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What is Clubhouse? Answering Most Asked Questions About the App

February 23, 2021 by Advertising

What Is Clubhouse

Adjusting to the day-to-day social media trends can be a major game-changer for small to medium sized businesses. Especially when it comes to competing with their larger rivals. This is why we’re here to tell you about the new social media sensation… Have you heard of Clubhouse?

What Is Clubhouse?

This invite-only app is described as an “Drop-In Audio Chat” and it’s a mix of podcasting, talk radio and social media. Just like with podcasts, there are many topics to choose from and since you join the conversation in audio only, there’s less intimidation to join an ongoing conversation. The talk radio element allows audience engagement and it eliminates the fear of missing out as you can join specific talks at your own convenience. 

Rooms on different topics are made up of moderators, speakers and listeners. Listeners can alert the host (the person who created the room) or other moderators (people who have been appointed moderators by the host) if they want to contribute to the discussion. Moderators can then accept or deny the request to speak. If accepted, the listener then becomes a speaker for the remainder of the session.

How do I get started with Clubhouse?

Currently, Clubhouse is available on IOS only and you will need an invite to get in. To start, you can download the app, register your username, and request an invite. Chances are some of your contacts are already on the app and they can send you one of their invites. Once you’re in, set up your profile with contact info, select topics you’re interested in and connect with people!

If you don’t want to miss any good conversations focused on your favorite topics in the future, make sure to turn on “Allow Notifications” in your settings.

Should I Be on It?

Although the app is fairly new, it is already valued at a billon dollars and considered a Unicorn startup next to Airbnb or Uber. While that is completely up to you, we believe joining Clubhouse and connecting with like-minded people is a new form of networking. This could be especially beneficial during a global pandemic.

Business is Getting Social — Are You?

Advertising is Simple has the tools to take your business social to the next level so that you can be where the conversations are taking place. If you have any questions or would like to find out more about how we can help you compete in the Social Marketplace, get in touch!

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

Filed Under: Small Business Tips, Social Media, Social Media Marketing, Social Prospecting, Social Relationships, Social Selling Tagged With: Clubhouse, new app, social media trends, what is Clubhouse

Let’s Talk about Cultivating Customer Loyalty 

November 3, 2020 by Advertising

Cultivating-Customer-Loyalty

In today’s increasingly over-crowded online marketplace, the key to cultivating customer loyalty is to consistently follow an effective digital marketing plan – something most companies still fail to do. 

Customer satisfaction should be front and center for every business. However, for a small business, it is crucial. Making customer service a top priority can make you more competitive against your larger counterpart. Let’s be honest, a company’s top asset is its customers. Happy and loyal customers not only support a business by continuing to do business with you, but also by referring you to friends and family. 

As a business owner, thinking of ways to rise above the competition should revolve around giving customers something they can’t get elsewhere. Want to learn more? Below are some actionable steps you can take now to ensure you’re cultivating customer loyalty in your business. 

Cultivating Customer Loyalty

Asking for Customer Feedback  

If you do this on a consistent basis, it will give you the power to improve the customer’s experience moving forward. A simple online form or social media poll is a great strategy for learning where you need to tweak your sales protocols and practices. 

The beauty of a small business is that you have a greater chance of making your customer service more personal and targeted. Customers can be very sensitive to whether you are genuine and sincere. Using their names and finding ways to compliment them will help to develop a trusting and loyal following. 

Identify and Anticipate Customer Needs 

Proactively listening to your customers and making an effort to get to know them as much as possible will help you fine-tune special deals geared towards their purchasing history. 

Be sure to assure them that you are aware of and ready to fix any problems that they may encounter. An apology can go a long way when something goes wrong. Make it easy for them to complain and impress them with your willingness to listen and diffuse the situation. 


Read More: How to Generate Demand for Your Products or Services 


Use Social Media as a Platform to Humanize Your Business 

Keep your customer aware of any new products, special sales or events. Do your best to engage with them and be prompt in responding to any comments (negative or positive) that they post regarding your business. 

Encourage Customers to Write Online Reviews  

Whether it’s on social media or online directories, you can capture reviews from your customers by making an easy-to-follow instruction pamphlet. The search engines love ranking those businesses who have a larger social footprint. Video testimonials is another valuable asset small business can use to illustrate how satisfied their customers are with their service and/or product. 


Read More: 6 Helpful Tips for Capturing Online Reviews 


 

Above all, say THANK YOU! Saying thank you after every transaction is one of the easiest ways to build a loyal following. Showing your customers that you appreciate their business makes them feel empowered and more likely to return! 

