Advertising Is Simple Delaware

A Full-Service Advertising Agency in Delaware | Digital Marketing | Seo

Call 302-407-0431

Review Us on Google
 
Visit Our WSI Partner Site
 

Google… (aka the Electronic Yellow Pages)

by

Google... (aka the Electronic Yellow Pages)

The Yellow Pages were once the fat book of solutions to many people’s problems. Whether it was a locksmith, a contractor, a seamstress, or a dog sitter you needed – The Yellow Pages were the primary business directory you depended on for finding help when you needed it, but not anymore.

Nowadays, you’ll probably only find one being used as a spider smasher or a makeshift “squatty potty”. Ask a millennial what the phonebook is and they’ll say, “You mean my contacts list?” Why is that, you ask? Because… Google, that’s why.

The search engine arrived and solidified its place as the most popular means of finding information through the Internet. Google had essentially swept the legs out from Yellow Pages, making all of this information (that would normally come out once a year) available with a single search and click.

One In The Same

Google and The Yellow Pages accomplish the same task, they help you find a business or service. The Yellow Pages made businesses pay to be featured in their directory, and that made all of the difference.

So, why wouldn’t you invest time and resources into the search engine that is now responsible for getting you to your customers in today’s day and age? The facts speak for themselves – 86% of people rely on the Internet to find a local business and 46% of Google searches are for just that – local businesses.

The difficult part can be having your business show up first on a Google search – which is what matters most. Legend has it – if someone has it out for you, they bury your business on the second page of Google, because who actually ever scrolls past the first?! You would think that if someone searched your business’s name, that you would automatically be the first to pop up. Surprising to most, this is not the case at all.

Pay Per Click

In order to show up first on Google, businesses need to invest in what’s called Pay Per Click, also known as PPC. Pay Per Click is the quickest and easiest way to show up at the top of a Google search. With PPC campaigns, businesses display ads that show up on a Google search using keywords related to their business and advertisers pay a fee anytime their ad is clicked. Costs per click usually range between $1-$200 dollars.

By marketing this way, you are “buying” website visits rather than relying solely on organic traffic. Coming up organically on Google can take major time and effort, so PPC ads can be a great head start to creating a solid organic presence and gaining leads. Google Ads is the most popular and effective PPC system used today, and if you are not using it for your business, are you sure your business even exists?

Search Engine Optimization

Google has an algorithm called Pigeon that is aimed at producing better search results for local businesses that have a strong organic presence, but in order to obtain that organic presence, you need to constantly be working on and monitoring your SEO.

SEO is now a very popular buzzword in terms of marketing and technology, but it’s as simple as this: Great SEO makes it easier to find your business through a Google search. Even if your business is not local, failing to invest in SEO is a big no-no and could be potentially costing you lots of business. Check out this article that shares 7 SEO tips for local businesses to try.

To Conclude

With the start of the Internet & the age of information, the tides of the business-world waters have drastically changed, and if you aren’t keeping up to speed, your business may get swept away and lost in the current. Your business may not be one that involves technology, but regardless of what you do, Pay Per Click, SEO, & Google are essential parts of the marketing machine that you need to be utilizing today.

 

RELATED ARTICLES:

Top 7 SEO Tips for Local Business

How Local SEO Efforts Can Benefit Your Business

Google Trends as a Powerful Digital Marketing Tool

 

If you need help, get in touch with Advertising Is Simple. We have quality solutions and products that can help improve your brand’s SEO and make a notable increase in your number of leads.

Advertising Is Simple

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

We’re Hiring! Digital Marketing Assistant Needed in Delaware

by

Digital Marketing Assistant

Do you have a passion for digital media and advertising? Apply now for a Digital Marketing Assistant position at Advertising Is Simple in Wilmington, Delaware!

