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7 Great Mobile App Features for B2B Companies That Will Make Their Clients Smile

June 20, 2017 by Advertising

Have you been considering building a mobile app for your B2B Company? Many deem that mobile apps are more for B2C businesses. Not true.

While it is easy to see great value of a mobile app for a B2C business, such as streamlined ordering, push notifications and the ability to offer incentives to customers through loyalty programs. With B2B marketing, it gets a little more obtuse on what the value can be for developing a mobile app.

A well-designed B2B mobile app can give a great ROI and help build a clientele base that is loyal and easily accessible.B2B Mobile Apps Delaware  If your business is in manufacturing, a mobile app can be useful to clientele who may be researching your product. There is the added benefit of streamlining the ordering process. A regular client could place orders based on past ones easily from anywhere.

Likewise, imagine how empowering a mobile app could be for your sales team. They will have easy access to CRM information, such as sales, marketing, quotes and invoicing that they can conveniently share with prospects and clients.

Do you want to stay ahead of your competitors? If your current mobile strategy does not include Mobile Apps, now is the time to consider investing in one. In today’s post, we are sharing 7Top Reasons Your B2B company  can absolutely benefit from a Mobile App.

7 Great Mobile App Features for B2B Companies That Will Make Their Clients Smile:

  1. Promotional Features: If your business holds special events, such as trainings, seminars, symposiums, or promotions, a mobile app can be invaluable by allowing you to showcase key information & promotions, track attendees and post comments or updates.
  2. Newsletter Sign Up: Entice clients to sign up for your mailing list in order to get exclusive updates, industry based news, special offers or notifications. By becoming an authority in your industry through sharing valuable content, you will develop a trust and reputation which translate into sales.
  3. Appointments and/or Consultations: Your clients will appreciate the ease with which they can schedule appointments or consultations. Your sales team can utilize this feature to schedule appointments with clients and prospects, helping to get more business on the books.
  4. Push Notifications: Send exclusive messages directly to your clients’ phones. Push notification can utilize geo-fencing marketing technique to target clients based on their location.
  5. Merchandise or Invoicing: Build your own marketplace or integrate with your current online store. Customize your products and descriptions, accept payments in-app (set up shipping and taxes) and add an option for pick-up or virtual delivery, if your product is digital.
  6. Loyalty Programs: Even a B2B can benefit from creating a loyalty program rewarding repeat clients with incentives, coupons or promotional items.
  7. CMR System: Easily connect with, manage and contact clients. View your app’s user-base and their locations. Easily access all orders or see how users interact with your app.

The best way to develop a B2B mobile app is to thoroughly analyze your business and think creatively about what types of mobile app features will best serve you and your clientele.  Customizing and testing your mobile app will add true value to your B2B mobile marketing, creating a streamlined process for you and your clients.

Advertising Is Simple, a full service advertising company in Delaware, is offering a chance to win a free mobile app for one lucky business through the end of June.

Will it be you?

You can’t win if you don’t enter, so Click Here to find out more now – Good Luck!

Filed Under: Advertising Delaware, digital marketing, mobile app, Mobile Marketing, Mobile Optimization Tagged With: Mobile apps, Mobile apps Delaware, mobile marketing, mobile-friendly

5 Reasons Your Retail Store Needs a Mobile App to Stand Out From the Competition

June 13, 2017 by Advertising

5 Reasons Your Retail Store Needs a Mobile App to Stand Out From the Competition

Ecommerce has been making strides in the digital marketing industry, and it’s time for traditional retail stores to acknowledge it. Considering the digital era we live in now and how fast it changes, the shopping experience will only continue to evolve for both the shops and the customers. Needless to say, it’s only smart for retail businesses to face this problem sooner rather than later.

Do you want to stay ahead of your competitors? If your current mobile strategy doesn’t include Mobile Apps, it’s time to consider why. In today’s post, we’re sharing 5 Top Reasons Your Retail business absolutely needs a Mobile App.

5 Reasons Your Retail Store Needs a Mobile App to Stand Out From the Competition

 

  1. Personalized experience – A mobile app will not only enhance your customers’ in store experience, but also cater to the tastes and needs of each one of them. With an app, you can keep the customers informed about the latest inventory based on his/her interests. That’s added value to your relationship with the customer! Not to mention, it’s uber convenient, too.
  2. Increased Customer Engagement – Your relationship with the customers doesn’t have to be limited to the times they visit your store. Thanks to a Mobile App, you can offer special deals to your clientele, give them wishes on their birthday or other special occasions. All this engagement adds up and may result in impulse buys from the customers.
  3. Direct Marketing Channel – Unlike traditional marketing channels, Mobile Apps have a wider reach and can be integrated on multiple marketing sources. They also allow you to run flash sale campaigns that attract lot of sales these days. The biggest advantage? Your marketing campaign would run 24/7, so you can be visible to your costumers at all times!
  4. Personalized Loyalty Programs & Rewards – No better way to reward your users! Consumers are much more inclined to download and use your app if they know they’ll be rewarded. Also, the great thing about apps is the fact they give marketers the power to create a personalized rewards program based on the individual costumer.
  5. It’s fun. – Let your costumers be more interactive with your brand! There’s nothing better for branding than showing off your fun personality and let your customers relate.

 

Can you see how a mobile app for your Delaware retail business could come in handy? Mobile apps mean more awareness and reach for your business and which can result in more loyal customers and increase in sales.

Apps are handy, and the businesses around the world are taking notice of that more and more each day. What about your Delaware business – is it ready to embrace the mobile app revolution?

