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How to Improve Your Digital Marketing Strategy to Reach New Customers

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How to Improve Your Digital Marketing Strategy to Reach New Customers

Did you know that every day Google notes about 40,000 search queries per second? According to another statistic, active shoppers do a least one search a day. This means customers these days are curious and research driven. The questions you should be asking yourself now is whether your business digital marketing strategy helps you reach those customers? 

If your answer is no, it’s time to work on your strategy. Lucky for you, Google offers a lot of insight into the changing patterns and customer shopping profiles. Here are some things to consider before you put a new digital marketing strategy in place.

How to Improve Your Digital Marketing Strategy to Reach New Customers 

  • Immediacy trumps loyalty – Your business has to be right there when potential customers are looking for something.  Research shows that searches “today, tonight, open now” are becoming more popular every day. 
  • Near me searches tripled since 2015. Is your business Google listing up to date? 
  • Nearly 9 in 10 smartphone users are not certain of the specific brand they want to buy from when they begin to look at information online. This is the chance for your business to stand out. Think of an interesting business creative to grab their attention. 

Related article: New Digital Marketing Trends To Watch in 2019

  • Customers are quick to judge a business online if they don’t have a good experience right away. Research shows you only have 3 seconds to make a good impression online! 
  • Customers these days are impatient and they want to access everything right away. If they can’t find your contact information with one click, you may be losing that sale. Make sure your website is mobile friendly and easy to navigate to avoid any confusion. 
  • Customers are more demanding, informed and aware. Therefore, you have to tailor your strategy to market each customer individually. 
  • Mobile strategy is a must – Google is recording more mobile than desktop searches every day. Did you know an average consumer looks at his/her phone about 70 times a day? Mobile phone changed how we interact with the world, so make sure you include a voice search and mobile-friendly website in your business digital marketing strategy. 
Digital Marketing Strategy voice search

Related article: 5 Ways to Master Voice Search Optimization in 2019 

Don’t choose a tactic before you have a good digital marketing strategy in place. If you want to set up your business for success online, make sure to consider each one of these Google insights and then act on them! 

Ready to start working on a Digital Marketing Strategy for your business? 

Contact Advertising Is Simple! Our mission is to increase our clientele’s brand awareness through the use of proven marketing techniques and unparalleled customer service in order to create a greater return on your investment.

We are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace. 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

Why Should You Outsource Digital Marketing Services?

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outsource digital marketing

We live in a fast-paced world, when nearly every piece of information needs to be delivered right away. These days we rely on technology so much that being constantly connected to social media became a bit of a job. Not to mention, there’s a sense of responsibility to be present online whether you know digital marketing or not!

So how are small business owners who deal with daunting day to day operations of running a business supposed to manage it all? Well, they don’t have to. That’s when you outsource digital marketing services!

You see, a digital marketing team you hire will not only stay abreast of all new digital marketing tactics, but they will also know how to help your business adapt to the changes. Trust us, nothing ever stays the same in the digital world! Just in the last year, Google Chrome made a number of changes to their security requirements, Facebook announced a new “community commitment” and Instagram updated their algorithm every few months. Is your business able to keep up with all the updates without the expert knowledge of how to navigate this digital space?

digital marketing services Delaware

WSI experts said it best: When it comes down to it, working with an agency is better than going it alone – even if you’re a solopreneur – because there is so much to learn about the digital world. We say it all the time, but it’s tough to keep up with digital marketing trends, even for marketers and agencies. And we live this stuff, every single day!

When you work with an agency, not only do you solve the “time is money” problem and escape the sell-do loop, you also gain access to the knowledge of people and resources who can take you – and your business – to the next level. Gaining knowledge is power, and it’s also so much better than struggling by yourself.

Makes sense? Next time you worry about the numbers and not enough leads, do yourself a favor and think about outsourcing digital marketing experts! They will assess your online presence from every possible angle and come up with a solution and marketing strategy that’s catered to your needs! They will also make advertising for your industry simple and straightforward.

 

Ready to outsource digital marketing?

Contact Advertising Is Simple! Our mission is to increase our clientele’s brand awareness through the use of proven marketing techniques and unparalleled customer service in order to create a greater return on your investment.

