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Delaware and Phase 2 of Economic Reopening

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Delaware and Phase 2 of Economic Reopening

As of June 15th, state of Delaware officially entered the Phase 2 of the economic reopening. As the gradual recovery from COVID-19 continues, it doesn’t mean that our job stops right there. While our local businesses can operate now at greater capacity, child care centers can reopen and summer camps can resume, we are still required to wear face coverings in public and should adhere to all responsible social distancing guidelines. 

Delaware healthy community phase 2

That being said, you’re probably wondering now what can you expect from the Phase 2 of the economic reopening in Delaware? We did our research and we have the answers! 

 

The following is general guidance that applies to all businesses in Delaware and Phase 2 of the Economic Reopening: 

 

Phase 2 Delaware business guidelines

Industry Guidance: 

 

Restaurants, most retail establishments and houses of worship can now operate at 60 percent of their fire code occupancy limits. Gyms and personal care services, such as hair salons, barbers and tattoo parlors, are still limited to 30 percent of their fire code occupancy limits and reservations are still required. 

Child care facilities they can reopen for all Delaware families, although under certain group-size limits and other restrictions. 

Museums, galleries, libraries, historical attractions and arts education institutions may reopen but must follow social distancing guidelines. 

Summer camps, summer schools and private instruction also may resume, although group and classroom sizes must be limited and face coverings must be worn. 

 

CLICK HERE to see more details on industry-specific guidance.

 

Here at Advertising Is Simple, we continue to be of resource and helpful advice for any and all small business owners who are currently struggling with the effects of COVID-19. If you have any questions regarding how we can help you with all of your marketing needs, please don’t hesitate to contact us. We’re all in this together! 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

 

Phase 1 of Delaware’s Economic Reopening & Recovery

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Phase 1 of Delaware's Economic Reopening & Recovery

According to the statement released by Governor Carney, the state of Delaware is expected to start Phase 1 of economic reopening and recovery on June 1st. That is, of course, if Delawareans continue to practice social distancing and containment of COVID-19 proves to be effective.

While the details of the reopening won’t be released until next week, the general framework of what we can expect can be found here.

Phase 1 of Delaware’s Economic Reopening & Recovery

phase 1 Delaware economic reopening recovery

Over the next couple weeks, we will build on the interim steps we took today, allowing certain small businesses to safely operate curbside, or by appointment only. We have heard the voices of small business owners loud and clear, and expect to move forward with a rolling reopening of Delaware’s economy. We will not hesitate to allow additional businesses to open before June 1, if we can do so safely.

In addition, Governor Carney announced a statewide expansion of the COVID-19 testing program in partnership with Delaware’s hospital systems, community health care centers, primary care physicians, and long-term care facilities.

Governor Carney also shared that the State of Delaware will lift restrictions on Delaware beaches and community pools at 5:00 p.m. on Friday, May 22, subject to strict social distancing requirements and other restrictions. Ice cream shops and trucks will reopen with restrictions effective 5:00 p.m. this Friday, May 15. Read more here.

The bottom line is, without healthy communities, we can’t expect a healthy economy. That is why it’s up to all of us to practice all safety precautions and regulations announced by Delaware and the surrounding states.

Delawareans can’t let up. Even once we move into Phase 1 of reopening, we still need to maintain social distancing to avoid a dangerous rebound in COVID-19 cases. Wash your hands. Don’t go out in public unnecessarily. Don’t gather in large groups. If we continue follow public health guidelines, we have a real shot of getting Delaware moving again starting June 1.

Here at Advertising Is Simple, we continue to be of resource and helpful advice for any and all small business owners who are currently struggling with the effects of COVID-19. If you have any questions regarding how we can help you with all of your marketing needs, please don’t hesitate to contact us. We’re all in this together.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

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6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

With Thanksgiving only a few weeks away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Best way to do this is to connect with your customers on an emotional level and tap into the spirit of giving back before your competitors.

If your goal is to increase conversion this busy holiday shopping season, Advertising Is Simple has you covered. Here are 6 holiday marketing strategies that will maximize your advertising efforts. 

 

6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

 

  1.  Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gifts based on their purchase history. Also, don’t forget to take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday. 
  2. Create Dedicated Holiday Landing Pages – Send customers to a special page from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages. 
  3. Implement a Social Media Campaign – Use holiday specific images, videos, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping. 
  4. Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well. 
  5. Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate. 
  6. Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!

 

Read more: 25 Days of Email Marketing Tips for the Holidays 

 

At Advertising Is Simple, we help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your email marketing plan, as well as all types of digital marketing strategies. If you’re looking to up your sales this holiday season, get in touch.

 

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com 

How to Take Charge of Your Company’s Online Reputation Management

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Online Reputation Management

Many businesses never even think about their online reputation management. This is a costly mistake because one negative review, if not addressed, can have a huge impact on a company’s revenue.

Let’s be real, every brand comes across a disgruntled customer at some point. In the old days before the Internet and social media, it was easier to contain bad service or faulty product complaints. The conversations were usually held privately and as long as both parties came to an agreement and felt that the solution was fair, that was the end of it. However, nowadays your company’s online reputation is of intrinsic value to your business and should be nurtured.

Dealing with negative reviews online is just one way to proactively manage your online reputation. Below are all the steps equally important when trying to influence customers feedback:

Online Reputation Management Delaware

So how can we make a difference working with your business? Watch this video of one of the WSI’s client success stories to better understand how we can help you!

 

Online Reputation Management (Client Success Story)

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.   

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com    

 

How To Create Your Own Success in 2018

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How To Create Your Own Success in 2018

They say Dreams Don’t Work Unless You Do, and we couldn’t agree more. This simple truth may seem obvious to some, yet sometimes it takes the others forever to figure out. So what to do when you feel like you’re not getting any closer to achieving your goals? First and foremost, BELIEVE in yourself!

How To Create Your Own Success in 2018

As we all gear up for the new year while trying to make that last quarter count, we thought it’s only appropriate to share this short yet inspiring video. After all, a new year is a perfect opportunity to reflect, brainstorm and strategize for what’s to come, both personally and professionally.

For more tips on personal development, please read this article sharing 10 tips on How to Achieve Anything You Want in Life.

 

From the bottom of our hearts, we would like to wish you all Happy Holidays!

May all your endeavors are met with appreciation and a huge success in 2018.

Happy New Year!

–

Advertising Is Simple full service advertising agency in Delaware

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

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