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How to Get Client Testimonials to Up Your Marketing Game

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How to Get Client Testimonials to Up Your Marketing Game

One of the most powerful and cost-effective marketing tools for your business are client testimonials. Why? Because they deliver value from the people that know your services or products best.

If you’re wondering how to ask your clients to provide feedback about your work, we have great ideas that bring quick results. Check them out below!

 

8 Ways to Get Client Testimonials

  1. Ask Immediately – Timing is everything! You should reach out right after completing a project for your client. If they’re happy with your service, they will surely want to share feedback with you right away.
  2. Create a Review Sheet – Create your own document to solicit review on your Google My Business, Facebook and Yelp business listing to encourage your clients to leave reviews. Have the links go directly to your reviews page.
  3. Make it Easy – It’s important to provide simple ways for your clients to leave a testimonial. Whether it’s linking a specific page you want your reviews on in the initial email request or bringing a camera to the meeting for a video testimonial, make sure it’s all clear to follow!
  4. Ask the Right Questions – This is especially important if you’re asking your clients to provide a video testimonial. Having a set of questions to answer by your clients will help you get the information you need fast and efficiently. Not to mention, it will be much easier for your clients to provide specific feedback!
  5. Offer Different Ways to Provide Testimonials – If your clients are not comfortable with providing a review in front of a camera, ask them for a written testimonial. Also, determine whether you need more feedback left on your Business Facebook Page, Google Listing or any other local directory. Make sure your clients know how to leave a review on each platform!
  6. Look Out for Testimonials – Sometimes you don’t even have to ask for reviews. If you received a complimentary email from your clients or they left a great comment about your work/ products on social media, ask them if you can share it on your website. Just remember to put all screenshots in a separate folder to keep it organized before sharing.
  7. Create a Testimonials Page – Encourage your clients to provide a video testimonial so you can share it on your website. It will help your business with ranking higher in search, which equals to capturing more leads in the future.
  8. Use an Automated Service – There are certain platforms that will do the work for you. Just set up an account and customize your review request to start gathering those reviews. Customer Lobby is a great place to start.

 

See examples of our client testimonials below:

https://www.youtube.com/watch?v=KKf1XegdbGw

https://youtu.be/KKf1XegdbGw

 

Related article: 10 Steps to a Stellar Online Reputation

 

What’s your most effective way for getting client testimonials?

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

 

How to Take Charge of Your Company’s Online Reputation Management

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Online Reputation Management

Many businesses never even think about their online reputation management. This is a costly mistake because one negative review, if not addressed, can have a huge impact on a company’s revenue.

Let’s be real, every brand comes across a disgruntled customer at some point. In the old days before the Internet and social media, it was easier to contain bad service or faulty product complaints. The conversations were usually held privately and as long as both parties came to an agreement and felt that the solution was fair, that was the end of it. However, nowadays your company’s online reputation is of intrinsic value to your business and should be nurtured.

Dealing with negative reviews online is just one way to proactively manage your online reputation. Below are all the steps equally important when trying to influence customers feedback:

Online Reputation Management Delaware

So how can we make a difference working with your business? Watch this video of one of the WSI’s client success stories to better understand how we can help you!

 

Online Reputation Management (Client Success Story)

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.   

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com    

 

10 Steps to a Stellar Online Reputation for Your Delaware Business

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10 Steps to a Stellar Online Reputation for Your Delaware BusinessEvery business faces the challenge of creating a cohesive brand that will resound with consumers in a good way. Marketing a business is hard work and realizing that there is a big need to protect and nurture a company’s online reputation is paramount.

Most business owners are beginning to realize that marketing has changed drastically in the past decade. Even the Mom and Pop shops that fought hard and fast to stick with the more traditional types of advertising are waking up to the fact that we are living in a digital world – a world where social media sites and sites such as Yelp are dictating a need for them to engage directly with customers online. They need to actively monitor their online reputation.

With that in mind and our goal to help small business owners in Delaware and across the nation grow their business through using a variety of marketing techniques and actively participating in managing their online reputation, here are 10 steps you can use to take control of your reputation.

10 Steps to a Stellar Online Reputation for Your Delaware Business:

1. Get Your Social On

Networking has always been important. Face-to-face networking is still effective. However, if you are not networking online, it is doubtful that you will be successful at connecting with your consumer base. There are a number of tactics to control your presence on social media and use it to improve your digital reputation.

