Advertising Is Simple Delaware

A Full-Service Advertising Agency in Delaware | Digital Marketing | Seo

Call 302-407-0431

Review Us on Google
 
Visit Our WSI Partner Site
 
  • Home
  • Services
    • Internet Marketing Services
    • Search Engine Optimization
    • Website Design
    • Reputation Management
    • Social Media Marketing
    • Mobile Marketing
      • Mobile Apps
  • Internet Marketing
    • Digital Marketing
      • Content Marketing
      • Directory Listings
    • Search Engine Optimization
      • Content Management
      • Video
    • Reputation Management
      • ZenReach
  • Advertising
    • Television Advertising
    • Radio Advertising
    • Email Marketing
    • Graphic Design
  • Website Design
  • Testimonials
    • Review Us
  • About Us
    • Meet the Team
    • Community Involvement
    • Blog
    • Employment
  • Portfolio
    • Websites
    • Mobile Apps
    • Digital Ads
    • Radio Advertising
    • Video Advertising
    • Business Logos
    • Flyers and Brochures
  • Get a Quote

5 Reasons You Need to Start Creating Video Blogs

February 27, 2019 by Advertising

Today’s customers are hungry for information and we know it. In the past, blogging and short form content has been one of the best ways to deliver useful and digestible information to many online users all at once. It not only gave your business a competitive edge but it also just simply helped with marketing. Do you know how to take it a step further these days? Consider sharing video blogs in your online articles. 

It’s a fact that online consumers prefer fast information and it’s best if they can get it in a form of a visual content over text. 70% of marketing professionals report that video converts better than any other medium. Internet users spend 88% more time on a website that has video than one that doesn’t. So why not include video blogs in your articles? Here’s a few more reasons. 

5 Reasons You Need to Start Creating Video Blogs 

  1. Video Marketing is a powerful tool for reaching customers. The best way to capitalize on video content is to integrate it with your other marketing efforts. When done strategically, videos can be used to help increase engagement with your blog posts. 
  2. Videos increase the time spent on your content. It’s important to note how your readers are interacting with your content. Is your bounce rate high? By sharing video blogs in your online articles and marketing campaigns, you may keep your customers online much longer. 
  3. Videos help break up the text in your blog posts. As a marketer, you need to understand how your consumers or audience absorb your content. It’s been proven that breaking up the text in bullet points or sharing photos and videos every few paragraphs enhance the online experience. Digestible and interactive content is key! 
  4. Videos attract Millennials. Videos are a major driving factor of Millennials’ consumer behavior, and much of their buying decisions result from watching video content.  
  5. Video Blogs can be used in Cross Promotion and/or be Repurposed. Once you create a video, always upload it to your YouTube account first. When it’s live, you can then share your website URL under the video, post the video on social media or use it in blog posts and email marketing campaigns. There are so many opportunities for cross promotion and repurposing! 

Here’s a few more articles explaining the power of video content in marketing: 

Think Your Business Doesn’t Need Videos? You’re Wrong 

Keys to Video Marketing and Why It Is Important to Your Business 

How to Improve Engagement with Video Marketing 

Needless to say, if you are not including video blogs in your content strategy, you are missing a great opportunity to engage your target audience, expand your brand and boost sales.  

If you would like help with creating video blogs, get in touch!  

Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs.  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

Filed Under: Advertising Delaware, competitive edge, Content Marketing, digital advertising, digital marketing, How to Sell Online, Internet Marketing Delaware, marketing Delaware, online marketing, SEO, Video Marketing Delaware Tagged With: optimizing videos, video blogs, video marketing, video marketing tips, video optimization, videos for business

How to Improve Engagement with Video Marketing

September 5, 2017 by Advertising

How to improve engagement with video marketingAre you looking for powerful marketing tools to instantly (and successfully) connect with your customers? Online video is now very accessible and hugely popular! It is repeatedly proving itself as an effective way to improve customer engagement, increase brand awareness and attract search engine traffic.

So what are you waiting for? Consider investing in a video campaign to help drive traffic and conversion to your business.

Need more help figuring out how to do it? The following 5 tips will help prepare you for a successful video marketing campaign.

How to Improve Engagement with Video Marketing

 

 

If you are not investing in video as part of your digital marketing strategy, you are missing a great opportunity to engage your target audience, expand your brand and boost sales.

If you would like help implementing video marketing for your business, get in touch!

 


Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

 

 

 

Filed Under: Adaptive SEO, Advertising Delaware, Branding your business, digital advertising, digital marketing, How to Sell Online, Lead Generation, marketing Delaware, marketing plan, Mobile Marketing, Search Engine Optimization, Video Marketing Delaware Tagged With: advertising Delaware, Advertising in Delaware, Delaware advertising tips, engagement, improve engagement, optimizing videos, video marketing, video optimization, videos for business, youtube videos

How to Qualify Existing Leads with Video Data

August 22, 2017 by Advertising

How to Qualify Existing Leads with Video DataAs marketers, we know video is an important marketing tactic to engage with your visitors and spark purchase intent. If you read our last post on the 3 different stages of the potential client’s journey, then you also know about the pivotal role that video can play in your marketing automation.

Are you looking for ways to secure your leads using existing video data? In today’s post we’re going to share 3 ways how you can use video data to qualify your potential leads.

 

How to Qualify Existing Leads with Video Data

 

1. Segment your contacts based on the videos they’ve watched.
See which videos your leads are watching, allowing you to better understand your customer acquisition funnel, work out which videos are helping drive conversions and craft more personalized follow up emails.

2. Consider video heat maps directly in contact pages.
Find out how much of a specific video your leads are watching and whether certain groups of users are engaging with your content.

