Advertising Is Simple Delaware
A Full-Service Advertising Agency in Delaware | Digital Marketing | Seo
Effective advertising is more important than ever for businesses looking to connect with their audience. With a variety of platforms and strategies at your disposal, navigating the world of digital advertising can be overwhelming. This guide aims to simplify the process by breaking down the key components of digital advertising, focusing on Pay-Per-Click (PPC), paid …
The Yellow Pages were once the fat book of solutions to many people’s problems. Whether it was a locksmith, a contractor, a seamstress, or a dog sitter you needed – The Yellow Pages were the primary business directory you depended on for finding help when you needed it, but not anymore. Nowadays, you’ll probably only …
Successfully delivering appropriate messages helps you lead customers step by step through their buying cycle. Marketing automation enables you to set up a workflow of highly personalized marketing messages designed to convert website visitors into leads and then your new leads into paying customers. In addition to increasing leads, marketing automation systems can help increase cross …
In today’s increasingly over-crowded online marketplace, the key to cultivating customer loyalty is to consistently follow an effective digital marketing plan – something most companies still fail to do. Customer satisfaction should be front and center for every business. However, for a small business, it is crucial. Making customer service a top priority can make you …
Managing databases and nurturing your leads are important components of running a successful business. If you want to save time and money, the best way to do it is to invest in a software that handles both CRM (Customer Relationship Management) and marketing automation. Want to learn about all of the benefits of CRM and …
Timing is an important factor when considering how to market your business. While COVID-19 and the national lockdown forced a lot of small businesses to close down, we can’t help but think how the traditional advertising is still a force to be reckoned with. Here’s why. Radio Advertising If you’re looking to reach a local audience …
Successful marketing is all about three things: the right message, your target audience and good timing. When those essential elements meet, you are in a better position to generate demand for your products and services. Since there are many digital marketing strategies you can tap into these days, it’s crucial to know your buyer persona first. …
In just a few short weeks, social distancing and flattening the curve appeared in our daily vocabulary and Covid-19 forced us to adjust to a new normal. While those surely unprecedented times seem to bring a lot of unknowns across the board, there are certain things you can do now to help your business and …
When discussing your digital marketing strategy, we can’t forget about all the other basic business elements that will contribute to your plan of action. Understanding your “why”, having a polished elevator pitch, defining your buyer persona and knowing your competitive advantage are crucial concepts to take into consideration before implementing your digital strategy. According to …
While digital marketing is a multi-faceted job, one of the most important responsibilities for us digital marketers is to know who we’re talking to. Without defining that perfect buyer persona in the beginning, it’s rather challenging to turn leads into loyal customers later on… That being said, you can’t execute a successful digital marketing campaign …
With Thanksgiving only a few weeks away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Best way to do this is to connect with your customers on an emotional level and tap into the spirit of giving back before your competitors. If your goal is to …
Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive …
Did you know that every day Google notes about 40,000 search queries per second? According to another statistic, active shoppers do at least one search a day. This means customers these days are curious and research driven. The questions you should be asking yourself now is whether your business digital marketing strategy helps you reach …
Did you know creating a dedicated landing page for your advertising campaigns can lead to higher conversion rates? Website conversion centered on improving your current marketing materials and catering to your current clientele can really pay off. If you’re here to find the answer on how to turn site visitors into paying customers, you came to the …
Imagine this. It’s a new year and you are a small business owner. You are committed to taking your business to the next level and trying new marketing tools to achieve your goals. However, you are unsure of how much you should be spending. Should you run the risk of spending too little, causing yourself to be overpowered by your competitors with …
