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5 Steps to Marketing Automation Success 

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5 Steps to Marketing Automation Success

Successfully delivering appropriate messages helps you lead customers step by step through their buying cycle. Marketing automation enables you to set up a workflow of highly personalized marketing messages designed to convert website visitors into leads and then your new leads into paying customers. 

In addition to increasing leads, marketing automation systems can help increase cross sales and upsells and improve customer care processes, turning your customers into active bands who will be ready to recommend you. 

Need help with turning visitors into leads and leads into new customers? Keep reading! 

 

5 Steps to Marketing Automation Success 

 

  1. Identify Your Audience- Before you can start creating your emails, autoresponders, workflow messages and landing pages you need to know your audience. Create buyer personas to help you to understand how to create content that address your customer’s specific needs and challenges.
  2. Sales and Marketing Alignment – Your marketing automation campaign should be aligned to your sales processes. Recording every point of engagement to an online CRM will provide detailed customer profiles for your sales team to successfully nurture leads through their buying cycle.
  3. Create Valuable, Helpful Content – Delivering the right message that appeals to your target audience will not only drive an engaging automation process, it will also qualify your leads from the start. So be creative, informative and focused.
  4. Multi-Channel Lead Nurturing – Effective marketing automation campaigns will feature a multi-channel approach with touch points including dynamic website content, email, social media, retargeting and interaction from your sales team.
  5. Test, Tweak, Repeat – The beauty of digital marketing is that it provides a constant flow of data to assist you in optimizing campaign results. A consistent program of monitoring and improving workflows will increase your overall advantage. 

 

If you have and questions or would like to find out more about how Advertising Is Simple can help with marketing automation, get in touch! 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

Let’s Talk about Cultivating Customer Loyalty 

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Cultivating-Customer-Loyalty

In today’s increasingly over-crowded online marketplace, the key to cultivating customer loyalty is to consistently follow an effective digital marketing plan – something most companies still fail to do. 

Customer satisfaction should be front and center for every business. However, for a small business, it is crucial. Making customer service a top priority can make you more competitive against your larger counterpart. Let’s be honest, a company’s top asset is its customers. Happy and loyal customers not only support a business by continuing to do business with you, but also by referring you to friends and family. 

As a business owner, thinking of ways to rise above the competition should revolve around giving customers something they can’t get elsewhere. Want to learn more? Below are some actionable steps you can take now to ensure you’re cultivating customer loyalty in your business. 

Cultivating Customer Loyalty

Asking for Customer Feedback  

If you do this on a consistent basis, it will give you the power to improve the customer’s experience moving forward. A simple online form or social media poll is a great strategy for learning where you need to tweak your sales protocols and practices. 

The beauty of a small business is that you have a greater chance of making your customer service more personal and targeted. Customers can be very sensitive to whether you are genuine and sincere. Using their names and finding ways to compliment them will help to develop a trusting and loyal following. 

Identify and Anticipate Customer Needs 

Proactively listening to your customers and making an effort to get to know them as much as possible will help you fine-tune special deals geared towards their purchasing history. 

Be sure to assure them that you are aware of and ready to fix any problems that they may encounter. An apology can go a long way when something goes wrong. Make it easy for them to complain and impress them with your willingness to listen and diffuse the situation. 

Read More: How to Generate Demand for Your Products or Services 

Use Social Media as a Platform to Humanize Your Business 

Keep your customer aware of any new products, special sales or events. Do your best to engage with them and be prompt in responding to any comments (negative or positive) that they post regarding your business. 

Encourage Customers to Write Online Reviews  

Whether it’s on social media or online directories, you can capture reviews from your customers by making an easy-to-follow instruction pamphlet. The search engines love ranking those businesses who have a larger social footprint. Video testimonials is another valuable asset small business can use to illustrate how satisfied their customers are with their service and/or product. 

Read More: 6 Helpful Tips for Capturing Online Reviews 

 

Above all, say THANK YOU! Saying thank you after every transaction is one of the easiest ways to build a loyal following. Showing your customers that you appreciate their business makes them feel empowered and more likely to return! 

 

Advertising Is Simple helps small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace. 

  

AdvertisingIsSimple.com | 302.407.0431| info@AdvertisingIsSimple.com 

 

 

Benefits of CRM and Marketing Automation for Your Business

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Benefits-of-CRM-and-Marketing-Automation-for-Your-Business

Managing databases and nurturing your leads are important components of running a successful business. If you want to save time and money, the best way to do it is to invest in a software that handles both CRM (Customer Relationship Management) and marketing automation.

Want to learn about all of the benefits of CRM and marketing automation? Keep reading!

Benefits of CRM

1. Improves Sales Performance – Collecting accurate data on your leads and customers will give your sales staff a better understanding of where each lead is in the sales process.

2. Improves Customer Satisfaction and Retention – Consumers tend to spend more money with a company of a positive customer experience. Make sure all of your customer data is stored in one place so all of your team members can access it to better serve your clients.

3. Increased Efficiency – Thanks to a CRM platform, you can automate many everyday tasks such as creating forms, tracking every domain and its renewal time, and generating reports.

4. Better Internal Communication – When all of your team members are on the same page while interacting with customer data in one system, employee satisfaction increases. It’s all about clear communication between your departments!

5. Stronger Data Security – Housing your data in one system (instead of your employee’s desktop) means greater security.

marketing-automation

Benefits of Marketing Automation

1. Time Savings – Marketing automation manages many of the repetitive, daily tasks that take up time from your marketing team.