 

Check out some of the Retail Store Mobile Apps developed by Advertising Is Simple below.

 

TriState Liquors Mobile App developed by Advertising Is Simple Delaware

Tri state mobile app download

DB Tailors Mobile App developed by Advertising Is Simple Delaware

Want to win a FREE Mobile App for your Retail Store? We are giving away 1 fully developed app featuring up to 12 functionalities!

Check out this link for more information on how to enter.


Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

 

Filed Under: Advertising Delaware, Branding your business, digital marketing, mobile app, Mobile Marketing Tagged With: Mobile apps, Mobile apps Delaware, mobile marketing, mobile marketing Delaware, mobile-friendly

4 Tips for Finding Focus in A Mobile World

December 13, 2016 by Advertising

You know mobile technology is everywhere these days, but how do you harness the power of mobile to boost your business?

The key is focus. If you can find just one element of mobile that connects with your customers – and use it to improve their experience with your business – it’ll make all the difference.

For key tips on how to cut through the distractions and keep up with the changes, download our latest guide, 4 Tips for Finding Focus in A Mobile World.

Mobile technology has powerful influence over the way we communicate, interact and do business. But with technology comes distraction, uncertainty and constant change. It’s tough for businesses and marketers to do the right thing when the right thing is an evolving target.

4 Tips for Finding Focus in A Mobile World

This free, 12-page guide is a great resource for helping businesses figure out what to focus on in a world with so many distractions.

You will learn:

  • How to use mobile technology from a perspective that benefits your business
  • How to think like a customer and develop a customer-centric mobile strategy
  • How to get predictive and be proactive
  • Best practices for planning while still remaining agile

Grab your free copy of our mobile marketing how-to-guide below and start crafting a customer-centric mobile experience that wins you new customers and repeat business!

Fill Out the Form Below to Get your free copy now >>

[contact-form-7 id=”1806″ title=”Complimentary Guide – Email Marketing”]

 


If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace, get in touch …

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

Filed Under: Advertising Delaware, Mobile Marketing, Mobile Optimization Tagged With: digital marketing, mobile marketing, mobile marketing Delaware

5 Mobile Marketing Tips for the Holidays

November 29, 2016 by Advertising

5 Mobile Marketing Tips for the Holidays

Take advantage of the holiday season this year by embracing these five mobile marketing strategies. Digital marketers have been pointing to the growing importance of mobile marketing since smartphones have literally become the ‘digital lifeline’ for many Americans. (10% of American smartphone owners say that it is their only connection to the internet and 30% say they have limited alternatives).

If you have not used mobile to market your products and services, then you are missing a big opportunity to grow sales. Google found that 67% of consumers are more likely to make a purchase if a mobile site offers a positive experience, whereas 61% would leave a mobile site if they cannot find what they are looking for immediately.

Do not lose the opportunity to grow leads and conversions by failing to optimize your campaigns for mobile. Here are five tips that can help get the most out of your mobile marketing strategies.

1. Be Responsive: People are increasingly using their mobile devices to shop online and make purchases from the palm of their hand. A responsive web design is a popular tactic to use to reach customers no matter what their ‘shopping device’ of choice is – tablet, laptop, desktop or smartphone.

2. Adwords Call Extensions: Increase click through rates by 4-5% with call extensions that allow people to click a button to reach you easily. This is a great feature for local businesses, as people can search for something like a restaurant on their phones and find the number to make a reservation or place a take-out order.

3. Click to Call CTA: Calls-to-Action are one the most important inbound marketing tools available. When it comes to mobile marketing, you want to make sure that the button is large enough for a person’s thumb to easily tap it. Your CTA needs to be highly visible.

4. Email Optimization: With over half of all emails opened on a smartphone or tablet, mobile optimization of emails in order to make the experience better for your audience is imperative.

5. Mobile Marketing Automation: To grow your customer base, mobile marketing automation When implementing MMA, a high percent of developers report increased engagement, higher revenue, improved conversions, better user insights and higher retention.

Use these 5 Mobile Marketing Strategies this holiday season to help grow your sales and create better branding for your business. If you need help, get in touch.


If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace and manage your online presence, get in touch …

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

Filed Under: Advertising Delaware, Mobile Marketing, Mobile Optimization Tagged With: advertising Delaware, mobile marketing, mobile marketing Delaware

Check Out Our Niftiest Mobile Marketing Checklist You Ever Did See

January 26, 2016 by Advertising

Christmas is below the horizon and the shopping season has drawn to a close. Take the time to consider how you searched for inspirations and did research on possible presents. Did you use Facebook, Twitter, Pinterest, your Smartphone and tablet?

If you’re like most people, you’re probably on your phone or tablet pretty much all day long. These mobile devices are the ones people use when they’re on-the-go and away from work.

A good percentage of us use our phones to do online activities. So a good question for business marketers is “Do you run marketing campaigns that take into account that the vast majority of your audience is searching for your website or engaging with your social profiles from a mobile device?” Many companies will answer is NO to this question, which means they are failing to make their customer’s experience with your business digital properties optimized. Mobile marketing should be at the forefront of your marketing strategy.

Businesses everywhere should make their new year’s resolution to cater to a mobile audience for every marketing initiative they launch. If you’re wondering the best way to ensure you are mobile optimized, check out our latest infographic we created; ‘The Niftiest Mobile Marketing Checklist You Ever Did See’:

Check Out Our Niftiest Mobile Marketing Checklist You Ever Did See

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace, get in touch …

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

Filed Under: Advertising Delaware, Mobile Marketing, Mobile Optimization Tagged With: mobile marketing, mobile optimized

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