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YouTube Shorts Are Your Business’s Next Social Opportunity

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Young female blogger and vlogger and online influencer live streaming a cooking show on social media using a smartphone

YouTube Shorts are the newest way for you to market and create content for your business. This social media platform is already connected to YouTube, so it’s that much easier for existing businesses to integrate Shorts into their social media marketing strategy if they are already YouTube users. Here’s why YouTube Shorts are the newest social opportunity for your business.

What are YouTube Shorts?

YouTube Shorts are YouTube’s effort towards short-form video. Similar to platforms like TikTok, short-form video has gained popularity in recent years due to it’s lightweight and catchy nature. Users also prefer this type of experience since it provides instant satisfaction and doesn’t require as much commitment when compared to longer video content. Shorts videos are 60 seconds or less, vertical (mobile 9:16 ratio), and show up in the designated YouTube Shorts app or on the “Short Shelf” within the existing YouTube app.

In the Shorts environment, YouTube shows an endless loop of videos to you that YouTube thinks you would like. YouTube bases this loop on your interests, searches, and watch history. The appeal of this short-form video loop is its “stickiness”. Each 60-second clip is immediate gratification after the next, which keeps users swiping.

How to Create Shorts

You can create a YouTube Short by uploading a video, filming the video within the App, or sampling available content from other YouTube creators, then using the Shorts editor to add music, text, and more. Keep in mind, if you sample content or music from another creator and that creator deletes that video, any Shorts that sampled the deleted video will automatically be set to “unlisted” and scheduled for deletion in 30 days.

You can add Shorts as another content hub on your existing YouTube page or create an entirely new YouTube dedicated to Shorts. The ladder is what is recommended if you believe adding Shorts will disrupt your current audience. For example, if your existing audience enjoys the way your content is already set up on YouTube, they may be turned off by Shorts, and that is when you would want to create a new YouTube page for your Shorts. On the other hand, keeping your Shorts connected to your existing YouTube page creates a home base for all of your content for watchers to enjoy.

YouTube Shorts for Businesses

Businesses have already begun using Shorts in creative ways to market them and their businesses, and it’s time for you to start now! The earlier you start adding content to Shorts, the more likely you are to show up on someone’s loop. This is because YouTube is doing everything they can to promote the new short-form video platform, and will reward creators who are attempting to share their content through it.

Another great thing about Shorts is that users don’t actually search for you to find you. YouTube puts your content right in front of people they think would like it, which adds viewers to your page organically and increases your potential for leads and new customers. Once they see your Short, they have the option to subscribe.

Shorts Best Practices

With Shorts, you only have 60 seconds (sometimes less) to grab the attention of your audience. The great thing about Shorts is that users can decide within a few seconds if they want to keep watching, but this is vital for creators to keep in mind. To combat this, creators must make the first few seconds of their Short captivating and keep the rest of the content shared in the video snappy. To add, Shorts loop if the user doesn’t swipe next, so when creating Shorts, pace the video accordingly and optimize it for replayability.

Another best practice is to keep your content relevant. Make sure to keep up with trends on the App. Whether it’s a popular song, moment, event, or practice, keeping up with the times is extremely important on a platform like this. Lastly, make sure your videos are rewarding. This could mean that your Short provides a solution, teaches the user something new, or simply entertains them.

All in all, the Shorts you create for your business on YouTube need to execute a promise to be successful. Viewers need to be shown a reason to keep watching within the first few seconds of a video, and then by the end of the video, they need to feel that reason was fulfilled. Start using YouTube Shorts for your business today to stay socially relevant and attract more leads to your business. Need some help with YouTube Optimization and setting up Shorts? Call Us Now! (302) 407-0431

RELATED ARTICLES:

8 Social Media Marketing Trends that Are Worth Adapting in 2021

Beginner’s Guide to YouTube Optimization

Why Should You Outsource Digital Marketing Services?

If you need help, get in touch with Advertising Is Simple. We have quality solutions and products that can help improve your brand’s SEO and make a notable increase in your number of leads.

Advertising Is Simple

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Top 7 SEO Tips for Local Business

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Top 7 SEO Tips for Local Business

Have you heard of SEO (Search Engine Optimization), and know that it can be beneficial for your business, but just don’t know where to start? Here is a checklist of our top 7 SEO tips to show you what areas you should focus on, what needs to be optimized, and what you need to do to fix any problems you may encounter to best position yourself for local search traffic and business.

1. Start with a comprehensive audit

When you create a complete snapshot of your current SEO efforts, along with an understanding of your competition, you’re able to curate a plan that is going to be more effective and sustainable. We recommend that you conduct regular SEO audits and maintain an organized worksheet to record and track your progress.

