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2019 digital marketing trends

What New Digital Marketing Trends Should We Expect in 2019?

December 13, 2018 by Advertising

Can you believe it’s almost time to say goodbye to 2018? As we close in the fourth quarter, we can’t help but reflect on this year. There was surely a lot going on in the digital marketing world! From Google Chrome security updates, Facebook and Instagram algorithm changes to rise of new smart technology, we can’t wait to …

Read moreWhat New Digital Marketing Trends Should We Expect in 2019?
outsource digital marketing

Why Should You Outsource Digital Marketing Services?

November 1, 2018 by Advertising

We live in a fast-paced world, when nearly every piece of information needs to be delivered right away. These days we rely on technology so much that being constantly connected to social media became a bit of a job. Not to mention, there’s a sense of responsibility to be present online whether you know digital …

Read moreWhy Should You Outsource Digital Marketing Services?
legal compliance and user trust

Is Your Website on Par with Legal Compliance and User Trust?

September 11, 2018 by Denise Bernstein

So far, 2018 has been a big year for enforcing legal compliance (GDPR) and user trust (HTTPS), which are both critical elements to running your business online these days. The important question to ask now is: When was the last time you updated your website?  If lately you’ve been noticing less traffic and conversions, it’s …

Read moreIs Your Website on Par with Legal Compliance and User Trust?
new facebook templates

How to Choose the Right Facebook Templates for Your Business 

August 30, 2018 by Denise Bernstein

Managing a Facebook business page can be intimidating, but thankfully there are certain features that can guide you through this process. We’re talking about Facebook Templates! Choosing the right one for your business can be detrimental to capturing leads, so make sure you give it some thought before you start setting up your business page.  …

Read moreHow to Choose the Right Facebook Templates for Your Business 
http website

Is Your HTTP Website Losing Traffic? Here’s why. 

July 17, 2018 by Advertising

In the past years, security in the digital space has become a prominent concern among online creators and consumers. More recently, we’ve seen new GDPR compliance requirements as well as many Google Chrome updates issuing security warnings to those who manage an http website collecting some sort of customer data. If you’re one of the web owners who …

Read moreIs Your HTTP Website Losing Traffic? Here’s why. 
Facebook Advertising Tips

Facebook Advertising Tips & Best Practices 

June 19, 2018 by Advertising

Over the years, Facebook has proven to be the top social media platform to use for marketing and advertising purposes. Many businesses today know that by sharing relevant, engaging content, they can reach and build organic relationships with potential customers. While there’s many ways you can use Facebook for your business, probably the most powerful …

Read moreFacebook Advertising Tips & Best Practices 
Recent Facebook API changes You Need to Know About

Recent Facebook API changes You Need to Know About

April 26, 2018 by Advertising

Social media never stays the way it is for too long. In fact, as soon as we get used to some apps, features and functionalities, API changes once again. For those of you who don’t know, API is an application program interface, which in other words means a set of routines, protocols, and tools for …

Read moreRecent Facebook API changes You Need to Know About
10 tips for using Facebook Live

10 Tips for Using Facebook Live For Your Business

February 27, 2018 by Advertising

In light of all the Facebook algorithm changes that were recently announced, there’s one thing you can do now as a business to better market yourself on this social media platform. Get on Facebook Live.  While we understand doing Facebook Live videos/ chats may be intimidating at first, we cannot stress enough how important it …

Read more10 Tips for Using Facebook Live For Your Business
Powerful-Ways-to-Increase-Your-Lead-Conversions

5 Powerful Ways to Increase Your Lead Conversions

January 30, 2018 by Advertising

Did you know lead conversions are marketer’s single most important objective, yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective? If you want to stay informed and turn your business into a lead generation machine, make sure you optimize each of your sales funnel stages for maximum lead conversions. Don’t know …

Read more5 Powerful Ways to Increase Your Lead Conversions
7-key-elements-ppc

7 Key Elements for Pay-Per-Click Advertising

December 14, 2017 by Advertising

If you’re looking for immediate results, implementing Pay-Per-Click (PPC) advertising is a great Internet marketing tool to utilize to bring traffic to your website. It’s also important to realize that these campaigns need to be properly setup and closely monitored to confirm that they are working effectively. There are 7 Key Elements to keep in mind when setting up …

Read more7 Key Elements for Pay-Per-Click Advertising
Keys to Video Marketing and Why It Is Important to Your Business

Keys to Video Marketing and Why It Is Important to Your Business

November 30, 2017 by Advertising

Video Marketing should be considered a necessity for any business these days. Did you know that people remember only 20% of what they hear, 30% of what they see, but 70% with text and visuals? According to Google, videos are as effective as TV in bringing results and building awareness around your business. That is why Video Marketing …

Read moreKeys to Video Marketing and Why It Is Important to Your Business
Important Information About Security Warnings in Google Chrome

What You Need To Know About Security Warnings in Google Chrome

September 26, 2017 by Advertising

Are you in charge of your own standalone IC Site or client sites that have forms on web pages that are HTTP (not HTTPS)? If so, you might have received an email from Google Search Console recently reminding you that starting October 17, 2017, these pages will be showing security warnings  in Google Chrome. Do you manage websites that are …

Read moreWhat You Need To Know About Security Warnings in Google Chrome
How to improve engagement with video marketing

How to Improve Engagement with Video Marketing

September 5, 2017 by Advertising

Are you looking for powerful marketing tools to instantly (and successfully) connect with your customers? Online video is now very accessible and hugely popular! It is repeatedly proving itself as an effective way to improve customer engagement, increase brand awareness and attract search engine traffic. So what are you waiting for? Consider investing in a …

Read moreHow to Improve Engagement with Video Marketing
3 marketing automation and video content

5 Tips for Successful Video & Marketing Automation

August 8, 2017 by Advertising

At this point, you know why Marketing Automation is so important. You understand why video is a great communication tool. You’ve seen how goals influence marketing automation, and how video can be incorporated into those goals. Last time, we talked all about why using videos and Marketing Automation is beneficial for your business. Today, we …

Read more5 Tips for Successful Video & Marketing Automation
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