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What You Can Do to Help Your Business Without Leaving Your House

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What You Can Do to Help Your Business Without Leaving Your House

In just a few short weeks, social distancing and flattening the curve appeared in our daily vocabulary and Covid-19 forced us to adjust to a new normal. While those surely unprecedented times seem to bring a lot of unknowns across the board, there are certain things you can do now to help your business and alleviate the heaviness of the current situation.

If your company is currently feeling the effects of the global pandemic, it’s time to rethink your digital marketing strategy. We believe that trying to save money by cutting back on your digital efforts is only a short-term solution that you will most likely regret in a long run…

Since most of us are working from home these days, it’s time to use this opportunity and dive in deeper into the digital world in an effort to improve your business. If you think you’re ready to claim your share of the marketplace and reach new customers, this post is for you!

 

Things You Can Do to Help Your Business

Without Leaving Your House

 

  • Hit Refresh on the Old Content – One way to boost your search engine ranking is by updating old content (blog posts or YouTube videos) with new information, hashtags, optimized photos and relevant backlinks.
  • Update Your Company’s Website – In order to reach more customers, now is a perfect time to boost your site’s organic reach and focus on SEO. You can start by going over each page and updating your page titles, headers and meta tags.
  • Leverage a Healthy Mix of Social Media – It’s time to connect with your audience! In times of so much uncertainty, we guarantee your potential clients will appreciate that extra customer service care and attention to details.
  • Research New Platforms to Reach More People – Whether it’s uploading Insta-stories, going live on Facebook or creating tutorials and informative videos for your audience, use this time to connect with people who are actively seeking new media to stay entertained and informed.
  • Invest Time in a Competitor Analysis – Pay attention to what your competitors are doing online. If you’re looking to benefit from a comparison analysis of your industry, this article is for you.
  • Get Client Testimonials – One of the most powerful and cost-effective marketing tools for your business are client testimonials. Why? Because they deliver value from the people that know your services or products best. If you’re wondering how to ask your clients to provide feedback about your work, check out this article.

Related: Ways to Improve Your Digital Marketing Strategy and Reach New Customers

If you have any questions or would like to find out how Advertising Is Simple can help your business claim its share of the marketplace, contact us today!

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

 

Here’s Your Must-Have Digital Strategy Checklist 

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Here’s Your Must-Have Digital Strategy Checklist 

When discussing your digital marketing strategy, we can’t forget about all the other basic business elements that will contribute to your plan of action. Understanding your “why”, having a polished elevator pitch, defining your buyer persona and knowing your competitive advantage are crucial concepts to take into consideration before implementing your digital strategy. 

According to The Digital Minds Book by WSI, building your plan of action requires answering important questions first. Here’s what should be on your digital strategy checklist: 

 

Must-Have Digital Strategy Checklist 

 

  • Building Your List and Your Database – This is where you’re going to nurture your prospect and customer base. Choose a platform that allows you to monitor every stage of your customer’s journey all the way to the sales pipeline.
  • Building Your Core Message – Think of this as a story your brand needs to tell the customers so they better understand your services or products. The more you focus on one main idea you’re trying to sell the better!
  • Defining Goals Within Your Strategy – Your marketing message should align with goals you’re trying to accomplish. Whether it’s generating more leads and sales, gaining authority and relevance in your industry or simply nurturing relationships and connections you already have, defining your goals will help you develop a more accurate brand messaging later on.
  • Defining the Channels – Each channel requires a different format so be selective when trying to find the right platform to carry your message. A question you should ask yourself here is: What are the digital channels that you will use to reach each buyer persona?
  • Measuring Results – This is the final strategy element that is best utilized when paired with marketing automation tools that provide analytics on a regular basis. 

 

Need help?   

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.   

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

How to Identify Your Ideal Customer Using a Buyer Persona

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Buyer Persona

While digital marketing is a multi-faceted job, one of the most important responsibilities for us digital marketers is to know who we’re talking to. Without defining that perfect buyer persona in the beginning, it’s rather challenging to turn leads into loyal customers later on…

That being said, you can’t execute a successful digital marketing campaign without knowing your target market. Want to know how to identify your ideal customer? Here’s what you need to know first.

