advertising Delaware

We’re Hiring! Digital Marketing Assistant Needed in Delaware

June 24, 2019 by Advertising

Do you have a passion for digital media and advertising? Apply now for a Digital Marketing Assistant position at Advertising Is Simple in Wilmington, Delaware!

Who We’re Looking For

The candidate must have a passion for media and advertising while ideally having knowledge of Search Engine Optimization and Pay per Click Marketing. The candidate also must have solid analytic skills and demonstrate proficiency in use of Windows, MS Office and its components (Word, Excel, PowerPoint, Outlook). You will be retrieving data from WebScan, Google Analytics and comScore, creating reports, summarizing trends, and creating presentations. Proven analytical and strategic planning skills preferred.

Digital Marketing Assistant Responsibilities

Provide data from a variety of syndicated research and keyword sources.
Update sales research materials and create reports relevant to client and internal initiatives.
Assist with production of PowerPoint slides for pre- and post sales presentations and provide strategic guidance in Search Engine Optimization recommendations.
Develop sales presentations and materials that address customer needs and highlight the benefits of buying our products or services – focusing on Digital Marketing plans
Help develop customized research slides for client presentations as well as research pieces for AIS sales teams.
Maintain current and accurate files for all research-based information.
Communicate with other Digital Marketing Specialists within AIS and WSI to share best practices and materials.
Keep abreast of media and market trends and assist staff in answering research-related questions.
Constantly improve knowledge of research, advertising, marketing and sales including attending appropriate seminars and conferences.
Perform other related duties as assigned.

Think you’re the right candidate?

Click here to apply!

6 Teachable Networking Skills to Use at Your Next Business Event

August 7, 2018 by Advertising

Networking may not be your favorite thing to do, but it sure does prove great results when done right! Such opportunity to make new connections whether just on a personal or business level should be treated as privilege, not a chore.

If networking makes you feel uncomfortable, here are 6 attainable ways to make your next business event a success.

6 Teachable Networking Skills

Don’t just hang out with the people you already know. Yes, making connections with strangers may be out of your comfort zone but nothing good will ever happen for your business if you stay in your own bubble. To ease into networking at the business event, find someone who’s standing alone and make them feel special by starting a conversation. Typically, high-traffic areas such the bar or food table are great for networking.
You’re not there to do business. Networking is a social and business gathering but you’re not there to just sell your products or services. Make sure to establish a relationship first so you can hopefully gain long-term clients in the future.
Focus on 2-3 quality interactions. Listen when you join a conversation, then show you were listening by asking follow up questions. Make it about them, because it shows you care about making a meaningful interaction.
Give more than take. You’re not there to just collect the business cards, so make sure you get to know people and leave a good lasting impression about you and your business. Ask questions and how you can help the people you’re talking to rather than making it all about yourself.
Make notes on business cards. If you’re having trouble remembering people, write down important facts or things they mentioned on the business card they gave you. It will help you remember next time you see each other or when having a phone follow up.
Set up at least one quality follow up meeting. Do it within the first 48 hours of meeting before they completely forget about you.

Whether you follow our networking tips or not, make sure you don’t go to your next business event without a plan. Your goal should be to make meaningful interactions and earn an opportunity to meet again. Will the people you give your business cards to become your potential clients? You won’t know unless you try!

If you’re a business owner in Delaware or Philadelphia area who needs more business coaching and networking tips, join Joe White at the monthly Goldmine Network Lunch in Wilmington, DE. There is no charge to attend and plenty to learn!

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Is Your HTTP Website Losing Traffic? Here’s why.

July 17, 2018 by Advertising

In the past years, security in the digital space has become a prominent concern among online creators and consumers. More recently, we’ve seen new GDPR compliance requirements as well as many Google Chrome updates issuing security warnings to those who manage an http website collecting some sort of customer data. If you’re one of the web owners who still haven’t upgraded to HTTPS, you may want to reconsider. Here’s why.

According to Search Engine Journal, Google Chrome will show a prominent “Not Secure” message in the browser bar starting in October 2018. After October 2018 Chrome and likely all other Chrome based browsers will display enhanced security warnings that may create higher bounce rates for your site and concomitantly lower sales and conversions.

Benefits of Purchasing a SSL Certificate

These days, there’s nothing more important to your brand than being authentic and making your customers feel well taken care of. That is why security of their private information should be your top priority when managing your online business.

When the SSL Certificate is implemented on your website, it establishes an online entity’s credentials for doing business on the Web. Such action promotes trust, protection, confidentiality and also, better ranking of your business in Google search. Win win!

Ready to upgrade your HTTP Website?

