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5 Must Have Website Design Elements that Enhance User Experience

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5 Must Have Website Design Elements that Enhance User Experience

Things happen quickly in the digital world and it should come as no surprise that website design has been rapidly changing over the last few years. With Google favoring mobile-friendly websites as well as the explosion of consumer need for graphic content such as videos, it has become necessary for a constant monitoring and adjustments to a company’s digital strategy. 

Not to mention, a well-maintained website generates more leads and helps to grow your business. If your site is more than a few years old, it is safe to say that you are in need of a website makeover.  

To demonstrate the must have website design elements that will enhance the user experience, we will use one of the recent website makeovers we did for our client, Frank’s Wine.

 

5 Must Have Website Design Elements:

 

1. Use a Responsive Design – Your website design should respond to the visitor’s behavior and be displayed properly on different devices or screen sizes. This is achieved by designing flexible grids and layouts and well as including images and CSS media queries. 
 
2. Mobile-Friendly Functionality – It is important to have a clean and efficient design that fits a small phone or tablet screen that is easy to navigate. Making contact and taking action are important features to take into consideration when planning out a mobile website. Many smartphone users are making spur of the minute decisions, such as where to eat or purchase an item by searching for reviews, price comparisons and product specifications from their mobile device.

Franks Wine mobile friendly website

3. Multiple Optimized Landing Pages – While redesigning your website should focus on the visual elements, form and function need to work well together. Make sure to incorporate SEO  on each landing page you create. Building a beautiful website does you no good if no one can find it!

landing pages

4. Include Social Media Links – Showcasing every way you can communicate, connect and engage with your potential customer is crucial in today’s marketing climate. That is why you need to make sure that you include your social media links on the website in the clear way, should your visitors choose to connect with you through different platforms. 

social media

5. Provide Calls to Action on Every Page – Whether you provide services or sell products, in order to encourage your website visitors to take action you need to include CTA buttons on each page. See the example below:

 

Related: 5 Reasons Why a Good Website Design is Important for Business Growth 

Advertising your business is a big part of growing your business. But if you don’t have all your ducks in a row, you could be wasting your advertising dollars. To be a success, you need a website that works for you and allows your customers to get what they are looking for. 
 

If you have any questions or would like to find out more about how Advertising Is Simple can help you design a website, get in touch! 

AdvertisingIsSimple | 302.407.0431| 

info@AdvertisingIsSimple.com 

6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

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6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

With Thanksgiving only a few weeks away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Best way to do this is to connect with your customers on an emotional level and tap into the spirit of giving back before your competitors.

If your goal is to increase conversion this busy holiday shopping season, Advertising Is Simple has you covered. Here are 6 holiday marketing strategies that will maximize your advertising efforts. 

 

6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

 

  1.  Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gifts based on their purchase history. Also, don’t forget to take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday. 
  2. Create Dedicated Holiday Landing Pages – Send customers to a special page from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages. 
  3. Implement a Social Media Campaign – Use holiday specific images, videos, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping. 
  4. Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well. 
  5. Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate. 
  6. Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!

 

Read more: 25 Days of Email Marketing Tips for the Holidays 

 

At Advertising Is Simple, we help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your email marketing plan, as well as all types of digital marketing strategies. If you’re looking to up your sales this holiday season, get in touch.

 

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com 

How Dedicated Landing Page Can Increase Conversion Rates? We Have the Answer.

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Dedicated Landing Page get leads

Did you know creating a dedicated landing page for your advertising campaigns can lead to higher conversion rates? Website conversion centered on improving your current marketing materials and catering to your current clientele can really pay off. 

If you’re here to find the answer on how to turn site visitors into paying customers, you came to the right place.  Here’s how to create a dedicated landing page for a successful campaign. 

