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How to Choose the Right Facebook Templates for Your Business 

August 30, 2018 by Denise Bernstein

new facebook templates

Managing a Facebook business page can be intimidating, but thankfully there are certain features that can guide you through this process. We’re talking about Facebook Templates! Choosing the right one for your business can be detrimental to capturing leads, so make sure you give it some thought before you start setting up your business page. 

If you’re a Facebook Business Page admin or manager, you probably received one of these messages from Facebook recently:

 fb template update

The primary benefit of updating your current template to the one that suits your business the most, is the fact your customer will have a better understanding of what you have to offer as soon as they land on your page. 

If right now you’re not sure what Facebook templates are best for your business, here’s a breakdown of each option.

Facebook Templates 

 

  • Standard Template 

Good for all Page types, with buttons and tabs to help showcase what’s important to you. 

  • Services Template 

Designed to help people find your services and get in touch. Recommended for most businesses. 

  • Business Template 

Designed to help you manage your business, including ways to post jobs and special offers. 

  • Shopping Template 

Designed to showcase products and make it easy for people to shop online. 

  • Video Page Template 

Designed to showcase video content on your page. 

  • Politicians Template 

Designed to help politicians reach their supporters and communicate their message. 

  • Restaurants & Cafes Template 

Designed to highlight photos and important info about your menu, hours and location. 

  • Venues Template 

Designed so you can highlight useful info like your venue’s hours, location and upcoming events. 

  • Nonprofit Template 

Designed to highlight your cause and encourage people to fundraise and donate to your nonprofit. 

  • Movies Template 

Designed to highlight show times for your audience. 

 

Want to help people connect with your business faster and more easily? 

If you haven’t updated your Facebook templates before August 23rd, 2018, don’t wait any longer with making any necessary changes. The process is easier than you might think! Once applied, you will not only enhance the user’s experience but also make sure your business mission is loud and clear. 

 

Need help? Contact our social media experts at Advertising Is Simple! 

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.    

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com   

 

 

Filed Under: Advertising Delaware, Branding your business, competitive edge, Content Marketing, digital advertising, digital marketing, Facebook for Business, How to Sell Online, Internet Marketing Delaware, marketing Delaware, marketing plan, Mobile Marketing, online marketing, Social Media, Social Media Marketing Tagged With: business facebook page, Facebook, facebook for business, Facebook page, Facebook templates, Facebook tips

Facebook Advertising Tips & Best Practices 

June 19, 2018 by Advertising

Facebook Advertising Tips

Over the years, Facebook has proven to be the top social media platform to use for marketing and advertising purposes. Many businesses today know that by sharing relevant, engaging content, they can reach and build organic relationships with potential customers.

While there’s many ways you can use Facebook for your business, probably the most powerful and rewarding feature to focus on is Facebook Advertising. In today’s post, we’re going to discuss how to leverage Fb Ads in order to get the best return on your investment.

 

Facebook Advertising Tips & Best Practices: 

 

  1. Target the Right Audience – Depending on the ad you create, you can reach millions of people but it doesn’t mean much if you don’t target the right audience. To determine who might want to engage with your content the most, look into Facebook’s Audience Insights. Make sure you pay attention to what other pages your target audience likes, what are their interests, job titles and what platforms they are engaging on.
  2. Design an Appealing Landing Page – Getting potential customers to click on your ad is just a start. Making sure they want to stay on your site to sign up for the offer is another thing. If you’re serious about getting good results from your Facebook Advertising campaign, design an appealing landing page that will make the deal so irresistible, the targeted audience would feel like missing out if they didn’t go for it. Things to remember when designing an appealing landing page: know your campaign’s goal (lead generation, sales, brand awareness, etc.), include engaging visuals, stay on brand and get rid of any distractions.
  3. Look into Lead Ad Advertising – With Facebook Lead Ad targeting, you can reach the people most likely to be interested in your business and submit your form, so you can efficiently reach high-quality leads on Facebook. By clicking your lead ad, customers will see a form that’s already filled with info they’ve shared with Facebook—like their name, number, or email. Once you capture your leads, you can use the contact info to create Custom Audiences and Lookalike Audiences to remarket and find new customers.FB Lead Ads
  4. Create an Eye-Catching Image – When you’re designing a Facebook Ad image, you have to meet certain requirements in order for the content to be approved. That’s because Facebook wants your content to stand out among others. To create an appealing image, don’t overcrowd it with a text copy (use Text Overlay Tool), look beyond the stock photo and always keep it on brand (colors, fonts, message, landing page, etc.)
  5. Utilize Video in Your Facebook Ads – Video seems to hold a special place in the Facebook’s feed, so don’t be afraid to use it to your advantage! Video content has proven to bring better results and it’s simply because people love to watch vs. Read. If you’re able to grab your potential customer’s attention within the first 3-4 seconds, you’re golden.
  6. Monitor Your Campaign and Adjust It in Real Time. – Don’t wait until the ad is over. Make sure to check your results frequently to ensure you’re getting the most out of the money you invested. If the existent campaign is not resonating with your audience, optimize your call to action or update your audience targeting requirements to reach the right people.
     

