How Website Accessibility Can Label Your Brand as Inclusive
How Website Accessibility Can Label Your Brand as Inclusive
Cybercriminals Target All Businesses – Large or Small
There are many business that are ensconced in a faulty reasoning that smaller companies or organizations are immune to cybercriminals. One reason cybercriminals are so prevalent and successful is that many of their targets feel like they are too small with really nothing to steal, so it will never happen to them. They fail to …
Why Make Video Content Part of Your Marketing Strategy?
Many marketers are waking up to the revelation that video content is a way more effective way to get the message across. Simply put, video content is what your audience wants and expects. Spend time observing commuters on a train or in coffee shops. Most will be sporting ear buds, avidly fixated on some video …
Top 7 SEO Tips for Local Business
Have you heard of SEO (Search Engine Optimization), and know that it can be beneficial for your business, but just don’t know where to start? Here is a checklist of our top 7 SEO tips to show you what areas you should focus on, what needs to be optimized, and what you need to do …
8 Social Media Marketing Trends that Are Worth Adapting in 2021
Social media is always evolving and shifting. Your challenge as a business owner is to adapt to these changes, so your brand messaging continues to resonate and drive meaningful results. In order to make the most of social media marketing, first you need to understand which emerging (or already existing trends) are worth adapting this …
25 Days of Email Marketing Tips for the Holidays
With the holiday season upon us, now is the time to up your email marketing strategy in order to increase your conversion rates and make your marketing efforts successful. Not planning on using email in your Holiday Marketing strategy? You might want to reconsider as email marketing was the #1 driver of online sales on …
5 Design Elements Your Business Website Can’t Do Without [Video]
Your business website is your most valuable online resource. A well-designed website with quality content is a must these days as it’s a necessary base to any digital marketing plan. Since it is your most valuable asset, it’s essential to create a well rounded marketing strategy that points any traffic back to your main domain, whether …
Google Trends as a Powerful Digital Marketing Tool
Your digital marketing is only as effective as your efforts to find the right target audience who’s interested in what you have to say. While there are many marketing tools available to do just that, figuring out which ones can bring you the most value and return on investment is crucial. Today, let’s take a …
5 Must Have Website Design Elements that Enhance User Experience
Things happen quickly in the digital world and it should come as no surprise that website design has been rapidly changing over the last few years. With Google favoring mobile-friendly websites as well as the explosion of consumer need for graphic content such as videos, it has become necessary for a constant monitoring and adjustments to …
Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile
Back in April 2019, Google tested a subscription-based service for a monthly fee known as Google Guarantee. Such certification means your Google My Business profile gets an upgrade, which is supposed to make it easier for customers to choose your company over others when they’re conducting an online search. The Google Guaranteed badge is available …
Delaware and Phase 2 of Economic Reopening
As of June 15th, state of Delaware officially entered the Phase 2 of the economic reopening. As the gradual recovery from COVID-19 continues, it doesn’t mean that our job stops right there. While our local businesses can operate now at greater capacity, child care centers can reopen and summer camps can resume, we are still required …
Here’s What to Expect from Phase 1 and 2 of Reopening Delaware
As we enter the Phase 1 and 2, the state of Delaware gradually reopens and adjusts to the new ”normal”, we’re sure you have plenty of questions about what to expect when you’re out interacting with the local businesses. We’ve done our research and wanted to share with you the following state guidance that applies …
Phase 1 of Delaware’s Economic Reopening & Recovery
According to the statement released by Governor Carney, the state of Delaware is expected to start Phase 1 of economic reopening and recovery on June 1st. That is, of course, if Delawareans continue to practice social distancing and containment of COVID-19 proves to be effective. While the details of the reopening won’t be released until …
Here’s Why Traditional Advertising Is So Important Amid the National Lockdown
Timing is an important factor when considering how to market your business. While COVID-19 and the national lockdown forced a lot of small businesses to close down, we can’t help but think how the traditional advertising is still a force to be reckoned with. Here’s why. Radio Advertising If you’re looking to reach a local audience …
A Guide to Small Business Loans Available Through The Cares Act
If you’re a business owner who is currently trying to figure out how to survive amid the spread of COVID-19, we’re here for you. As you probably already know, the U.S. Government put together the Cares Act that is offering solutions and small business loans to help navigate these difficult times. To help you better …