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5 Design Elements Your Business Website Can’t Do Without [Video]

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5 Design Elements Your Business Website Can't Do Without

Your business website is your most valuable online resource. A well-designed website with quality content is a must these days as it’s a necessary base to any digital marketing plan. Since it is your most valuable asset, it’s essential to create a well rounded marketing strategy that points any traffic back to your main domain, whether it’s on social media or in directory listings.

Look at it this way. Your website is typically the first and foremost digital marketing tool your business has. It is not only your way of informing your customers who you are and what you do, but also how you do it better than your competition. More and more customers are doing thorough online research on companies before they make a buying decision and they let website design impressions form their opinion about your brand. That is why your website needs to look professional.

When was the last time you updated your website? If your site is at least a few years old, here are 5 must have website design elements you need to invest time in now:

5 Design Elements Your Business Website Can’t Do Without

Read more here: 5 Must Have Website Design Elements that Enhance User Experience

Need help with your website? Our expert web designers can help get your business a greater presence on the Internet with a clean, responsive and mobile-friendly website design. If you have any questions or would like to find out more about how Advertising Is Simple can help you, get in touch!

AdvertisingIsSimple | 302.407.0431|

info@AdvertisingIsSimple.com

5 Must Have Website Design Elements that Enhance User Experience

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5 Must Have Website Design Elements that Enhance User Experience

Things happen quickly in the digital world and it should come as no surprise that website design has been rapidly changing over the last few years. With Google favoring mobile-friendly websites as well as the explosion of consumer need for graphic content such as videos, it has become necessary for a constant monitoring and adjustments to a company’s digital strategy. 

Not to mention, a well-maintained website generates more leads and helps to grow your business. If your site is more than a few years old, it is safe to say that you are in need of a website makeover.  

To demonstrate the must have website design elements that will enhance the user experience, we will use one of the recent website makeovers we did for our client, Frank’s Wine.

 

5 Must Have Website Design Elements:

 

1. Use a Responsive Design – Your website design should respond to the visitor’s behavior and be displayed properly on different devices or screen sizes. This is achieved by designing flexible grids and layouts and well as including images and CSS media queries. 
 
2. Mobile-Friendly Functionality – It is important to have a clean and efficient design that fits a small phone or tablet screen that is easy to navigate. Making contact and taking action are important features to take into consideration when planning out a mobile website. Many smartphone users are making spur of the minute decisions, such as where to eat or purchase an item by searching for reviews, price comparisons and product specifications from their mobile device.

Franks Wine mobile friendly website

3. Multiple Optimized Landing Pages – While redesigning your website should focus on the visual elements, form and function need to work well together. Make sure to incorporate SEO  on each landing page you create. Building a beautiful website does you no good if no one can find it!

landing pages

4. Include Social Media Links – Showcasing every way you can communicate, connect and engage with your potential customer is crucial in today’s marketing climate. That is why you need to make sure that you include your social media links on the website in the clear way, should your visitors choose to connect with you through different platforms. 

social media

5. Provide Calls to Action on Every Page – Whether you provide services or sell products, in order to encourage your website visitors to take action you need to include CTA buttons on each page. See the example below:

 

Related: 5 Reasons Why a Good Website Design is Important for Business Growth 

Advertising your business is a big part of growing your business. But if you don’t have all your ducks in a row, you could be wasting your advertising dollars. To be a success, you need a website that works for you and allows your customers to get what they are looking for. 
 

If you have any questions or would like to find out more about how Advertising Is Simple can help you design a website, get in touch! 

AdvertisingIsSimple | 302.407.0431| 

info@AdvertisingIsSimple.com 

5 Reasons Why a Good Website Design is Important for Business Growth 

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good website design

Did you know investing in a good website design early on is one of the smartest things a business can do? Why? Because there’s no better way to quickly inform your customers who you are, what you do and how you do it better than your competition.  

Research shows that a user/ potential customer can form an opinion about your online presence in about .05 seconds once the page loads. That means what they see online can either make or break your business! If a well-designed website is not you first and foremost marketing tool at the moment, we’re here to tell you it’s time to change that! Here’s 5 more reasons why a good website design is important for your business growth: 

 

5 Reasons Why a Good Website Design is Important for Business Growth 

 

  1.  Better Branding. In simple words, your website should act as an extension of your brand. To leave a lasting impression on your visitors, invest in a professional looking website with clear call-to-actions for potential customers. Also, keep in mind that if your web presence doesn’t transfer to a good experience on mobile devices, about 50% of your visitors will most likely think you don’t care about them. 
  2. Higher Google ranking. By creating a responsive and mobile-friendly website, you will have greater success in reaching more potential customers. Implementing SEO and creating quality content tells a search engine like Google that your website is relevant, therefore more people need to see it. Result? Higher rankings!
  3. Data-Driven Results. Use Google Analytics (for free) to learn how your users are interacting with your company’s website and then improve their experience accordingly. Trust us, your website will prove invaluable in providing data about your customers and their buying behaviors! 
  4. 24/7 Accessibility. With the help of a good website design, business owners are able to create a user-friendly and welcoming online environment where visitors can get useful information any time of the day. 
  5. Better Customer Service. One last thing to remember when it comes to a good website design is that it should be all about the user! That means easy navigation, clean layout, visible contact information, up to date links and of course, quality content. Your clientele will NOT be impressed with a dated and poor functioning website! Remember, first impression counts! 

 

As you can see, a good website design has the potential of becoming the most effective marketing and branding material your business can use.  

 

Are you ready to invest in a good website design? 

 

RELATED POST: 7 Steps to Making Your Website a Success

 

Advertising is Simple is in the business of making advertising simple and we begin by creating you a great website to show off your brand. We make sure that your site has all the necessary features so that you can create a lasting impression and take pride in your web presence. To view our website portfolio, click here.

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 
 

Don’t be Tricked into Paying for a ‘Not-so-Smart’ Website Design

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It could be costing you more than you imagine. Your website is the home base for all your marketing efforts. The design should be clean and eye-appealing with the right optimized content and calls to action. If it’s not up to snuff, you could be throwing away your marketing dollars.

“Your website is your most valuable asset”. Think long and hard on how quickly internet use has grown and changed in last decade. Internet usage has more than tripled since 2005 (3,174 million). Making your website inviting and relevant can help to grow your customer base.

“57% of companies DON’T Know how to optimize copy on their landing pages.”

The average internet user in today’s market researches on line before making any major buying decision. They’ve become much more sophisticated and expect a pleasant and optimized experience when visiting your website. When pages takes too long to load or fail to meet the mobile friendly test, users will quickly abandon your site and head to the competition.

That’s why Advertising Is Simple would like to offer you some of our slightly sarcastic insights made in this month’s Cheat Sheet ‘Experts Guide to Flushing Your Website Budget Down the Toilet’ that helps you avoid making these website design mistakes.

You can also download this Cheat Sheet in PDF format by clicking this button:

Share with us on facebook the things that makes your Website Standout!

Advertising Is Simple | 302.407.0431 |info@AdvertisingIsSimple.com

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