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How to Generate Demand for Your Products or Services 

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How to Generate Demand for Your Products or Services

Successful marketing is all about three things: the right message, your target audience and good timing. When those essential elements meet, you are in a better position to generate demand for your products and services. 

Since there are many digital marketing strategies you can tap into these days, it’s crucial to know your buyer persona first. Why? Because that way you can instantly determine which channel might be the most beneficial to promote your business along with the products and services you offer. 

Targeting 

What you already know about your potential prospects will determine how you can effectively target them. Knowing your prospects’ intent is a key to turning them into paying customers. One way to achieve this is through Pay-Per-Click (PPC). 

Pay-Per-Click 

PPC ads are a great way to determine someone’s intent, because they appear on Google search results whenever someone types the keyword or phrase you linked in your ad campaign. This type of digital marketing is excellent for getting your products and services in front of those who are already looking for it.  

Another benefit of using PPC ads is the fact you can target ads by location once you specify your campaign to one region. However, the main benefit of targeting your potential audience with PPC is working with a fixed budget and an ability to cost-control your ad campaign according to the demand. 

Geolocation & Geotargeting 

This tactic is not only great for reaching potential customers in the location that you service, but it’s also effective because it’s based on user’s behavior data and preferences. 

Content Marketing 

The best way to attract people with the right intent is to create content that answers the questions they’re asking. You can do so by writing articles highlighting not only relevant information potential customers wants to know, but also your products and services. 

The idea of investing time in content marketing is to educate your potential customers so they can process the information they need to later make a confident purchasing decision. 

 

Need Help with Generating Demand for Your Business? 

 

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.   

  

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

 

 

A Recipe for a Successful Content Marketing Plan

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A Recipe for a Successful Content Marketing Plan

Spending more money on advertising doesn’t necessarily make for winning more customers. However, a well-designed content marketing plan can level the playing field. Here’s how.

Content Marketing

Getting all employees on board for a cohesive action plan can make a small business’ marketing efforts successful. A unified front on all aspects of a marketing campaign can help to better brand and make your business an authority in its industry.

Before you dive into creating content, take the time to identify your ideal customers  and find out what they need help with so you can work on topics that will interest and capture their attention. Focusing in on their concerns and problems and offering solutions will make you stand out as an authority and help develop a trusting relationship with your customers.

Why should customers buy from us instead of our competitors? 

If you haven’t taken the time to answer this question, then you haven’t identified what makes your company stand out from its’ competition. Maybe you provide a better personal service or a better made product. Whatever it is that makes you stand out, it should be a focus point of your content.

Creating fresh and engaging content that is then optimized by social media posts and emails is very effective in getting visitors to your website. As a business, you need to keep adding fresh relevant content to your website and social media platforms to educate and engage your audience about your product or service. The more content you post, the more of an authority you will become in your industry. So yes, a popular saying among marketers – Content is King – is still relevant!

Finally, content marketing is a slow and steady process. It most likely won’t lead to a sudden spike in sales. Creating a consistent and quality content marketing plan will give your business a better chance of becoming a known authority in your industry, which ultimately will lead to a gradual increase in sales.

 

A Recipe for a Successful Content Marketing Plan

 

If you would like help with your content marketing plan, get in touch with Advertising is Simple of Delaware. We help small to mid-sized businesses with all their digital marketing needs.

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

Use These Tips Now to Take Your Content Marketing Strategy to the Next Level [Video]

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content marketing plan

Content Marketing is often an overlooked part of a bigger marketing plan, and it’s a big mistake to make.  Why? Because content marketing gives small businesses a chance to become publishers of valuable information while competing with larger competitors. In other words, if you’re producing great, interesting content, you’re already ahead of the game.

Don’t know where to start? Use these 5 tips now to take your content marketing plan to the next level:

Content Marketing Tips

Want to know more? Make sure to read this post.