We specialize in internet, television, and radio advertising, and are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

 

5 Powerful Ways to Increase Your Lead Conversions

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Powerful-Ways-to-Increase-Your-Lead-Conversions

Did you know lead conversions are marketer’s single most important objective, yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective?

If you want to stay informed and turn your business into a lead generation machine, make sure you optimize each of your sales funnel stages for maximum lead conversions. Don’t know where to start? In today’s post, we’re sharing 5 powerful Ways to start Increasing Your Lead Conversions as soon as possible!

 

5 Powerful Ways to Increase Your Lead Conversions

 

  1. Create Quality Landing Page – A great landing page means high conversion rates and more leads who essentially become customers. Making sure that your web page is designed to engage visually and convey all the information the visitor is looking for is crucial.
  2. Use Opt-in Forms on your Site – Opt-in forms ask web users for consent acknowledging their interest in a product or service. They’re required by law and can be presented in a number of ways (e.g. pop-up forms, landing pages or widgets).
  3. Use Opt-in Content Offers – Another great and effective way to convert web visitors. Opt-in offers can be anything your leads could regard as valuable (eBook, webinar, downloadable content).
  4. Consider Using Customer Reviews – 63% of customers are more likely to make a purchase from a site which has user reviews. Side note – Make sure your site landing pages are optimized for mobile!
  5. Create Videos for all Channels – Using video on your website and landing pages can increase traffic and boost conversion rates by up to 80%.

 

Ready to make more sales? Make sure to Download this helpful infographic from WSI for more details on Increasing Lead Conversions.

DOWNLOAD

If you want to learn what makes the best lead-generating content or how to create offers that are impossible to ignore, watch the video below!

 

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

Advertising Is Simple full service advertising agency in Delaware

7 Key Elements for Pay-Per-Click Advertising

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If you’re looking for immediate results, implementing Pay-Per-Click (PPC) advertising is a great Internet marketing tool to utilize to bring traffic to your website. It’s also important to realize that these campaigns need to be properly setup and closely monitored to confirm that they are working effectively. There are 7 Key Elements to keep in mind when setting up and managing your PPC campaign.

7 Key Elements for Pay-Per-Click Advertising

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1.      Begin with Keyword Research

Keyword research forms the foundation of your campaign. Taking the time to do the proper research for the keywords that are relevant to your campaign will ensure that your campaign is going in the right direction from the start. You can use tools such as the Keyword Planner tool provided by Google to do research on the keywords you have in mind for you campaign, and to find suggested keywords that you may have not considered.

2.      Well Crafted Ad Copy

Your ad copy should be well thought out and relevant to the message of your campaign. The ad copy should be short, direct, and include a clear call-to-action so that users know exactly what action it is that they will be taking once they click on your ad. Using ad extensions is another great approach to stand out amongst your competitors. Ad extensions tend to drive the efficiency of your ad by allowing users to choose from multiple options on how to learn more or contact your business. Phone calls, site links and structure snippets are just a few of the ad extensions that you can utilize.

3.      Practice A/B Testing

By creating multiple ads and testing them against each other, you will be able to analyze and improve your copy to generate better campaign results. Some copy resonates with your target audience better than others, and A/B testing is a great way to find out which ads could be more beneficial to your campaign.

4.      Bid Management

Monitoring your bid activity will help you deliver reliable a Cost-Per-Acquisition (CPA). CPA is the amount of money it costs for a customer to make the desired conversion that is set for the campaign. This could be filling out a form, making a purchase or whichever valuable action you have set up your campaign for.

5.      Landing Page Relevancy

The landing page for your campaign needs to be relevant to the ad that you are promoting. Not only does this create a consistent transition for users when moving from your ad to the landing page, it also has a positive impact on your ad’s ranking when it appears in search listings. Google wants to make sure that its users are getting the best experience possible when entering a query on their search engine, so they give more favorable rankings to those that use landing pages that directly reflect the ad that they are connected to.

