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SEO

Local SEO Strategies to Boost Summer Foot Traffic

Local SEO Strategies to Boost Summer Foot Traffic

June 10, 2025 by Advertising

As summer begins, it’s the perfect time for local businesses to strengthen their digital visibility and attract nearby customers. Whether you operate a retail shop, restaurant, or service-based business, optimizing your local SEO strategy can directly impact foot traffic and sales. Here are several proven tactics to implement this June. 1. Optimize Your Google Business …

Read moreLocal SEO Strategies to Boost Summer Foot Traffic
Why NAP Consistency Is Crucial for Local SEO Success

Why NAP Consistency Is Crucial for Local SEO Success

May 7, 2025 by Advertising

Local SEO can be a game-changer for small businesses, if it’s done right. But there’s one detail that often gets overlooked and could be quietly hurting your rankings: NAP consistency. If your Name, Address, and Phone Number (NAP) aren’t exactly the same everywhere your business appears online, you might be sending mixed signals to Google …

Read moreWhy NAP Consistency Is Crucial for Local SEO Success
What Google’s AI-Powered Search Means for Your SEO Approach

What Google’s AI-Powered Search Means for Your SEO Approach

November 5, 2024 by Advertising

In a world where digital marketing trends change at lightning speed, Google has introduced a new game-changer: AI-powered search. With the recent launch of its AI-enhanced Search Generative Experience (SGE), Google is not only refining how users interact with search engines but also transforming the way businesses approach SEO. If you’re wondering what this means …

Read moreWhat Google’s AI-Powered Search Means for Your SEO Approach

Why Every Business Needs a Website Audit

June 27, 2022 by Advertising

There are many reasons a business should get a periodic audit of their website, but the main purpose is to give a complete view of the health and wellbeing of your website. Just as all of us should go in for a yearly medical exam, your website should have its annual exam too. This will let you know the health of the website and show you any problems or issues that have arisen since the last time your website had been tested. There are a few different audits you can do your website, but the types of audits we are going to focus on is the technical, SEO and social media.

Read moreWhy Every Business Needs a Website Audit

Manage Your Directory Listings Before They Manage You

October 19, 2021 by Advertising

Using directory websites to effectively develop a 5-star digital reputation is one of the most important things you can do to digitally market your business. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will …

Read moreManage Your Directory Listings Before They Manage You
Google... (aka the Electronic Yellow Pages)

Google… (aka the Electronic Yellow Pages)

August 12, 2021 by Advertising

The Yellow Pages were once the fat book of solutions to many people’s problems. Whether it was a locksmith, a contractor, a seamstress, or a dog sitter you needed – The Yellow Pages were the primary business directory you depended on for finding help when you needed it, but not anymore. Nowadays, you’ll probably only …

Read moreGoogle… (aka the Electronic Yellow Pages)
Top 7 SEO Tips for Local Business

Top 7 SEO Tips for Local Business

April 19, 2021 by Advertising

Have you heard of SEO (Search Engine Optimization), and know that it can be beneficial for your business, but just don’t know where to start? Here is a checklist of our top 7 SEO tips to show you what areas you should focus on, what needs to be optimized, and what you need to do …

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How Local SEO Efforts Can Benefit Your Business

How Local SEO Efforts Can Benefit Your Business

March 16, 2021 by Advertising

Keeping up with the ebbs and flows of search engine optimization is part of every marketer’s job. While local SEO has evolved a lot in the recent years, it is certainly one of the strongest assets a business can invest in. What businesses need to realize is that an effective digital marketing strategy is a …

Read moreHow Local SEO Efforts Can Benefit Your Business
Google Trends as a Powerful Digital Marketing Tool

Google Trends as a Powerful Digital Marketing Tool

September 1, 2020 by Advertising

Your digital marketing is only as effective as your efforts to find the right target audience who’s interested in what you have to say. While there are many marketing tools available to do just that, figuring out which ones can bring you the most value and return on investment is crucial. Today, let’s take a …

Read moreGoogle Trends as a Powerful Digital Marketing Tool
5 Must Have Website Design Elements that Enhance User Experience

5 Must Have Website Design Elements that Enhance User Experience

August 18, 2020 by Advertising

Things happen quickly in the digital world and it should come as no surprise that website design has been rapidly changing over the last few years. With Google favoring mobile-friendly websites as well as the explosion of consumer need for graphic content such as videos, it has become necessary for a constant monitoring and adjustments to …

Read more5 Must Have Website Design Elements that Enhance User Experience
Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

Make Your Business Stand Out with Google Guarantee & Upgraded GMB Profile

August 4, 2020 by Advertising

Back in April 2019, Google tested a subscription-based service for a monthly fee known as Google Guarantee. Such certification means your Google My Business profile gets an upgrade, which is supposed to make it easier for customers to choose your company over others when they’re conducting an online search. The Google Guaranteed badge is available …

Read moreMake Your Business Stand Out with Google Guarantee & Upgraded GMB Profile
5 Must-Have WordPress Plugins That Enhance Website Functionality

5 Must-Have WordPress Plugins That Enhance Website Functionality

July 21, 2020 by Advertising

Building a website without SEO is like building a road without direction. It could be costing you more than you imagine. Your website is the home base for all your marketing efforts. That’s why your page loading time should be up to speed and design clean and user friendly and all content fully optimized for search. …

Read more5 Must-Have WordPress Plugins That Enhance Website Functionality
Digital Marketing Strategy in 2020

What to Do Before Implementing Your New Digital Marketing Strategy in 2020

January 14, 2020 by Advertising

New year, new digital marketing strategy! Now that we’re halfway through the first month of 2020, it’s time to talk about your business. Analyzing your business is the first step to understanding your plan of action.  Are you wondering where to start? Here’s what you need to take into consideration before you figure out the …

Read moreWhat to Do Before Implementing Your New Digital Marketing Strategy in 2020
2020 Digital Marketing Strategy

Time to Get Your 2020 Digital Marketing Strategy in Order  

December 10, 2019 by Advertising

As we get closer to welcoming a new year, now is a perfect opportunity to start working on your 2020 digital marketing strategy. We know how hard it is for small to mid-sized companies to compete with larger competitors in the industry. This is why getting you marketing strategy in order before the new year comes is …

Read moreTime to Get Your 2020 Digital Marketing Strategy in Order  
online business directories

Here’s How Claiming Online Business Directories Can Help Your Company 

October 16, 2019 by Advertising

Using online properties to effectively develop a stellar digital reputation is a marathon, not a sprint. Getting your house in order (your website, your social media accounts and online business directories) is a good place to start. Having a consistent and diverse reputation management plan will keep your business and brand on topic and on the positive …

Read moreHere’s How Claiming Online Business Directories Can Help Your Company 
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