Facebook Advertising | Advertising Is Simple Delaware

Being the most popular social media platform out there, Facebook is a great marketing tool these days for any business out there who’s looking to either convert or build awareness around the brand.

If your ultimate goal is to grow your business through new clients and sales, it’s time to consider running a Facebook contest. Here’s everything you need to know about setting up and running one:

Determine Your Goal

Lead Generation – If your goal is to collect more email addresses for your newsletter or email promotion blast, a Facebook contest is a great tool for that.
Getting new customers – Offer a new discount or promotion to those who sign up for your contest.
Growing your account – Ask your entrants to like your business Facebook page when participating in the giveaway.
Promoting an exclusive offer or a sale – Offer a product or service that’s already on sale as a giveaway prize to get people interested in what your business has to offer.

Choose a Giveaway Prize:

Offer a relevant prize to all your potential customers, in other words – entice them to enter your Facebook contest. The goal is to give away something that people will be willing to take action for. Furthermore, your prize should be relevant to your target audience, so make sure to allocate an appropriate amount towards a prize (product or free service).

Select an Entry method:

Don’t ask for too much from your participants, so they don’t get discouraged or confused. Be clear and direct about how to enter your giveaway. We recommend sharing up to 3 rules of entry:

Like a business’s Facebook page
Comment
Tag a friend
Fill out a form on a landing page – great option for collecting emails
Offer an additional entry for those who share your post on their page

Include These Giveaway Post Must Haves:

Design an appealing post – Decide what’s the best way to grab people’s attention keeping your target audience in mind. Next, make sure that you include important information (prize, deadline, your logo, etc.) in the image as well as the giveaway caption. Try to be as specific yet concise as possible.
Include what’s the giveaway prize
Share the rules for entry
Determine who can participate and what are the entry deadlines
Include how and when you’ll select a winner

Important

Check Facebook Contest Rules to make sure that your promotion doesn’t violate any platform rules, such as ‘Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.’

Promote Your Facebook Contest:

Pin the Post – Make sure your giveaway post is pinned to the top of your page for the duration of the contest and when you announce the winner.
Facebook Ad and Boosting – Put some money into running an ad or boosting your giveaway post on Facebook to reach more people and to target the right audience.
Social Media – If your business is active on other social media platforms (Twitter, Instagram or Snapchat), let your followers know about your Facebook contest as well. There’s a good chance they will be willing to enter on Facebook if they’re already active users on those platforms.
Blog – Write a blog post detailing the contest and the prize or include a blurb about the opportunity at the end of an article you’re currently promoting.
Custom Giveaway Hashtag – If you’re promoting your Facebook contest on Twitter or Instagram, create a custom hashtag to grab more attention and to monitor the giveaway entries.
Email blast – Send out an email blast to your current subscribers to give them a chance to participate. After all, they are your most loyal followers and they will most likely be more inclined to spread the word about your giveaway.

Once you select a winner, don’t forget to announce it to the public and thank everyone else for participating!

Last but not least, make sure you measure your results so you can run more successful giveaways in the future.

Need help setting up and running a Facebook Contest? We can help!

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Over the years, Facebook has proven to be the top social media platform to use for marketing and advertising purposes. Many businesses today know that by sharing relevant, engaging content, they can reach and build organic relationships with potential customers.

While there’s many ways you can use Facebook for your business, probably the most powerful and rewarding feature to focus on is Facebook Advertising. In today’s post, we’re going to discuss how to leverage Fb Ads in order to get the best return on your investment.

Facebook Advertising Tips & Best Practices:

Target the Right Audience – Depending on the ad you create, you can reach millions of people but it doesn’t mean much if you don’t target the right audience. To determine who might want to engage with your content the most, look into Facebook’s Audience Insights. Make sure you pay attention to what other pages your target audience likes, what are their interests, job titles and what platforms they are engaging on.
Design an Appealing Landing Page – Getting potential customers to click on your ad is just a start. Making sure they want to stay on your site to sign up for the offer is another thing. If you’re serious about getting good results from your Facebook Advertising campaign, design an appealing landing page that will make the deal so irresistible, the targeted audience would feel like missing out if they didn’t go for it. Things to remember when designing an appealing landing page: know your campaign’s goal (lead generation, sales, brand awareness, etc.), include engaging visuals, stay on brand and get rid of any distractions.
Look into Lead Ad Advertising – With Facebook Lead Ad targeting, you can reach the people most likely to be interested in your business and submit your form, so you can efficiently reach high-quality leads on Facebook. By clicking your lead ad, customers will see a form that’s already filled with info they’ve shared with Facebook—like their name, number, or email. Once you capture your leads, you can use the contact info to create Custom Audiences and Lookalike Audiences to remarket and find new customers.
Create an Eye-Catching Image – When you’re designing a Facebook Ad image, you have to meet certain requirements in order for the content to be approved. That’s because Facebook wants your content to stand out among others. To create an appealing image, don’t overcrowd it with a text copy (use Text Overlay Tool), look beyond the stock photo and always keep it on brand (colors, fonts, message, landing page, etc.)
Utilize Video in Your Facebook Ads – Video seems to hold a special place in the Facebook’s feed, so don’t be afraid to use it to your advantage! Video content has proven to bring better results and it’s simply because people love to watch vs. Read. If you’re able to grab your potential customer’s attention within the first 3-4 seconds, you’re golden.
Monitor Your Campaign and Adjust It in Real Time. – Don’t wait until the ad is over. Make sure to check your results frequently to ensure you’re getting the most out of the money you invested. If the existent campaign is not resonating with your audience, optimize your call to action or update your audience targeting requirements to reach the right people.

For more tips on using Facebook for business, check out our tips and tricks here.

As a business, you can leverage Facebook to not only engage with your existing customers, but also to get a better ROI of your future campaigns. Have you started using your marketing budget on Facebook Advertising yet? If not, you’re missing a great opportunity!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

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