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video marketing

The Rise of Short-Form Video: Why Your Business Can’t Afford to Ignore It

The Rise of Short-Form Video: Why Your Business Can’t Afford to Ignore It

September 9, 2025 by Advertising

In today’s digital world, short-form video is everywhere. From TikTok and Instagram Reels to YouTube Shorts and even LinkedIn clips, audiences are spending more time engaging with quick, entertaining, and informative videos than ever before. For businesses of all sizes, this shift isn’t just a trend, it’s a powerful opportunity to connect with customers in …

Read moreThe Rise of Short-Form Video: Why Your Business Can’t Afford to Ignore It

YouTube Shorts Are Your Business’s Next Social Opportunity

September 9, 2021 by Advertising

YouTube Shorts are the newest way for you to market and create content for your business. This social media platform is already connected to YouTube, so it’s that much easier for existing businesses to integrate Shorts into their social media marketing strategy if they are already YouTube users. Here’s why YouTube Shorts are the newest …

Read moreYouTube Shorts Are Your Business’s Next Social Opportunity
Why Traditional Advertising Is So Important Amid the National Lockdown

Here’s Why Traditional Advertising Is So Important Amid the National Lockdown

May 4, 2020 by Advertising

Timing is an important factor when considering how to market your business. While COVID-19 and the national lockdown forced a lot of small businesses to close down, we can’t help but think how the traditional advertising is still a force to be reckoned with. Here’s why.  Radio Advertising  If you’re looking to reach a local audience …

Read moreHere’s Why Traditional Advertising Is So Important Amid the National Lockdown
video blogs

5 Reasons You Need to Start Creating Video Blogs

February 27, 2019 by Advertising

Today’s customers are hungry for information and we know it. In the past, blogging and short form content has been one of the best ways to deliver useful and digestible information to many online users all at once. It not only gave your business a competitive edge but it also just simply helped with marketing. Do …

Read more5 Reasons You Need to Start Creating Video Blogs
4 Tips for Getting Your Videos Ranked on YouTube 

4 Tips for Getting Your Videos Ranked on YouTube 

January 4, 2018 by Advertising

Every video content creator or marketer at some point dreams of one thing – to get videos ranked on YouTube. But did you know 60% of YouTube views come from Google searches? Since Google is the world’s largest search engine plus it owns YouTube, successfully getting your videos ranked on Google will ultimately get it …

Read more4 Tips for Getting Your Videos Ranked on YouTube 
Keys to Video Marketing and Why It Is Important to Your Business

Keys to Video Marketing and Why It Is Important to Your Business

November 30, 2017 by Advertising

Video Marketing should be considered a necessity for any business these days. Did you know that people remember only 20% of what they hear, 30% of what they see, but 70% with text and visuals? According to Google, videos are as effective as TV in bringing results and building awareness around your business. That is why Video Marketing …

Read moreKeys to Video Marketing and Why It Is Important to Your Business
How to improve engagement with video marketing

How to Improve Engagement with Video Marketing

September 5, 2017 by Advertising

Are you looking for powerful marketing tools to instantly (and successfully) connect with your customers? Online video is now very accessible and hugely popular! It is repeatedly proving itself as an effective way to improve customer engagement, increase brand awareness and attract search engine traffic. So what are you waiting for? Consider investing in a …

Read moreHow to Improve Engagement with Video Marketing
How to Qualify Existing Leads with Video Data

How to Qualify Existing Leads with Video Data

August 22, 2017 by Advertising

As marketers, we know video is an important marketing tactic to engage with your visitors and spark purchase intent. If you read our last post on the 3 different stages of the potential client’s journey, then you also know about the pivotal role that video can play in your marketing automation. Are you looking for …

Read moreHow to Qualify Existing Leads with Video Data
3 marketing automation and video content

5 Tips for Successful Video & Marketing Automation

August 8, 2017 by Advertising

At this point, you know why Marketing Automation is so important. You understand why video is a great communication tool. You’ve seen how goals influence marketing automation, and how video can be incorporated into those goals. Last time, we talked all about why using videos and Marketing Automation is beneficial for your business. Today, we …

Read more5 Tips for Successful Video & Marketing Automation
Using Video with Marketing Automation

Using Video with Marketing Automation

July 25, 2017 by Advertising

Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses. You probably have some questions. If you’re reading this article, chances are you already know how important video is to your marketing strategy. By combining video and marketing automation, …

Read moreUsing Video with Marketing Automation

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