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Lead Generation

Navigating Digital Advertising: Your Essential Guide to PPC, Paid Social, and More

Navigating Digital Advertising: Your Essential Guide to PPC, Paid Social, and More

October 7, 2024 by Advertising

Effective advertising is more important than ever for businesses looking to connect with their audience. With a variety of platforms and strategies at your disposal, navigating the world of digital advertising can be overwhelming. This guide aims to simplify the process by breaking down the key components of digital advertising, focusing on Pay-Per-Click (PPC), paid …

Read moreNavigating Digital Advertising: Your Essential Guide to PPC, Paid Social, and More
Google... (aka the Electronic Yellow Pages)

Google… (aka the Electronic Yellow Pages)

August 12, 2021 by Advertising

The Yellow Pages were once the fat book of solutions to many people’s problems. Whether it was a locksmith, a contractor, a seamstress, or a dog sitter you needed – The Yellow Pages were the primary business directory you depended on for finding help when you needed it, but not anymore. Nowadays, you’ll probably only …

Read moreGoogle… (aka the Electronic Yellow Pages)
5 Steps to Marketing Automation Success

5 Steps to Marketing Automation Success 

December 8, 2020 by Advertising

Successfully delivering appropriate messages helps you lead customers step by step through their buying cycle. Marketing automation enables you to set up a workflow of highly personalized marketing messages designed to convert website visitors into leads and then your new leads into paying customers.  In addition to increasing leads, marketing automation systems can help increase cross …

Read more5 Steps to Marketing Automation Success 
Cultivating-Customer-Loyalty

Let’s Talk about Cultivating Customer Loyalty 

November 3, 2020 by Advertising

In today’s increasingly over-crowded online marketplace, the key to cultivating customer loyalty is to consistently follow an effective digital marketing plan – something most companies still fail to do.  Customer satisfaction should be front and center for every business. However, for a small business, it is crucial. Making customer service a top priority can make you …

Read moreLet’s Talk about Cultivating Customer Loyalty 
Benefits-of-CRM-and-Marketing-Automation-for-Your-Business

Benefits of CRM and Marketing Automation for Your Business

October 6, 2020 by Advertising

Managing databases and nurturing your leads are important components of running a successful business. If you want to save time and money, the best way to do it is to invest in a software that handles both CRM (Customer Relationship Management) and marketing automation. Want to learn about all of the benefits of CRM and …

Read moreBenefits of CRM and Marketing Automation for Your Business
Why Traditional Advertising Is So Important Amid the National Lockdown

Here’s Why Traditional Advertising Is So Important Amid the National Lockdown

May 4, 2020 by Advertising

Timing is an important factor when considering how to market your business. While COVID-19 and the national lockdown forced a lot of small businesses to close down, we can’t help but think how the traditional advertising is still a force to be reckoned with. Here’s why.  Radio Advertising  If you’re looking to reach a local audience …

Read moreHere’s Why Traditional Advertising Is So Important Amid the National Lockdown
How to Generate Demand for Your Products or Services

How to Generate Demand for Your Products or Services 

April 14, 2020 by Advertising

Successful marketing is all about three things: the right message, your target audience and good timing. When those essential elements meet, you are in a better position to generate demand for your products and services.  Since there are many digital marketing strategies you can tap into these days, it’s crucial to know your buyer persona first. …

Read moreHow to Generate Demand for Your Products or Services 
Things You Can Do for Your Business Without Leaving Your House

What You Can Do to Help Your Business Without Leaving Your House

March 26, 2020 by Advertising

In just a few short weeks, social distancing and flattening the curve appeared in our daily vocabulary and Covid-19 forced us to adjust to a new normal. While those surely unprecedented times seem to bring a lot of unknowns across the board, there are certain things you can do now to help your business and …

Read moreWhat You Can Do to Help Your Business Without Leaving Your House
Here’s Your Must-Have Digital Strategy Checklist 

Here’s Your Must-Have Digital Strategy Checklist 

March 9, 2020 by Advertising

When discussing your digital marketing strategy, we can’t forget about all the other basic business elements that will contribute to your plan of action. Understanding your “why”, having a polished elevator pitch, defining your buyer persona and knowing your competitive advantage are crucial concepts to take into consideration before implementing your digital strategy.  According to …

Read moreHere’s Your Must-Have Digital Strategy Checklist 
Buyer Persona

How to Identify Your Ideal Customer Using a Buyer Persona

February 11, 2020 by Advertising

While digital marketing is a multi-faceted job, one of the most important responsibilities for us digital marketers is to know who we’re talking to. Without defining that perfect buyer persona in the beginning, it’s rather challenging to turn leads into loyal customers later on… That being said, you can’t execute a successful digital marketing campaign …

Read moreHow to Identify Your Ideal Customer Using a Buyer Persona
6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

November 6, 2019 by Advertising

With Thanksgiving only a few weeks away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Best way to do this is to connect with your customers on an emotional level and tap into the spirit of giving back before your competitors. If your goal is to …

Read more6 Holiday Marketing Strategies to Maximize Your Advertising Efforts
online business directories

Here’s How Claiming Online Business Directories Can Help Your Company 

October 16, 2019 by Advertising

Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive …

Read moreHere’s How Claiming Online Business Directories Can Help Your Company 
How to Improve Your Digital Marketing Strategy to Reach New Customers

How to Improve Your Digital Marketing Strategy to Reach New Customers

April 22, 2019 by Advertising

Did you know that every day Google notes about 40,000 search queries per second? According to another statistic, active shoppers do at least one search a day. This means customers these days are curious and research driven. The questions you should be asking yourself now is whether your business digital marketing strategy helps you reach …

Read moreHow to Improve Your Digital Marketing Strategy to Reach New Customers
Dedicated Landing Page get leads

How Dedicated Landing Page Can Increase Conversion Rates? We Have the Answer.

February 12, 2019 by Advertising

Did you know creating a dedicated landing page for your advertising campaigns can lead to higher conversion rates? Website conversion centered on improving your current marketing materials and catering to your current clientele can really pay off.  If you’re here to find the answer on how to turn site visitors into paying customers, you came to the …

Read moreHow Dedicated Landing Page Can Increase Conversion Rates? We Have the Answer.
competitive analysis

Does Your Business Need to Invest in Competitive Analysis? Here’s the answer.

January 15, 2019 by Advertising

Imagine this. It’s a new year and you are a small business owner. You are committed to taking your business to the next level and trying new marketing tools to achieve your goals. However, you are unsure of how much you should be spending. Should you run the risk of spending too little, causing yourself to be overpowered by your competitors with …

Read moreDoes Your Business Need to Invest in Competitive Analysis? Here’s the answer.
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