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Advertising Delaware

make video part of your content marketing strategy

Why Make Video Content Part of Your Marketing Strategy?

May 10, 2021 by Denise Bernstein

Many marketers are waking up to the revelation that video content is a way more effective way to get the message across. Simply put, video content is what your audience wants and expects. Spend time observing commuters on a train or in coffee shops. Most will be sporting ear buds, avidly fixated on some video …

Read moreWhy Make Video Content Part of Your Marketing Strategy?
Top 7 SEO Tips for Local Business

Top 7 SEO Tips for Local Business

April 19, 2021 by Advertising

Have you heard of SEO (Search Engine Optimization), and know that it can be beneficial for your business, but just don’t know where to start? Here is a checklist of our top 7 SEO tips to show you what areas you should focus on, what needs to be optimized, and what you need to do …

Read moreTop 7 SEO Tips for Local Business
8 Social Media Marketing Trends that Are Worth Adapting in 2021

8 Social Media Marketing Trends that Are Worth Adapting in 2021

January 14, 2021 by Advertising

Social media is always evolving and shifting. Your challenge as a business owner is to adapt to these changes, so your brand messaging continues to resonate and drive meaningful results.   In order to make the most of social media marketing, first you need to understand which emerging (or already existing trends) are worth adapting this …

Read more8 Social Media Marketing Trends that Are Worth Adapting in 2021
25 Days of Email Marketing Tips for the Holidays

25 Days of Email Marketing Tips for the Holidays

November 24, 2020 by Advertising

With the holiday season upon us, now is the time to up your email marketing strategy in order to increase your conversion rates and make your marketing efforts successful. Not planning on using email in your Holiday Marketing strategy? You might want to reconsider as email marketing was the #1 driver of online sales on …

Read more25 Days of Email Marketing Tips for the Holidays
5 Design Elements Your Business Website Can't Do Without

5 Design Elements Your Business Website Can’t Do Without [Video]

September 15, 2020 by Advertising

Your business website is your most valuable online resource. A well-designed website with quality content is a must these days as it’s a necessary base to any digital marketing plan. Since it is your most valuable asset, it’s essential to create a well rounded marketing strategy that points any traffic back to your main domain, whether …

Read more5 Design Elements Your Business Website Can’t Do Without [Video]
Google Trends as a Powerful Digital Marketing Tool

Google Trends as a Powerful Digital Marketing Tool

September 1, 2020 by Advertising

Your digital marketing is only as effective as your efforts to find the right target audience who’s interested in what you have to say. While there are many marketing tools available to do just that, figuring out which ones can bring you the most value and return on investment is crucial. Today, let’s take a …

Read moreGoogle Trends as a Powerful Digital Marketing Tool
5 Must Have Website Design Elements that Enhance User Experience

5 Must Have Website Design Elements that Enhance User Experience

August 18, 2020 by Advertising

Things happen quickly in the digital world and it should come as no surprise that website design has been rapidly changing over the last few years. With Google favoring mobile-friendly websites as well as the explosion of consumer need for graphic content such as videos, it has become necessary for a constant monitoring and adjustments to …

Read more5 Must Have Website Design Elements that Enhance User Experience
Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

August 4, 2020 by Advertising

Back in April 2019, Google tested a subscription-based service for a monthly fee known as Google Guarantee. Such certification means your Google My Business profile gets an upgrade, which is supposed to make it easier for customers to choose your company over others when they’re conducting an online search. The Google Guaranteed badge is available …

Read moreMake Your Business Stand Out with Google Guarantee & Upgraded GMB Profile
Phase 2 Delaware business guidelines

Delaware and Phase 2 of Economic Reopening

June 16, 2020 by Advertising

As of June 15th, state of Delaware officially entered the Phase 2 of the economic reopening. As the gradual recovery from COVID-19 continues, it doesn’t mean that our job stops right there. While our local businesses can operate now at greater capacity, child care centers can reopen and summer camps can resume, we are still required …

Read moreDelaware and Phase 2 of Economic Reopening
Here's What to Expect from Phase 1 of Reopening Delaware

Here’s What to Expect from Phase 1 and 2 of Reopening Delaware

June 1, 2020 by Advertising

As we enter the Phase 1 and 2, the state of Delaware gradually reopens and adjusts to the new ”normal”, we’re sure you have plenty of questions about what to expect when you’re out interacting with the local businesses. We’ve done our research and wanted to share with you the following state guidance that applies …

Read moreHere’s What to Expect from Phase 1 and 2 of Reopening Delaware
Phase 1 of Delaware's Economic Reopening & Recovery

Phase 1 of Delaware’s Economic Reopening & Recovery

May 12, 2020 by Advertising

According to the statement released by Governor Carney, the state of Delaware is expected to start Phase 1 of economic reopening and recovery on June 1st. That is, of course, if Delawareans continue to practice social distancing and containment of COVID-19 proves to be effective. While the details of the reopening won’t be released until …

Read morePhase 1 of Delaware’s Economic Reopening & Recovery
Why Traditional Advertising Is So Important Amid the National Lockdown

Here’s Why Traditional Advertising Is So Important Amid the National Lockdown

May 4, 2020 by Advertising

Timing is an important factor when considering how to market your business. While COVID-19 and the national lockdown forced a lot of small businesses to close down, we can’t help but think how the traditional advertising is still a force to be reckoned with. Here’s why.  Radio Advertising  If you’re looking to reach a local audience …

Read moreHere’s Why Traditional Advertising Is So Important Amid the National Lockdown
A Guide to Small Business Loans Available Through The Cares Act

A Guide to Small Business Loans Available Through The Cares Act

April 8, 2020 by Advertising

If you’re a business owner who is currently trying to figure out how to survive amid the spread of COVID-19, we’re here for you. As you probably already know, the U.S. Government put together the Cares Act that is offering solutions and small business loans to help navigate these difficult times. To help you better …

Read moreA Guide to Small Business Loans Available Through The Cares Act
Here’s Your Must-Have Digital Strategy Checklist 

Here’s Your Must-Have Digital Strategy Checklist 

March 9, 2020 by Advertising

When discussing your digital marketing strategy, we can’t forget about all the other basic business elements that will contribute to your plan of action. Understanding your “why”, having a polished elevator pitch, defining your buyer persona and knowing your competitive advantage are crucial concepts to take into consideration before implementing your digital strategy.  According to …

Read moreHere’s Your Must-Have Digital Strategy Checklist 
Buyer Persona

How to Identify Your Ideal Customer Using a Buyer Persona

February 11, 2020 by Advertising

While digital marketing is a multi-faceted job, one of the most important responsibilities for us digital marketers is to know who we’re talking to. Without defining that perfect buyer persona in the beginning, it’s rather challenging to turn leads into loyal customers later on… That being said, you can’t execute a successful digital marketing campaign …

Read moreHow to Identify Your Ideal Customer Using a Buyer Persona
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