If you have any questions or would like to find out more about how Advertising Is Simple can help you with creating or executing your content marketing plan, get in touch.
 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

5 Tips for Successful Content Marketing Strategy  

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5 Tips for Successful Content Marketing Strategy 

Content marketing gives small businesses a chance to become publishers of valuable information and allows them a better success rate when competing with larger competitors.  While any business can publish and curate content, many brands have a hard time developing the mindset to create a consistent flow of new, interesting information. 

Content Marketing Mix 

According to the experts, a best-in-class content marketing mix should consist of: 

  • 65% original content (created by your business)
  • 25% curated content
  • 10% syndicated content

Sharing a marketing mix of different sources of high value content can help with leveraging your resources more efficiently, while better engaging your target audience. 

Want to know more? Here’s 5 tips for creating a successful content marketing strategy. 

 

5 Tips for Successful Content Marketing Strategy 

 

1. Identify Your Ideal Customers – This is a key in order to create an effective roadmap for your content marketing strategy. Where do your customers hang out in real life and online? What forums and websites do they visit? What challenges do they face and what kind of content can you create that will help them overcome these challenges? Buyers are already overwhelmed by the amount of content that businesses generate, so it is imperative to focus on quality instead of quantity.
 

2. Repurpose Content – Don’t waste your marketing budgets on recreating content that already exists. Convert existing content into quality one that is well-thought-out in order to be well-received, hence leading to more conversions. There are undoubtedly presentations, proposals, brochures and action plans that can be adapted for content marketing purposes.
 

Content Marketing3. Perform Content Audit – Replace or remove outdated content from your website, brochures, presentations and action plans. Few businesses visit their own website on a regular basis and often fail to identify outdated information. A content audit will show you where you need to remove and replace old legacy content.
 

4. Share Quality Content – If you’re working with content that’s more than five years old, you might find that it contains good information but the tone, style and focus don’t hit the mark anymore. Improving and tweaking existing content can stretch your marketing budget and make your content more effective.
 

5. Use Content in New and Creative Ways – Transform case studies into downloadable infographics, turn internal company news into blog posts or short form video content, and post photos from your conferences and work functions to Pinterest and Facebook. Make your content strategy as far-reaching and effective as possible using innovative ways to turn it into multimedia, news items or any type of content that your target audience would want to consume. 

 

As you can see, curating content that is meaningful in an organized, valuable way can be a valuable part of any successful content marketing strategy. But what if most small businesses can’t spend too much time on creating quality content?  This is where you can outsource help! 

If you have any questions or would like to find out more about how Advertising Is Simple can help you with content marketing, get in touch.
 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

Small Businesses Making Big Impression With Content Marketing

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Small business owners who rigorously promote their business are aware of how difficult it is to compete with the competition, especially if they are larger. For one, their marketing budgets are often much smaller than the advertising and branding resources that a larger company typically has at its disposal.

That shouldn’t stop them. Spending more money on advertising doesn’t necessarily make for winning more customers. A well-designed Content Marketing Plan can level the playing field for them.

Getting all employees on board for a cohesive battle plan can make a small business’ marketing efforts successful. A unified front on all aspects of a marketing campaign can help to better brand and make your business an authority in its industry.

Many companies are jumping in feet first to content marketing, adding tons of content to an already congested information highway. We at Advertising Is Simple advise against randomly creating content that nobody sees.

Instead, we suggest you take the time to identify your Ideal Customer and speak directly to the challenges that they face in order to give valuable and relevant answers and solutions to solve those challenges.

For example, if your business provides business travel services and you discover that many small businesses are under the impression that it is too expensive to use a corporate travel agency. You should publish content that speak to their fears of spending too much for travel by showing them how you can provide discounted prices, flight upgrades, free hotel breakfasts,  room upgrades. Show them the value of the travel tools that you have at your disposal.

While there is a wide variety of ways to add quality, relevant content, many business owners do not know where or how to begin content marketing. This complimentary eBook is full of useful ways to make your Content Marketing efforts a success.

Fill out this form to download your copy now:

Content Marketing Ebook Thumbnail

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace, get in touch …

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

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