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A Recipe for a Successful Content Marketing Plan

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A Recipe for a Successful Content Marketing Plan

Spending more money on advertising doesn’t necessarily make for winning more customers. However, a well-designed content marketing plan can level the playing field. Here’s how.

Content Marketing

Getting all employees on board for a cohesive action plan can make a small business’ marketing efforts successful. A unified front on all aspects of a marketing campaign can help to better brand and make your business an authority in its industry.

Before you dive into creating content, take the time to identify your ideal customers  and find out what they need help with so you can work on topics that will interest and capture their attention. Focusing in on their concerns and problems and offering solutions will make you stand out as an authority and help develop a trusting relationship with your customers.

Why should customers buy from us instead of our competitors? 

If you haven’t taken the time to answer this question, then you haven’t identified what makes your company stand out from its’ competition. Maybe you provide a better personal service or a better made product. Whatever it is that makes you stand out, it should be a focus point of your content.

Creating fresh and engaging content that is then optimized by social media posts and emails is very effective in getting visitors to your website. As a business, you need to keep adding fresh relevant content to your website and social media platforms to educate and engage your audience about your product or service. The more content you post, the more of an authority you will become in your industry. So yes, a popular saying among marketers – Content is King – is still relevant!

Finally, content marketing is a slow and steady process. It most likely won’t lead to a sudden spike in sales. Creating a consistent and quality content marketing plan will give your business a better chance of becoming a known authority in your industry, which ultimately will lead to a gradual increase in sales.

 

A Recipe for a Successful Content Marketing Plan

 

If you would like help with your content marketing plan, get in touch with Advertising is Simple of Delaware. We help small to mid-sized businesses with all their digital marketing needs.

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

Use These Tips Now to Take Your Content Marketing Strategy to the Next Level [Video]

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content marketing plan

Content Marketing is often an overlooked part of a bigger marketing plan, and it’s a big mistake to make.  Why? Because content marketing gives small businesses a chance to become publishers of valuable information while competing with larger competitors. In other words, if you’re producing great, interesting content, you’re already ahead of the game.

Don’t know where to start? Use these 5 tips now to take your content marketing plan to the next level:

Content Marketing Tips

Want to know more? Make sure to read this post.

If you have any questions or would like to find out more about how Advertising Is Simple can help you with creating or executing your content marketing plan, get in touch.
 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

5 Tips for Successful Content Marketing Strategy  

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5 Tips for Successful Content Marketing Strategy 

Content marketing gives small businesses a chance to become publishers of valuable information and allows them a better success rate when competing with larger competitors.  While any business can publish and curate content, many brands have a hard time developing the mindset to create a consistent flow of new, interesting information. 

Content Marketing Mix 

According to the experts, a best-in-class content marketing mix should consist of: 

  • 65% original content (created by your business)
  • 25% curated content
  • 10% syndicated content

Sharing a marketing mix of different sources of high value content can help with leveraging your resources more efficiently, while better engaging your target audience. 

Want to know more? Here’s 5 tips for creating a successful content marketing strategy. 

 

5 Tips for Successful Content Marketing Strategy 

 

1. Identify Your Ideal Customers – This is a key in order to create an effective roadmap for your content marketing strategy. Where do your customers hang out in real life and online? What forums and websites do they visit? What challenges do they face and what kind of content can you create that will help them overcome these challenges? Buyers are already overwhelmed by the amount of content that businesses generate, so it is imperative to focus on quality instead of quantity.
 

2. Repurpose Content – Don’t waste your marketing budgets on recreating content that already exists. Convert existing content into quality one that is well-thought-out in order to be well-received, hence leading to more conversions. There are undoubtedly presentations, proposals, brochures and action plans that can be adapted for content marketing purposes.
 

Content Marketing3. Perform Content Audit – Replace or remove outdated content from your website, brochures, presentations and action plans. Few businesses visit their own website on a regular basis and often fail to identify outdated information. A content audit will show you where you need to remove and replace old legacy content.
 

4. Share Quality Content – If you’re working with content that’s more than five years old, you might find that it contains good information but the tone, style and focus don’t hit the mark anymore. Improving and tweaking existing content can stretch your marketing budget and make your content more effective.
 

5. Use Content in New and Creative Ways – Transform case studies into downloadable infographics, turn internal company news into blog posts or short form video content, and post photos from your conferences and work functions to Pinterest and Facebook. Make your content strategy as far-reaching and effective as possible using innovative ways to turn it into multimedia, news items or any type of content that your target audience would want to consume. 

 

As you can see, curating content that is meaningful in an organized, valuable way can be a valuable part of any successful content marketing strategy. But what if most small businesses can’t spend too much time on creating quality content?  This is where you can outsource help! 

If you have any questions or would like to find out more about how Advertising Is Simple can help you with content marketing, get in touch.
 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

5 Secret Steps to Gaining an Edge on Your Competitors

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The Secret Steps To Gaining An Edge On Your Competitors

 

 

 

 

 

 

 

 

Every business industry has to contend with competitors – it is just the nature of a global world where companies can reach consumers, no matter where they are located.

While this can be detrimental, it also could be beneficial. Think on it a moment; competitors make your business work harder to retain and stand out with customers. This can only serve to motivate your business to be its best in order to compete.

To remain relevant and profitable, your business goal should be to analyze and improve customer service in order to gain trust and loyalty. Fail to meet this goal and you could lose customers to the competition.

At Advertising Is Simple in Delaware, we understand how competitive the marketplace can be. That is why we have created this infographic on ‘5 Steps to Gaining an Edge on Your Competitor’.

