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Cybercriminals Target All Businesses – Large or Small

June 14, 2021 by Denise Bernstein

5 Tips on Protecting Your SMB from Cybercriminals

There are many business that are ensconced in a faulty reasoning that smaller companies or organizations are immune to cybercriminals.

One reason cybercriminals are so prevalent and successful is that many of their targets feel like they are too small with really nothing to steal, so it will never happen to them. They fail to take even the most basic safeguards to protect their data and thus become an easy mark.

The reality is that every individual and business has sensitive information that needs safeguarded. Whether you are a large global company or a small town mom and pop store, you are a potential cybercrime victim.

Once it’s Gone – There is no Way to Get it Back

The harsh reality of cybercrime is once your sensitive data is breached, it is gone. There’s nothing or no one to track and no way of getting it back.

Any business has an obligation to protect their online accounts, data and the personal information of their clients. Organizations that do not take cybersecurity seriously will not only lose sensitive data, they will lose their business too.

If you are a business owner and want to become proactive about cybercrime in order to avoid having your data stolen or held for ransom, here are a few ways to protect your business and your clients.

cybercriminals & cybersecurity victim

Cybersecurity Tips to Protect Your Business:

Password Security & Two-Factor Authentication

Create strong passwords and change them regularly. Also, have in place two-factor authentication that confirms a user’s identity by a combination of two factors, such as password and text message sent to their phone, fingerprint or voice verification. In addition, require all devices to have automatic lockout should it be lost or stolen.

Antivirus & Antispyware

Protect against spyware and viruses with up-to-date and the most effective antivirus and antispyware software.

Automatic ‘Off-Site’ Backups and Restore Capabilities

Have a regular automatic backup of ALL critical data consistently with capabilities of instant restore.

Secure Networks

Make sure your internet connections are secure by using a firewall and encryption. Also validate that your Wi-Fi network is secure and hidden via a ‘Service Set Identifier (SSID) and password protect access to router.

Monitor Systems

Best line of defense is to quickly identify any security issues as early as possible. This can only happen if your system is monitored to detect security breaches quickly in order shut down the compromised device(s) and mitigate further infiltration.

Employee Training

Educate employees about cyber threats and hold them accountable. Two-thirds of data breaches occur through human error such as weak passwords, leaving laptop or using unprotected wifi in a public area. One way to mitigate the danger of lax employees accidentally causing a data breach is to ensure that all employees be trained in data security.

Payment Security

Use best practices when handling credit cards and banking processes by using the most trusted and validated tools, as well as, anti-fraud procedures.

Limited Access

Establish data protocols that grant access levels to sensitive data, computers, devices and other network components that is appropriate according to an employee’s duties and responsibilities.

Question the Messenger

Your employees may receive an email from what appears to be a co-worker or even superior.  This email may have an odd request like asking for an invoice or to send the company’s credit card information to pay a vendor. Teach employees to be aware and alert with ALL emails.

Question Authority

Cybercriminals may attempt to target you by posing as an authoritative figure in the digital world, such as your bank or Google, requesting you to update password due to an alleged compromise.  Do not click that reset link. Go to your regular login link to verify its authenticity.

Do not let a cybercriminal into your digital properties to wreak havoc and destruction. Compromised data and security could be the end of your business. Be diligent, alert and proactive to keep your business safe and running

Establish the suggested safety protocols within the office and consult with an IT security company to help you avoid costly restore efforts. Comprehensive Data Security Strategies and Data Backup Protocols is a proactive way to avoid disastrous effects on your productivity and compromise of personal data.

Cybersecurity eBook 

If you want to protect your sensitive accounts and information – and the data of your clients and partners – this cybersecurity eBook can help you do that. 

Download the WSI eBook: 

5 Cybersecurity Threats Your Business Can’t Afford to Ignore!


Related Articles:

Are You a Potential Cybersecurity Victim?

5 Tips on Protecting Your SMB from Cybercriminals

Why Make Video Content Part of Your Marketing Strategy?


Advertising Is Simple Logo

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.


Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Filed Under: Advertising Delaware, Website Security Tagged With: Cyber Security

5 Must-Have WordPress Plugins That Enhance Website Functionality

July 21, 2020 by Advertising

5 Must-Have WordPress Plugins That Enhance Website Functionality

Building a website without SEO is like building a road without direction. It could be costing you more than you imagine. Your website is the home base for all your marketing efforts. That’s why your page loading time should be up to speed and design clean and user friendly and all content fully optimized for search. One way to achieve it? By installing some WordPress Plugins that enhance the performance of your website.  

