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What You Can Do to Help Your Business Without Leaving Your House

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What You Can Do to Help Your Business Without Leaving Your House

In just a few short weeks, social distancing and flattening the curve appeared in our daily vocabulary and Covid-19 forced us to adjust to a new normal. While those surely unprecedented times seem to bring a lot of unknowns across the board, there are certain things you can do now to help your business and alleviate the heaviness of the current situation.

If your company is currently feeling the effects of the global pandemic, it’s time to rethink your digital marketing strategy. We believe that trying to save money by cutting back on your digital efforts is only a short-term solution that you will most likely regret in a long run…

Since most of us are working from home these days, it’s time to use this opportunity and dive in deeper into the digital world in an effort to improve your business. If you think you’re ready to claim your share of the marketplace and reach new customers, this post is for you!

 

Things You Can Do to Help Your Business

Without Leaving Your House

 

  • Hit Refresh on the Old Content – One way to boost your search engine ranking is by updating old content (blog posts or YouTube videos) with new information, hashtags, optimized photos and relevant backlinks.
  • Update Your Company’s Website – In order to reach more customers, now is a perfect time to boost your site’s organic reach and focus on SEO. You can start by going over each page and updating your page titles, headers and meta tags.
  • Leverage a Healthy Mix of Social Media – It’s time to connect with your audience! In times of so much uncertainty, we guarantee your potential clients will appreciate that extra customer service care and attention to details.
  • Research New Platforms to Reach More People – Whether it’s uploading Insta-stories, going live on Facebook or creating tutorials and informative videos for your audience, use this time to connect with people who are actively seeking new media to stay entertained and informed.
  • Invest Time in a Competitor Analysis – Pay attention to what your competitors are doing online. If you’re looking to benefit from a comparison analysis of your industry, this article is for you.
  • Get Client Testimonials – One of the most powerful and cost-effective marketing tools for your business are client testimonials. Why? Because they deliver value from the people that know your services or products best. If you’re wondering how to ask your clients to provide feedback about your work, check out this article.

Related: Ways to Improve Your Digital Marketing Strategy and Reach New Customers

If you have any questions or would like to find out how Advertising Is Simple can help your business claim its share of the marketplace, contact us today!

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

 

Here’s Your Must-Have Digital Strategy Checklist 

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Here’s Your Must-Have Digital Strategy Checklist 

When discussing your digital marketing strategy, we can’t forget about all the other basic business elements that will contribute to your plan of action. Understanding your “why”, having a polished elevator pitch, defining your buyer persona and knowing your competitive advantage are crucial concepts to take into consideration before implementing your digital strategy. 

According to The Digital Minds Book by WSI, building your plan of action requires answering important questions first. Here’s what should be on your digital strategy checklist: 

 

Must-Have Digital Strategy Checklist 

 

  • Building Your List and Your Database – This is where you’re going to nurture your prospect and customer base. Choose a platform that allows you to monitor every stage of your customer’s journey all the way to the sales pipeline.
  • Building Your Core Message – Think of this as a story your brand needs to tell the customers so they better understand your services or products. The more you focus on one main idea you’re trying to sell the better!
  • Defining Goals Within Your Strategy – Your marketing message should align with goals you’re trying to accomplish. Whether it’s generating more leads and sales, gaining authority and relevance in your industry or simply nurturing relationships and connections you already have, defining your goals will help you develop a more accurate brand messaging later on.
  • Defining the Channels – Each channel requires a different format so be selective when trying to find the right platform to carry your message. A question you should ask yourself here is: What are the digital channels that you will use to reach each buyer persona?
  • Measuring Results – This is the final strategy element that is best utilized when paired with marketing automation tools that provide analytics on a regular basis. 

 

Need help?   

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.   

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

Does Your Business Need to Invest in Competitive Analysis? Here’s the answer.

