How Website Accessibility Can Label Your Brand as Inclusive
How Website Accessibility Can Label Your Brand as Inclusive
Cybercriminals Target All Businesses – Large or Small
There are many business that are ensconced in a faulty reasoning that smaller companies or organizations are immune to cybercriminals. One reason cybercriminals are so prevalent and successful is that many of their targets feel like they are too small with really nothing to steal, so it will never happen to them. They fail to …
Why Make Video Content Part of Your Marketing Strategy?
Many marketers are waking up to the revelation that video content is a way more effective way to get the message across. Simply put, video content is what your audience wants and expects. Spend time observing commuters on a train or in coffee shops. Most will be sporting ear buds, avidly fixated on some video …
Top 7 SEO Tips for Local Business
Have you heard of SEO (Search Engine Optimization), and know that it can be beneficial for your business, but just don’t know where to start? Here is a checklist of our top 7 SEO tips to show you what areas you should focus on, what needs to be optimized, and what you need to do …
How Local SEO Efforts Can Benefit Your Business
Keeping up with the ebbs and flows of search engine optimization is part of every marketer’s job. While local SEO has evolved a lot in the recent years, it is certainly one of the strongest assets a business can invest in. What businesses need to realize is that an effective digital marketing strategy is a …
What is Clubhouse? Answering Most Asked Questions About the App
Adjusting to the day-to-day social media trends can be a major game-changer for small to medium sized businesses. Especially when it comes to competing with their larger rivals. This is why we’re here to tell you about the new social media sensation… Have you heard of Clubhouse? What Is Clubhouse? This invite-only app is described …
Anatomy of a Great Landing Page That Converts
There are many benefits of creating a dedicated landing page for your digital advertising campaign. One of the main reasons to create one is to avoid sending an ad campaign visitor to your website’s home page. It is just too ineffective, distracting and off-message. A well-designed landing page is much more likely to convert visitors into leads …
8 Social Media Marketing Trends that Are Worth Adapting in 2021
Social media is always evolving and shifting. Your challenge as a business owner is to adapt to these changes, so your brand messaging continues to resonate and drive meaningful results. In order to make the most of social media marketing, first you need to understand which emerging (or already existing trends) are worth adapting this …
5 Steps to Marketing Automation Success
Successfully delivering appropriate messages helps you lead customers step by step through their buying cycle. Marketing automation enables you to set up a workflow of highly personalized marketing messages designed to convert website visitors into leads and then your new leads into paying customers. In addition to increasing leads, marketing automation systems can help increase cross …
25 Days of Email Marketing Tips for the Holidays
With the holiday season upon us, now is the time to up your email marketing strategy in order to increase your conversion rates and make your marketing efforts successful. Not planning on using email in your Holiday Marketing strategy? You might want to reconsider as email marketing was the #1 driver of online sales on …
Let’s Talk about Cultivating Customer Loyalty
In today’s increasingly over-crowded online marketplace, the key to cultivating customer loyalty is to consistently follow an effective digital marketing plan – something most companies still fail to do. Customer satisfaction should be front and center for every business. However, for a small business, it is crucial. Making customer service a top priority can make you …
Benefits of CRM and Marketing Automation for Your Business
Managing databases and nurturing your leads are important components of running a successful business. If you want to save time and money, the best way to do it is to invest in a software that handles both CRM (Customer Relationship Management) and marketing automation. Want to learn about all of the benefits of CRM and …
5 Design Elements Your Business Website Can’t Do Without [Video]
Your business website is your most valuable online resource. A well-designed website with quality content is a must these days as it’s a necessary base to any digital marketing plan. Since it is your most valuable asset, it’s essential to create a well rounded marketing strategy that points any traffic back to your main domain, whether …
Google Trends as a Powerful Digital Marketing Tool
Your digital marketing is only as effective as your efforts to find the right target audience who’s interested in what you have to say. While there are many marketing tools available to do just that, figuring out which ones can bring you the most value and return on investment is crucial. Today, let’s take a …
5 Must Have Website Design Elements that Enhance User Experience
Things happen quickly in the digital world and it should come as no surprise that website design has been rapidly changing over the last few years. With Google favoring mobile-friendly websites as well as the explosion of consumer need for graphic content such as videos, it has become necessary for a constant monitoring and adjustments to …