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Top 7 SEO Tips for Local Business

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Top 7 SEO Tips for Local Business

Have you heard of SEO (Search Engine Optimization), and know that it can be beneficial for your business, but just don’t know where to start? Here is a checklist of our top 7 SEO tips to show you what areas you should focus on, what needs to be optimized, and what you need to do to fix any problems you may encounter to best position yourself for local search traffic and business.

1. Start with a comprehensive audit

When you create a complete snapshot of your current SEO efforts, along with an understanding of your competition, you’re able to curate a plan that is going to be more effective and sustainable. We recommend that you conduct regular SEO audits and maintain an organized worksheet to record and track your progress.

2. Optimize your Website & Landing Page

When it comes to organic and local search, having a properly optimized site is more important than ever before. Organic signals are now tied into the local algorithm and having a properly optimized website will help you outrank your competition. 

3. Correct Basic Location Information

Correct all discrepancies and inconsistencies in your business Name, Address, Phone number (NAP) and other related information. Also, ask questions about previous business names or previous experience with SEO or SEO penalties.

4. Seek Reviews & Reputation Management

Reviews have a direct impact on local search rankings. They can make or break a local business regardless of how well their keywords can rank. So, you’ll want to spend some time acquiring them in a manner consistent with the directory or service, such as Google, Facebook, or Yelp.  For any directory, we strongly discourage paying for reviews.

Consumer Reviews and Reputation Management

5. Analyze and Maintain “Google My Business” Page

Find the proper Google My Business (GMB) URL and record it in your Local SEO Audit Spreadsheet. Follow Google’s guidelines to assure your business NAP, category, and subcategories, and other items are represented properly on your Google My Business listing.

6. Create Organic Link Building & Avoid Penalties

You need to keep the site out of a penalty short term and long term. You need to identify any potential problems and prepare yourself to make effective business decisions. Google penalties can be brutal, and recovery is not a walk in the park.

7. Analyze your Social Profiles

Review your profiles – Facebook, Google My Business, Foursquare, Twitter, Linkedin, Youtube, Instagram, etc.- and verify they have consistent branding, NAP consistency, high-quality photos, a business description, positive reviews, effective geo-targeting, and other elements in accordance with the guidelines of the platform. It’s very important that you post regularly to these platforms for them to be useful in your SEO efforts.

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

We believe local SEO plays a big part in the digital marketing arena and we have no doubts it will remain for many marketing light years to come! If you have any questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace while managing your online presence, get in touch!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

5 Must-Have WordPress Plugins That Enhance Website Functionality

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5 Must-Have WordPress Plugins That Enhance Website Functionality

Building a website without SEO is like building a road without direction. It could be costing you more than you imagine. Your website is the home base for all your marketing efforts. That’s why your page loading time should be up to speed and design clean and user friendly and all content fully optimized for search. One way to achieve it? By installing some WordPress Plugins that enhance the performance of your website.  

According to this research, a visitor can form an opinion about your online presence in about .05 seconds once the page loads. That means what they see online can either make or break your business! If a well-designed website is not one of your most utilized tools at the moment, we’re here to tell you it’s time to use these must-have WordPress Plugins.  

  

5 Must-Have WordPress Plugins That Enhance Website Functionality  

 

  1. Yoast SEO– This WordPress plugin is one of the most popular ones as it helps you with your search engine optimization. Since we all know how important it is to feature optimized content on your website, it’s worth considering this plugin for its readability and SEO analysis.  
  2. Google XML Sitemaps– Once you install and activate this plugin on your website, a sitemap will be generated automatically. This way it’s easier for search engines to index your blog. The plugin does everything for you, updating your sitemap after each new piece of content that you publish. 
  3. W3 Total Cache– As Neil Patel once mentioned, many people overlook just how important it is to provide a lightning quick experience with each website visit. Even Google has made it clear that site speed is an important ranking factor. Thankfully with this plugin, you can improve site speed, as well as the overall user experience. 
  4. Jetpack – We cannot stress enough how important it is to invest in your website’s security! This plugin provides just that, plus it offers performance and site management. Jetpack is your site’s security detail, guarding you against brute-force attacks and unauthorized logins.
  5. Akismet Anti-Spam– Quite possibly the best way in the world to protect your blog from spam. Akismet checks your comments and contact form submissions against our global database of spam to prevent your site from publishing malicious content.

