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Everything You Need to Know About Pinterest Advertising

August 7, 2019 by Advertising

If you own a business, you probably already understand how an established online presence can benefit your brand. Social media is not only a free tool for marketers and business owners that can be utilized to bring more brand awareness, but it can also be a vital element of any advertising efforts.

Do you want to bring in more leads and get your products or services in front of the right eyes? Consider investing in Pinterest Advertising! Here’s how.

Everything You Need to Know About Pinterest Advertising

Pinterest for Business – Before you do anything, make sure to switch your account to a business one so you can access specific features like analytics and the Ads Manager.
Goal setting – What do you want people to do after they see your ad? Choosing your goal should be based on what’s most important to your business for this each campaign.
Targeting – Take time narrowing down your ideal target. You should strive to reach the people on Pinterest who are most likely to show an active interest in your ads. Your targeting options can be determined by certain keywords, interests, demographics or placements. You can also use individual targets or combine multiple approaches.
Budgeting – You can select a lifetime option if you want us to use your budget evenly in a chosen timeline. Pinterest will automatically adjust budgets based on how much there is left to deliver. If you select a daily approach, you will only use a specific amount you want to spend each day.
Pin Success – You should promote Pins that are already doing well to reach even more people. Visit your Analytics board to see what’s performing well. Remember to ONLY promote content you own, and make sure every Pin links to a website.

There you go! Use these 5 easy steps and take your Pinterest Advertising strategy to another level! If you need help managing your business account, don’t hesitate to contact Advertising Is Simple.

FOLLOW US ON PINTEREST for more digital marketing tips!

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Small Biz Owner’s Guide to Using Pinterest for Business

May 14, 2019 by Advertising

Digital marketing can sometimes be a bit overwhelming for a small business owner and we get it. With the pressure to be active on Facebook, Twitter, Instagram, YouTube, Snapchat and Pinterest, it’s really a full time job to maintain all your social media accounts… However, what if we told you your business doesn’t have to be present on all social media platforms? Choose to be on the ones that will benefit your business the most!

In today’s post we’re sharing 6 tips for using Pinterest for Business and why you should start working on it today!

Small Biz Owner’s Guide to Using Pinterest for Business

There you go! 6 easy yet rewarding steps for taking your Pinterest for Business to the next level. If you need help managing your business account, don’t hesitate to contact Advertising Is Simple.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

8 Holiday Marketing Strategies for this Season

October 16, 2018 by Advertising

With Thanksgiving only about a month away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Think of ways to connect with your customers emotionally and tap into the spirit of giving back.

If your goal is to increase conversion this busy holiday shopping season, we got you covered. Here are 8 holiday marketing strategies that will maximize your advertising efforts.

8 holiday marketing strategies:

Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gift based on their purchase history.
Create Holiday Landing Pages – Create holiday landing pages that you can send customers to from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages.
Start a Social Media Campaign – Use holiday specific images, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping.
Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well.
Focus on High Sales Days – Take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday.
Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate.
Send out Holiday Cards – Let your customers know how much you appreciate their business by sending out a holiday card with a personalized special offer just for them. For example, if Customer A repeatedly purchases a certain product or service, provide them with a coupon for that particular item. Continue to send out cards that may invite them to a special event, sale, discounts or free gift promotion.
Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!

If you’re looking to up your sales this holiday season, contact Advertising Is Simple. We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your digital marketing plan this holiday season, so

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com

6 Teachable Networking Skills to Use at Your Next Business Event

August 7, 2018 by Advertising

Networking may not be your favorite thing to do, but it sure does prove great results when done right! Such opportunity to make new connections whether just on a personal or business level should be treated as privilege, not a chore.

If networking makes you feel uncomfortable, here are 6 attainable ways to make your next business event a success.

6 Teachable Networking Skills

Don’t just hang out with the people you already know. Yes, making connections with strangers may be out of your comfort zone but nothing good will ever happen for your business if you stay in your own bubble. To ease into networking at the business event, find someone who’s standing alone and make them feel special by starting a conversation. Typically, high-traffic areas such the bar or food table are great for networking.
You’re not there to do business. Networking is a social and business gathering but you’re not there to just sell your products or services. Make sure to establish a relationship first so you can hopefully gain long-term clients in the future.
Focus on 2-3 quality interactions. Listen when you join a conversation, then show you were listening by asking follow up questions. Make it about them, because it shows you care about making a meaningful interaction.
Give more than take. You’re not there to just collect the business cards, so make sure you get to know people and leave a good lasting impression about you and your business. Ask questions and how you can help the people you’re talking to rather than making it all about yourself.
Make notes on business cards. If you’re having trouble remembering people, write down important facts or things they mentioned on the business card they gave you. It will help you remember next time you see each other or when having a phone follow up.
Set up at least one quality follow up meeting. Do it within the first 48 hours of meeting before they completely forget about you.

Whether you follow our networking tips or not, make sure you don’t go to your next business event without a plan. Your goal should be to make meaningful interactions and earn an opportunity to meet again. Will the people you give your business cards to become your potential clients? You won’t know unless you try!

If you’re a business owner in Delaware or Philadelphia area who needs more business coaching and networking tips, join Joe White at the monthly Goldmine Network Lunch in Wilmington, DE. There is no charge to attend and plenty to learn!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Is Your HTTP Website Losing Traffic? Here’s why.

July 17, 2018 by Advertising

In the past years, security in the digital space has become a prominent concern among online creators and consumers. More recently, we’ve seen new GDPR compliance requirements as well as many Google Chrome updates issuing security warnings to those who manage an http website collecting some sort of customer data. If you’re one of the web owners who still haven’t upgraded to HTTPS, you may want to reconsider. Here’s why.

According to Search Engine Journal, Google Chrome will show a prominent “Not Secure” message in the browser bar starting in October 2018. After October 2018 Chrome and likely all other Chrome based browsers will display enhanced security warnings that may create higher bounce rates for your site and concomitantly lower sales and conversions.

Benefits of Purchasing a SSL Certificate

These days, there’s nothing more important to your brand than being authentic and making your customers feel well taken care of. That is why security of their private information should be your top priority when managing your online business.

When the SSL Certificate is implemented on your website, it establishes an online entity’s credentials for doing business on the Web. Such action promotes trust, protection, confidentiality and also, better ranking of your business in Google search. Win win!

Ready to upgrade your HTTP Website?

At Advertising Is Simple, we are offering implementation on every page and handling redirects for $249 until July 31, 2018 (regular price: $299). *SSL Certificate fee not included – must be purchased by the client separately.

Have more questions about the SSL Certificate and upgrading to HTTPS? Do not hesitate to ask! We are here to help you implement any necessary changes to your website.

Call 302-407-0431

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