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5 Steps to Marketing Automation Success 

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5 Steps to Marketing Automation Success

Successfully delivering appropriate messages helps you lead customers step by step through their buying cycle. Marketing automation enables you to set up a workflow of highly personalized marketing messages designed to convert website visitors into leads and then your new leads into paying customers. 

In addition to increasing leads, marketing automation systems can help increase cross sales and upsells and improve customer care processes, turning your customers into active bands who will be ready to recommend you. 

Need help with turning visitors into leads and leads into new customers? Keep reading! 

 

5 Steps to Marketing Automation Success 

 

  1. Identify Your Audience- Before you can start creating your emails, autoresponders, workflow messages and landing pages you need to know your audience. Create buyer personas to help you to understand how to create content that address your customer’s specific needs and challenges.
  2. Sales and Marketing Alignment – Your marketing automation campaign should be aligned to your sales processes. Recording every point of engagement to an online CRM will provide detailed customer profiles for your sales team to successfully nurture leads through their buying cycle.
  3. Create Valuable, Helpful Content – Delivering the right message that appeals to your target audience will not only drive an engaging automation process, it will also qualify your leads from the start. So be creative, informative and focused.
  4. Multi-Channel Lead Nurturing – Effective marketing automation campaigns will feature a multi-channel approach with touch points including dynamic website content, email, social media, retargeting and interaction from your sales team.
  5. Test, Tweak, Repeat – The beauty of digital marketing is that it provides a constant flow of data to assist you in optimizing campaign results. A consistent program of monitoring and improving workflows will increase your overall advantage. 

 

If you have and questions or would like to find out more about how Advertising Is Simple can help with marketing automation, get in touch! 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

Benefits of CRM and Marketing Automation for Your Business

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Benefits-of-CRM-and-Marketing-Automation-for-Your-Business

Managing databases and nurturing your leads are important components of running a successful business. If you want to save time and money, the best way to do it is to invest in a software that handles both CRM (Customer Relationship Management) and marketing automation.

Want to learn about all of the benefits of CRM and marketing automation? Keep reading!

Benefits of CRM

1. Improves Sales Performance – Collecting accurate data on your leads and customers will give your sales staff a better understanding of where each lead is in the sales process.

2. Improves Customer Satisfaction and Retention – Consumers tend to spend more money with a company of a positive customer experience. Make sure all of your customer data is stored in one place so all of your team members can access it to better serve your clients.

3. Increased Efficiency – Thanks to a CRM platform, you can automate many everyday tasks such as creating forms, tracking every domain and its renewal time, and generating reports.

4. Better Internal Communication – When all of your team members are on the same page while interacting with customer data in one system, employee satisfaction increases. It’s all about clear communication between your departments!

5. Stronger Data Security – Housing your data in one system (instead of your employee’s desktop) means greater security.

marketing-automation

Benefits of Marketing Automation

1. Time Savings – Marketing automation manages many of the repetitive, daily tasks that take up time from your marketing team.

2. Better Data – The right marketing automation platform will help your business with collecting and using data to make good business decisions. Not only will you be able to better understand your stored data, but you could also predict some customer behavior in the future.

3. Enables Segmentation and Personalization – With improved knowledge of your prospective customers, you can create targeted messages and automatically segment your data based on the profile, interests, and demographics.

4. Creates Brand Consistency – It’s important to create consistent, creative and well-branded messages to support strong branding in every touch point of the customer journey.

5. Increases Revenue and Average Deal Size – Improvement to your customer data leads to more targeted and effective marketing. In result, you can expect an increase in average customer lifetime value due to delivering a positive and consistent communication.

Trust us, one of the best decisions you will ever make as a business owner is by implementing a CRM and Marketing Automation system early on. If you want to learn more about lead management, we’re here to help!

Advertising Is Simple helps small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

 

AdvertisingIsSimple.com | 302.407.0431| info@AdvertisingIsSimple.com

How to Generate Demand for Your Products or Services 

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How to Generate Demand for Your Products or Services

Successful marketing is all about three things: the right message, your target audience and good timing. When those essential elements meet, you are in a better position to generate demand for your products and services. 

Since there are many digital marketing strategies you can tap into these days, it’s crucial to know your buyer persona first. Why? Because that way you can instantly determine which channel might be the most beneficial to promote your business along with the products and services you offer. 

Targeting 

What you already know about your potential prospects will determine how you can effectively target them. Knowing your prospects’ intent is a key to turning them into paying customers. One way to achieve this is through Pay-Per-Click (PPC). 

Pay-Per-Click 

PPC ads are a great way to determine someone’s intent, because they appear on Google search results whenever someone types the keyword or phrase you linked in your ad campaign. This type of digital marketing is excellent for getting your products and services in front of those who are already looking for it.  

Another benefit of using PPC ads is the fact you can target ads by location once you specify your campaign to one region. However, the main benefit of targeting your potential audience with PPC is working with a fixed budget and an ability to cost-control your ad campaign according to the demand. 

Geolocation & Geotargeting 

This tactic is not only great for reaching potential customers in the location that you service, but it’s also effective because it’s based on user’s behavior data and preferences. 

