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Top 7 SEO Tips for Local Business

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Top 7 SEO Tips for Local Business

Have you heard of SEO (Search Engine Optimization), and know that it can be beneficial for your business, but just don’t know where to start? Here is a checklist of our top 7 SEO tips to show you what areas you should focus on, what needs to be optimized, and what you need to do to fix any problems you may encounter to best position yourself for local search traffic and business.

1. Start with a comprehensive audit

When you create a complete snapshot of your current SEO efforts, along with an understanding of your competition, you’re able to curate a plan that is going to be more effective and sustainable. We recommend that you conduct regular SEO audits and maintain an organized worksheet to record and track your progress.

2. Optimize your Website & Landing Page

When it comes to organic and local search, having a properly optimized site is more important than ever before. Organic signals are now tied into the local algorithm and having a properly optimized website will help you outrank your competition. 

3. Correct Basic Location Information

Correct all discrepancies and inconsistencies in your business Name, Address, Phone number (NAP) and other related information. Also, ask questions about previous business names or previous experience with SEO or SEO penalties.

4. Seek Reviews & Reputation Management

Reviews have a direct impact on local search rankings. They can make or break a local business regardless of how well their keywords can rank. So, you’ll want to spend some time acquiring them in a manner consistent with the directory or service, such as Google, Facebook, or Yelp.  For any directory, we strongly discourage paying for reviews.

Consumer Reviews and Reputation Management

5. Analyze and Maintain “Google My Business” Page

Find the proper Google My Business (GMB) URL and record it in your Local SEO Audit Spreadsheet. Follow Google’s guidelines to assure your business NAP, category, and subcategories, and other items are represented properly on your Google My Business listing.

6. Create Organic Link Building & Avoid Penalties

You need to keep the site out of a penalty short term and long term. You need to identify any potential problems and prepare yourself to make effective business decisions. Google penalties can be brutal, and recovery is not a walk in the park.

7. Analyze your Social Profiles

Review your profiles – Facebook, Google My Business, Foursquare, Twitter, Linkedin, Youtube, Instagram, etc.- and verify they have consistent branding, NAP consistency, high-quality photos, a business description, positive reviews, effective geo-targeting, and other elements in accordance with the guidelines of the platform. It’s very important that you post regularly to these platforms for them to be useful in your SEO efforts.

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

We believe local SEO plays a big part in the digital marketing arena and we have no doubts it will remain for many marketing light years to come! If you have any questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace while managing your online presence, get in touch!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

How Local SEO Efforts Can Benefit Your Business

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How Local SEO Efforts Can Benefit Your Business

Keeping up with the ebbs and flows of search engine optimization is part of every marketer’s job. While local SEO has evolved a lot in the recent years, it is certainly one of the strongest assets a business can invest in.

What businesses need to realize is that an effective digital marketing strategy is a lot of various tools, of which the main ingredient should be SEO. To achieve marketing harmony, all elements need to be implemented in a cohesive manner. A good digital marketing company knows this and will offer Adaptive SEO packages that will perform much better in the whole than any other quick fix solution.

A good place to start is by getting your house in order (your website, your social media properties and local directory listings). Marketers use search engine optimization to provide informational and educational content that is typically supported by the use of social media, publishing blogs and creating video content. All of these strategies help boosting SEO efforts.

Local SEO

According to the Pew Research Center, 91% of adults use search engines to find information.
46% of the searches on Google are have local intent. In fact, they represent billions of high-value searches for local businesses and services. 

It’s been proven that when people perform local intent searches, there’s typically a much higher intent to purchase. This leads to a higher conversion rate. When taking into consideration mobile users, the likelihood of that local search resulting in an in-store visit increases 35%.

The Takeaway

While many praise SEO for its ability to help businesses expand and scale, don’t forget to take care of business in your own backyard by running local campaigns.

Read More: How to Kickstart Search Engine Optimization for Your Local Business

 

At Advertising is Simple, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in-depth analytics to get you the highest rate of return on your advertising dollars.

 

We believe local SEO plays a big part in the digital marketing arena and we have no doubts it will remain for many marketing light years to come! If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace while managing your online presence, get in touch!

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

 

 

5 Design Elements Your Business Website Can’t Do Without [Video]

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5 Design Elements Your Business Website Can't Do Without

Your business website is your most valuable online resource. A well-designed website with quality content is a must these days as it’s a necessary base to any digital marketing plan. Since it is your most valuable asset, it’s essential to create a well rounded marketing strategy that points any traffic back to your main domain, whether it’s on social media or in directory listings.

