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landing page optimization

Why Every Business Needs a Website Audit

June 27, 2022 by Advertising

There are many reasons a business should get a periodic audit of their website, but the main purpose is to give a complete view of the health and wellbeing of your website. Just as all of us should go in for a yearly medical exam, your website should have its annual exam too. This will let you know the health of the website and show you any problems or issues that have arisen since the last time your website had been tested. There are a few different audits you can do your website, but the types of audits we are going to focus on is the technical, SEO and social media.

Read moreWhy Every Business Needs a Website Audit
Anatomy of a Great Landing Page That Converts

Anatomy of a Great Landing Page That Converts

February 2, 2021 by Advertising

There are many benefits of creating a dedicated landing page for your digital advertising campaign. One of the main reasons to create one is to avoid sending an ad campaign visitor to your website’s home page. It is just too ineffective, distracting and off-message.  A well-designed landing page is much more likely to convert visitors into leads …

Read moreAnatomy of a Great Landing Page That Converts
5 Must Have Website Design Elements that Enhance User Experience

5 Must Have Website Design Elements that Enhance User Experience

August 18, 2020 by Advertising

Things happen quickly in the digital world and it should come as no surprise that website design has been rapidly changing over the last few years. With Google favoring mobile-friendly websites as well as the explosion of consumer need for graphic content such as videos, it has become necessary for a constant monitoring and adjustments to …

Read more5 Must Have Website Design Elements that Enhance User Experience
6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

November 6, 2019 by Advertising

With Thanksgiving only a few weeks away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Best way to do this is to connect with your customers on an emotional level and tap into the spirit of giving back before your competitors. If your goal is to …

Read more6 Holiday Marketing Strategies to Maximize Your Advertising Efforts
Dedicated Landing Page get leads

How Dedicated Landing Page Can Increase Conversion Rates? We Have the Answer.

February 12, 2019 by Advertising

Did you know creating a dedicated landing page for your advertising campaigns can lead to higher conversion rates? Website conversion centered on improving your current marketing materials and catering to your current clientele can really pay off.  If you’re here to find the answer on how to turn site visitors into paying customers, you came to the …

Read moreHow Dedicated Landing Page Can Increase Conversion Rates? We Have the Answer.
5 Ways to Master Voice Search Optimization in 2019

5 Ways to Master Voice Search Optimization in 2019

January 29, 2019 by Advertising

Voice search has been making strides in the recent years and we’re not surprised. After all, it is a more convenient way for customers to find what they’re looking for online. Not to mention, it’s way quicker to ask your phone for an answer than it is to type it out. The more important question …

Read more5 Ways to Master Voice Search Optimization in 2019
legal compliance and user trust

Is Your Website on Par with Legal Compliance and User Trust?

September 11, 2018 by Denise Bernstein

So far, 2018 has been a big year for enforcing legal compliance (GDPR) and user trust (HTTPS), which are both critical elements to running your business online these days. The important question to ask now is: When was the last time you updated your website?  If lately you’ve been noticing less traffic and conversions, it’s …

Read moreIs Your Website on Par with Legal Compliance and User Trust?
http website

Is Your HTTP Website Losing Traffic? Here’s why. 

July 17, 2018 by Advertising

In the past years, security in the digital space has become a prominent concern among online creators and consumers. More recently, we’ve seen new GDPR compliance requirements as well as many Google Chrome updates issuing security warnings to those who manage an http website collecting some sort of customer data. If you’re one of the web owners who …

Read moreIs Your HTTP Website Losing Traffic? Here’s why. 
good website design

5 Reasons Why a Good Website Design is Important for Business Growth 

April 3, 2018 by Advertising

Did you know investing in a good website design early on is one of the smartest things a business can do? Why? Because there’s no better way to quickly inform your customers who you are, what you do and how you do it better than your competition.   Research shows that a user/ potential customer can form an opinion about …

Read more5 Reasons Why a Good Website Design is Important for Business Growth 
Powerful-Ways-to-Increase-Your-Lead-Conversions

5 Powerful Ways to Increase Your Lead Conversions

January 30, 2018 by Advertising

Did you know lead conversions are marketer’s single most important objective, yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective? If you want to stay informed and turn your business into a lead generation machine, make sure you optimize each of your sales funnel stages for maximum lead conversions. Don’t know …

Read more5 Powerful Ways to Increase Your Lead Conversions
SSL Certificate details

Benefits of Purchasing a SSL Certificate and Upgrading to HTTPS

October 17, 2017 by Advertising

This is a very important post for any business, organization or individual with a website. Starting now (October 2017), most sites will display a “Not Secure” warning in Google Chrome browser (and eventually others) if they have not upgraded from “http” to “https”. In order to avoid your customers seeing the warning security messages on …

Read moreBenefits of Purchasing a SSL Certificate and Upgrading to HTTPS
Level Up Your Landing Pages Using These Strategies | Landing Page Optimization Delaware

Increase Your Lead Conversions With These Landing Page Tips for Your Delaware Business

March 7, 2017 by Advertising

One of the greatest benefits of landing pages – whether you are just getting started or already have them – is the capability of converting more leads without increasing traffic by a single website visitor. In most scenarios, an increase in your conversion rate by a mere 1% can improve your gross sales. Often, this …

Read moreIncrease Your Lead Conversions With These Landing Page Tips for Your Delaware Business

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