In the past years, security in the digital space has become a prominent concern among online creators and consumers. More recently, we’ve seen new GDPR compliance requirements as well as many Google Chrome updates issuing security warnings to those who manage an http website collecting some sort of customer data. If you’re one of the web owners who still haven’t upgraded to HTTPS, you may want to reconsider. Here’s why.
According to Search Engine Journal, Google Chrome will show a prominent “Not Secure” message in the browser bar starting in October 2018. After October 2018 Chrome and likely all other Chrome based browsers will display enhanced security warnings that may create higher bounce rates for your site and concomitantly lower sales and conversions.
Benefits of Purchasing a SSL Certificate
These days, there’s nothing more important to your brand than being authentic and making your customers feel well taken care of. That is why security of their private information should be your top priority when managing your online business.
When the SSL Certificate is implemented on your website, it establishes an online entity’s credentials for doing business on the Web. Such action promotes trust, protection, confidentiality and also, better ranking of your business in Google search. Win win!
Ready to upgrade your HTTP Website?
At Advertising Is Simple, we are offering implementation on every page and handling redirects for $249 until July 31, 2018 (regular price: $299). *SSL Certificate fee not included – must be purchased by the client separately.
Have more questions about the SSL Certificate and upgrading to HTTPS? Do not hesitate to ask! We are here to help you implement any necessary changes to your website.
Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.
Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com
1. Trust – HTTPS notifies users that all data provided from the website they are visiting is trustworthy