6.      Hone Your Call-to-Action

Include a visible call-to-action on your landing page. It needs to be obvious to customers what their next step should be in their path to purchase. Whether you want users to sign up for a newsletter, fill out a contact form or make a purchase that action needs to be front and center on your landing page along with applicable details to explain why engaging in this conversion will benefit them.

7.      Measure, Tweak, Improve

It is imperative that you consistently measure the success of your campaign. By monitoring your campaign on a regular basis, you can determine which parts of your campaign are working and which parts are not. Once you identify these success and failures, you can adjust your campaign accordingly to improve your results in the future.

If you are interested in adding a Pay-Per-Click campaign to your Digital Marketing Plan, contact us at Advertising Is Simple to learn more. AIS can help you build and manage your PPC campaign to ensure that you are getting the best ROI.

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Advertising Is Simple full service advertising agency in Delaware

3 Digital Marketing Takeaways from the SEMPO Cities Delaware Valley Panel 

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At our full-service marketing agency, Advertising Is Simple, we care about our community – those who are our clients as well as those that we work aside. Because our firm concentrates on serving small to medium sized businesses with their marketing challenges, we always provide our clients with an up-to-date marketing strategy in an industry that changes on a daily basis. 

SEMPO_Cities

Being a part of the SEMPO Cities Delaware Valley Panel last month is one of the ways we learn and grow as a company. Talking to so many inspiring people in the digital marketing industry always leaves us with so many great ideas and new practices to implement into our business strategy. 

Since we like sharing what we know about the Internet and marketing, in today’s post we’re going to share 3 takeaways from the recent panel with SEMPO Cities.  

SPEAKERS: 

Kamran Malik of WSIKamran Malik is a Franchise Business Manager and a Digital Marketing Strategist at WSI. Kamran has mentored/advised 364 entrepreneurs across 60 cities, 18 countries and spanning 5 continents around the world.  During his presentation, Kamran spoke about the past, present and future of Digital Marketing.  Kamran touched on every aspect of Digital Marketing throughout his presentation, explaining what purpose each element of a company’s Digital Marketing Strategy serves to make it come together as a success.  Kamran ended his presentation discussing what is to come in the future.  TAKEAWAY: Technology continues to grow everyday around the world and the opportunities to come are infinite. 

 

Beth Heller Google Partner Enablement ManagersBeth Heller is one of Google’s Partner Enablement Managers in NYC.  Before Google, Beth spent 10+ years in marketing – leading communications teams at PR agencies and serving as a media trainer for her clients.  She also spent two years at a live video streaming start up where she ran the influencer marketing department’s operations and sales trainings.  Beth’s presentation started with the word nomophobia – the fear of being without your mobile device.  She focused on the importance of mobile marketing, as well as touching on information about Google AdWords.  TAKEAWAY: “Be There, Be Useful and Be Quick.”  In today’s world, consumers want information to be easily found, relevant and quick to access.  It’s important to ensure that your online campaigns, website and such are all optimized and ready for your potential customers to utilize. 

 

Michael Fanaro of Aardvark Video WorksMichael Fanaro is the Co-Founder of Aardvark Video Works.  He’s an experience owner with a demonstrated history of working in the broadcast media industry.  Michael is skilled in Search Engine Optimization (SEO), Copy Writing, Video Production and Integrated Marketing. During Michael’s presentation, he focused on the importance of video in a company’s Digital Marketing Strategy.  A video is easier to consume than reading an article or deciphering what a picture means.  One third of all time people spend online is dedicated to watching video.  Michael also spoke about what elements make a good video.  TAKEAWAY: One of the most important elements in a video is making sure that potential customers get what the whole point of the video is about.  Entertainment is great, but if no one remembers what the purpose of the actual video was, you’re missing your opportunity to spread your message.   

 

One of our very own Advertising Is Simple employees – Ian Stevenson, explained at the end of Michael’s presentation how to optimize videos for YouTube.  Ian talked about some of the essential ranking factors to think about when putting your video on YouTube, which include keyword relevancy, authority and engagement.   

 

What is your favorite part about Digital Marketing? We’d love to know! 

 

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now. 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

 

 

 

Full-service Advertising Agency in Delaware

14 Ashley Place
Wilmington, DE 19804
Phone: (302)407-0431

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