2. Optimize your Website & Landing Page

When it comes to organic and local search, having a properly optimized site is more important than ever before. Organic signals are now tied into the local algorithm and having a properly optimized website will help you outrank your competition. 

3. Correct Basic Location Information

Correct all discrepancies and inconsistencies in your business Name, Address, Phone number (NAP) and other related information. Also, ask questions about previous business names or previous experience with SEO or SEO penalties.

4. Seek Reviews & Reputation Management

Reviews have a direct impact on local search rankings. They can make or break a local business regardless of how well their keywords can rank. So, you’ll want to spend some time acquiring them in a manner consistent with the directory or service, such as Google, Facebook, or Yelp.  For any directory, we strongly discourage paying for reviews.

Consumer Reviews and Reputation Management

5. Analyze and Maintain “Google My Business” Page

Find the proper Google My Business (GMB) URL and record it in your Local SEO Audit Spreadsheet. Follow Google’s guidelines to assure your business NAP, category, and subcategories, and other items are represented properly on your Google My Business listing.

6. Create Organic Link Building & Avoid Penalties

You need to keep the site out of a penalty short term and long term. You need to identify any potential problems and prepare yourself to make effective business decisions. Google penalties can be brutal, and recovery is not a walk in the park.

7. Analyze your Social Profiles

Review your profiles – Facebook, Google My Business, Foursquare, Twitter, Linkedin, Youtube, Instagram, etc.- and verify they have consistent branding, NAP consistency, high-quality photos, a business description, positive reviews, effective geo-targeting, and other elements in accordance with the guidelines of the platform. It’s very important that you post regularly to these platforms for them to be useful in your SEO efforts.

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

We believe local SEO plays a big part in the digital marketing arena and we have no doubts it will remain for many marketing light years to come! If you have any questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace while managing your online presence, get in touch!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

What is Clubhouse? Answering Most Asked Questions About the App

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What Is Clubhouse

Adjusting to the day-to-day social media trends can be a major game-changer for small to medium sized businesses. Especially when it comes to competing with their larger rivals. This is why we’re here to tell you about the new social media sensation… Have you heard of Clubhouse?

What Is Clubhouse?

This invite-only app is described as an “Drop-In Audio Chat” and it’s a mix of podcasting, talk radio and social media. Just like with podcasts, there are many topics to choose from and since you join the conversation in audio only, there’s less intimidation to join an ongoing conversation. The talk radio element allows audience engagement and it eliminates the fear of missing out as you can join specific talks at your own convenience. 

Rooms on different topics are made up of moderators, speakers and listeners. Listeners can alert the host (the person who created the room) or other moderators (people who have been appointed moderators by the host) if they want to contribute to the discussion. Moderators can then accept or deny the request to speak. If accepted, the listener then becomes a speaker for the remainder of the session.

How do I get started with Clubhouse?

Currently, Clubhouse is available on IOS only and you will need an invite to get in. To start, you can download the app, register your username, and request an invite. Chances are some of your contacts are already on the app and they can send you one of their invites. Once you’re in, set up your profile with contact info, select topics you’re interested in and connect with people!

If you don’t want to miss any good conversations focused on your favorite topics in the future, make sure to turn on “Allow Notifications” in your settings.

Should I Be on It?

Although the app is fairly new, it is already valued at a billon dollars and considered a Unicorn startup next to Airbnb or Uber. While that is completely up to you, we believe joining Clubhouse and connecting with like-minded people is a new form of networking. This could be especially beneficial during a global pandemic.

Business is Getting Social — Are You?

Advertising is Simple has the tools to take your business social to the next level so that you can be where the conversations are taking place. If you have any questions or would like to find out more about how we can help you compete in the Social Marketplace, get in touch!

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

8 Social Media Marketing Trends that Are Worth Adapting in 2021

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8 Social Media Marketing Trends that Are Worth Adapting in 2021

Social media is always evolving and shifting. Your challenge as a business owner is to adapt to these changes, so your brand messaging continues to resonate and drive meaningful results.  

In order to make the most of social media marketing, first you need to understand which emerging (or already existing trends) are worth adapting this year.  

While there’s no one-size-fits-all approach to having success across social media, it’s still worth implementing techniques that lead to building stronger relationships with your customers, while improving their impact on your bottom line. 

 

8 Social Media Marketing Trends that Are Worth Adapting in 2021 

 

1. Integrate Social Media Across Your Departments

If you want your brand to solve problems for people, then social media is going to tell you exactly what problems people have. By integrating social media across your departments, it ensures that important messages reach the most relevant people in the company. This will help you to build a business your customers and audience will care about. 

