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6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

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6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

With Thanksgiving only a few weeks away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Best way to do this is to connect with your customers on an emotional level and tap into the spirit of giving back before your competitors.

If your goal is to increase conversion this busy holiday shopping season, Advertising Is Simple has you covered. Here are 6 holiday marketing strategies that will maximize your advertising efforts. 

 

6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

 

  1.  Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gifts based on their purchase history. Also, don’t forget to take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday. 
  2. Create Dedicated Holiday Landing Pages – Send customers to a special page from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages. 
  3. Implement a Social Media Campaign – Use holiday specific images, videos, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping. 
  4. Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well. 
  5. Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate. 
  6. Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!

 

Read more: 25 Days of Email Marketing Tips for the Holidays 

 

At Advertising Is Simple, we help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your email marketing plan, as well as all types of digital marketing strategies. If you’re looking to up your sales this holiday season, get in touch.

 

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com 

How Dedicated Landing Page Can Increase Conversion Rates? We Have the Answer.

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Dedicated Landing Page get leads

Did you know creating a dedicated landing page for your advertising campaigns can lead to higher conversion rates? Website conversion centered on improving your current marketing materials and catering to your current clientele can really pay off. 

If you’re here to find the answer on how to turn site visitors into paying customers, you came to the right place.  Here’s how to create a dedicated landing page for a successful campaign. 

The Anatomy of a Landing Page That Converts 

  • Cater to a specific goal and audience – Since each marketing campaign is different, your dedicated landing page should be too.  
  • Have a single CTA – A clear call to action button can increase conversions by 62%! A well-designed landing page is much more likely to convert visitors into leads when there is one CTA (call-to-action) and less clutter. 
  • Keep it simple – Confusion does not equal conversion. Potential customers will more likely leave the landing page before finalizing the deal if the page seems confusing or complicated. 
  • Include video content – People are reading less and watching video more. By adding some short explainer videos to your landing pages, you stand to have a higher success rate. 
  • Run A/B Testing – Measuring is an extremely important part of the process. Measure and test multiple landing pages for the same goal against each other – and then use the one that gets the best results! 
     

Having the ability to focus visitor’s attention on the end goal and removing all distractions is every marketer’s dream. That’s why understanding the basic best landing page practices is so important! 

Need help with creating a dedicated landing page? Contact us! 

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.  

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com  

5 Powerful Ways to Increase Your Lead Conversions

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Powerful-Ways-to-Increase-Your-Lead-Conversions

Did you know lead conversions are marketer’s single most important objective, yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective?

If you want to stay informed and turn your business into a lead generation machine, make sure you optimize each of your sales funnel stages for maximum lead conversions. Don’t know where to start? In today’s post, we’re sharing 5 powerful Ways to start Increasing Your Lead Conversions as soon as possible!

 

5 Powerful Ways to Increase Your Lead Conversions

 

  1. Create Quality Landing Page – A great landing page means high conversion rates and more leads who essentially become customers. Making sure that your web page is designed to engage visually and convey all the information the visitor is looking for is crucial.
  2. Use Opt-in Forms on your Site – Opt-in forms ask web users for consent acknowledging their interest in a product or service. They’re required by law and can be presented in a number of ways (e.g. pop-up forms, landing pages or widgets).
  3. Use Opt-in Content Offers – Another great and effective way to convert web visitors. Opt-in offers can be anything your leads could regard as valuable (eBook, webinar, downloadable content).
  4. Consider Using Customer Reviews – 63% of customers are more likely to make a purchase from a site which has user reviews. Side note – Make sure your site landing pages are optimized for mobile!
  5. Create Videos for all Channels – Using video on your website and landing pages can increase traffic and boost conversion rates by up to 80%.

 

Ready to make more sales? Make sure to Download this helpful infographic from WSI for more details on Increasing Lead Conversions.

DOWNLOAD

If you want to learn what makes the best lead-generating content or how to create offers that are impossible to ignore, watch the video below!

 

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

Advertising Is Simple full service advertising agency in Delaware

Benefits of Purchasing a SSL Certificate and Upgrading to HTTPS

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This is a very important post for any business, organization or individual with a website. Starting now (October 2017), most sites will display a “Not Secure” warning in Google Chrome browser (and eventually others) if they have not upgraded from “http” to “https”.

Benefits of Upgrading to HTTPS

In order to avoid your customers seeing the warning security messages on your website, you are required to purchase a SSL Certificate. What is that exactly?

SSL CERTIFICATE

From Go Daddy:  An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using SSL technology. Encryption is the process of scrambling data into an undecipherable format that can only be returned to a readable format with the proper decryption key.

A certificate serves as an electronic “passport” that establishes an online entity’s credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user’s browser accesses the server’s digital certificate and establishes a secure connection.

 

BENEFITS OF UPGRADING TO HTTPS:

SSL Certificate details1. Trust – HTTPS notifies users that all data provided from the website they are visiting is trustworthy
and has not been altered.
2. Confidentiality – All all the activity completed on the website will be encrypted.
3. Protection – HTTPS protects sensitive information.
4. Search – Now, more than ever, Google Chrome is putting emphasis on HTTPS in the search ranking algorithms.

 

In order to purchase a SSL certificate, please contact us or your other hosting provider.

At Advertising Is Simple, we are offering implementation on every page and handling redirects for $299. *SSL Certificate fee not included – must be purchased by the client separately.

Have more questions about the SSL Certificate and upgrading to HTTPS? Do not hesitate to ask! We are here to help you implement any necessary changes to your website.

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

What You Need To Know About Security Warnings in Google Chrome

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Are you in charge of your own standalone IC Site or client sites that have forms on web pages that are HTTP (not HTTPS)? If so, you might have received an email from Google Search Console recently reminding you that starting October 17, 2017, these pages will be showing security warnings  in Google Chrome.

Important Information About Security Warnings in Google Chrome

Do you manage websites that are HTTP and have pages with forms capturing some sort of customer data (eg. contact us form)?  If yes, this notice is very important for your case and you should definitely care about the difference between http and https. Why?

It might seem so sudden, but the Google’s plan to change labeling HTTP sites as non-secure has been gradually taking place since January 2017, following the change of Chrome 56. In recent statements, Chrome explained this initiative as cracking down on HTTP infractions with credit cards and passwords. “Passwords and credit cards are not the only types of data that should be private. Any type of data that users type into websites should not be accessible to others on the network, so starting in version 62 Chrome will show the “Not secure” warning when users type data into HTTP sites.” – Chromium Blog

 

So what’s the difference between HTTP and HTTPS?

Whenever you’re visiting the HTTP site, you sit at your browser and interact with data. However, how the data travels from Point A to Point B, or even if it travels at all, is none of HTTP’s concern.

It’s similar with HTTPS, BUT when security is a must, HTTPS differentiates one sender and receiver from another. The SSL actually encrypts the coming and going data. This means that SSL uses a mathematical algorithm to hide the true meaning of the data. The hope is that this algorithm is so complex it is either impossible or prohibitively difficult to crack, therefore making data submitted through HTTPS web page (contact details, credit card info) more secure.

 

How to avoid these security warnings in Google Chrome?

  1. Host with a dedicated IP address.
  2. Buy a Certificate.
  3. Activate the Certificate.
  4. Install the Certificate.
  5. Update your site to use HTTPS.

If you migrate your site from HTTP to HTTPS, Google treats this as a site move with a URL change. This can temporarily affect some of your traffic numbers.

See the site move overview page to learn more. Also, here is more information on Google Search Console recommendations about https.

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

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