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Analytics

The Future of Analytics is GA4

May 17, 2023 by Advertising

Google Analytics 4 was released in October 2020. Since its launch Google announced that starting July 1st, 2023 it will no longer process data using the standard Universal Analytics properties. Instead, data will now flow through GA4. With this shift in analytics properties, a significant change will surely be felt when collecting data. Throughout this …

Read moreThe Future of Analytics is GA4

Why Every Business Needs a Website Audit

June 27, 2022 by Advertising

There are many reasons a business should get a periodic audit of their website, but the main purpose is to give a complete view of the health and wellbeing of your website. Just as all of us should go in for a yearly medical exam, your website should have its annual exam too. This will let you know the health of the website and show you any problems or issues that have arisen since the last time your website had been tested. There are a few different audits you can do your website, but the types of audits we are going to focus on is the technical, SEO and social media.

Read moreWhy Every Business Needs a Website Audit
competitive analysis

Does Your Business Need to Invest in Competitive Analysis? Here’s the answer.

January 15, 2019 by Advertising

Imagine this. It’s a new year and you are a small business owner. You are committed to taking your business to the next level and trying new marketing tools to achieve your goals. However, you are unsure of how much you should be spending. Should you run the risk of spending too little, causing yourself to be overpowered by your competitors with …

Read moreDoes Your Business Need to Invest in Competitive Analysis? Here’s the answer.
5 Google Analytics Tools to Measure Your Marketing Efforts

5 Google Analytics Tools to Measure Your Marketing Efforts

May 31, 2018 by Advertising

Tracking conversion is one of the most important tasks we have as digital marketers. Thankfully, there are many free services like Google Analytics tools that we can use to quickly and efficiently measure any inbound marketing efforts. Moreover, we can also see if the website that we’re monitoring is actually helping the business or doing the opposite.  Are …

Read more5 Google Analytics Tools to Measure Your Marketing Efforts
Make 2017 the Year of Profitability by Harnessing the Power of Analytics

Make 2017 the Year of Profitability by Harnessing the Power of Analytics

January 10, 2017 by Advertising

Watch this Video to Find Out About 5 Profit Pulling Analytics Reports to Regularly Review: Web analytics tools collect and report data on how people interact with your website. Being able to understand these metrics, will enable you to identify the most effective marketing channels – and  be ready to gain a competitive advantage. Reviewing …

Read moreMake 2017 the Year of Profitability by Harnessing the Power of Analytics

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