What Is a Buyer Persona?

According to Alan Cooper (a pioneer software developer), a buyer persona is a semi-fictional representation of your ideal customer based on market research, customer demographics and behavior, real data about your existing customers, and your understanding of their motivations and challenges.

Whether you’re in the midst of developing a product or getting ready to launch a marketing campaign, we strongly recommend considering your buyer persona before you dive into this next step. There’s nothing worse you can do for your business than sending out the wrong messaging that doesn’t resonate with the people you want to do business with. However, if developed correctly, buyer personas will point you into the direction of customers who will bring you the most revenue on a long-term basis.

Identifying Your Ideal Customer Using a Buyer Persona

Great tools to start with are Google Analytics and Facebook Audience Insights. Those existing demographics can point you in the right way of who your buyer personas might be. Pay attention to the characteristics such as gender, age, visitor location and their interests.

Another way to identify your ideal customer is to review your existing customer base. Can you identify the contacts that decided to do business with you in the past? This is important to keep in mind because you don’t want customers who are just interested in seeing your content. You want those who are making purchasing decisions!

Part of the process of creating a strong buyer persona is to understand your unique selling points. How does your ideal customer engage in your sales process? What can you do to help them solve their problems? What about your content? Is there a call to action? Those are all questions you should be asking yourself before nailing down your ideal customer.

Related Read: 7 Little Changes That’ll Make a Big Difference With Your Lead Generation

Need help?

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com  

6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

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6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

With Thanksgiving only a few weeks away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Best way to do this is to connect with your customers on an emotional level and tap into the spirit of giving back before your competitors.

If your goal is to increase conversion this busy holiday shopping season, Advertising Is Simple has you covered. Here are 6 holiday marketing strategies that will maximize your advertising efforts. 

 

6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

 

  1.  Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gifts based on their purchase history. Also, don’t forget to take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday. 
  2. Create Dedicated Holiday Landing Pages – Send customers to a special page from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages. 
  3. Implement a Social Media Campaign – Use holiday specific images, videos, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping. 
  4. Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well. 
  5. Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate. 
  6. Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!

 

Read more: 25 Days of Email Marketing Tips for the Holidays 

 

At Advertising Is Simple, we help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your email marketing plan, as well as all types of digital marketing strategies. If you’re looking to up your sales this holiday season, get in touch.

 

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com 

Here’s How Claiming Online Business Directories Can Help Your Company 

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online business directories

Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive side of your audience.  

However, ending there is not going to help you create the lead generation that will help you to grow your online presence. The key to marketing success is constantly updating, adapting, measuring, analyzing and tweaking your strategy to better optimize your results. 

While SEO is in a constant state of flex, it is something you cannot afford to overlook. There is a lot of factors to consider well before you claim your share of the marketplace. First, let’s discuss business directories and how they play a big part of getting your business a great online presence. 

Business Directories

If you want your company to rise in rankings on search engine results pages, take the time to claim your business directories as soon as possible. Think of it as yellow pages in a phone book. You want potential customers to know everything about your business in the most accessible way to get more leads. That’s why online directories are so important for your business.  

Things like your company address, phone number, email address and website link should be consistent and updated regularly so any potential customer or client can find your business right away. Some popular websites to list your company information include Google My Business, Manta, Yellow Pages, Yelp, Facebook, Bing Places and Better Business Bureau. 

Taking the time to claim your local business listings comes with many more benefits for your company. Besides helping your customers find you, you are also able to reach more people who are looking for specific services. How’s that for a FREE advertising opportunity? Yes, you read it right FREE, business directories are one of the most cost-effective marketing tools ever. 

Needless to say, being properly listed in directories and using adaptive search engine optimization can be a game changer when trying to grow your business.  Your business needs to be found! 

At Advertising Is Simple, we simplify the complicated process of managing and verifying directory listings that are pertinent to your industry and location. We also optimize the directory listings with targeted keywords, optimized images and video. 

If you have and questions or would like to find out more about how AIS can help you compete in the digital marketplace and manage your online presence, get in touch! 

 

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com 

 

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Wilmington, DE 19804
Phone: (302)407-0431

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