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competitive analysis

Imagine this. It’s a new year and you are a small business owner. You are committed to taking your business to the next level and trying new marketing tools to achieve your goals. However, you are unsure of how much you should be spending. Should you run the risk of spending too little, causing yourself to be overpowered by your competitors with larger marketing budgets? Or what about the risk of overspending and a possibility of losing your leads to those who are quicker than you? This is where competitive analysis comes to play. 

There is no exact science to what your business should be spending on marketing/ advertising, but through a thorough competitive analysis, you’ll have a good starting point. 

COMPETITIVE ANALYSIS 

You may be wondering what exactly is a competitive analysis? In short, it is a report that is a compilation of what your competitors are doing online. Such research outlines their strengths and weaknesses, but most importantly, the opportunities and potential your business has to be successful in the digital realm. 

If you’re still wondering whether your business needs to invest in a competitive analysis in 2019, here’s another good reason. Unless your competitors employ a dark web wizard who is able to hide all of their online actions (which I guarantee they do not), they are leaving a small digital footprint from which we are able to draw and interpret data from. We are also able to compile estimated search volume and bid prices for specific keywords on major search engines. Not to mention, generate an intelligent estimate as to what your competitors are spending on a monthly basis for certain keywords. 

Are you wondering how this helps you? 

Well, with this data we are able to guide your marketing investment decision based upon what available marketing dollars you have. More simply put, we consider your available budget and suggest the route that is most beneficial for your business. This saves your business from failures such as getting caught in the middle of an unwinnable pay-per-click war with a competitor with a substantially larger marketing budget than you.   

Ready to invest in your future? 

Advertising Is Simple is proud to offer a competitive analysis from now until 1/31/18 at half the cost! For $495, we will put forth our proven and tested practices towards giving your business the competitive edge it needs to take the next step in 2019.   

Advertising Is Simple | 302.407.0431| info@AdvertisingIsSimple.com   

What is Marketing Automation? 5 Reasons Your Business Could Benefit From it

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Staying up to date with the ongoing marketing trends these days means constantly researching, learning and trying new techniques and tools. The workload and responsibilities of a modern marketer change just as fast. Think of Facebook or Instagram. The new updates roll in so often that if you logged into your account after 6 months of absence, you probably wouldn’t even recognize the platform anymore.

Same goes for digital marketing. The tools and strategies are evolving every year, and it’s the marketers’ job to know how to manage it all.

For the last few months, we’ve been discussing the benefits of having a Mobile App and why it is crucial for your business to tap into that platform (read mobile Apps for B2B companies and  retail stores). This month, we will be exploring yet another digital strategy that’s absolutely worth considering and implementing. Let’s talk Marketing Automation, shall we?

What is Marketing Automation? 5 Reasons Why You Should Be Taking It Seriously

In simple words, Marketing Automation is a software thanks to which you can automate your marketing actions. Think of email marketing, CRM, social media, phone campaigns, digital advertising and many more other channels combined into one marketing effort.

Since Marketing Automation system is doing great so far (91% of the most successful users agree that it was “very important” to the overall success of their marketing across channels), here are 5 more reasons why your business could benefit from it.

 

 5 Reasons Your Business Could Benefit From Marketing Automation:

  1. Time management. Marketing automation allows marketers to recognize a specific target and then tailor the content in order to reach that customer. Such shift in focus allows users to quickly determine prospects that can be converted.
  2. Improved Communication. With a marketing automation software, you can spot your hot lead right away, which makes it easier for emailing and following up once the potential client or customer is still hooked on your content.
  3. Personalization. Marketers connect with unique customers through tailored content based on their profile data and purchasing behavior. If the lead is getting more personalized content, it is very likely to spend more time on your website.
  4. Organization. Thanks to Marketing Automation, sifting through leads can be done in a more organized, quicker and efficient manner across multiple channels. Same goes for distributing content.
  5. Customer Loyalty & Retention. In 2017, it costs more to seek new customers, as opposed to retaining the loyal ones that you already have. Marketing Automation is said to deliver even better customer experience across all channels.