  

Read more: 5 Reasons Why a Good Website Design is Important for Business Growth  

  

As they say, your website is a window to your business, so make sure it’s fully optimized and set up for success! If you still don’t know where to start, we can help! 

 

Advertising is Simple is in the business of making advertising simple and we begin by creating you a great website to show off your brand. We make sure that your site has all the necessary features so that you can create a lasting impression and take pride in your web presence. To view our website portfolio, click here. 

  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

 

Is Your HTTP Website Losing Traffic? Here’s why. 

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http website

In the past years, security in the digital space has become a prominent concern among online creators and consumers. More recently, we’ve seen new GDPR compliance requirements as well as many Google Chrome updates issuing security warnings to those who manage an http website collecting some sort of customer data. If you’re one of the web owners who still haven’t upgraded to HTTPS, you may want to reconsider. Here’s why. 

According to Search Engine Journal, Google Chrome will show a prominent “Not Secure” message in the browser bar starting in October 2018. After October 2018 Chrome and likely all other Chrome based browsers will display enhanced security warnings that may create higher bounce rates for your site and concomitantly lower sales and conversions. 

Benefits of Purchasing a SSL Certificate  

These days, there’s nothing more important to your brand than being authentic and making your customers feel well taken care of. That is why security of their private information should be your top priority when managing your online business.  

When the SSL Certificate is implemented on your website, it establishes an online entity’s credentials for doing business on the Web. Such action promotes trust, protection, confidentiality and also, better ranking of your business in Google search. Win win! 

 

Ready to upgrade your HTTP Website?  

 

At Advertising Is Simple, we are offering implementation on every page and handling redirects for $249 until July 31, 2018 (regular price: $299). *SSL Certificate fee not included – must be purchased by the client separately. 

Have more questions about the SSL Certificate and upgrading to HTTPS? Do not hesitate to ask! We are here to help you implement any necessary changes to your website. 

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now. 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

5 Reasons Why a Good Website Design is Important for Business Growth 

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good website design

Did you know investing in a good website design early on is one of the smartest things a business can do? Why? Because there’s no better way to quickly inform your customers who you are, what you do and how you do it better than your competition.  

Research shows that a user/ potential customer can form an opinion about your online presence in about .05 seconds once the page loads. That means what they see online can either make or break your business! If a well-designed website is not you first and foremost marketing tool at the moment, we’re here to tell you it’s time to change that! Here’s 5 more reasons why a good website design is important for your business growth: 

 

5 Reasons Why a Good Website Design is Important for Business Growth 

 

  1.  Better Branding. In simple words, your website should act as an extension of your brand. To leave a lasting impression on your visitors, invest in a professional looking website with clear call-to-actions for potential customers. Also, keep in mind that if your web presence doesn’t transfer to a good experience on mobile devices, about 50% of your visitors will most likely think you don’t care about them. 
  2. Higher Google ranking. By creating a responsive and mobile-friendly website, you will have greater success in reaching more potential customers. Implementing SEO and creating quality content tells a search engine like Google that your website is relevant, therefore more people need to see it. Result? Higher rankings!
  3. Data-Driven Results. Use Google Analytics (for free) to learn how your users are interacting with your company’s website and then improve their experience accordingly. Trust us, your website will prove invaluable in providing data about your customers and their buying behaviors! 
  4. 24/7 Accessibility. With the help of a good website design, business owners are able to create a user-friendly and welcoming online environment where visitors can get useful information any time of the day. 
  5. Better Customer Service. One last thing to remember when it comes to a good website design is that it should be all about the user! That means easy navigation, clean layout, visible contact information, up to date links and of course, quality content. Your clientele will NOT be impressed with a dated and poor functioning website! Remember, first impression counts! 

 

As you can see, a good website design has the potential of becoming the most effective marketing and branding material your business can use.  

 

Are you ready to invest in a good website design? 

 

RELATED POST: 7 Steps to Making Your Website a Success

 

Advertising is Simple is in the business of making advertising simple and we begin by creating you a great website to show off your brand. We make sure that your site has all the necessary features so that you can create a lasting impression and take pride in your web presence. To view our website portfolio, click here.

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 
 

Want Great SEO? Check Out These 7 Steps to SEO Success

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If you want to outsmart the competition using successful SEO Tactics, then watch this video now!

Get great results for your Delaware Business using these 7 steps to attract more search traffic to your website, giving you a great way to create more interest and connect with potential customers.

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Social Marketplace and manage your reputation, get in touch …

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

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Phone: (302)407-0431

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