of audits we are going to focus on is the technical, SEO and social media.

The technical website audit is the basic and essential one to make sure the website is working properly. A technical website audit would test for a few key points which would let you know if anything was mechanically wrong with the website. These would be things like broken links, load time, mobile friendliness, indexing, txt errors, https status and crawling. This would be the basic things needed for the website to work properly.

The Search Engine Optimization audit can let you know how your website more visible to users. One thing that really will help with examining this would be to install Google Analytics on your website. Google Analytics will allow you to see many key performance indicators such as site traffic, new visitors to the website, time spent on site, pages visited, devices used and much more.

You can set up goals and conversions in the analytics to assess how your KPI’s are doing.  Things you should be looking for on your SEO audit are making sure your meta data is correct, detecting any duplicate content, looking at internal links, keywords chosen and headings optimized.

wooden blocks that say SEO Audit

Finally, you may want to looks at your social media channels and make sure they are optimized. Organic social media is the electronic version of word of mouth advertising. Make sure you have your social media icons on your website. You should claim all your social media channels whether you are using them right now or not.

When surveying a social media audit some of the key factors you would want to look at are how many fans you have, the consistency of posting, engagement with fans and interactions with customers and prospects. Also, a major factor in elevating your electronic word of mouth is getting reviews. People would much rather see what others are saying about you opposed to you tooting your own horn.

In summary, there are many more audits you could do, such as competitor analysis, conversion, content analysis and user experience. These are all great audits to examine as well, but the technical, SEO and social audits to lay the foundation for a good web presence.

If you have and questions or would like to find out more about how Advertising Is Simple can help you with a website audit, get in touch! We are running a 40% off sizzling summer special. Now till Labor Day we will run a technical, SEO and social media audit for only $299. Click on the graphic to fill out our form for the deal! Just use our contact info below.

Sizzling summer deal! 40% of website audit until labor day! now $299! Improve visibility in search engines, know what elements are broken, become more competitive

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

Does Your Business Need to Invest in Competitive Analysis? Here’s the answer.

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competitive analysis

Imagine this. It’s a new year and you are a small business owner. You are committed to taking your business to the next level and trying new marketing tools to achieve your goals. However, you are unsure of how much you should be spending. Should you run the risk of spending too little, causing yourself to be overpowered by your competitors with larger marketing budgets? Or what about the risk of overspending and a possibility of losing your leads to those who are quicker than you? This is where competitive analysis comes to play. 

There is no exact science to what your business should be spending on marketing/ advertising, but through a thorough competitive analysis, you’ll have a good starting point. 

COMPETITIVE ANALYSIS 

You may be wondering what exactly is a competitive analysis? In short, it is a report that is a compilation of what your competitors are doing online. Such research outlines their strengths and weaknesses, but most importantly, the opportunities and potential your business has to be successful in the digital realm. 

If you’re still wondering whether your business needs to invest in a competitive analysis in 2019, here’s another good reason. Unless your competitors employ a dark web wizard who is able to hide all of their online actions (which I guarantee they do not), they are leaving a small digital footprint from which we are able to draw and interpret data from. We are also able to compile estimated search volume and bid prices for specific keywords on major search engines. Not to mention, generate an intelligent estimate as to what your competitors are spending on a monthly basis for certain keywords. 

Are you wondering how this helps you? 

Well, with this data we are able to guide your marketing investment decision based upon what available marketing dollars you have. More simply put, we consider your available budget and suggest the route that is most beneficial for your business. This saves your business from failures such as getting caught in the middle of an unwinnable pay-per-click war with a competitor with a substantially larger marketing budget than you.   

Ready to invest in your future? 

Advertising Is Simple is proud to offer a competitive analysis from now until 1/31/18 at half the cost! For $495, we will put forth our proven and tested practices towards giving your business the competitive edge it needs to take the next step in 2019.   

Advertising Is Simple | 302.407.0431| info@AdvertisingIsSimple.com   

5 Google Analytics Tools to Measure Your Marketing Efforts

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5 Google Analytics Tools to Measure Your Marketing Efforts

Tracking conversion is one of the most important tasks we have as digital marketers. Thankfully, there are many free services like Google Analytics tools that we can use to quickly and efficiently measure any inbound marketing efforts. Moreover, we can also see if the website that we’re monitoring is actually helping the business or doing the opposite. 

Are you using Google Analytics to its full potential as a business owner or marketer? If you’re not sure, try incorporating these 5 Google Analytics tools into your marketing strategy now. 

 

5 Google Analytics Tools to Measure Your Marketing Efforts 

 

  1. Measure Your Website’s Speed. As you may already know, SEO plays a huge role in helping your site rank higher in Google Search. Unfortunately, there’s many things than can badly affect your SEO and one of them is your site’s loading time. Moreover, depending on the download speed of your site, you can either gain more website visitors or lose them. To check out your site speed metrics and diagnose any problems, go to Behavior > Site Speed > Overview, or Behavior > Site Speed > Page Timings (for individual pages of your site).
  2. Analyze Site Searches. Want to know how to deliver content your website visitors came for? Enable a search option on your site and then use Behavior > Site Search in Google Analytics to get the data.
  3. Set Up Goals. Often overlooked, Goals are a feature that’s simple to use and quite effective at measuring conversion. To create goals, make sure you have admin rights to your Google Analytics page and then go to Admin > Goals > New Goal. From there, you choose a Goal Type you wish to start monitoring (URL Destination, Visit Duration, Page/Visit, Event).
  4. Look into Reporting. Whether you want to check your own results or report to your clients, you can do so manually or get weekly/ monthly reports straight to your email. To get the most out of your data collection, we recommend covering 7 areas in your Google Analytics report – Audience Overview, Acquisition Overview, Channels, Social Network Referrals, Mobile Overview and Goals Overview.
  5. Stop Tracking Yourself. Assuming you’re the #1 of your website, you probably visit it every single day. To ensure the traffic you bring is not being registered in your Google Analytics reports, you can use a tool to exclude yourself from any future data collection. First, set up a filter under the “Admin” panel. If you have a static IP address, go to All Filters > Add New Filter, and then set a Predefined Filter to Exclude traffic from your given IP address. 

 

There you have it! Starting with just these 5 Google Analytics tools should give you a great deal of information about your marketing efforts. If you want to learn more on how to get the most out of your Google Analytics, stay tuned for more tips! 

 

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.  

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com    

Advertising Is Simple full service advertising agency in Delaware

Make 2017 the Year of Profitability by Harnessing the Power of Analytics

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Watch this Video to Find Out About 5 Profit Pulling Analytics Reports to Regularly Review:

Web analytics tools collect and report data on how people interact with your website. Being able to understand these metrics, will enable you to identify the most effective marketing channels – and  be ready to gain a competitive advantage.

Reviewing the following 5 analytics reports will enable you to improve your overall customer experience, and increase sales.

  1. Referring Sites Report
  2. Content Engagement Report
  3. Landing Pages Report
  4. Site Search Report
  5. Mobile Performance Report

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace and manage your email marketing campaigns, get in touch …

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

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