2. Embrace Short- and Long-Form Video 

 Video usually works best for companies when it conveys a personalized message to their target audience with an educational, entertaining, or value-based perspective.  

The ability to produce a video and then adapt it into different versions to promote your messaging across social media channels is one of the most effective ways to earn more viewership. Lengthier video isn’t necessarily better, but certain subjects, especially those with complexity, are more accurately communicated in depth. And after you’ve created longer video resources, think about the ways it can be broken down into shorter videos for sharing elsewhere later.

Embrace Short- and Long-Form Video

3. Invest in Dynamic Ads  

Dynamic social ads feature products personalized to a person based on their shopping behaviors and other data points. They’re often more successful because they’re aligned to each specific shopper’s preferences by showing each individual items and messaging catered to them. Each is an opportunity to upsell and cross-sell customers, as well as reaching potential customers for the very first time.
 

4. Provide Social Shopping Opportunities 

The ability to make a purchase directly from social media is becoming more widely available. If you limit the number of steps a person has to go through to make a purchase, you can increase conversions because the process is simpler and created to match the network’s design.  

Begin by identifying what social shopping options are available (check out Facebook Shops, Instagram Shopping or Pinterest Shop), and understand the associated costs. Once you’ve set up an integration, it’s important to promote that you’re using the feature so your followers know it’s an option. 

Provide Social Shopping Opportunities in 2021

5. Use Stories to Engage with Your Audience  

Businesses that use stories successfully are able to send a highly effective series of messages that are relatively affordable to create, and easy for audiences to view. Plus, they present an opportunity to showcase the people behind their brand, as well as a less produced, more authentic perspective of an organization.  

Before you dive into stories, remember to begin where you’re already active, showcase both produced and impromptu content, and use the unique story features to your advantage.  

 6. Use YouTube to Build Deeper Connections 

YouTube visitors spend over 11 minutes per day on average on the platform, since it’s the second most preferred platform for TV viewers 18 to 34 years old. Plus, YouTube is accessible for brands of all sizes as survey respondents shared that choosing a video based on their interest is more important than video’s production value. 

Start by determining who exactly your audience is, and identify what their interests, challenges, and passions are. The goal here isn’t to convert customers with every video, but instead to build a positive association with your organization that lasts for the long term.  

Youtube in 2021

7. Create Series to Build Audience 

Consider using social media to help your company build an audience for your series that lives on your own properties as well. To make a lasting impression with your social media, commit to a series to regularly reach your audience on an important theme they’ll associate with your organization for the future. 

 8. Feature Your Employees 

People connect most with other people. Therefore, featuring the people behind your brand will help humanize your organization and form deeper connections with customers. Showcasing employees prominently on social media is important as it’s one of the best ways to build trust with consumers and familiarity with the purpose behind your organization.  

Advertising Is Simple team

If you have any questions or would like to find out more about how Advertising Is Simple can help with social media marketing, get in touch!  

  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

5 LinkedIn Business Tips to Claim Your Share of the Marketplace 

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5 LinkedIn Business Tips to Claim Your Share of the Marketplace 

Over the years, LinkedIn has become a resourceful platform not only for individuals looking for work but also for businesses trying to market their brand. Since this specific medium has always been rooted in networking, its marketing potential turns out to be so valuable these days. 

Is your company actively present on LinkedIn? 

There are many ways you can market your brand online. Here’s how you can use LinkedIn, the largest business networking platform in the world, to increase your share of the marketplace:
 

5 LinkedIn Business Tips to Claim Your Share of the Marketplace 

 

  1.  Complete and Optimize Your LinkedIn Profile – The first impressions are everything. Not to mention they affect your search ranking score. Do yourself a favor now and make sure your work experience is up to date so others can quickly find out about your company, products or services you have to offer. Don’t forget to add you company profile to the page as well! 
  2. Connect with Others – While you should link up with those you already know, LinkedIn is a networking platform so don’t shy away from accepting invites from new people! The more you expand your network, the more marketing opportunities you get! 
  3. Be Creative – There’s over 500 million active users on LinkedIn. Find a way to stand out! Write a compelling bio, share insightful articles, include videos from your business and don’t forget to include a call to action! 
  4. Pay It Forward – Recommending others can be the greatest thing that ever happened to your business. A good old ‘word of mouth’ is still a powerful way to provide testimonials while marketing your business at the same time! 
  5. Join Targeted Groups – LinkedIn groups are a great way to focus on your niche. Use them to connect with others, spread your message and brand your business! 

  

There you go! Use these 5 tips and take your LinkedIn profile to another level! If you need help managing your business account, don’t hesitate to contact Advertising Is Simple.     

 

 FIND US ON LINKEDIN for more digital marketing tips! 

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.     

   

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com    

 

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