At Advertising Is Simple, we are offering implementation on every page and handling redirects for $249 until July 31, 2018 (regular price: $299). *SSL Certificate fee not included – must be purchased by the client separately.

Have more questions about the SSL Certificate and upgrading to HTTPS? Do not hesitate to ask! We are here to help you implement any necessary changes to your website.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Facebook Advertising Tips & Best Practices

June 19, 2018 by Advertising

Over the years, Facebook has proven to be the top social media platform to use for marketing and advertising purposes. Many businesses today know that by sharing relevant, engaging content, they can reach and build organic relationships with potential customers.

While there’s many ways you can use Facebook for your business, probably the most powerful and rewarding feature to focus on is Facebook Advertising. In today’s post, we’re going to discuss how to leverage Fb Ads in order to get the best return on your investment.

Facebook Advertising Tips & Best Practices:

Target the Right Audience – Depending on the ad you create, you can reach millions of people but it doesn’t mean much if you don’t target the right audience. To determine who might want to engage with your content the most, look into Facebook’s Audience Insights. Make sure you pay attention to what other pages your target audience likes, what are their interests, job titles and what platforms they are engaging on.
Design an Appealing Landing Page – Getting potential customers to click on your ad is just a start. Making sure they want to stay on your site to sign up for the offer is another thing. If you’re serious about getting good results from your Facebook Advertising campaign, design an appealing landing page that will make the deal so irresistible, the targeted audience would feel like missing out if they didn’t go for it. Things to remember when designing an appealing landing page: know your campaign’s goal (lead generation, sales, brand awareness, etc.), include engaging visuals, stay on brand and get rid of any distractions.
Look into Lead Ad Advertising – With Facebook Lead Ad targeting, you can reach the people most likely to be interested in your business and submit your form, so you can efficiently reach high-quality leads on Facebook. By clicking your lead ad, customers will see a form that’s already filled with info they’ve shared with Facebook—like their name, number, or email. Once you capture your leads, you can use the contact info to create Custom Audiences and Lookalike Audiences to remarket and find new customers.
Create an Eye-Catching Image – When you’re designing a Facebook Ad image, you have to meet certain requirements in order for the content to be approved. That’s because Facebook wants your content to stand out among others. To create an appealing image, don’t overcrowd it with a text copy (use Text Overlay Tool), look beyond the stock photo and always keep it on brand (colors, fonts, message, landing page, etc.)
Utilize Video in Your Facebook Ads – Video seems to hold a special place in the Facebook’s feed, so don’t be afraid to use it to your advantage! Video content has proven to bring better results and it’s simply because people love to watch vs. Read. If you’re able to grab your potential customer’s attention within the first 3-4 seconds, you’re golden.
Monitor Your Campaign and Adjust It in Real Time. – Don’t wait until the ad is over. Make sure to check your results frequently to ensure you’re getting the most out of the money you invested. If the existent campaign is not resonating with your audience, optimize your call to action or update your audience targeting requirements to reach the right people.

For more tips on using Facebook for business, check out our tips and trick here.

As a business, you can leverage Facebook to not only engage with your existing customers, but also to get a better ROI of your future campaigns. Have you started using your marketing budget on Facebook Advertising yet? If not, you’re missing a great opportunity!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

How Google Brand Accounts Differ from Regular Google Accounts?

February 20, 2018 by Advertising

There’s no denying that Google likes to constantly improve its formula in order to stay relevant and bring its users the best search results possible.

While that kind of commitment to excellence surely is applaudable, it also means we need to keep abreast of every change Google suggests. That is if we want to get the most out of this platform.

So, what’s new with Google lately? If you haven’t heard about the new feature called Google Brand Accounts, we’re here to tell you all about it.

What Is a Google Brand Account?

First of all, a Google Brand Account is NOT to be confused with Google+ pages or Google My Business.

With this new special kind of account for your business or brand, you can publish posts in Google My Business, which appear immediately under your Google Listing in the right-hand corner.

You can use certain Google services (e.g. Google+, Google My Business, YouTube) with your Brand Account to create an online presence. If you ask us, that’s really an excellent tool for building SEO and promoting brand specials!

These services can help your business or brand communicate, connect, and share important information with customers and fans.

How Brand Accounts differ from regular Google Accounts?

A Google Brand Account can have multiple owners and people who manage it. You and others can jointly manage a Brand Account after you create a Google Brand Account through your own Google Accounts. You don’t need a separate username or password for it. It is also important to create a Youtube Brand Account.

In addition, to manage who can see and interact with your content, it’s important to make sure you adjust each service’s settings.

Needless to say, if you still haven’t taken advantage of what Google Brand Accounts have to offer, don’t wait any longer! If you need more information regarding the set up and maintenance, please visit this link or call us for help!