For more tips on using Facebook for business, check out our tips and tricks here. 

 

As a business, you can leverage Facebook to not only engage with your existing customers, but also to get a better ROI of your future campaigns. Have you started using your marketing budget on Facebook Advertising yet? If not, you’re missing a great opportunity!  

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. 

  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com     

Advertising Is Simple Logo

 

Filed Under: A/B Testing, Advertising Delaware, Customer Acquisition, digital advertising, Facebook for Business, Lead Generation, Social Media, Social Media Marketing, Social Selling Tagged With: advertising Delaware, advertising tips, advertising your business, business facebook page, Facebook Advertising, Facebook Advertising Tips, facebook for business, Facebook Lead Ads, Facebook tips, social media marketing tips

Recent Facebook API changes You Need to Know About

April 26, 2018 by Advertising

Recent Facebook API changes You Need to Know About

Social media never stays the way it is for too long. In fact, as soon as we get used to some apps, features and functionalities, API changes once again. For those of you who don’t know, API is an application program interface, which in other words means a set of routines, protocols, and tools for building software applications.  

Speaking of changes, just this past February we shared an article on the new Facebook algorithm and what we should expect from those updates. Today, we’d like to discuss yet another announcement made by Facebook on April 4, 2018. 

Interested to know what Facebook API changes have been announced recently and how they may affect your social media marketing? Please keep reading! 

 

Recent Facebook API changes You Need to Know About 

 

  1. Enhanced security and safety measures – At the base of the API changes lies the fact Facebook wants to limit third party applications access to your Facebook and Instagram account. To protect your personal information and content usage, a lot of those apps (e.g. Hootsuite, Buffer) need to adjust their functionalities to the new policy. 
  2. Third Party Apps cannot use the Instagram API Platform to crawl or store users’ media without their express consent. In other words, Instagram users own their media and that right needs to be respected. So far, a lot of affiliate platform functionalities that used like-based shopping (e.g. LikeToKnow.It) have been greatly affected by this update.  
  3. Facebook Login – if you don’t log in to your app in 90 days, the app will be blocked and you won’t be able to access your personal data until you re-authorize it. 

 

For more information on API changes, please check out this article on Facebook for Developers and Facebook Business. 

 

FACEBOOK’s COMMITMENT TO YOU: 

“Innovation demands iteration; it requires constant change. And, while change is never easy, we believe the immediate platform updates we are announcing today will build stronger connections for people, developers and businesses in the future, while maintaining their privacy and security on Facebook.” source 

 

Are you a social media marketer? What are your thoughts on these recent Facebook API changes?

Let us know in the comments how these updates affected your work. 

 

 

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.   

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com  

 

 

 

 

 

Filed Under: Advertising Delaware, Content Marketing, digital advertising, digital marketing, Facebook for Business, Internet Marketing Delaware, marketing Delaware, online marketing, Social Media, Social Media Marketing, Social Selling Tagged With: Facebook Algorithm, Facebook changes, facebook for business, Facebook tips, New Facebook Algorithm, social media marketing, social media marketing tips

10 Tips for Using Facebook Live For Your Business

February 27, 2018 by Advertising

10 tips for using Facebook Live

In light of all the Facebook algorithm changes that were recently announced, there’s one thing you can do now as a business to better market yourself on this social media platform. Get on Facebook Live. 

While we understand doing Facebook Live videos/ chats may be intimidating at first, we cannot stress enough how important it is to use this feature to your advantage. By doing so, not only will your business get ahead of the others, but you will also be able to connect with your audience/ customers in a way you’ve never done before. 

So where do you start? We’ve compiled the best 10 tips for using Facebook Live, so you can get on it as soon as possible! 

