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5 Must-Have WordPress Plugins That Enhance Website Functionality

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5 Must-Have WordPress Plugins That Enhance Website Functionality

Building a website without SEO is like building a road without direction. It could be costing you more than you imagine. Your website is the home base for all your marketing efforts. That’s why your page loading time should be up to speed and design clean and user friendly and all content fully optimized for search. One way to achieve it? By installing some WordPress Plugins that enhance the performance of your website.  

According to this research, a visitor can form an opinion about your online presence in about .05 seconds once the page loads. That means what they see online can either make or break your business! If a well-designed website is not one of your most utilized tools at the moment, we’re here to tell you it’s time to use these must-have WordPress Plugins.  

  

5 Must-Have WordPress Plugins That Enhance Website Functionality  

 

  1. Yoast SEO– This WordPress plugin is one of the most popular ones as it helps you with your search engine optimization. Since we all know how important it is to feature optimized content on your website, it’s worth considering this plugin for its readability and SEO analysis.  
  2. Google XML Sitemaps– Once you install and activate this plugin on your website, a sitemap will be generated automatically. This way it’s easier for search engines to index your blog. The plugin does everything for you, updating your sitemap after each new piece of content that you publish. 
  3. W3 Total Cache– As Neil Patel once mentioned, many people overlook just how important it is to provide a lightning quick experience with each website visit. Even Google has made it clear that site speed is an important ranking factor. Thankfully with this plugin, you can improve site speed, as well as the overall user experience. 
  4. Jetpack – We cannot stress enough how important it is to invest in your website’s security! This plugin provides just that, plus it offers performance and site management. Jetpack is your site’s security detail, guarding you against brute-force attacks and unauthorized logins.
  5. Akismet Anti-Spam– Quite possibly the best way in the world to protect your blog from spam. Akismet checks your comments and contact form submissions against our global database of spam to prevent your site from publishing malicious content.

  

Read more: 5 Reasons Why a Good Website Design is Important for Business Growth  

  

As they say, your website is a window to your business, so make sure it’s fully optimized and set up for success! If you still don’t know where to start, we can help! 

 

Advertising is Simple is in the business of making advertising simple and we begin by creating you a great website to show off your brand. We make sure that your site has all the necessary features so that you can create a lasting impression and take pride in your web presence. To view our website portfolio, click here. 

  

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

 

5 Reasons Why a Good Website Design is Important for Business Growth 

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good website design

Did you know investing in a good website design early on is one of the smartest things a business can do? Why? Because there’s no better way to quickly inform your customers who you are, what you do and how you do it better than your competition.  

Research shows that a user/ potential customer can form an opinion about your online presence in about .05 seconds once the page loads. That means what they see online can either make or break your business! If a well-designed website is not you first and foremost marketing tool at the moment, we’re here to tell you it’s time to change that! Here’s 5 more reasons why a good website design is important for your business growth: 

 

5 Reasons Why a Good Website Design is Important for Business Growth 

 

  1.  Better Branding. In simple words, your website should act as an extension of your brand. To leave a lasting impression on your visitors, invest in a professional looking website with clear call-to-actions for potential customers. Also, keep in mind that if your web presence doesn’t transfer to a good experience on mobile devices, about 50% of your visitors will most likely think you don’t care about them. 
  2. Higher Google ranking. By creating a responsive and mobile-friendly website, you will have greater success in reaching more potential customers. Implementing SEO and creating quality content tells a search engine like Google that your website is relevant, therefore more people need to see it. Result? Higher rankings!
  3. Data-Driven Results. Use Google Analytics (for free) to learn how your users are interacting with your company’s website and then improve their experience accordingly. Trust us, your website will prove invaluable in providing data about your customers and their buying behaviors! 
  4. 24/7 Accessibility. With the help of a good website design, business owners are able to create a user-friendly and welcoming online environment where visitors can get useful information any time of the day. 
  5. Better Customer Service. One last thing to remember when it comes to a good website design is that it should be all about the user! That means easy navigation, clean layout, visible contact information, up to date links and of course, quality content. Your clientele will NOT be impressed with a dated and poor functioning website! Remember, first impression counts! 

