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These 3 Email Marketing Tools Will Help You Achieve Your Goals!

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These Email Marketing Tools Will Help You Achieve Your Goals

Email marketing is an excellent digital marketing tool to reach your ideal customer – regardless of the device they use.

If you ever wonder how to optimize your emails for the best open and click-through rates, there are many tools that can help you determine best practices. Here are a few features worth checking out:

Related article: Best Practices for Email Marketing Success

Have questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace and manage your email marketing campaigns? Get in touch!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Best Practices for Email Marketing Success

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email marketing best practices

Do you ever feel like your email marketing efforts don’t lead to much success? Is the low open rate or no one downloading your content a regular occurrence for your sales campaigns? 

We’ve all been there. Email marketing often may feel like shooting in the dark, but what if we told you it doesn’t have to be this way?  

InsideSales.com analyzed over 18 million email marketing campaigns and today we’re going to share with you their research. We will also share useful tools to help boost your email marketing efforts in the future. 

OPEN RATES 

If you ever wonder how to optimize your emails for the best open and click-through rates, there are many tools that can help you determine best practices. Here are a few features worth checking out: 

  • Send Time Optimization for Mailchimp Users – This tool uses data science to determine when your contacts are most likely to engage, and sends it then. Keep in mind that it’s a paid feature included with all Pay As You Go, Monthly, Pro, and High Volume Plans. 
  •  SendinBlue has developed a feature that allows you to account for different variables and optimize email efficiency while avoiding long hours of research and setup. You can sing up and send up to 300 emails/day for free! 
  • CoSchedule – The best way to schedule emails is with a marketing platform built to get your team organized. With Email Marketing, you can easily connect your preferred email platform (MailChimp, Campaign Monitor, Constant Contact, and ActiveCampaign) to CoSchedule with just a couple clicks. You can also use CoSchedule’s exclusive Email Subject Line Tester to optimize and perfect every subject line to drive more opens, more clicks, and more conversions. 
download rates

SUBJECT LINES 

To determine the best subject lines for your email campaign, we recommend looking at it from a customer perspective first. What emails do you most likely click on? A shorter title that sparks your interest and leaves you wanting more or a long run-on subject line that looks spammy and is too vague? 

email marketing subject line
email marketing download rates

ATTACHMENTS 

Emails with attachments seem to add more importance and urgency to your message. It’s worth keeping that in mind since research from InsideSales.com shows that those emails are 10% more likely to be opened. 

email marketing tips

Download the full research on Sales Email Secrets HERE. 

Email marketing doesn’t have to feel like a constant trial and error. With these helpful resources and best practices, we believe your next campaign will be a hit! 

5 Ways to Skyrocket Your Email Marketing 

If you have any questions or would like to find out more about how Advertising Is Simple can help you with email marketing, contact us today! 

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com 

Tips & Tricks for Mobile Friendly Campaigns

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Tips & Tricks for Mobile Friendly Campaigns

Smartphones have changed the way we live our lives – we check out email messages, social media and networking accounts while on the go. Our lives are busy and we depend on our phones to keep us on track with all our responsibilities and up-to-date with all the latest developments.

Yet, many businesses have failed to change the way they do business. For example, are you still sending out the same old emails? Emails that are not mobile-friendly are at risk of alienating what is likely a growing group of mobile readers – 75% of smartphone owners are likely to delete emails that are not easily read on a mobile device.

One of the cool things about using email to communicate is that it can reach customers no matter where they are. Well executed mobile-friendly email marketing campaigns have become standard, which is why this Email ‘Tips & Tricks’ infographic could be a game changer for your email open and conversion rates.

Tips & Tricks for Mobile Friendly infographic

 

Your subject line is critical as 33% of email recipients open email based on subject line alone. That puts a lot of pressure on condensing your email down to one sentence in order for smartphone users to be able to read your full message.  Did you know that the average mobile screen can only fit 4-7 words?  Use concise and meaningful words in subject lines to get readers to pay attention.

Most people don not so much as read on the Internet – they skim. Which is why it’s imperative to put the most important content in bold, highlighted, eye-catching formats at the top of the email.

While there are several ways to optimize an email’s display on a mobile device, the simplest method is to use a responsive template for your campaigns.

One of the most underrated components of great email design – and design in general – is the effective incorporation of white space and contrast with color. While there’s a good chance you craft your emails on a desktop, phones and tablets are have a much smaller screen. Bigger font means less word on the screen, ultimately making your messages easier to read.

Back up your image with a strong and direct call to action – like “Click Here” . The importance of images and visualizations, but not everybody knows how to optimize them. Use great images, but also make sure to use ALT text and proper titles – that’s your leg up on the competition.

In digital marketing, consistency is one of the biggest keys to conversion. It’s the reason why home pages don’t make good landing pages for very specific ads, and it’s also the reason mobile-friendly email campaigns should always direct potential customers to mobile-friendly pages. Sending mobile users to mobile-unfriendly pages is a surefire way to interrupt customers’ purchase journey and lower your conversion rates.

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace and manage your email marketing campaigns, get in touch …

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

5 Ways to Sky Rocket Your Email Marketing

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Email marketing is an excellent digital marketing tool to reach your ideal customer –regardless of the device they use. Check out these five best practice techniques to build customer loyalty and increase sales.

5 Advanced Techniques to Sky Rocket Your Email Marketing:

  1. Targeting and Segmentation
  1. Make it Personal
  1. Lead Nurturing and Marketing Automation
  1. Refine Your Message by Split Testing
  1. Make it Mobile-Friendly

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace and manage your email marketing campaigns, get in touch …

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

25 Days of Email Marketing Tips

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25 Days of Email Marketing Tips for the Holidays

With Thanksgiving a few days away, the holiday season is gearing up, now is the optimal time take your email marketing strategy to the next level to increase open and conversion rates, Make your email marketing efforts successful using the strategies listed below.

25 Days of Email Marketing Tips for the Holidays:

  1. Provide Shipping and Order by Dates
  2. Send out Back in Stock notices
  3. Lighten Up – change email template to blue and silver
  4. Automate Holiday Email Campaign
  5. Highlight Best Sellers
  6. Welcome New Subscribers with a Discount Code
  7. Collect Sign ups to Email List on Facebook and Twitter
  8. Announce Upcoming Events
  9. Add Subject Line Emoji’s
  10. Personalize with Merge Tags
  11. Make Mobile-Friendly
  12. Ask Permission if Sending Emails More Frequently
  13. Reward Best Customers with Special Deals
  14. Auto-post to Facebook and Twitter
  15. Create a Great Subject Line
  16. Add a Popup Form to Website
  17. Analyze Reports & Adjust
  18. Do Split Testing
  19. Target by Age or Gender
  20. Segment Your List
  21. Share Holiday Tips
  22. Use Holiday Promotional Videos
  23. Run Tests for at least 4 Hours
  24. Keep it Fresh
  25. Encourage Social Media Interaction

Not planning on using email in your Holiday Marketing strategy? You might want to reconsider as email marketing was the #1 driver of online sales on Black Friday last year. Fifty-Seven percent of email subscribers spend ten to sixty minutes browsing emails during the week. People are opening email marketing messages on mobile devices and often while they’re shopping.

According to eMarketer, “One of the main drivers is the fact that email is predominantly viewed on mobile. Mobile is getting better, and retailers are beginning to get that.”

At Advertising Is Simple, we help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your email marketing plan, as well as all types of digital marketing strategies.

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace and manage your online presence, get in touch …

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

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