website accessibility | Advertising Is Simple Delaware

Helpful Tips to Make Your Website More Accessible

January 17, 2023 by Advertising

Accessibility Button on Computer Keyboard

Website accessibility is an important aspect of website design. Accessible sites present users with information through a variety of sensory channels, such as visual, auditory, speech, cognitive, neurological and physical.

AudioEye helps businesses of all sizes deliver accessible experiences to users, regardless of ability. If you’re getting ready to launch your website or have an online presence already, prioritizing accessibility is key to your business’ success.

For people with disabilities, shopping and searching online can be tough. “In 2021, AudioEye analyzed more than 3,500 websites across 22 industries.” To make sure everyone is familiar with AudioEye and how important it is to be on a website, below are 3 tips on how you can make your website accessible with AudioEye.

1. Paint a clear picture of all images on your site

You want to keep in mind that people who visit your site may be visually impaired. “Globally, about 2.2 billion people have some type of visual impairment.” Here are some ways to help with designing accessibility websites especially ones that people can shop on for people with visual impairments:

Alt text: is a written description of an image that screen readers can read out loud — or convert to Braille — for people with visual impairments, sensory processing disorders, or learning disorders. You want to be descriptive in your alt text so it conveys key details and defining traits of the images.
Have Clear Headings: If your headers aren’t descriptive, it can be hard for a screen reader user to skim your page and decide if they want to read more.

2. Design for Sound Off

If you have videos on your website to highlight your products or share customer testimonials, it’s crucial to do it in a way that doesn’t exclude anyone. Adding captions and audio descriptions will help everyone enjoy your videos. To create more accessible videos

Synchronize captions: Make sure your captions and subtitles appear on screen as close as possible to when they are said in the video.
Double check captions: Human eyes and ears can help catch any mistakes that an automated captioning tool may make.

Conclusion

The best way to ensure your website is accessible to people of all abilities is to incorporate accessibility features into the planning and ongoing site maintenance. If you’re unsure where your e-commerce store stands on the spectrum of website accessibility, AudioEye is a great tool to use.

Reference List

https://www.audioeye.com/post/ecommerce-website-accessibility/

Why Every Business Needs a Website Audit

June 27, 2022 by Advertising

photo of hourglass with text "site audit"

There are many reasons a business should get a periodic audit of their website, but the main purpose is to give a complete view of the health and wellbeing of your website. Just as all of us should go in for a yearly medical exam, your website should have its annual exam too. This will let you know the health of the website and show you any problems or issues that have arisen since the last time your website had been tested.

There are a few different audits you can do your website, but the types of audits we are going to focus on is the technical, SEO and social media.

The technical website audit is the basic and essential one to make sure the website is working properly. A technical website audit would test for a few key points which would let you know if anything was mechanically wrong with the website. These would be things like broken links, load time, mobile friendliness, indexing, txt errors, https status and crawling. This would be the basic things needed for the website to work properly.

The Search Engine Optimization audit can let you know how your website more visible to users. One thing that really will help with examining this would be to install Google Analytics on your website. Google Analytics will allow you to see many key performance indicators such as site traffic, new visitors to the website, time spent on site, pages visited, devices used and much more.

You can set up goals and conversions in the analytics to assess how your KPI’s are doing. Things you should be looking for on your SEO audit are making sure your meta data is correct, detecting any duplicate content, looking at internal links, keywords chosen and headings optimized.

Finally, you may want to looks at your social media channels and make sure they are optimized. Organic social media is the electronic version of word of mouth advertising. Make sure you have your social media icons on your website. You should claim all your social media channels whether you are using them right now or not.

When surveying a social media audit some of the key factors you would want to look at are how many fans you have, the consistency of posting, engagement with fans and interactions with customers and prospects. Also, a major factor in elevating your electronic word of mouth is getting reviews. People would much rather see what others are saying about you opposed to you tooting your own horn.

In summary, there are many more audits you could do, such as competitor analysis, conversion, content analysis and user experience. These are all great audits to examine as well, but the technical, SEO and social audits to lay the foundation for a good web presence.

If you have and questions or would like to find out more about how Advertising Is Simple can help you with a website audit, get in touch! We are running a 40% off sizzling summer special. Now till Labor Day we will run a technical, SEO and social media audit for only $299. Click on the graphic to fill out our form for the deal! Just use our contact info below.

