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content marketing

Content marketing is an important aspect of any digital marketing campaign. If you need help, get in touch 302-407-0430 | Advertising Is Simple in Delaware

How to Use YouTube to Promote Your Business

April 11, 2023 by Advertising

YouTube is a powerful platform that can be used to reach a large audience with your business message. If you are wondering what kind of videos should you create to promote your business, here are some YouTube video ideas for businesses: Behind-the-scenes videos These give your audience a glimpse into how your business operates. This …

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5 Types of Content Every Business Needs and Why!

September 20, 2022 by Advertising

Today’s customers are hungry for information and we are the ones to give it to them. How many times do you ask someone a question and if they don’t know the answer they “Google It”? I think in my case it is at least 8 out of 10. Then why not give the customer what …

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YouTube Shorts Are Your Business’s Next Social Opportunity

September 9, 2021 by Advertising

YouTube Shorts are the newest way for you to market and create content for your business. This social media platform is already connected to YouTube, so it’s that much easier for existing businesses to integrate Shorts into their social media marketing strategy if they are already YouTube users. Here’s why YouTube Shorts are the newest …

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How to Generate Demand for Your Products or Services

How to Generate Demand for Your Products or Services 

April 14, 2020 by Advertising

Successful marketing is all about three things: the right message, your target audience and good timing. When those essential elements meet, you are in a better position to generate demand for your products and services.  Since there are many digital marketing strategies you can tap into these days, it’s crucial to know your buyer persona first. …

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A Recipe for a Successful Content Marketing Plan

A Recipe for a Successful Content Marketing Plan

November 19, 2019 by Advertising

Spending more money on advertising doesn’t necessarily make for winning more customers. However, a well-designed content marketing plan can level the playing field. Here’s how. Content Marketing Getting all employees on board for a cohesive action plan can make a small business’ marketing efforts successful. A unified front on all aspects of a marketing campaign can …

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content marketing plan

Use These Tips Now to Take Your Content Marketing Strategy to the Next Level [Video]

July 9, 2019 by Advertising

Content Marketing is often an overlooked part of a bigger marketing plan, and it’s a big mistake to make.  Why? Because content marketing gives small businesses a chance to become publishers of valuable information while competing with larger competitors. In other words, if you’re producing great, interesting content, you’re already ahead of the game. Don’t know where …

Read moreUse These Tips Now to Take Your Content Marketing Strategy to the Next Level [Video]
5 Tips for Successful Content Marketing Strategy 

5 Tips for Successful Content Marketing Strategy  

June 18, 2019 by Advertising

Content marketing gives small businesses a chance to become publishers of valuable information and allows them a better success rate when competing with larger competitors.  While any business can publish and curate content, many brands have a hard time developing the mindset to create a consistent flow of new, interesting information.  Content Marketing Mix  According to …

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Content Marketing Ebook Thumbnail

Small Businesses Making Big Impression With Content Marketing

June 7, 2016 by Advertising

Small business owners who rigorously promote their business are aware of how difficult it is to compete with the competition, especially if they are larger. For one, their marketing budgets are often much smaller than the advertising and branding resources that a larger company typically has at its disposal. That shouldn’t stop them. Spending more money on advertising doesn’t necessarily make for …

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7 Steps to a Stellar Content Marketing Plan

7 Steps to a Stellar Content Marketing Plan

May 31, 2016 by Advertising

Content marketing gives small businesses a chance to become publishers of news and content, allowing them a better success rate when competing with their larger counterparts.  Any business can more affordably publish and curate content. However, many businesses have a hard time developing the mindset to create a consistent flow of new, interesting information. While …

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5 Key Components to Effective Content Marketing

5 Key Components to Effective Content Marketing for Your Business

May 24, 2016 by Advertising

5 Key Components to Effective Content Marketing for Your Business Creating fresh and engaging content on a consistent basis may be an intimidating prospect for any overwhelmed business owner. However, if you take the time to create a marketing plan and content publishing calendar, the results can be rewarding. Search engines are hungry for new …

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Content Marketing Mistakes Ebook

Are You Making These 5 Content Marketing Mistakes?

March 29, 2016 by Advertising

The first step in creating a content marketing plan for your business is to identify your ‘Unique Selling Proposition‘ (USP). USP is your company’s answer to the question, “Why should customers buy from us instead of our competitors?” If you haven’t taken the time to answer this question, then you haven’t identified what makes your company …

Read moreAre You Making These 5 Content Marketing Mistakes?
2016 Digital Marketing Predictions

Digital Marketing Predictions for 2016

January 5, 2016 by Advertising

The new year has arrived. People around the world have made their new year’s resolutions and it’s back to business, as usual. Many of us utilize the beginning of the year as a time to reflect on last year’s successes and failures. We try to think of how we can improve and make the coming months …

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Adaptable Digital Marketing That Wins New Business

At Last, The Secret to Getting More Customers is Revealed

December 9, 2015 by Advertising

I’ve never heard a business owner utter, “Gee, I wish I had less customers.” How about you? Are you looking to remain status quo on the customer front? I didn’t think so. If you are looking to grow your customer base, there are a number of factors you’ll need to get in place. Make it …

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