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How to Improve Your Digital Marketing Strategy to Reach New Customers

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How to Improve Your Digital Marketing Strategy to Reach New Customers

Did you know that every day Google notes about 40,000 search queries per second? According to another statistic, active shoppers do at least one search a day. This means customers these days are curious and research driven. The questions you should be asking yourself now is whether your business digital marketing strategy helps you reach those customers? 

If your answer is no, it’s time to work on your strategy. Lucky for you, Google offers a lot of insight into the changing patterns and customer shopping profiles. Here are some things to consider before you put a new digital marketing strategy in place.

 

How to Improve Your Digital Marketing Strategy to Reach New Customers 

 

  • Immediacy trumps loyalty – Your business has to be right there when potential customers are looking for something.  Research shows that searches “today, tonight, open now” are becoming more popular every day. 
  • Near me searches tripled since 2015. Is your business Google listing up to date? 
  • Nearly 9 in 10 smartphone users are not certain of the specific brand they want to buy from when they begin to look at information online. This is the chance for your business to stand out. Think of an interesting business creative to grab their attention. 

Related article: New Digital Marketing Trends To Watch in 2019

  • Customers are quick to judge a business online if they don’t have a good experience right away. Research shows you only have 3 seconds to make a good impression online! 
  • Customers these days are impatient and they want to access everything right away. If they can’t find your contact information with one click, you may be losing that sale. Make sure your website is mobile friendly and easy to navigate to avoid any confusion. 
  • Customers are more demanding, informed and aware. Therefore, you have to tailor your strategy to market each customer individually. 
  • Mobile strategy is a must – Google is recording more mobile than desktop searches every day. Did you know an average consumer looks at his/her phone about 70 times a day? Mobile phone changed how we interact with the world, so make sure you include a voice search and mobile-friendly website in your business digital marketing strategy. 
Digital Marketing Strategy voice search

Related article: 5 Ways to Master Voice Search Optimization in 2019 

Don’t choose a tactic before you have a good digital marketing strategy in place. If you want to set up your business for success online, make sure to consider each one of these Google insights and then act on them! 

 

Ready to start working on a Digital Marketing Strategy for your business? 

 

Contact Advertising Is Simple! Our mission is to increase our clientele’s brand awareness through the use of proven marketing techniques and unparalleled customer service in order to create a greater return on your investment.

We are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace. 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

Level Up Your Landing Pages Using These Strategies

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Landing pages have been marginalized by over half of digital advertisers who run display advertising and pay per click campaigns on the fly.  48% of advertisers create a dedicated landing page for each campaign.

Why do you think this is?

That is because landing pages can  have unbelievable conversion rates — turning site visitors into paying customers. However, sending customers who click on ads to a devoted, standalone landing pages is not the mainstream, yet.

Landing pages are becoming more prevalent as advertisers and business are becoming more digital advertising savvy.  No worries. There is still an opportunity for you to gain an edge over your not so savvy competitors.

Effective landing pages can improve your conversion rate without increasing the number of visitors to your site. Now that is savvy!

To give you a better idea of how big of a difference a landing page can make in your digital marketing campaign, we found some stats that will amplify …

Why You Need To Level Up Your Landing Pages:

Level Up Your Landing Pages Using These Strategies
To summarize this infographic, Landing Page Optimization means you need to do all of the following in order to maximize your conversion rates:

  • Have a dedicated landing page catering to a specific goal and audience for each campaign
  • Have a single CTA (call to action)
  • Use video to increase conversions (86%)
  • Run A/B Testing
  • Keep Contact Forms simple

Furthermore, companies that have increased their number of landing pages from 10 to 15 have seen a 55% increase in leads. (Source) This totally makes sense — the more pages, the higher conversion opportunities you will have.

On a final note,  A/B Testing allowed the Obama campaign to raise an additional $60 million in funding — imagine if that was revenue for your business? Not a bad ROI!

Get in Touch Now!

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Social Marketplace and manage your reputation, get in touch …

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

Digital Advertising Truth-isms for Your Delaware Business

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Traditional industries and businesses that have been around for decades have had a tough time embracing digital advertising, as it is easier to stick with what they know. Sure, there is still plenty of traditional forms of advertising that work. Yet, if that is the only form of advertising your business is doing, you are not maximizing your bottom line.

Businesses that integrate digital advertising and social media marketing into the marketing plan are becoming the biggest winners.

Digital advertising – especially native ads and social ads – are not only cost effective forms of advertising – they can generate better leads and out-perform tradition advertising methods.

Is Your Delaware Business Ready to Take a Leap of Faith?

For those willing to keep an open-mind and explore how digital advertising  can help grow your company’s bottom line, we created an infographic to help you decipher

Digital Advertising Truth-isms for Your Delaware Business:

Digital Advertising Truth-isms for Your Delaware Business

Get in Touch Now!

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Social Marketplace and manage your reputation, get in touch …

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

Increase Leads and Sales With Digital Advertising

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The sensory overload that is the internet can make it difficult to get the attention of your target audience. While laying the foundation for an internet presence by posting relevant and valuable content, graphics and video to web properties and on social media is an important part of digital marketing; these strategies don’t often generate speedy results.

Creating strategic digital advertising campaigns can help speed up your advertising efforts by creating new leads and sales for your business.

Curious about what digital advertising strategies to use?

Check out our latest video on Lead Generation and Making Your Advertising Dollars Work Harder for Your Delaware Business:

Step 1: Identify the Right Search Criteria

With access to an unprecedented amount of data on consumers and their personas, marketers have gained great insight on how to better target customers.  Details like location, age, interests and Internet activity provide valuable data to help create effective and less intrusive ads.

Step 2: Advertise On the Appropriate Ad Networks

The best platform is different for every industry and business. Advertising on the mediums where you get better engagement makes good business sense. To do this you need to know your audience and find out where they spend their time.

Step 3: Put Campaign Tracking in Place

Campaign tracking allows you to eliminate certain keywords, times or target groups aren’t working before wasting money.

Step 4: Carry Out Split Tests

Split testing similar keywords, images and text is a effective strategy in maximizing the ROI of your digital advertising campaigns.

Step 5: Measure, Improve, Repeat

Try a number of different formats of digital advertising to determine which strategies work best for your business.

Get in Touch Now!

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace and manage your reputation, get in touch …

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

Digital Marketing Predictions for 2016

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The new year has arrived. People around the world have made their new year’s resolutions and it’s back to business, as usual. Many of us utilize the beginning of the year as a time to reflect on last year’s successes and failures. We try to think of how we can improve and make the coming months more productive.

Likewise, looking towards and trying to predict the future is something that many growing businesses do in order to create a marketing plan. What will be the most successful strategies and what ones should we toss out completely?

Well, you’re in luck. We’ve created an infographic to help guide your business towards a more successful marketing plan. Some of this will sound familiar and some may surprise you. For instance, ‘Content is King’ is still very relevant. While wearable tech, such as the Apple Watch, will bring an increase in mobile payments. And YES! Digital marketing will finally get the respect it deserves as more business will begin to see the light and embrace digital as a key ingredient for their marketing plan.

Without further ado … check out our ‘2016 Digital Marketing Predictions’ infographic:

digital marketing 2016

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