 

10 Tips for Using Facebook Live 

 

  1. Make people aware of when you’re going live ahead of time. Teasers are proved to bring higher engagement, so make sure your audience knows exactly when you’re going to broadcast. Don’t forget to check your Facebook insights to determine what’s the best time to reach your people or better yet, do a poll and ask them directly!
  2. Promote, promote, promote. Don’t let people forget about the upcoming live session! Make sure you boost some posts or run a Facebook ad about the event. Don’t want to spend money on promotion? Change the Facebook cover on your business page for the one with all the FB Live details and cross promote on other channels/ website/ newsletter.
  3. Write a compelling description before going live. Let people know why you’re going live and what you’ll be covering ahead of time.
    Facebook Live tips
  4. Go live with a strong Wi-Fi connection. There’s nothing worse than losing touch during a live session or breaking up and
    not getting your point across. ALWAYS make sure you have a great Internet connection before you’re going live.
  5. Ask your viewers to follow you to receive notifications when you go live.
  6. Once you’re live, acknowledge your viewers frequently. Say hello to commenters by name and to respond to their comments.
  7. Be authentic. Going live is a great opportunity to see the face behind the brand, so make sure you live a great impression! The more comfortable you feel in front of the camera, the better your connection will be. That’s why it’s important to practice your talking points before the live session.
  8. Broadcast for longer periods of time to reach more people. The longer you’re live, the more likely people are to discover and share your video with their friends on Facebook. Also, don’t get straight to the point once you’re live because your audience might be tuning in late. The minimum time you should be live is 10 minutes, but you can go up to 4 hours at a time.
  9. Be creative and go live often. That’s the best way to keep your audience engaged.
  10. Optimize Your Live Recording. You’re worried not enough people tuned in to your live stream? Facebook Live videos are immediately archived, so you’ll most likely get more views later on. To keep the interest, add a comment after the live event thanking everyone for watching. Make sure you encourage further comments and follow -up questions to get more news feed activity and engagement. Ask your audience to share the archived copy of the video that will be in the timeline.  

 

The bottom line is, using Facebook Live should be fun for both you and your audience! It’s really the best way to show your audience behind the scenes and to give them a chance to connect with your business on a more personal level. There’s really nothing better you can do to better market your business in this space! 

Have you ever used Facebook live before? Tell us about your experience! 

 

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.  

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com   

 

Advertising Is Simple full service advertising agency in Delaware

Filed Under: Advertising Delaware, Branding your business, competitive edge, Content Marketing, digital advertising, digital marketing, Facebook for Business, How to Sell Online, Internet Marketing Delaware, marketing Delaware, marketing plan, online marketing, Social Media, Social Media Marketing, Social Selling, Video Marketing Delaware Tagged With: Facebook, Facebook Algorithm, facebook for business, Facebook Live, Facebook News Feed, New Facebook Algorithm, tips for using Facebook Live

10 Tips on Setting up a Business Facebook Page

May 10, 2016 by Advertising

Many businesses out there are just beginning to realize the importance of social selling and how becoming a social business allows for connecting to customers on a more personal level. By truly engaging with your social audience, you have a unique opportunity to tell your story and to spotlight what it is that makes your business stand out.

If you are like many social for business sceptics, it may be beginning to dawn on you that there just might be something to this social media marketing after all. It is hard to deny the power of social when you see the part it has played in the primaries this political season.

We often advise clients that even if they are not ready to jump into the deep end, so to speak, with social media, claiming their social media pages is a must. We also suggest creating a common look of all internet properties, such as blogs or websites and social properties so that followers see a unified front when it comes to your company’s brand.

Facebook can be a powerful tool for growing your business, however getting started can be a bit intimidating. Using Facebook for business has a slew of Dos and Don’ts  and determining how to best optimize your Business Facebook page should be a real consideration.

Take a look at our infographic on the ‘Ten Tips on Creating an Engaging Facebook Page for Your Business’ and share with us on Facebook how you use social media to grow your business.

infographic ‘Ten Tips on Creating an Engaging Facebook Page for Your Business’

 

If you’d like help with your social media marketing in order to reach the right customer with the right message at the right time, get in touch.

www.AdvertisingIsSimple.com |Info@AdvertisingIsSimple.com | 302-407-0431

Filed Under: Advertising Delaware, Facebook for Business, Internet Marketing Delaware, Social Media, Social Media Marketing, Social Relationships, Social Selling Tagged With: business facebook page, facebook for business, social media marketing

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