Who We’re Looking For

The candidate must have a passion for media and advertising while ideally having knowledge of Search Engine Optimization and Pay per Click Marketing. The candidate also must have solid analytic skills and demonstrate proficiency in use of Windows, MS Office and its components (Word, Excel, PowerPoint, Outlook). You will be retrieving data from WebScan, Google Analytics and comScore, creating reports, summarizing trends, and creating presentations. Proven analytical and strategic planning skills preferred.

Digital Marketing Assistant Responsibilities

  • Provide data from a variety of syndicated research and keyword sources.
  • Update sales research materials and create reports relevant to client and internal initiatives.
  • Assist with production of PowerPoint slides for pre- and post sales presentations and provide strategic guidance in Search Engine Optimization recommendations.
  • Develop sales presentations and materials that address customer needs and highlight the benefits of buying our products or services – focusing on Digital Marketing plans
  • Help develop customized research slides for client presentations as well as research pieces for AIS sales teams.
  • Maintain current and accurate files for all research-based information.
  • Communicate with other Digital Marketing Specialists within AIS and WSI to share best practices and materials.
  • Keep abreast of media and market trends and assist staff in answering research-related questions.
  • Constantly improve knowledge of research, advertising, marketing and sales including attending appropriate seminars and conferences.
  • Perform other related duties as assigned.

 

Think you’re the right candidate?

Click here to apply!

Advertising Is Simple Logo

6 Teachable Networking Skills to Use at Your Next Business Event 

by

Networking may not be your favorite thing to do, but it sure does prove great results when done right! Such opportunity to make new connections whether just on a personal or business level should be treated as privilege, not a chore.  

If networking makes you feel uncomfortable, here are 6 attainable ways to make your next business event a success. 

 

6 Teachable Networking Skills

 

  1. Don’t just hang out with the people you already know. Yes, making connections with strangers may be out of your comfort zone but nothing good will ever happen for your business if you stay in your own bubble. To ease into networking at the business event, find someone who’s standing alone and make them feel special by starting a conversation. Typically, high-traffic areas such the bar or food table are great for networking.
  2. You’re not there to do business. Networking is a social and business gathering but you’re not there to just sell your products or services. Make sure to establish a relationship first so you can hopefully gain long-term clients in the future.
  3. Focus on 2-3 quality interactions. Listen when you join a conversation, then show you were listening by asking follow up questions. Make it about them, because it shows you care about making a meaningful interaction.
  4. Give more than take. You’re not there to just collect the business cards, so make sure you get to know people and leave a good lasting impression about you and your business. Ask questions and how you can help the people you’re talking to rather than making it all about yourself.
  5. Make notes on business cards. If you’re having trouble remembering people, write down important facts or things they mentioned on the business card they gave you. It will help you remember next time you see each other or when having a phone follow up.
  6. Set up at least one quality follow up meeting. Do it within the first 48 hours of meeting before they completely forget about you. 

 

Whether you follow our networking tips or not, make sure you don’t go to your next business event without a plan. Your goal should be to make meaningful interactions and earn an opportunity to meet again. Will the people you give your business cards to become your potential clients? You won’t know unless you try! 

 

If you’re a business owner in Delaware or Philadelphia area who needs more business coaching and networking tips, join Joe White at the monthly Goldmine Network Lunch in Wilmington, DE. There is no charge to attend and plenty to learn! 

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.   

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com   

 

Is Your HTTP Website Losing Traffic? Here’s why. 

by

http website

In the past years, security in the digital space has become a prominent concern among online creators and consumers. More recently, we’ve seen new GDPR compliance requirements as well as many Google Chrome updates issuing security warnings to those who manage an http website collecting some sort of customer data. If you’re one of the web owners who still haven’t upgraded to HTTPS, you may want to reconsider. Here’s why. 

According to Search Engine Journal, Google Chrome will show a prominent “Not Secure” message in the browser bar starting in October 2018. After October 2018 Chrome and likely all other Chrome based browsers will display enhanced security warnings that may create higher bounce rates for your site and concomitantly lower sales and conversions. 

Benefits of Purchasing a SSL Certificate  

These days, there’s nothing more important to your brand than being authentic and making your customers feel well taken care of. That is why security of their private information should be your top priority when managing your online business.  