 

Advertising Is Simple helps small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace. 

  

AdvertisingIsSimple.com | 302.407.0431| info@AdvertisingIsSimple.com 

 

 

Filed Under: Brand loyalty, Branding your business, competitive edge, Customer Acquisition, digital marketing, How to Sell Online, Lead Generation, Reputation Management, Small Business Tips, Social Prospecting, Social Relationships, Social Selling Tagged With: cultivating customer loyalty, customer feedback, customer loyalty, customer relationship management, customer reviews, customer satisfaction, target customers

Benefits of CRM and Marketing Automation for Your Business

October 6, 2020 by Advertising

Benefits-of-CRM-and-Marketing-Automation-for-Your-Business

Managing databases and nurturing your leads are important components of running a successful business. If you want to save time and money, the best way to do it is to invest in a software that handles both CRM (Customer Relationship Management) and marketing automation.

Want to learn about all of the benefits of CRM and marketing automation? Keep reading!

Benefits of CRM

1. Improves Sales Performance – Collecting accurate data on your leads and customers will give your sales staff a better understanding of where each lead is in the sales process.

2. Improves Customer Satisfaction and Retention – Consumers tend to spend more money with a company of a positive customer experience. Make sure all of your customer data is stored in one place so all of your team members can access it to better serve your clients.

3. Increased Efficiency – Thanks to a CRM platform, you can automate many everyday tasks such as creating forms, tracking every domain and its renewal time, and generating reports.

4. Better Internal Communication – When all of your team members are on the same page while interacting with customer data in one system, employee satisfaction increases. It’s all about clear communication between your departments!

5. Stronger Data Security – Housing your data in one system (instead of your employee’s desktop) means greater security.

marketing-automation

Benefits of Marketing Automation

1. Time Savings – Marketing automation manages many of the repetitive, daily tasks that take up time from your marketing team.

2. Better Data – The right marketing automation platform will help your business with collecting and using data to make good business decisions. Not only will you be able to better understand your stored data, but you could also predict some customer behavior in the future.

3. Enables Segmentation and Personalization – With improved knowledge of your prospective customers, you can create targeted messages and automatically segment your data based on the profile, interests, and demographics.

4. Creates Brand Consistency – It’s important to create consistent, creative and well-branded messages to support strong branding in every touch point of the customer journey.

5. Increases Revenue and Average Deal Size – Improvement to your customer data leads to more targeted and effective marketing. In result, you can expect an increase in average customer lifetime value due to delivering a positive and consistent communication.

Trust us, one of the best decisions you will ever make as a business owner is by implementing a CRM and Marketing Automation system early on. If you want to learn more about lead management, we’re here to help!

Advertising Is Simple helps small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

 

AdvertisingIsSimple.com | 302.407.0431| info@AdvertisingIsSimple.com

Filed Under: CRM, Customer Acquisition, Internet Marketing Delaware, Lead Generation, marketing automation, marketing Delaware, marketing plan, Mobile Marketing, online marketing, Reputation Management, Small Business Tips, Social Prospecting, Social Relationships Tagged With: CRM, customer relationship management, lead generation, lead generation tips, marketing automation, small business tips, target customers

5 Secret Steps to Gaining an Edge on Your Competitors

May 9, 2017 by Denise Bernstein

The Secret Steps To Gaining An Edge On Your Competitors

 

 

 

 

 

 

 

 

Every business industry has to contend with competitors – it is just the nature of a global world where companies can reach consumers, no matter where they are located.

While this can be detrimental, it also could be beneficial. Think on it a moment; competitors make your business work harder to retain and stand out with customers. This can only serve to motivate your business to be its best in order to compete.

To remain relevant and profitable, your business goal should be to analyze and improve customer service in order to gain trust and loyalty. Fail to meet this goal and you could lose customers to the competition.

At Advertising Is Simple in Delaware, we understand how competitive the marketplace can be. That is why we have created this infographic on ‘5 Steps to Gaining an Edge on Your Competitor’.

Here are 5 Steps to help you gain an Edge on your Delaware Business competitors:

     1. Pay No Attention to the Man Behind the Wall

Pay No Attention to the Man Behind the Curtain

 

 

 

 

 

 

While it may seem that your competitor has a deep, dark and guarded secret that makes them the king of the industry – this is a mere illusion. Take a good long look at all the ingredients that they use to market and cater to their customers. Spend some time analyzing their methodology and soon enough their tactics will reveal themselves.

