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marketing plan

Search Engine Optimization Tips

Search Engine Optimization Tips for a Small Business [Video]

June 5, 2019 by Advertising

There is no denying that SEO (Search Engine Optimization) is one of the most cost-effective methods of advertising. Why? Because it not only allows your small business to target a certain market niche, but it also gives you greater control over the advertising budget. Let’s be honest, word of mouth advertising can only take your business …

Read moreSearch Engine Optimization Tips for a Small Business [Video]
How to Improve Your Digital Marketing Strategy to Reach New Customers

How to Improve Your Digital Marketing Strategy to Reach New Customers

April 22, 2019 by Advertising

Did you know that every day Google notes about 40,000 search queries per second? According to another statistic, active shoppers do at least one search a day. This means customers these days are curious and research driven. The questions you should be asking yourself now is whether your business digital marketing strategy helps you reach …

Read moreHow to Improve Your Digital Marketing Strategy to Reach New Customers
competitive analysis

Does Your Business Need to Invest in Competitive Analysis? Here’s the answer.

January 15, 2019 by Advertising

Imagine this. It’s a new year and you are a small business owner. You are committed to taking your business to the next level and trying new marketing tools to achieve your goals. However, you are unsure of how much you should be spending. Should you run the risk of spending too little, causing yourself to be overpowered by your competitors with …

Read moreDoes Your Business Need to Invest in Competitive Analysis? Here’s the answer.
2019 digital marketing trends

What New Digital Marketing Trends Should We Expect in 2019?

December 13, 2018 by Advertising

Can you believe it’s almost time to say goodbye to 2018? As we close in the fourth quarter, we can’t help but reflect on this year. There was surely a lot going on in the digital marketing world! From Google Chrome security updates, Facebook and Instagram algorithm changes to rise of new smart technology, we can’t wait to …

Read moreWhat New Digital Marketing Trends Should We Expect in 2019?
outsource digital marketing

Why Should You Outsource Digital Marketing Services?

November 1, 2018 by Advertising

We live in a fast-paced world, when nearly every piece of information needs to be delivered right away. These days we rely on technology so much that being constantly connected to social media became a bit of a job. Not to mention, there’s a sense of responsibility to be present online whether you know digital …

Read moreWhy Should You Outsource Digital Marketing Services?
8 holiday marketing strategies

8 Holiday Marketing Strategies for this Season 

October 16, 2018 by Advertising

With Thanksgiving only about a month away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Think of ways to connect with your customers emotionally and tap into the spirit of giving back.  If your goal is to increase conversion this busy holiday shopping season, we got …

Read more8 Holiday Marketing Strategies for this Season 
new facebook templates

How to Choose the Right Facebook Templates for Your Business 

August 30, 2018 by Denise Bernstein

Managing a Facebook business page can be intimidating, but thankfully there are certain features that can guide you through this process. We’re talking about Facebook Templates! Choosing the right one for your business can be detrimental to capturing leads, so make sure you give it some thought before you start setting up your business page.  …

Read moreHow to Choose the Right Facebook Templates for Your Business 
6 Teachable Networking Tips to Follow at Your Next Business Event 

6 Teachable Networking Skills to Use at Your Next Business Event 

August 7, 2018 by Advertising

Networking may not be your favorite thing to do, but it sure does prove great results when done right! Such opportunity to make new connections whether just on a personal or business level should be treated as privilege, not a chore.   If networking makes you feel uncomfortable, here are 6 attainable ways to make your next …

Read more6 Teachable Networking Skills to Use at Your Next Business Event 
5 Google Analytics Tools to Measure Your Marketing Efforts

5 Google Analytics Tools to Measure Your Marketing Efforts

May 31, 2018 by Advertising

Tracking conversion is one of the most important tasks we have as digital marketers. Thankfully, there are many free services like Google Analytics tools that we can use to quickly and efficiently measure any inbound marketing efforts. Moreover, we can also see if the website that we’re monitoring is actually helping the business or doing the opposite.  Are …

Read more5 Google Analytics Tools to Measure Your Marketing Efforts
Pinterest for Business Advertising Is Simple

Best Practices when Using Pinterest For Business

March 13, 2018 by Advertising

If you’re an online creator, we hope you already recognize the big potential and opportunities that Pinterest for Business can bring to your brand. Using this platform as part of your social media strategy is a huge advantage! Why? Because besides the obvious – traffic and website clicks, Pinterest is also a great platform to upsell your products!   Want to know how to get …

Read moreBest Practices when Using Pinterest For Business
10 tips for using Facebook Live

10 Tips for Using Facebook Live For Your Business

February 27, 2018 by Advertising

In light of all the Facebook algorithm changes that were recently announced, there’s one thing you can do now as a business to better market yourself on this social media platform. Get on Facebook Live.  While we understand doing Facebook Live videos/ chats may be intimidating at first, we cannot stress enough how important it …

Read more10 Tips for Using Facebook Live For Your Business
4 Tips for Getting Your Videos Ranked on YouTube 

4 Tips for Getting Your Videos Ranked on YouTube 

January 4, 2018 by Advertising

Every video content creator or marketer at some point dreams of one thing – to get videos ranked on YouTube. But did you know 60% of YouTube views come from Google searches? Since Google is the world’s largest search engine plus it owns YouTube, successfully getting your videos ranked on Google will ultimately get it …

Read more4 Tips for Getting Your Videos Ranked on YouTube 
7-key-elements-ppc

7 Key Elements for Pay-Per-Click Advertising

December 14, 2017 by Advertising

If you’re looking for immediate results, implementing Pay-Per-Click (PPC) advertising is a great Internet marketing tool to utilize to bring traffic to your website. It’s also important to realize that these campaigns need to be properly setup and closely monitored to confirm that they are working effectively. There are 7 Key Elements to keep in mind when setting up …

Read more7 Key Elements for Pay-Per-Click Advertising
Keys to Video Marketing and Why It Is Important to Your Business

Keys to Video Marketing and Why It Is Important to Your Business

November 30, 2017 by Advertising

Video Marketing should be considered a necessity for any business these days. Did you know that people remember only 20% of what they hear, 30% of what they see, but 70% with text and visuals? According to Google, videos are as effective as TV in bringing results and building awareness around your business. That is why Video Marketing …

Read moreKeys to Video Marketing and Why It Is Important to Your Business
How to improve engagement with video marketing

How to Improve Engagement with Video Marketing

September 5, 2017 by Advertising

Are you looking for powerful marketing tools to instantly (and successfully) connect with your customers? Online video is now very accessible and hugely popular! It is repeatedly proving itself as an effective way to improve customer engagement, increase brand awareness and attract search engine traffic. So what are you waiting for? Consider investing in a …

Read moreHow to Improve Engagement with Video Marketing
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