3. Map your video content to the buyer’s journey.
Remember those 3 stages of client’s journey? Always try to organize your videos according to the awareness, consideration and decision stage of your viewer.

 

IN CONCLUSION
Did you know not all video data should be treated the same way? Some videos should be considered more important than others when it comes to lead scoring. Learning how to score and prioritize your leads will ensure better results and your team closing more deals in the future.

 

Want to learn more about how to create leads for your Business?
Contact us to Download our 30 Greatest Lead Generation eBook

 


Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Filed Under: Advertising Delaware, Customer Acquisition, Internet Marketing Delaware, Lead Generation, marketing automation, marketing Delaware, marketing plan, Video Marketing Delaware Tagged With: increase leads, lead generation, lead generation tips, marketing automation, marketing Delaware, marketing tips, optimizing videos, video marketing, video optimization, videos for business, youtube videos

5 Tips for Successful Video & Marketing Automation

August 8, 2017 by Advertising

At this point, you know why Marketing Automation is so important. You understand why video is a great communication tool. You’ve seen how goals influence marketing automation, and how video can be incorporated into those goals.

Last time, we talked all about why using videos and Marketing Automation is beneficial for your business. Today, we are going to dive in deeper and discuss 5 Tips for Successful Video & Marketing Automation.

 

5 Tips for Successful Video & Marketing Automation

 

  1. Center it around the Story, Not the Sale. There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centered on the story and not the sale. Remember, the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
  2. Make it the Best 10 Seconds Ever. 1/5 of your viewers will click away from a video within 10 seconds or less. Short and to the point. Get right to the grit of the tale and manage expectations from the outset (within the first 5 to 10 seconds). Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind.
  3. Lighten Up and Stop Being so Boring! Encourage your video creators to be creative and take risks. Think your B2B audience can’t handle humor? Don’t feel constrained by what’s gone before you in your industry and don’t try to emulate your competitor’s stiff tone and drowsy script. Stand out and take a chance on being funny.
  4. Optimize for Search. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: it is had a box, it has a purpose – Google needs you to fill it out to help you rank.
  5. Educate and Prove Yourself. Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. Teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or, create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.

 

3 marketing automation and video content

4 marketing automation and video content tips

5 marketing automation and video content tips Advertising Is Simple

6 Tips for Successful Video & Marketing Automation by Advertising Is Simple
In conclusion

By combining video with your marketing automation tools, you can foster deeper connections with your leads by not only addressing their pain points, but anticipating them based on the buyer’s journey.


What are you waiting for? Start nurturing those leads!

 


Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Advertising Is Simple | 302.407.0431 |info@AdvertisingIsSimple.com

Filed Under: Advertising Delaware, digital advertising, digital marketing, Lead Generation, marketing automation, marketing Delaware, marketing plan, Video Marketing Delaware Tagged With: lead generation tips, marketing automation, optimizing videos, video marketing, video optimization, videos for business

Using Video with Marketing Automation

July 25, 2017 by Advertising

Using Video with Marketing Automation

Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses. You probably have some questions.

If you’re reading this article, chances are you already know how important video is to your marketing strategy. By combining video and marketing automation, you’ll be able to take your video marketing to the next level by sending the right video, to the right lead, at the right time.

What comes first, the video or the automation?

How does each part assist the other? How do I set this up?

Marketing automation (also called lead nurturing) is one of the fastest growing areas of digital marketing. It’s an important channel to optimize to help you grow your business.

We discussed benefits of using a Marketing Automation software for your business in our latest blog post, which you can read here.

So how Using Video with Marketing Automation can benefit your business?

 Marketing Automation and Video Content

Video Content and Marketing Automation

 

Why You should use video with Marketing Automation

video content and Marketing Automation tips

Advertising Is Simple in Delaware Marketing Automation

Marketing Automation tips with Advertising Is Simple

 

Stay tuned for part 2 of Using Video with Marketing Automation. Next month, we are going to go more in depth with what are the best practices for successful video marketing and how you can nurture your leads with video content.

 


Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

AdvertisingIsSimple | 302.407.0431

 info@AdvertisingIsSimple.com

 

 

Filed Under: Advertising Delaware, Content Marketing, digital marketing, Internet Marketing Delaware, Lead Generation, marketing automation, marketing Delaware, marketing plan, Mobile Marketing, Video Marketing Delaware Tagged With: content marketing Delaware, marketing automation, marketing strategies, marketing tips, mobile marketing Delaware, optimizing videos, video marketing, videos for business

  • 1
  • 2
  • Next Page »

Full-service Advertising Agency in Delaware

A Delaware Marketing Agency That Gets You Results

SEO Packages

PPC Rate Card

Website Design

Mobile Website Design

Mobile Apps

Social Media Packages

Get a Quote Now

  • Home
  • Services
    • Internet Marketing Services
      • Digital Marketing Plan
        • Website Design
        • Content Marketing
        • Directory Listings
      • Search Engine Optimization
        • Content Management
        • Video
      • Reputation Management
    • Mobile Marketing
      • Mobile Apps
    • Social Media Marketing
    • Advertising
      • Television Advertising
      • Radio Advertising
      • Email Marketing
      • Graphic Design
  • Testimonials
  • About Us
    • Meet the Team
    • Community Involvement
  • Blog
  • Contact Us
  • Privacy Statement

Categories

Advertising Is Simple Logo
14 Ashley Place
Wilmington, DE 19804
Phone: (302)407-0431

Want to Grow Your Business?

Get a Quote
 
Advertising Is Simple BBB Business Review

Follow Us:

  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Newsletter Signup

  • Home
  • Services
  • Testimonials
  • About Us
  • Blog
  • Contact Us
  • Privacy Statement

© 2022 · Advertising Is Simple of Delaware