2. Stake a Claim

We advise all our clients to claim their company’s social media profiles, even if they are not ready to get social. This will prevent someone else from stealing your brand’s identity, which can cause serious damage to your online reputation. Search for your business on all the major social media sites and take control of your social properties now!

3. Brand Your Pages

Once you have claimed your social media profiles, decide which platforms that you should invest the most time in.

4. Find Your Audience

Find out where your Ideal Customer is hanging out online. This will vary by type of industry and audience and preaching to the wrong crowd will waste time and money. Facebook is not the only platform you need to focus on. If you are trying to hit a younger market, consider sites such as Instagram and Pinterest.

5. Spread the Love

To keep your reputation in check – diversify.  Get your social on with a variety of platforms, such as Twitter, LinkedIn, Pinterest, Google+, YouTube, SlideShare and Reddit. Be sure to brand and link them in a similar fashion.

6. Be Lively

A healthy digital reputation requires frequent posts, comments and replies to other’s comments. Respond promptly and professionally to comments and requests that show up on social media sites.

7. Take Ownership

Show you care about your audience’s opinions. Do not automatically delete negative comments. Use this opportunity to show how your business responds well to criticism and look for ways to appease the situation. Offering sincere heartfelt apologies when something unfortunate happens is important. Social Media sites are public arenas where companies will be judged by how they handle negativity.

8. Become an Authority

Strategical designed quality content that helps, informs, educates and engages your audience is a great way to become an authority in your industry. The more quality content you publish, the more likely it is someone searching for you company will find the information you want him or her to find, rather than reputation-damaging material, like negative reviews.

Publish a consistent variety of blog posts, press releases, videos and infographics to maintain a positive digital reputation and be the one to turn to whenever a consumer has a question.

9. Get Noticed

Blogging is a terrific mechanism that will not only get your audience’s attention, but will capture the attention of search engines. Blogs are a perfect tool to use SEO (search engine optimization) to increase your rankings and stand out for your targeted keywords. Publishing fresh relevant content with information about your brand is a great reputation-builder and way to share your company’s thoughts and values.

10. Monitor Comments

The comment sections of a blog provide another way to engage with your audience. Making sure to monitor for any positive or negative comments and handling in a way that will reflect positively on your company.

Bonus: Measure Your Progress

Ultimately, using your online properties effectively to actively develop a stellar digital reputation is a marathon, not a race. So get ready, as it does not happen overnight. Hammer out a consistent and diverse reputation management plan that will keep your business and brand on topic and on the positive side of your audience. And as is always the case with any marketing plan, measure, analyze and tweak your strategy to better optimize your results.

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace and manage your reputation, get in touch …

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

Turn a Negative into Positive for Your Brand

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How to Turn Negative Social Media Comments into a Positive for Your Business

 

Every brand comes across a disgruntled customer at some point. When that customer posts a negative feedback on one or more of your social media pages, it’s up to you to turn it into a positive. The important thing to remember is that people who post complaints on social media just want to be heard. AND many times the way a company responds can make all the difference!

It is imperative that you take the time to read over their post and try to figure out a way to make the situation better.  Most of the time, customers write a negative review in the heat of the moment. After they post and have some time, their anger will subside a bit.

It doesn’t matter if you agree with them that your company did something wrong, you are in the public arena and saying “I’m sorry” you feel that way about your experience goes a long way.  Acknowledging their pain and making it clear that you’d like to fix the situation not only shows this particular customer that you care, but it shows everyone monitoring the post that you care.  Did you know that 33% of negative reviews turn positive when you respond?

Once you’ve acknowledged your unhappy customer, try to take the conversation private by encouraging them to email you the details. Often a little humility or humor can diffuse the situation.

For example, check out how Australian grocer “Woolworth’s turns negative social media feedback into positive PR”. An unhappy customer, Ryan Goodall, used Facebook as a sounding board when he was upset about getting overripe avocados from a local Woolworths. He posted a picture along witty tirade about how disappointed he was that the avocados did not live up to the Woolworth’s ‘the fresh food people idea’.

Within 20 minutes, the social media team of Woolworths responded, “Ryan!-the disappointment is more than we can bare! Private Message us your number and we will hook a brother up.” This humorous and sincere response triggered a huge amount of kudos from social media users. The original post received 35,000 likes and over 2,500 shares.

By listening and acting proactively, Woolworths was able to get more positive traction for its brand. The moral of this story is that your brand should be consistently monitoring its social channels and promptly respond to any negative feedback in the most positive appropriate manner possible in order to flip a negative situation into a positive one.

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