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6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

November 6, 2019 by Advertising

6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

With Thanksgiving only a few weeks away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Best way to do this is to connect with your customers on an emotional level and tap into the spirit of giving back before your competitors.

If your goal is to increase conversion this busy holiday shopping season, Advertising Is Simple has you covered. Here are 6 holiday marketing strategies that will maximize your advertising efforts. 

 

6 Holiday Marketing Strategies to Maximize Your Advertising Efforts

 

  1.  Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gifts based on their purchase history. Also, don’t forget to take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday. 
  2. Create Dedicated Holiday Landing Pages – Send customers to a special page from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages. 
  3. Implement a Social Media Campaign – Use holiday specific images, videos, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping. 
  4. Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well. 
  5. Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate. 
  6. Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!

 

Read more: 25 Days of Email Marketing Tips for the Holidays 

 

At Advertising Is Simple, we help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your email marketing plan, as well as all types of digital marketing strategies. If you’re looking to up your sales this holiday season, get in touch.

 

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com 

Filed Under: Advertising Delaware, digital advertising, digital marketing, Internet Marketing Delaware, landing page, landing page optimization, Lead Generation, marketing Delaware, online marketing, Social Media Marketing, Supporting the Community Tagged With: content marketing for your business, digital advertising delaware, digital marketing strategy, digital marketing tips, holiday advertising, holiday marketing, holiday marketing strategies, holiday shopping

There’s Big Changes in This Year’s Holiday Shopping Trends

November 18, 2015 by Advertising

The Holidays are literally right around the corner. You’ve had your marketing plan in place well before Halloween, right? It’s scary to think that people are doing their shopping earlier every year.

According to Think with Google’s ‘5 Holiday Shopping Trends to Watch in 2015’ infographic, 48% of holiday shopper did their shopping on or before Cyber Monday last year. Over a quarter of them said that they had done some shopping before Halloween.  Believe it or not, 40% of shopping occurred online last season.

What does this tell you?

It is pretty safe to say that you need to be ready early.  Evidently, many brands lost sales last year because they waited to launch their holiday campaigns on the more traditional shopping days, such as Black Friday, Small Business Saturday and Cyber Monday.

It also shows that digital matters, so even if you are a brick and mortar store, having a real internet presence is important. Businesses need to be approachable online more than ever. That means monitoring and utilizing the social channels where your customers hang out to the fullest capabilities. The flow between your social channels, your website’s landing pages and your marketing plan need to be seamless.

Check out this infographic by The Shelf that shows how online research and shopping is expected to dominate this year’s holiday shopping trends and how unbiased bloggers giving holiday gift giving advice are expected to be a big influence.

While many businesses want to say there is no way measure the ROI, it’s beginning to look like the price of ignoring Social Media Marketing is too high. The top social network that influences holiday buying is Pinterest.

Courtesy of: The Shelf
Hopefully, you’ve got all your marketing plans in place to capitalize on this holiday season. Share with us on facebook what holiday marketing strategies works for your business.

AdvertisingIsSimple| 302.407.0431 | info@AdvertisingIsSimple.com

Filed Under: Advertising Delaware, digital marketing, online marketing, Social Media Marketing Tagged With: holiday marketing

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