According to this research, a visitor can form an opinion about your online presence in about .05 seconds once the page loads. That means what they see online can either make or break your business! If a well-designed website is not one of your most utilized tools at the moment, we’re here to tell you it’s time to use these must-have WordPress Plugins.  

  

5 Must-Have WordPress Plugins That Enhance Website Functionality  

 

  1. Yoast SEO– This WordPress plugin is one of the most popular ones as it helps you with your search engine optimization. Since we all know how important it is to feature optimized content on your website, it’s worth considering this plugin for its readability and SEO analysis.  
  2. Google XML Sitemaps– Once you install and activate this plugin on your website, a sitemap will be generated automatically. This way it’s easier for search engines to index your blog. The plugin does everything for you, updating your sitemap after each new piece of content that you publish. 
  3. W3 Total Cache– As Neil Patel once mentioned, many people overlook just how important it is to provide a lightning quick experience with each website visit. Even Google has made it clear that site speed is an important ranking factor. Thankfully with this plugin, you can improve site speed, as well as the overall user experience. 
  4. Jetpack – We cannot stress enough how important it is to invest in your website’s security! This plugin provides just that, plus it offers performance and site management. Jetpack is your site’s security detail, guarding you against brute-force attacks and unauthorized logins.
  5. Akismet Anti-Spam– Quite possibly the best way in the world to protect your blog from spam. Akismet checks your comments and contact form submissions against our global database of spam to prevent your site from publishing malicious content.

  

Read more: 5 Reasons Why a Good Website Design is Important for Business Growth  

  

As they say, your website is a window to your business, so make sure it’s fully optimized and set up for success! If you still don’t know where to start, we can help! 

 

Advertising is Simple is in the business of making advertising simple and we begin by creating you a great website to show off your brand. We make sure that your site has all the necessary features so that you can create a lasting impression and take pride in your web presence. To view our website portfolio, click here. 

  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

 

Filed Under: Content Marketing, digital marketing, Search Engine Optimization, SEO, website design, Website Security Tagged With: best website plugins, SEO, website and seo basics, website design, website developer, website management, website optimization, website seo practices, website success, WordPress Plugins

Search Engine Optimization Tips for a Small Business [Video]

June 5, 2019 by Advertising

Search Engine Optimization Tips

There is no denying that SEO (Search Engine Optimization) is one of the most cost-effective methods of advertising. Why? Because it not only allows your small business to target a certain market niche, but it also gives you greater control over the advertising budget.

Let’s be honest, word of mouth advertising can only take your business so far. If you’re serious about marketing your business in order to grow, check out our Search Engine Optimization tips.

 

Search Engine Optimization Tips for a Small Business

Still need help with Search Engine Optimization?

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of Search Engine Optimization, that’s why we call it ‘Adaptive SEO’. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in depth analytics to get you the highest rate of return on your advertising dollars.

If you have any questions or would like to find out more about how Advertising Is Simple can help you rank your business higher in the search engines, get in touch. 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

Filed Under: Adaptive SEO, digital advertising, digital marketing, How to Sell Online, Internet Marketing Delaware, marketing Delaware, marketing plan, Mobile Optimization, Search Engine Optimization, SEO, Website Security Tagged With: 2019 SEO, 2019 SEO tips, Adaptive SEO, adaptive seo delaware, Google tips, search engine optimization, search engine optimization Delaware, search engine optimization experts, SEO, SEO facts

Are You a Potential Cybersecurity Victim?

March 12, 2019 by Advertising

Do you know the status of your cybersecurity? How about that of your business? If you aren’t sure of the answers to these questions, you could be making a big mistake. One that may cost you sensitive information, or worse, the data of your clients. 
 
You’ve seen the news recently: hacks and data breaches have resulted in millions of pieces of information getting stolen by cybercriminals. And here’s the hard truth about the data that nobody wants to talk about: the victims are never going to get it back. 
 
Unfortunately, your fears aren’t unfounded. According to former FBI agent and friend of WSI, Scott Augenbaum, cybersecurity costs will reach 1 trillion dollars in five years – and it still won’t be nearly enough to stop cybercriminals!

There’s no denying it: navigating the digital world with caution and awareness is a necessity for businesses, both now and into the future. The only way to avoid becoming a cybercrime victim is by taking preventative measures.  

Cybersecurity eBook 

If you want to protect your sensitive accounts and information – and the data of your clients and partners – this cybersecurity eBook can help you do that. 