Look at it this way. Your website is typically the first and foremost digital marketing tool your business has. It is not only your way of informing your customers who you are and what you do, but also how you do it better than your competition. More and more customers are doing thorough online research on companies before they make a buying decision and they let website design impressions form their opinion about your brand. That is why your website needs to look professional.

When was the last time you updated your website? If your site is at least a few years old, here are 5 must have website design elements you need to invest time in now:

5 Design Elements Your Business Website Can’t Do Without

Read more here: 5 Must Have Website Design Elements that Enhance User Experience

Need help with your website? Our expert web designers can help get your business a greater presence on the Internet with a clean, responsive and mobile-friendly website design. If you have any questions or would like to find out more about how Advertising Is Simple can help you, get in touch!

AdvertisingIsSimple | 302.407.0431|

info@AdvertisingIsSimple.com

5 Must-Have WordPress Plugins That Enhance Website Functionality

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5 Must-Have WordPress Plugins That Enhance Website Functionality

Building a website without SEO is like building a road without direction. It could be costing you more than you imagine. Your website is the home base for all your marketing efforts. That’s why your page loading time should be up to speed and design clean and user friendly and all content fully optimized for search. One way to achieve it? By installing some WordPress Plugins that enhance the performance of your website.  

According to this research, a visitor can form an opinion about your online presence in about .05 seconds once the page loads. That means what they see online can either make or break your business! If a well-designed website is not one of your most utilized tools at the moment, we’re here to tell you it’s time to use these must-have WordPress Plugins.  

  

5 Must-Have WordPress Plugins That Enhance Website Functionality  

 

  1. Yoast SEO– This WordPress plugin is one of the most popular ones as it helps you with your search engine optimization. Since we all know how important it is to feature optimized content on your website, it’s worth considering this plugin for its readability and SEO analysis.  
  2. Google XML Sitemaps– Once you install and activate this plugin on your website, a sitemap will be generated automatically. This way it’s easier for search engines to index your blog. The plugin does everything for you, updating your sitemap after each new piece of content that you publish. 
  3. W3 Total Cache– As Neil Patel once mentioned, many people overlook just how important it is to provide a lightning quick experience with each website visit. Even Google has made it clear that site speed is an important ranking factor. Thankfully with this plugin, you can improve site speed, as well as the overall user experience. 
  4. Jetpack – We cannot stress enough how important it is to invest in your website’s security! This plugin provides just that, plus it offers performance and site management. Jetpack is your site’s security detail, guarding you against brute-force attacks and unauthorized logins.
  5. Akismet Anti-Spam– Quite possibly the best way in the world to protect your blog from spam. Akismet checks your comments and contact form submissions against our global database of spam to prevent your site from publishing malicious content.

  

Read more: 5 Reasons Why a Good Website Design is Important for Business Growth  

  

As they say, your website is a window to your business, so make sure it’s fully optimized and set up for success! If you still don’t know where to start, we can help! 

 

Advertising is Simple is in the business of making advertising simple and we begin by creating you a great website to show off your brand. We make sure that your site has all the necessary features so that you can create a lasting impression and take pride in your web presence. To view our website portfolio, click here. 

  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

 

5 Steps to Kickstart Search Engine Optimization for Your Local Business

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search engine optimization tips

There are many Search Engine Optimization tactics and at times it has frustrated even digital marketing professionals to determine which one of them work and which don’t. One thing is clear, though. Google is rewarding those websites that are optimized across the board for all types of devices including mobile and desktop.  

What local businesses need to realize is that an effective digital marketing strategy is a lot of various tools, of which the main ingredient is SEO that need to be implemented in a cohesive manner to achieve marketing harmony.  

Does your business website indicate a positive user experience at the moment? If you’re not sure, here are 5 SEO essentials that are sure to kickstart higher search rankings for your local business. 

 

5 Steps to Kickstart Search Engine Optimization for Your Local Business
 

  • Updating your local directories and verifying your site on online listings such as Google My Business, Yelp, and Manta. 
  • Having a secure website that loads quickly and is easy to navigate both on a desktop and mobile devices. 
  • Implementing meta data for each page and including ALT tags for each image. 
  • Establishing a sitemap to identify the type of website page. 
  • Consistently sharing well–written and original content that is valuable to readers. 

The bottom line is, you can get great results for your Delaware Business if you start using these 5 steps right away to attract more search traffic to your website!  

 

Need help with Search Engine Optimization? 

If you have any questions or would like to find out more about how Advertising Is Simple can help you rank your business higher in the search engines, get in touch. 

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

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Wilmington, DE 19804
Phone: (302)407-0431

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