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Internet Marketing Delaware

Keys to Video Marketing and Why It Is Important to Your Business

Keys to Video Marketing and Why It Is Important to Your Business

November 30, 2017 by Advertising

Video Marketing should be considered a necessity for any business these days. Did you know that people remember only 20% of what they hear, 30% of what they see, but 70% with text and visuals? According to Google, videos are as effective as TV in bringing results and building awareness around your business. That is why Video Marketing …

Read moreKeys to Video Marketing and Why It Is Important to Your Business
SEMPO_Cities

AIS Hosting 2017 SEMPO Cities Delaware Valley: The Future of Digital Marketing

October 24, 2017 by Advertising

Looking to expand your knowledge on the latest SEO practices, Internet marketing and video? Advertising Is Simple is proud to announce that next Wednesday, November 1st, we will be hosting an exciting event with SEMPO, bringing you the latest updates on all things digital marketing. What is SEMPO? SEMPO is a global non-profit organization serving …

Read moreAIS Hosting 2017 SEMPO Cities Delaware Valley: The Future of Digital Marketing
SSL Certificate details

Benefits of Purchasing a SSL Certificate and Upgrading to HTTPS

October 17, 2017 by Advertising

This is a very important post for any business, organization or individual with a website. Starting now (October 2017), most sites will display a “Not Secure” warning in Google Chrome browser (and eventually others) if they have not upgraded from “http” to “https”. In order to avoid your customers seeing the warning security messages on …

Read moreBenefits of Purchasing a SSL Certificate and Upgrading to HTTPS
Important Information About Security Warnings in Google Chrome

What You Need To Know About Security Warnings in Google Chrome

September 26, 2017 by Advertising

Are you in charge of your own standalone IC Site or client sites that have forms on web pages that are HTTP (not HTTPS)? If so, you might have received an email from Google Search Console recently reminding you that starting October 17, 2017, these pages will be showing security warnings  in Google Chrome. Do you manage websites that are …

Read moreWhat You Need To Know About Security Warnings in Google Chrome
Advertising Is Simple team in New York City

Advertising Is Simple Visits 9/11 Memorial Museum in NYC

September 11, 2017 by Advertising

At Advertising Is Simple, we cherish the relationships with our clients just as much as we do our own team. That is why every quarter, our CEO Matt Doyle, executive content manager/ website designer Denise Bernstein, marketing coordinator/ graphic designer Ronnie Cooksey, and social media coordinator Paulina Szczepanska try to get together and do something …

Read moreAdvertising Is Simple Visits 9/11 Memorial Museum in NYC
How to Qualify Existing Leads with Video Data

How to Qualify Existing Leads with Video Data

August 22, 2017 by Advertising

As marketers, we know video is an important marketing tactic to engage with your visitors and spark purchase intent. If you read our last post on the 3 different stages of the potential client’s journey, then you also know about the pivotal role that video can play in your marketing automation. Are you looking for …

Read moreHow to Qualify Existing Leads with Video Data
Using Video with Marketing Automation

Using Video with Marketing Automation

July 25, 2017 by Advertising

Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses. You probably have some questions. If you’re reading this article, chances are you already know how important video is to your marketing strategy. By combining video and marketing automation, …

Read moreUsing Video with Marketing Automation
What is Marketing Automation? 5 Reasons Why You Should Be Taking It Seriously

What is Marketing Automation? 5 Reasons Your Business Could Benefit From it

July 18, 2017 by Advertising

Staying up to date with the ongoing marketing trends these days means constantly researching, learning and trying new techniques and tools. The workload and responsibilities of a modern marketer change just as fast. Think of Facebook or Instagram. The new updates roll in so often that if you logged into your account after 6 months …

Read moreWhat is Marketing Automation? 5 Reasons Your Business Could Benefit From it
5 Ways to Master Your Online Reputation Management

5 Ways to Master Your Online Reputation

June 28, 2016 by Advertising

The latest digital marketing trend is for companies to fervently protect and improve their online reputation as best they can. According to Harvard Business Revue, a one star difference on a typical review site can make a 5-9% difference in a business’ revenues. That’s a hefty price to pay if you’re losing ground with your …

Read more5 Ways to Master Your Online Reputation
7 Steps to a Stellar Content Marketing Plan

7 Steps to a Stellar Content Marketing Plan

May 31, 2016 by Advertising

Content marketing gives small businesses a chance to become publishers of news and content, allowing them a better success rate when competing with their larger counterparts.  Any business can more affordably publish and curate content. However, many businesses have a hard time developing the mindset to create a consistent flow of new, interesting information. While …

Read more7 Steps to a Stellar Content Marketing Plan
Competitor Analysis: Your Roadmap to Online Success

Competitor Analysis: Your Roadmap to Online Success

February 2, 2016 by Advertising

A competitor analysis is an in-depth review of a wide range of web data that reveals your competitors’ digital marketing strategies and tactics, enabling you to gain an advantage by learning from both their strengths and weaknesses. Watch this video to discover the 5 key areas that an effective competitor analysis should include: If you have …

Read moreCompetitor Analysis: Your Roadmap to Online Success
Holiday Marketing Tips

7 Ways to Up Your Sales this Holiday Season

November 11, 2015 by Advertising

The holidays will soon be here. Are you ready? With Thanksgiving a few weeks away, I’m sure you have already planned out your holiday marketing strategy, right? NO? A word of advice … it’s important to put some thought into your holiday marketing plan. It will make  the year end on a more positive note. …

Read more7 Ways to Up Your Sales this Holiday Season
How to Turn Negative Social Media Comments into a Positive for Your Business

Turn a Negative into Positive for Your Brand

November 4, 2015 by Advertising

Every brand comes across a disgruntled customer at some point. When that customer posts a negative feedback on one or more of your social media pages, it’s up to you to turn it into a positive. The important thing to remember is that people who post complaints on social media just want to be heard. …

Read moreTurn a Negative into Positive for Your Brand
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