The Anatomy of a Landing Page That Converts 

  • Cater to a specific goal and audience – Since each marketing campaign is different, your dedicated landing page should be too.  
  • Have a single CTA – A clear call to action button can increase conversions by 62%! A well-designed landing page is much more likely to convert visitors into leads when there is one CTA (call-to-action) and less clutter. 
  • Keep it simple – Confusion does not equal conversion. Potential customers will more likely leave the landing page before finalizing the deal if the page seems confusing or complicated. 
  • Include video content – People are reading less and watching video more. By adding some short explainer videos to your landing pages, you stand to have a higher success rate. 
  • Run A/B Testing – Measuring is an extremely important part of the process. Measure and test multiple landing pages for the same goal against each other – and then use the one that gets the best results! 
     

Having the ability to focus visitor’s attention on the end goal and removing all distractions is every marketer’s dream. That’s why understanding the basic best landing page practices is so important! 

Need help with creating a dedicated landing page? Contact us! 

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.  

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com  

5 Powerful Ways to Increase Your Lead Conversions

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Powerful-Ways-to-Increase-Your-Lead-Conversions

Did you know lead conversions are marketer’s single most important objective, yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective?

If you want to stay informed and turn your business into a lead generation machine, make sure you optimize each of your sales funnel stages for maximum lead conversions. Don’t know where to start? In today’s post, we’re sharing 5 powerful Ways to start Increasing Your Lead Conversions as soon as possible!

 

5 Powerful Ways to Increase Your Lead Conversions

 

  1. Create Quality Landing Page – A great landing page means high conversion rates and more leads who essentially become customers. Making sure that your web page is designed to engage visually and convey all the information the visitor is looking for is crucial.
  2. Use Opt-in Forms on your Site – Opt-in forms ask web users for consent acknowledging their interest in a product or service. They’re required by law and can be presented in a number of ways (e.g. pop-up forms, landing pages or widgets).
  3. Use Opt-in Content Offers – Another great and effective way to convert web visitors. Opt-in offers can be anything your leads could regard as valuable (eBook, webinar, downloadable content).
  4. Consider Using Customer Reviews – 63% of customers are more likely to make a purchase from a site which has user reviews. Side note – Make sure your site landing pages are optimized for mobile!
  5. Create Videos for all Channels – Using video on your website and landing pages can increase traffic and boost conversion rates by up to 80%.

 

Ready to make more sales? Make sure to Download this helpful infographic from WSI for more details on Increasing Lead Conversions.

DOWNLOAD

If you want to learn what makes the best lead-generating content or how to create offers that are impossible to ignore, watch the video below!

 

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

Advertising Is Simple full service advertising agency in Delaware

Benefits of Purchasing a SSL Certificate and Upgrading to HTTPS

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This is a very important post for any business, organization or individual with a website. Starting now (October 2017), most sites will display a “Not Secure” warning in Google Chrome browser (and eventually others) if they have not upgraded from “http” to “https”.

Benefits of Upgrading to HTTPS

In order to avoid your customers seeing the warning security messages on your website, you are required to purchase a SSL Certificate. What is that exactly?

SSL CERTIFICATE

From Go Daddy:  An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using SSL technology. Encryption is the process of scrambling data into an undecipherable format that can only be returned to a readable format with the proper decryption key.

A certificate serves as an electronic “passport” that establishes an online entity’s credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user’s browser accesses the server’s digital certificate and establishes a secure connection.

 

BENEFITS OF UPGRADING TO HTTPS:

SSL Certificate details1. Trust – HTTPS notifies users that all data provided from the website they are visiting is trustworthy
and has not been altered.
2. Confidentiality – All all the activity completed on the website will be encrypted.
3. Protection – HTTPS protects sensitive information.
4. Search – Now, more than ever, Google Chrome is putting emphasis on HTTPS in the search ranking algorithms.

 

In order to purchase a SSL certificate, please contact us or your other hosting provider.

At Advertising Is Simple, we are offering implementation on every page and handling redirects for $299. *SSL Certificate fee not included – must be purchased by the client separately.

Have more questions about the SSL Certificate and upgrading to HTTPS? Do not hesitate to ask! We are here to help you implement any necessary changes to your website.

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

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Wilmington, DE 19804
Phone: (302)407-0431

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