     2. Go Undercover:

5 Ways to gain and edge on your Delaware Business-Go Under Cover

 

 

 

 

 

 

A great way to discover a competitor’s strengths and weaknesses is to visit them every few months to experience their customer service in person.

While some might consider this undercover surveillance underhanded, I consider it out right smart business. Comparing yourself to the competition not only points out their weaknesses, it points out your own.

Sometimes it is hard to see things from the customer’s point of view. Putting yourself in their shoes may cause certain revelations on how your business can gain that competitive edge. This, in turn, will help in the overall success of your business.

Another way to analyze some of the top ranking competition is to look at the meta data on their website – look at the keywords, titles, and descriptions that they are using which may be leading to their higher ranking with search engines.

You can ‘View Page Source’ of any website with the ‘right click’ of a mouse. In most cases you’ll be able to tell a lot about what types of SEO methods are leading to their success.

5 Ways to gain and edge on your Competitors

 

 

 

3. Learn from Other Markets:

5 ways to gain and edge on your competition-Learn from other Markets

 

 

 

 

 

 

As experienced digital marketers, those of us at Advertising Is Simple are well aware that there are tried and true tools that work for any industry. Taking a look at what the most successful marketers are doing, digital-wise, is beneficial for any business. SEO tools, Social Media Marketing and marketing automation is the wave of the future – no matter your industry.

   4. Actually Use the Data:

5 Ways to gain and edge on your competition-Actually use the data

 

 

 

 

 

 

Over $20 Billion dollars is spent on marketing research each year in the U.S. Marketing research entails asking potential consumers what they think about a certain product, service or company.

Why spend the money if you’re not going to use the results to improve customer experience? Take into account what they like and don’t like about your product or service in order to gain their business.

   5. Stay Focused:

5 Ways to gain an edge on your competition- Stay Focused

 

 

 

 

 

 

Finally, competitive research is beneficial up to a point. If you find yourself fixating on the competition to the detriment of your business, stop and focus on what you need to do to improve your company.

Use these competitive edge tips to improve your Delaware business and to stay motivated for success. If you need help – Get in touch with Delaware’s Digital Marketing Experts.

 


Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

The Secret Steps To Gaining An Edge On Your Competitors

 

Filed Under: Advertising Delaware, competitive edge, Competitor Analysis, Content Marketing, marketing automation, marketing Delaware, marketing plan, online marketing, Social Prospecting, Social Selling Tagged With: advertising Delaware, advertising your business, content marketing plan, digital marketing tips, lead generation tips, marketing automation, search engine optimization

The Ins and Outs of Social Prospecting for Lead Generation

August 16, 2016 by Advertising

Inbound marketers realize the important role that social media plays in the market place. Facebook, alone offers 1 billion opportunities to connect with your ideal customer. Twitter has 230 million!

So what are you waiting for?

Social Prospecting Offers Industries of All Types and Sizes opportunities to identify and engage potential prospects. Simple strategies, such as social listening, can generate real leads for your business and translate into higher sales and growth for your business.

Who doesn’t want that?

We’ve created an eBook ‘How to Use Social Media to Find New Leads’ that can steer you towards the right strategies for finding potential prospects on Twitter, Facebook, LinkedIn, Pinterest and Google+.  Use this Social Prospect Workbook to get you on the right track to finding, connecting with and hopefully creating new customers.

How to Use Social Media to find New Leads: Social Prospecting Workbook

With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than monitoring keywords. It’s all about learning to engage people that may or may not know what your business can do for them. We got you covered, our guide will teach you the fundamentals of finding and identifying new customers.

This free, 19-page guide is a great resource for helping businesses get started on all the popular networks and generate new leads through each social media platform.

Every worksheet includes:

  • Short preparatory work to make the actual prospecting easy.
  • Visual instructions on how and where to find prospects.
  • Pro tips that will help you get the best results.
  • Prescriptions (Marketing Rx) for success.
  • Take-home exercises for follow-up prospecting

Grab your free copy of our How to Use Social Media to Find New Leads: Social Prospecting Workbook, how-to-guide below and start crafting the quickest and most effective way find potential customers and generate leads!

Fill Out the Form Below and Get your free copy now >>

HowToGuide-How-to-Use-Social-Media-to-find-New-Leads

 

Get in Touch Now!


If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Social Marketplace and manage your reputation, get in touch …

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

Filed Under: Lead Generation, Social Media Marketing, Social Prospecting, Social Selling Tagged With: Delaware Advertiser, Delaware marketer, lead generation, marketing Delaware, social prospecting

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