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How to Generate Demand for Your Products or Services 

April 14, 2020 by Advertising

How to Generate Demand for Your Products or Services

Successful marketing is all about three things: the right message, your target audience and good timing. When those essential elements meet, you are in a better position to generate demand for your products and services. 

Since there are many digital marketing strategies you can tap into these days, it’s crucial to know your buyer persona first. Why? Because that way you can instantly determine which channel might be the most beneficial to promote your business along with the products and services you offer. 

Targeting 

What you already know about your potential prospects will determine how you can effectively target them. Knowing your prospects’ intent is a key to turning them into paying customers. One way to achieve this is through Pay-Per-Click (PPC). 

Pay-Per-Click 

PPC ads are a great way to determine someone’s intent, because they appear on Google search results whenever someone types the keyword or phrase you linked in your ad campaign. This type of digital marketing is excellent for getting your products and services in front of those who are already looking for it.  

Another benefit of using PPC ads is the fact you can target ads by location once you specify your campaign to one region. However, the main benefit of targeting your potential audience with PPC is working with a fixed budget and an ability to cost-control your ad campaign according to the demand. 

Geolocation & Geotargeting 

This tactic is not only great for reaching potential customers in the location that you service, but it’s also effective because it’s based on user’s behavior data and preferences. 

Content Marketing 

The best way to attract people with the right intent is to create content that answers the questions they’re asking. You can do so by writing articles highlighting not only relevant information potential customers wants to know, but also your products and services. 

The idea of investing time in content marketing is to educate your potential customers so they can process the information they need to later make a confident purchasing decision. 

 

Need Help with Generating Demand for Your Business? 

 

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.   

  

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

 

 

Filed Under: Branding your business, Content Marketing, digital marketing, geo-targeted advertising, Internet Marketing Delaware, Lead Generation, marketing Delaware, marketing plan, Pay Per Click Tagged With: content marketing, generate demand, geo-targeted advertising, increase leads, lead conversions, lead generation, lead generation tips, pay per click advertising, pay per click campaign

Why Local Businesses Should Use Geo-Targeted Advertising

July 7, 2016 by Advertising

Who are the people in your neighborhood?

Newsflash to all the business owners of brick and mortar stores out there — It is extremely important to get to know your community and geo-target ads towards those consumers within a certain radius of your shop. After all, they are the ones most likely to be repeat customers.

Convenience is a must nowadays. I make it a point to find the closest stores to my commute home from the office. It’s so much easier to make a quick stop along that route than to travel miles off course to pick up everyday items I need. That is pretty much every busy working’s shopping persona … convenience and instant gratification.

By targeting those consumers in your neighborhood, you are more likely to create a repeat customer base. Over sixty percent of consumers take action on location-based ads. Half of mobile users will visit a store within twenty-four hours of conducting a local search. These are real numbers that could add up to some real increase in revenue.

People want to shop local. Not only because it’s convenient, but because they realize it’s in their best interest to support their local economy. Supporting local businesses makes for a more vibrant community and keeps property values high.

No one wants to live in a community with a bunch of boarded up vacant buildings. It’s not only an eye-sore, it’s a safety issue. Geo-targeted advertising works. So give your neighborhood the opportunity to support your business by giving them a shout out that you’re there and ready to supply them with the convenience of shopping local.

Check Out Our Infographic : Be a Good Neighbor and Target Customers Right in Your ‘Hood

Why Local Businesses Should Use Geo-Targeted Advertising


If you’d like help with geo-targeting your customers, get in touch with your Delaware’s premier full-service advertising agency today. We make advertising simple.

Matthew J. Doyle | 302-407-0431 | mdoyle@advertisingissimple.com

Filed Under: Adaptive SEO, Advertising Delaware, geo-targeted advertising, Mobile Marketing Tagged With: geo-targeted advertising, local advertising, targeted advertising

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