Download the WSI eBook: 

5 Cybersecurity Threats Your Business Can’t Afford to Ignore! 

 

The primary goal of the 5 Cybersecurity Threats Your Business Can’t Afford to Ignore eBook is to amplify the message that cybersecurity is important for every business that uses digital technology. In addition to learning about the 5 cybersecurity threats you can’t afford to ignore, resource also includes: 

  • A Cybersecurity Self-Check Test 
  • A Password Creation System 
  • Cybersecurity Do’s and Don’ts 
  • A Basic Cybersecurity To-Do Checklist 
https://www.youtube.com/watch?v=b8bXr-bMHHo&feature=youtu.be

We know the digital world can be a scary, confusing place sometimes, but it doesn’t have to be. With the tips, checklists and password creation system in the cybersecurity eBook, you and your business can once again feel safe using the power of the Internet and digital technology.  

Download your copy now

If you have and questions or would like to find out more about how Advertising Is Simple can help you avoid being a cybersecurity victim, get in touch. 

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com 

Filed Under: Advertising Delaware, digital advertising, digital marketing, online reputation management, Website Security Tagged With: cyberattacks, cybercriminals, cybersecurity

5 Tips on Protecting Your SMB from Cybercriminals

November 28, 2018 by Advertising

5 Tips on Protecting Your SMB from Cybercriminals

Just because you are a small to medium-sized business (SMB) does not mean you are not a target for online criminals phishing attacks.  In fact, it’s the opposite.  Being a small to medium-sized business makes you an easier target for cybercriminals.  While targeting a larger corporation may lead to more lucrative payouts, these larger corporations typically have IT departments that catch these attacks.  Typically smaller businesses do not have full-time IT help that assists them in their cybersecurity.  Cyber-attacks will mostly be initiated through email, here are 5 tips on protecting yourself from cybercriminals.

1.    Attention to Detail:

You may receive an email from what appears to be a co-worker or even superior.  This email may have some odd request like requesting an invoice or for you to send the company’s credit card information to pay a vendor.  In this situation, check the email address for any characters that are out of place.  Cybercriminals will attempt to mimic the email addresses of your co-workers to try to deceive you into releasing valuable company information.  In the event of this happening, contact to the supposed sender via telephone or in person to question their request.

 2. Download a Free Anti-Phishing Toolbar To Your Browser.

There are plenty of free Anti-Phishing browser extensions available.  Some are only available for certain browsers, causing you to have to download multiple extensions to different browsers and learning how each one works.  If you are looking for an Anti-Phishing browser extension that is compatible for Firefox, Chrome, and Safari we suggest Bitdefender Trafficlight. This extension protects from phishing attacks, filters out malware, identify trackers, and scans links.

The Danger of Using PHP 5 into the New Year

3. Be Careful With Your Browser Updates.

While It is always important to update your browser, you must be cautious with your updates.  These updates are created to protect you from online phishing and malware, and phishing predators are fully aware of these.  You may receive a notification telling you it’s time to update your browser or a new version of your browser is available for download.  Do not blindly trust these and automatically download them.  Simply take the time and perform a simple internet search to see if it is, in fact, a true browser update.  If it is not, I can almost guarantee you are downloading a nasty malware onto your computer.

4. Frequently Back up Your Data!

In a world with cybercriminals attacking small businesses with ransomware, backing up your data has never been more important.  A ransomware attack encrypts your hard drive, locking you out of your computer and work files.  The cybercriminal will then ransom access to your files in the form of a crypto currency like Bitcoin.  If you have backed up your data to a remote hard drive this attacks will leave you unaffected.  Simply back up the existing backup files and wipe your primary hard drive clean.

5. Question Authority.

Cybercriminals may attempt to target you by posing as an authoritative figure in the digital world.  This could be them pretending to be Google or Microsoft telling you an update is available for your Gmail or Outlook account.  Much like browser updates, do your due diligence to conclude the authenticity of the requests.

Phishing in the USA – Why SMB Need to be on Red Alert

Navigating the cyber world can be a difficult and intimidating task, especially when it comes to your cybersecurity.  Not only is Advertising Is Simple here to build and spread your digital brand, we are here as a source of knowledge for protecting your digital property, allowing you to spend the time necessary to run your business.

At Advertising Is Simple, we have prepared ALL of our client’s websites for the coming new year. We actively backup, maintain and update all our websites to keep them secure and running seamlessly. If your website was designed years ago and it has not been maintained, it is a ticking time bomb.

Need Help? Get in Touch:

302-407-0431 | info@advertisingissimple.com | AdvertisingIsSimple.com

Filed Under: Advertising Delaware, Internet Marketing Delaware, marketing Delaware, online reputation management, Website Security Tagged With: cyberattacks, cybercriminals, small business tips

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