 

There you have it. Marketing Automation is here to stay, so it’s time to optimize your strategy and watch your results skyrocket! Are you ready?

If you’d like to learn more about this topic, stay tuned for more content as we will be discussing more Marketing Automation in the coming weeks.

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Advertising Is Simple | 302.407.0431  info@AdvertisingIsSimple.com

5 Secret Steps to Gaining an Edge on Your Competitors

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The Secret Steps To Gaining An Edge On Your Competitors

 

 

 

 

 

 

 

 

Every business industry has to contend with competitors – it is just the nature of a global world where companies can reach consumers, no matter where they are located.

While this can be detrimental, it also could be beneficial. Think on it a moment; competitors make your business work harder to retain and stand out with customers. This can only serve to motivate your business to be its best in order to compete.

To remain relevant and profitable, your business goal should be to analyze and improve customer service in order to gain trust and loyalty. Fail to meet this goal and you could lose customers to the competition.

At Advertising Is Simple in Delaware, we understand how competitive the marketplace can be. That is why we have created this infographic on ‘5 Steps to Gaining an Edge on Your Competitor’.

Here are 5 Steps to help you gain an Edge on your Delaware Business competitors:

     1. Pay No Attention to the Man Behind the Wall

Pay No Attention to the Man Behind the Curtain

 

 

 

 

 

 

While it may seem that your competitor has a deep, dark and guarded secret that makes them the king of the industry – this is a mere illusion. Take a good long look at all the ingredients that they use to market and cater to their customers. Spend some time analyzing their methodology and soon enough their tactics will reveal themselves.

     2. Go Undercover:

5 Ways to gain and edge on your Delaware Business-Go Under Cover

 

 

 

 

 

 

A great way to discover a competitor’s strengths and weaknesses is to visit them every few months to experience their customer service in person.

While some might consider this undercover surveillance underhanded, I consider it out right smart business. Comparing yourself to the competition not only points out their weaknesses, it points out your own.

Sometimes it is hard to see things from the customer’s point of view. Putting yourself in their shoes may cause certain revelations on how your business can gain that competitive edge. This, in turn, will help in the overall success of your business.

Another way to analyze some of the top ranking competition is to look at the meta data on their website – look at the keywords, titles, and descriptions that they are using which may be leading to their higher ranking with search engines.

You can ‘View Page Source’ of any website with the ‘right click’ of a mouse. In most cases you’ll be able to tell a lot about what types of SEO methods are leading to their success.

5 Ways to gain and edge on your Competitors

 

 

 

3. Learn from Other Markets:

5 ways to gain and edge on your competition-Learn from other Markets

 

 

 

 

 

 

As experienced digital marketers, those of us at Advertising Is Simple are well aware that there are tried and true tools that work for any industry. Taking a look at what the most successful marketers are doing, digital-wise, is beneficial for any business. SEO tools, Social Media Marketing and marketing automation is the wave of the future – no matter your industry.

   4. Actually Use the Data:

5 Ways to gain and edge on your competition-Actually use the data

 

 

 

 

 

 

Over $20 Billion dollars is spent on marketing research each year in the U.S. Marketing research entails asking potential consumers what they think about a certain product, service or company.

Why spend the money if you’re not going to use the results to improve customer experience? Take into account what they like and don’t like about your product or service in order to gain their business.

   5. Stay Focused:

5 Ways to gain an edge on your competition- Stay Focused

 

 

 

 

 

 

Finally, competitive research is beneficial up to a point. If you find yourself fixating on the competition to the detriment of your business, stop and focus on what you need to do to improve your company.

Use these competitive edge tips to improve your Delaware business and to stay motivated for success. If you need help – Get in touch with Delaware’s Digital Marketing Experts.

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

The Secret Steps To Gaining An Edge On Your Competitors

 

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