Do you ever feel like your email marketing efforts don’t lead to much success? Is the low open rate or no one downloading your content a regular occurrence for your sales campaigns?
We’ve all been there. Email marketing often may feel like shooting in the dark, but what if we told you it doesn’t have to be this way?
InsideSales.com analyzed over 18 million email marketing campaigns and today we’re going to share with you their research. We will also share useful tools to help boost your email marketing efforts in the future.
If you ever wonder how to optimize your emails for the best open and click-through rates, there are many tools that can help you determine best practices. Here are a few features worth checking out:
- Send Time Optimization for Mailchimp Users – This tool uses data science to determine when your contacts are most likely to engage, and sends it then. Keep in mind that it’s a paid feature included with all Pay As You Go, Monthly, Pro, and High Volume Plans.
- SendinBlue has developed a feature that allows you to account for different variables and optimize email efficiency while avoiding long hours of research and setup. You can sing up and send up to 300 emails/day for free!
- CoSchedule – The best way to schedule emails is with a marketing platform built to get your team organized. With Email Marketing, you can easily connect your preferred email platform (MailChimp, Campaign Monitor, Constant Contact, and ActiveCampaign) to CoSchedule with just a couple clicks. You can also use CoSchedule’s exclusive Email Subject Line Tester to optimize and perfect every subject line to drive more opens, more clicks, and more conversions.
To determine the best subject lines for your email campaign, we recommend looking at it from a customer perspective first. What emails do you most likely click on? A shorter title that sparks your interest and leaves you wanting more or a long run-on subject line that looks spammy and is too vague?
Emails with attachments seem to add more importance and urgency to your message. It’s worth keeping that in mind since research from InsideSales.com shows that those emails are 10% more likely to be opened.
Email marketing doesn’t have to feel like a constant trial and error. With these helpful resources and best practices, we believe your next campaign will be a hit!
5 Ways to Skyrocket Your Email Marketing
If you have any questions or would like to find out more about how Advertising Is Simple can help you with email marketing, contact us today!