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Why Every Business Needs a Website Audit

June 27, 2022 by Advertising

There are many reasons a business should get a periodic audit of their website, but the main purpose is to give a complete view of the health and wellbeing of your website. Just as all of us should go in for a yearly medical exam, your website should have its annual exam too. This will let you know the health of the website and show you any problems or issues that have arisen since the last time your website had been tested. There are a few different audits you can do your website, but the types of audits we are going to focus on is the technical, SEO and social media.

Anatomy of a Great Landing Page That Converts

February 2, 2021 by Advertising

There are many benefits of creating a dedicated landing page for your digital advertising campaign. One of the main reasons to create one is to avoid sending an ad campaign visitor to your website’s home page. It is just too ineffective, distracting and off-message. A well-designed landing page is much more likely to convert visitors into leads …

5 Must Have Website Design Elements that Enhance User Experience

August 18, 2020 by Advertising

Things happen quickly in the digital world and it should come as no surprise that website design has been rapidly changing over the last few years. With Google favoring mobile-friendly websites as well as the explosion of consumer need for graphic content such as videos, it has become necessary for a constant monitoring and adjustments to …

6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

November 6, 2019 by Advertising

With Thanksgiving only a few weeks away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Best way to do this is to connect with your customers on an emotional level and tap into the spirit of giving back before your competitors. If your goal is to …

How Dedicated Landing Page Can Increase Conversion Rates? We Have the Answer.

February 12, 2019 by Advertising

Did you know creating a dedicated landing page for your advertising campaigns can lead to higher conversion rates? Website conversion centered on improving your current marketing materials and catering to your current clientele can really pay off. If you’re here to find the answer on how to turn site visitors into paying customers, you came to the …

5 Powerful Ways to Increase Your Lead Conversions

January 30, 2018 by Advertising

Did you know lead conversions are marketer’s single most important objective, yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective? If you want to stay informed and turn your business into a lead generation machine, make sure you optimize each of your sales funnel stages for maximum lead conversions. Don’t know …

Benefits of Purchasing a SSL Certificate and Upgrading to HTTPS

October 17, 2017 by Advertising

This is a very important post for any business, organization or individual with a website. Starting now (October 2017), most sites will display a “Not Secure” warning in Google Chrome browser (and eventually others) if they have not upgraded from “http” to “https”. In order to avoid your customers seeing the warning security messages on …

What You Need To Know About Security Warnings in Google Chrome

September 26, 2017 by Advertising

Are you in charge of your own standalone IC Site or client sites that have forms on web pages that are HTTP (not HTTPS)? If so, you might have received an email from Google Search Console recently reminding you that starting October 17, 2017, these pages will be showing security warnings in Google Chrome. Do you manage websites that are …