Here are 5 Steps to help you gain an Edge on your Delaware Business competitors:

     1. Pay No Attention to the Man Behind the Wall

Pay No Attention to the Man Behind the Curtain

 

 

 

 

 

 

While it may seem that your competitor has a deep, dark and guarded secret that makes them the king of the industry – this is a mere illusion. Take a good long look at all the ingredients that they use to market and cater to their customers. Spend some time analyzing their methodology and soon enough their tactics will reveal themselves.

     2. Go Undercover:

5 Ways to gain and edge on your Delaware Business-Go Under Cover

 

 

 

 

 

 

A great way to discover a competitor’s strengths and weaknesses is to visit them every few months to experience their customer service in person.

While some might consider this undercover surveillance underhanded, I consider it out right smart business. Comparing yourself to the competition not only points out their weaknesses, it points out your own.

Sometimes it is hard to see things from the customer’s point of view. Putting yourself in their shoes may cause certain revelations on how your business can gain that competitive edge. This, in turn, will help in the overall success of your business.

Another way to analyze some of the top ranking competition is to look at the meta data on their website – look at the keywords, titles, and descriptions that they are using which may be leading to their higher ranking with search engines.

You can ‘View Page Source’ of any website with the ‘right click’ of a mouse. In most cases you’ll be able to tell a lot about what types of SEO methods are leading to their success.

5 Ways to gain and edge on your Competitors

 

 

 

3. Learn from Other Markets:

5 ways to gain and edge on your competition-Learn from other Markets

 

 

 

 

 

 

As experienced digital marketers, those of us at Advertising Is Simple are well aware that there are tried and true tools that work for any industry. Taking a look at what the most successful marketers are doing, digital-wise, is beneficial for any business. SEO tools, Social Media Marketing and marketing automation is the wave of the future – no matter your industry.

   4. Actually Use the Data:

5 Ways to gain and edge on your competition-Actually use the data

 

 

 

 

 

 

Over $20 Billion dollars is spent on marketing research each year in the U.S. Marketing research entails asking potential consumers what they think about a certain product, service or company.

Why spend the money if you’re not going to use the results to improve customer experience? Take into account what they like and don’t like about your product or service in order to gain their business.

   5. Stay Focused:

5 Ways to gain an edge on your competition- Stay Focused

 

 

 

 

 

 

Finally, competitive research is beneficial up to a point. If you find yourself fixating on the competition to the detriment of your business, stop and focus on what you need to do to improve your company.

Use these competitive edge tips to improve your Delaware business and to stay motivated for success. If you need help – Get in touch with Delaware’s Digital Marketing Experts.

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

The Secret Steps To Gaining An Edge On Your Competitors

 

7 Steps to a Stellar Content Marketing Plan

by

7 Steps to a Stellar Content Marketing Plan

Content marketing gives small businesses a chance to become publishers of news and content, allowing them a better success rate when competing with their larger counterparts.  Any business can more affordably publish and curate content. However, many businesses have a hard time developing the mindset to create a consistent flow of new, interesting information.

While spying on what your competition is doing is an effective tool, identifying your ideal customer and supplying them with content that speaks directly to them and helps to solve their challenges can make for a much more successful content marketing campaign.

By adding a real value to your content, you avoid using the hit-and-miss approach that leads to creating content that is only read by a few people and in turn, you become the go-to person for their business.

There are a few things you need to do to achieve this.

Check Out Our 7 Steps to Creating a Stellar Content Marketing Plan:

1. Identify With Your Ideal Customers

This is a key in order to create an effective roadmap for your content marketing strategy. Where do your customers hang out in real life and online? What forums and websites do they visit? What challenges do they face and what kind of content can you create that will help them overcome these challenges?

Buyers are already overwhelmed by the amount of content that businesses generate, so it is imperative to focus on quality instead of quantity.

2. What Content Already Exists?

Don’t waste your marketing budgets on recreating content that already exists. Convert existing content into quality content that is well-thought-out in order to be well-received, hence leading to more conversions. There are undoubtedly presentations, proposals, brochures and action plans that can be adapted for content marketing purposes.

3. Take a Content Inventory

When creating an inventory of content, you might find that there’s a lot of information available on a particular number of products and services, but there are large gaps when it comes to other products or services that your company offers. Identifying these gaps can help to determine what you need to write about.

4. Content Audit

Replace or remove outdated content from your website, brochures, presentations and action plans. Few businesses visit their own website on a regular basis and often fail to identify outdated information. A content audit will show you where you need to remove and replace old legacy content.

5. Quality Content

If you’re working with content that’s more than five years old, you might find that it contains good information but the tone, style and focus don’t hit the mark. Improving and tweaking existing content can stretch your marketing budget and make your content more effective.

6. Creative Use of Content

Use content in new and different ways – transform case studies into downloadable Whitepapers, turn internal company news into blog posts, repurpose PowerPoint presentations by converting them into SlideShare presentations and post photos from your conferences and functions to Pinterest.

Make your content strategy as far-reaching and effective as possible using innovative ways to take content and turn it into multimedia items, news items or any type of content that your target audience would want to consume.

7. Curate Content

Most small businesses can’t spend too much time on creating quality content. Curating content that is meaningful in an organized, valuable way can be a valuable part of any successful content marketing strategy.

Content Marketing Mix …

According to the experts, a best-in-class content marketing mix should consist of:

  • 65% original content (created by your business)
  • 25% curated content
  • 10% syndicated content

Sharing a marketing mix of different sources of high value content can help you to leverage your resources more efficiently, while better engaging your target audience.

If you would like to talk with us about how we can help you set up a stellar content marketing plan, get in touch.

www.AdvertisingIsSimple.com

Info@AdvertisingIsSimple.com

302-407-0431

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