Advertising Is Simple Delaware
A Full-Service Advertising Agency in Delaware | Digital Marketing | Seo
What is Google Analytics 4? Google Analytics 4 is a powerful analytics tool that allows businesses to track and measure user interactions across their digital properties. Unlike its predecessor, Universal Analytics, GA4 offers a more comprehensive and flexible approach to data collection and analysis. It uses an event-based model, which means every user interaction can …
Google Analytics 4 was released in October 2020. Since its launch Google announced that starting July 1st, 2023 it will no longer process data using the standard Universal Analytics properties. Instead, data will now flow through GA4. With this shift in analytics properties, a significant change will surely be felt when collecting data. Throughout this …
There are many reasons a business should get a periodic audit of their website, but the main purpose is to give a complete view of the health and wellbeing of your website. Just as all of us should go in for a yearly medical exam, your website should have its annual exam too. This will let you know the health of the website and show you any problems or issues that have arisen since the last time your website had been tested. There are a few different audits you can do your website, but the types of audits we are going to focus on is the technical, SEO and social media.
Imagine this. It’s a new year and you are a small business owner. You are committed to taking your business to the next level and trying new marketing tools to achieve your goals. However, you are unsure of how much you should be spending. Should you run the risk of spending too little, causing yourself to be overpowered by your competitors with …
Tracking conversion is one of the most important tasks we have as digital marketers. Thankfully, there are many free services like Google Analytics tools that we can use to quickly and efficiently measure any inbound marketing efforts. Moreover, we can also see if the website that we’re monitoring is actually helping the business or doing the opposite. Are …