2. Better Data – The right marketing automation platform will help your business with collecting and using data to make good business decisions. Not only will you be able to better understand your stored data, but you could also predict some customer behavior in the future.

3. Enables Segmentation and Personalization – With improved knowledge of your prospective customers, you can create targeted messages and automatically segment your data based on the profile, interests, and demographics.

4. Creates Brand Consistency – It’s important to create consistent, creative and well-branded messages to support strong branding in every touch point of the customer journey.

5. Increases Revenue and Average Deal Size – Improvement to your customer data leads to more targeted and effective marketing. In result, you can expect an increase in average customer lifetime value due to delivering a positive and consistent communication.

Trust us, one of the best decisions you will ever make as a business owner is by implementing a CRM and Marketing Automation system early on. If you want to learn more about lead management, we’re here to help!

Advertising Is Simple helps small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

 

AdvertisingIsSimple.com | 302.407.0431| info@AdvertisingIsSimple.com

Here’s Why Traditional Advertising Is So Important Amid the National Lockdown

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Why Traditional Advertising Is So Important Amid the National Lockdown

Timing is an important factor when considering how to market your business. While COVID-19 and the national lockdown forced a lot of small businesses to close down, we can’t help but think how the traditional advertising is still a force to be reckoned with. Here’s why. 

Radio Advertising 

If you’re looking to reach a local audience at a more affordable cost, nothing beats radio advertising. It connects with the right people at the right time. It is easy to build a strong presence on the radio because people actually listen to radio ads and they don’t do the channel surfing the same way TV viewers do during program breaks. 

According to the Nielsen’s 2019 Audio Today Report, which was recently made available, 272 million Americans listen to traditional radio every week, an increase of 7 million or about 2.5 percent, from 2016’s figures. 

It’s been proven that radio provides a friendly environment for advertisers and the consumers respond positively to ads they hear on the radio. Believe it or not, Radio continues to be the number one mass reach medium, topping both TV and internet.  

Businesses with a local target market really have no need to advertise on the national level. They should consider taking their radio advertising to regional and local stations. 

Local radio stations tend to be an important way for the surrounding community to stay informed on events and news. Businesses can more easily connect to the community and their target customers by advertising on these stations. Most local radio station listeners are loyal and engage with their favorite station by calling in for contests, making comments or music requests. That means that if you advertise regularly, you’ll be better able to brand your business and create brand awareness. 

Here’s an example of a radio ad we converted into a video promoting some of our local businesses: 

TV Advertising 

For decades now, TV advertising has been a very effective way to reach and engage with potential customers. Not to mention, local cable ads are very affordable. With the use of both audio and visual effects, TV ads create a mixture of motion and emotion. TV creates a more powerful impact than either of the two by themselves. That’s why television commercials can transmit more information to the viewer. 

But that’s not it. When done right, video advertising enables you to display your product, demonstrate its use and the advantages of buying it. It can also help businesses connect emotionally with potential customers, which is so important in today’s climate. 

Here’s an example of a local TV ad for one of our clients:

Multi-Screen Advertising 

Did you know that the average US adult spends 78 thousand hours of the life watching TV? Knowing that statistic, it’s hard not to think that businesses should still be investing their marketing budgets in TV advertising. There’s a great opportunity out there to reach target audiences by being where the intended audience is hanging out. Not to mention that when you combine Television and Digital Advertising, you’re more likely to increase your ads impact.  

Internet advertising will not replace traditional media, it will compliment them. – Jeff I. Richards 

This type of advertising allows for more specifically targeting geographic and demographic areas, meaning you’re spending your advertising dollars on reaching your most likely customers. 

 

Ready to invest in Traditional Advertising? 

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in traditional advertising as well as digital marketing with a strong focus on Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management.

  

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

 

How to Generate Demand for Your Products or Services 

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How to Generate Demand for Your Products or Services

Successful marketing is all about three things: the right message, your target audience and good timing. When those essential elements meet, you are in a better position to generate demand for your products and services. 

Since there are many digital marketing strategies you can tap into these days, it’s crucial to know your buyer persona first. Why? Because that way you can instantly determine which channel might be the most beneficial to promote your business along with the products and services you offer. 

Targeting 

What you already know about your potential prospects will determine how you can effectively target them. Knowing your prospects’ intent is a key to turning them into paying customers. One way to achieve this is through Pay-Per-Click (PPC). 

Pay-Per-Click 

PPC ads are a great way to determine someone’s intent, because they appear on Google search results whenever someone types the keyword or phrase you linked in your ad campaign. This type of digital marketing is excellent for getting your products and services in front of those who are already looking for it.  

Another benefit of using PPC ads is the fact you can target ads by location once you specify your campaign to one region. However, the main benefit of targeting your potential audience with PPC is working with a fixed budget and an ability to cost-control your ad campaign according to the demand. 

Geolocation & Geotargeting 

This tactic is not only great for reaching potential customers in the location that you service, but it’s also effective because it’s based on user’s behavior data and preferences. 

Content Marketing 

The best way to attract people with the right intent is to create content that answers the questions they’re asking. You can do so by writing articles highlighting not only relevant information potential customers wants to know, but also your products and services. 

The idea of investing time in content marketing is to educate your potential customers so they can process the information they need to later make a confident purchasing decision. 

 

Need Help with Generating Demand for Your Business? 

 

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.   

  

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

 

 

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14 Ashley Place
Wilmington, DE 19804
Phone: (302)407-0431

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