Many businesses never even think about their online reputation management. This is a costly mistake because one negative review, if not addressed, can have a huge impact on a company’s revenue.
Let’s be real, every brand comes across a disgruntled customer at some point. In the old days before the Internet and social media, it was easier to contain bad service or faulty product complaints. The conversations were usually held privately and as long as both parties came to an agreement and felt that the solution was fair, that was the end of it. However, nowadays your company’s online reputation is of intrinsic value to your business and should be nurtured.
Dealing with negative reviews online is just one way to proactively manage your online reputation. Below are all the steps equally important when trying to influence customers feedback:
So how can we make a difference working with your business? Watch this video of one of the WSI’s client success stories to better understand how we can help you!
Online Reputation Management (Client Success Story)
Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.
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Kamran Malik is a Franchise Business Manager and a Digital Marketing Strategist at WSI. Kamran has mentored/advised 364 entrepreneurs across 60 cities, 18 countries and spanning 5 continents around the world. During his presentation, Kamran spoke about the past, present and future of Digital Marketing. Kamran touched on every aspect of Digital Marketing throughout his presentation, explaining what purpose each element of a company’s Digital Marketing Strategy serves to make it come together as a success. Kamran ended his presentation discussing what is to come in the future. TAKEAWAY: Technology continues to grow everyday around the world and the opportunities to come are infinite.
Beth Heller is one of Google’s Partner Enablement Managers in NYC. Before Google, Beth spent 10+ years in marketing – leading communications teams at PR agencies and serving as a media trainer for her clients. She also spent two years at a live video streaming start up where she ran the influencer marketing department’s operations and sales trainings. Beth’s presentation started with the word nomophobia – the fear of being without your mobile device. She focused on the importance of mobile marketing, as well as touching on information about Google AdWords. TAKEAWAY: “Be There, Be Useful and Be Quick.” In today’s world, consumers want information to be easily found, relevant and quick to access. It’s important to ensure that your online campaigns, website and such are all optimized and ready for your potential customers to utilize.
Michael Fanaro is the Co-Founder of Aardvark Video Works. He’s an experience owner with a demonstrated history of working in the broadcast media industry. Michael is skilled in Search Engine Optimization (SEO), Copy Writing, Video Production and Integrated Marketing. During Michael’s presentation, he focused on the importance of video in a company’s Digital Marketing Strategy. A video is easier to consume than reading an article or deciphering what a picture means. One third of all time people spend online is dedicated to watching video. Michael also spoke about what elements make a good video. TAKEAWAY: One of the most important elements in a video is making sure that potential customers get what the whole point of the video is about. Entertainment is great, but if no one remembers what the purpose of the actual video was, you’re missing your opportunity to spread your message. 
