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Pay Per Click

Google... (aka the Electronic Yellow Pages)

Google… (aka the Electronic Yellow Pages)

August 12, 2021 by Advertising

The Yellow Pages were once the fat book of solutions to many people’s problems. Whether it was a locksmith, a contractor, a seamstress, or a dog sitter you needed – The Yellow Pages were the primary business directory you depended on for finding help when you needed it, but not anymore. Nowadays, you’ll probably only …

Read moreGoogle… (aka the Electronic Yellow Pages)
How to Generate Demand for Your Products or Services

How to Generate Demand for Your Products or Services 

April 14, 2020 by Advertising

Successful marketing is all about three things: the right message, your target audience and good timing. When those essential elements meet, you are in a better position to generate demand for your products and services.  Since there are many digital marketing strategies you can tap into these days, it’s crucial to know your buyer persona first. …

Read moreHow to Generate Demand for Your Products or Services 
7-key-elements-ppc

7 Key Elements for Pay-Per-Click Advertising

December 14, 2017 by Advertising

If you’re looking for immediate results, implementing Pay-Per-Click (PPC) advertising is a great Internet marketing tool to utilize to bring traffic to your website. It’s also important to realize that these campaigns need to be properly setup and closely monitored to confirm that they are working effectively. There are 7 Key Elements to keep in mind when setting up …

Read more7 Key Elements for Pay-Per-Click Advertising
The shift in focus from targeting keywords to targeting people with PPC

How to Make Your Advertising Dollars Work Harder

August 9, 2016 by Advertising

Check out our latest video on 5 Ways to Make Your Advertising Dollars Work Harder For Your Delaware Business:   Whether you are looking to come up for a certain keyword in a certain location or age group, advertising platforms have become more sophisticated in helping you reach your target market. But many business owners …

Read moreHow to Make Your Advertising Dollars Work Harder
EBook, ‘7 Awesomely Advanced Ways to Get More From Your PPC Campaigns’

Why We Don’t Believe Pay Per Click Is Dead And You Shouldn’t Either

March 15, 2016 by Advertising

Google the term ‘PPC is Dead’ and you’ll find a plethora of blogs dated way back to 2009 claiming that Pay Per Click is no longer a viable way to advertise. They claim that the high level of competition is playing a huge role in the downward spiral of PPC.  If you read between the …

Read moreWhy We Don’t Believe Pay Per Click Is Dead And You Shouldn’t Either

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