Content Marketing 

The best way to attract people with the right intent is to create content that answers the questions they’re asking. You can do so by writing articles highlighting not only relevant information potential customers wants to know, but also your products and services. 

The idea of investing time in content marketing is to educate your potential customers so they can process the information they need to later make a confident purchasing decision. 

 

Need Help with Generating Demand for Your Business? 

 

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.   

  

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

 

 

How Dedicated Landing Page Can Increase Conversion Rates? We Have the Answer.

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Dedicated Landing Page get leads

Did you know creating a dedicated landing page for your advertising campaigns can lead to higher conversion rates? Website conversion centered on improving your current marketing materials and catering to your current clientele can really pay off. 

If you’re here to find the answer on how to turn site visitors into paying customers, you came to the right place.  Here’s how to create a dedicated landing page for a successful campaign. 

The Anatomy of a Landing Page That Converts 

  • Cater to a specific goal and audience – Since each marketing campaign is different, your dedicated landing page should be too.  
  • Have a single CTA – A clear call to action button can increase conversions by 62%! A well-designed landing page is much more likely to convert visitors into leads when there is one CTA (call-to-action) and less clutter. 
  • Keep it simple – Confusion does not equal conversion. Potential customers will more likely leave the landing page before finalizing the deal if the page seems confusing or complicated. 
  • Include video content – People are reading less and watching video more. By adding some short explainer videos to your landing pages, you stand to have a higher success rate. 
  • Run A/B Testing – Measuring is an extremely important part of the process. Measure and test multiple landing pages for the same goal against each other – and then use the one that gets the best results! 
     

Having the ability to focus visitor’s attention on the end goal and removing all distractions is every marketer’s dream. That’s why understanding the basic best landing page practices is so important! 

Need help with creating a dedicated landing page? Contact us! 

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.  

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com  

How to Run a Successful Facebook Contest

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How-to-Run-a-Successful-Facebook-Contest

Being the most popular social media platform out there, Facebook is a great marketing tool these days for any business out there who’s looking to either convert or build awareness around the brand.  

If your ultimate goal is to grow your business through new clients and sales, it’s time to consider running a Facebook contest. Here’s everything you need to know about setting up and running one: 

 

Determine Your Goal 

  • Lead Generation – If your goal is to collect more email addresses for your newsletter or email promotion blast, a Facebook contest is a great tool for that.  
  • Getting new customers – Offer a new discount or promotion to those who sign up for your contest.  
  • Growing your account – Ask your entrants to like your business Facebook page when participating in the giveaway. 
  • Promoting an exclusive offer or a sale – Offer a product or service that’s already on sale as a giveaway prize to get people interested in what your business has to offer. 

 

Choose a Giveaway Prize: 

Offer a relevant prize to all your potential customers, in other words – entice them to enter your Facebook contest. The goal is to give away something that people will be willing to take action for. Furthermore, your prize should be relevant to your target audience, so make sure to allocate an appropriate amount towards a prize (product or free service). 

 

Select an Entry method: 

Don’t ask for too much from your participants, so they don’t get discouraged or confused. Be clear and direct about how to enter your giveaway. We recommend sharing up to 3 rules of entry: 

  • Like a business’s Facebook page 
  • Comment 
  • Tag a friend 
  • Fill out a form on a landing page – great option for collecting emails 
  • Offer an additional entry for those who share your post on their page 

 

Include These Giveaway Post Must Haves: 

  • Design an appealing post – Decide what’s the best way to grab people’s attention keeping your target audience in mind. Next, make sure that you include important information (prize, deadline, your logo, etc.) in the image as well as the giveaway caption. Try to be as specific yet concise as possible. 
  • Include what’s the giveaway prize 
  • Share the rules for entry 
  • Determine who can participate and what are the entry deadlines 
  • Include how and when you’ll select a winner 

 

Important  

Check Facebook Contest Rules to make sure that your promotion doesn’t violate any platform rules, such as ‘Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.’ 

 

Promote Your Facebook Contest: 

  • Pin the Post – Make sure your giveaway post is pinned to the top of your page for the duration of the contest and when you announce the winner. 
  • Facebook Ad and Boosting – Put some money into running an ad or boosting your giveaway post on Facebook to reach more people and to target the right audience. 
  • Social Media – If your business is active on other social media platforms (Twitter, Instagram or Snapchat), let your followers know about your Facebook contest as well. There’s a good chance they will be willing to enter on Facebook if they’re already active users on those platforms. 
  • Blog – Write a blog post detailing the contest and the prize or include a blurb about the opportunity at the end of an article you’re currently promoting. 
  • Custom Giveaway Hashtag – If you’re promoting your Facebook contest on Twitter or Instagram, create a custom hashtag to grab more attention and to monitor the giveaway entries. 
  • Email blast – Send out an email blast to your current subscribers to give them a chance to participate. After all, they are your most loyal followers and they will most likely be more inclined to spread the word about your giveaway. 

 

Once you select a winner, don’t forget to announce it to the public and thank everyone else for participating!  

Last but not least, make sure you measure your results so you can run more successful giveaways in the future. 

 

Need help setting up and running a Facebook Contest? We can help! 

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.  

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com  

 

 

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Phone: (302)407-0431

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