Sizzling summer deal! 40% of website audit until labor day! now $299! Improve visibility in search engines, know what elements are broken, become more competitive

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

How Website Accessibility Can Label Your Brand as Inclusive

July 13, 2021 by Denise Bernstein

Website Accessibility is a Hot Topic & One to Take Seriously

Website accessibility is an important aspect of website design. Accessible sites present users with information through a variety of sensory channels, such a visual, auditory, speech, cognitive, neurological and physical. These accessible designs improves the overall user experience and satisfaction.

This is true in a variety of situations and across all types of devices. Digital accessibility means a full range of users, including those with disabilities, can readily navigate, understand and interact with your website.

WATCH OR LISTEN WHY WEBSITE ACCESSIBILITY

IS ESSENTIAL FOR SOME, USEFUL FOR ALL

WHY WEBSITE ACCESSIBILITY IS ESSENTIAL

Twenty Six Percent of the US Adult Population has a Disability

Many of these disabilities include blindness, color blindness, epilepsy, dyslexia, deafness or the visually impaired. That means that those websites with low color contrasts, missing alt text on images, ambiguous descriptive links text or no keyboard accessibility will lock a significant percentage of individuals out of its website.

Website Accessibility is Important for Individuals, Businesses and Society as a Whole

The Web is a massive resource for all types of reasons — business, educational and personal. It is important that the Web is accessible to all types of people with diverse abilities. According to the UN CRPD (United Nations Convention on the Rights of Persons with Disabilities), access to the Web for all is a basic human right.

Accessibility is easily addressed through web technologies that remove all types of barriers. Whether through print, visual media or audio. Luckily, these solutions allow an unprecedented access to information and interaction for many struggling with disabilities.

Almost 60% of US Households with Internet Have Someone with a Disability under their Roof

Making a website accessible ensures that all visitors, including those with some form of disability, have a positive user experience. Oddly, this often translate into an overall improvement for all site visitors. Also, a website that takes accessibility seriously goes beyond a typical navigation experience. In addition, it goes well beyond the point-and-click interface to include keyboard-based control and voice-based control.

6.5 Million of US Population Have Intellectual Disabilities

According to W3C, web accessibility encompasses websites, tools and technologies. Hence, these all need designed and developed so that people with disabilities can use them. That means people should be able to perceive, understand, navigate, interact and contribute to the Web no matter their disability.

Fifteen Percent of the World’s Population has Some Form of Disability

Various forms of accessibility is important. Because there are a vast number of potential visitors to your site that will have a disability of some sort. While it is hard to tell what form of disability your visitors may have, addressing all forms can help with your site’s user interface. Likely keeping ‘ambulance chasing’ lawyer types at bay.

Lawsuits against Non-Compliant Websites are up 50% in the Last 2 Years

One major advantage of designing an accessible website is the reduced in legal exposure. Sadly, many businesses, large and small, have found themselves on the wrong side of ADA lawsuits. Interestingly, US courts are overwhelmingly ruling in favor of accessible websites.

Website Accessibility Improves SEO (Search Engine Optimization)

Not only does an accessible website improve usability and make its services or goods more readily available to millions more potential customers. Also, it improve SEO rankings. In addition, search engines reward websites with relevant content and a positive visitor experience. Consequentially, the better the user interface, the better a website ranking. Making website accessibility a win-win for all.

How to Improve Website Accessibility

Many accessible measures are easy to implement, such as ensuring your website has alt text for all images. Also, a high contrast of colors and easy to read graphics makes for a better experience. However, others are more complex and take technical knowledge to implement.

There are evaluation tools that can help to identify problem areas of a website. Yet, knowledgeable human evaluations and continued monitoring of a website is required to determine if a website is accessible and to keep it that way.

If you are looking to improve your website accessibility, have your website evaluated by a professional. In addition, take the suggested steps to mitigate the issues. Keep in mind, keeping compliant with accessibility and providing a better overall user experience takes continual effort.

If you need help, get in touch with Advertising Is Simple. We have some quality solutions and products that can help improve your brand’s inclusiveness and make your website accessible to all.

Website Design Elements that Enhance User Experience

Good Website Design is Important for Business Growth

Plugins That Enhance Website Functionality

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

Call 302-407-0431

Helpful Tips to Make Your Website More Accessible

1. Paint a clear picture of all images on your site

2. Design for Sound Off