When the SSL Certificate is implemented on your website, it establishes an online entity’s credentials for doing business on the Web. Such action promotes trust, protection, confidentiality and also, better ranking of your business in Google search. Win win! 

 

Ready to upgrade your HTTP Website?  

 

At Advertising Is Simple, we are offering implementation on every page and handling redirects for $249 until July 31, 2018 (regular price: $299). *SSL Certificate fee not included – must be purchased by the client separately. 

Have more questions about the SSL Certificate and upgrading to HTTPS? Do not hesitate to ask! We are here to help you implement any necessary changes to your website. 

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now. 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

Facebook Advertising Tips & Best Practices 

by

Facebook Advertising Tips

Over the years, Facebook has proven to be the top social media platform to use for marketing and advertising purposes. Many businesses today know that by sharing relevant, engaging content, they can reach and build organic relationships with potential customers.

While there’s many ways you can use Facebook for your business, probably the most powerful and rewarding feature to focus on is Facebook Advertising. In today’s post, we’re going to discuss how to leverage Fb Ads in order to get the best return on your investment.

 

Facebook Advertising Tips & Best Practices: 

 

  1. Target the Right Audience – Depending on the ad you create, you can reach millions of people but it doesn’t mean much if you don’t target the right audience. To determine who might want to engage with your content the most, look into Facebook’s Audience Insights. Make sure you pay attention to what other pages your target audience likes, what are their interests, job titles and what platforms they are engaging on.
  2. Design an Appealing Landing Page – Getting potential customers to click on your ad is just a start. Making sure they want to stay on your site to sign up for the offer is another thing. If you’re serious about getting good results from your Facebook Advertising campaign, design an appealing landing page that will make the deal so irresistible, the targeted audience would feel like missing out if they didn’t go for it. Things to remember when designing an appealing landing page: know your campaign’s goal (lead generation, sales, brand awareness, etc.), include engaging visuals, stay on brand and get rid of any distractions.
  3. Look into Lead Ad Advertising – With Facebook Lead Ad targeting, you can reach the people most likely to be interested in your business and submit your form, so you can efficiently reach high-quality leads on Facebook. By clicking your lead ad, customers will see a form that’s already filled with info they’ve shared with Facebook—like their name, number, or email. Once you capture your leads, you can use the contact info to create Custom Audiences and Lookalike Audiences to remarket and find new customers.FB Lead Ads
  4. Create an Eye-Catching Image – When you’re designing a Facebook Ad image, you have to meet certain requirements in order for the content to be approved. That’s because Facebook wants your content to stand out among others. To create an appealing image, don’t overcrowd it with a text copy (use Text Overlay Tool), look beyond the stock photo and always keep it on brand (colors, fonts, message, landing page, etc.)
  5. Utilize Video in Your Facebook Ads – Video seems to hold a special place in the Facebook’s feed, so don’t be afraid to use it to your advantage! Video content has proven to bring better results and it’s simply because people love to watch vs. Read. If you’re able to grab your potential customer’s attention within the first 3-4 seconds, you’re golden.
  6. Monitor Your Campaign and Adjust It in Real Time. – Don’t wait until the ad is over. Make sure to check your results frequently to ensure you’re getting the most out of the money you invested. If the existent campaign is not resonating with your audience, optimize your call to action or update your audience targeting requirements to reach the right people.
     

For more tips on using Facebook for business, check out our tips and tricks here. 

 

As a business, you can leverage Facebook to not only engage with your existing customers, but also to get a better ROI of your future campaigns. Have you started using your marketing budget on Facebook Advertising yet? If not, you’re missing a great opportunity!  

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. 

  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com     

Advertising Is Simple Logo

 

Advertising Is Simple Logo
14 Ashley Place
Wilmington, DE 19804
Phone: (302)407-0431

Want to Grow Your Business?

Get a Quote
 
Advertising Is Simple BBB Business Review

Follow Us:

Newsletter Signup