 

As you can see, a good website design has the potential of becoming the most effective marketing and branding material your business can use.  

 

Are you ready to invest in a good website design? 

 

RELATED POST: 7 Steps to Making Your Website a Success

 

Advertising is Simple is in the business of making advertising simple and we begin by creating you a great website to show off your brand. We make sure that your site has all the necessary features so that you can create a lasting impression and take pride in your web presence. To view our website portfolio, click here.

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 
 

17 SEO Myths That Should be Left Behind

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We have focused upon how important SEO is in creating an internet presence for your Delaware business for the last couple of our blogs. For years now, there have been the #SEOisDead conspiracy theorist out there claiming that search engine optimization is a waste of time.

It would be foolish for businesses to stop including SEO in their digital marketing strategy. The goal of search engines is to take searchers to the most relevant results for which they are searching.

True, SEO tactics today are so very different from what they were a few years ago. At times it has frustrated even digital marketing professionals to determine which of these tactics work and which ones don not.

One thing is clear, Google is rewarding those websites that are optimized across the board for all types of devices; mobile, tablet, laptop and desktop.  They are looking for a variety of quality indicators that indicate a positive user experience.

Google is not going to give as much weight to a website that has a high abandonment rate. If a large amount of users are leaving your website before a page fully loads, that is a sign that you are not providing an engaging experience.
17 SEO Myths That Should be Left Behind

Are you confused about SEO and looking for some clear advice on what SEO strategies to embrace and which ones to nix? Then download our ebook ’17 SEO Myths You Should Leave Behind’.

Fill out the form below to download our ebook now!

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace and manage your online presence, get in touch …

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

10 Huge SEO Mistakes You Do Not Want to Make

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Are you in the process of re-designing your website?

A website re-design should not focus solely on aesthetics; form and function should be considered, as well. A flashy exterior will not help if people can’t find your website via search or can intuitively navigate throughout your site’s pages.

While Search Engine Optimization (SEO) is in a constant state of flex, it is something you cannot afford to overlook. There is a bunch of SEO Factors to consider well before you begin your website re-design. Things such as load speed, security, schema markup and directory listings play a big part of getting your website a great online presence.

10 Huge SEO Mistakes You Do Not Want to Make

 

Want to prevent your website from becoming a virtual money pit with no ROI(Return on Investment)?

Fill out the form below to download our ’10 SEO Mistakes to Avoid During Your Next Website Redesign’:

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace and manage your online presence, get in touch …

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

Website Makeover Tips That Will Increase Lead Generation

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Website Makeover Tips That Will Increase Lead Generation

Things happen quickly in the digital world and it should come as no surprise that website design has been rapidly changing over the last few years. With google implementing their mobile-friendly algorithm that ranks those websites that are mobile optimized higher in mobile search results, as well as the explosion of consumer penchant for graphic content such a videos and visually appealing content, it has become necessary for a constant monitoring and adjustments to a company’s digital strategy.

A well-maintained website generates more leads and helps to grow business. If your website is more than a few years old, it is safe to say that you are in need of a website makeover. While redesigning your website should focus on the visual elements, form and function need to work well together. Make sure to incorporate SEO (search engine optimization) from the beginning. Building a beautiful website does you no good if no one can find it!

Chuck Bankoff, Director of Web Services for Kreative Webworks, recently authored a very helpful article on Digital Marketing Trends Titled: “5 Website Makeover Tips to Get More Leads”.

5 quick website makeovers that can help kick-start

your website makeover:

 

1. Add Customer Testimonials
2. Use a Responsive Design
3. Test Multiple Landing Pages
4. Include an Explainer Video
5. Provide Calls to Action on Every Page

 

Click Here to Read the full article.

 

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Social Marketplace and manage your reputation, get in touch …

 

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

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Phone: (302)407-0431

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